innovation playground Idris Mootee
Idris Mootee is a strategy and innovation expert. He is currently the CEO of Idea Couture, a global strategic innovation and experience design firm. This is his personal blog. Innovation Playground exists at the intersection of Business Strategy + Experience Design + Social Technologies. Most of the posts are often written between meetings, in airport lounges or late in the evening, appreciate if you can excuse my typos and grammars.
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Can You Tell The Differences Between Customer Archetype, Customer Personas And Customer Segmentation?
Mar 12, 2010 4:10pm
One big crazy week. We have clients visiting from San Diego, Seoul, London and Boston for big work shops, a local station TV crew (second TV stations this month) filming us at work plus 3 very cool project kick-offs that we need to prepare for (and also pitches). The workshops...
How To Use Your IPad As A Flirting Device And Make The First Move. I Am Releasing The Instruction Ahead Of Apple's Launch In Three Weeks.
Mar 9, 2010 1:27pm
Here's how to turn your IPad as a flirtation device and find the dream nerd that you've always wanted. It works particular well with nerds but can also work with other segments I think. Flirting and dating with nerds is a challenge unless you also work in one of those...
The Digital Photography Industry Is Now At Its Indsutry Breakpoint, It Is Ready For Disruption. Not All Will Survive.
Mar 7, 2010 9:27pm
The digital camera market has enjoyed some growth the last few years but I think it is reaching a point where sales will be flat or in a slow decline with the exception of DSLR. Digital camera has almost completely replaced earlier film models, and already camera makers have begun...
Global Ignite Week Kicked Off With Such Cool Energy. My Personal Best Is AfriGadget - A Grassroots Reporting Project On African Ingenuity.
Mar 4, 2010 11:23am
The Global Ignite Week Toronto was such a stellar night last night and it was a pleasure to share the stage with so many cool people. Funny so many people asked me if I have practiced presenting given the format limitations, there was no practice for me. I think I've...
Your Smart Phone Could Also Be A Spy Phone. It Is Possible That It Broadcasts Your Location WIthout Your Knowledge. There's No Place To Hide.
Mar 1, 2010 5:30pm
I was watching Eagle Eyes last weekend, I was thinking what happened there is actually not unlikely, we’re being watched every second. Forget about your PC spyware, they’re nothing compare with mobile phone spyware that enabled call- and text-monitoring and most of all allow anyone to tap into the phone...
Research Design Is More Than Just A Design Tool. The Truth Is 80% Of The Time They Weren't Designed And Conducted Properly.
Feb 26, 2010 4:01pm
What is design research? It is generally refer to the upfront contextual inquiry work that designers perform before they start ideation. Sometimes it involves some light ethnographic work and some interviews, but it is primarily not structured as comprehensive or rigor. Design research emerged only in the late 60’s with...
Soon For Many Korean Kids, Their English Teachers Will Either Come From LG Or Samsung.
Feb 23, 2010 7:31pm
We know that many manufacturing and even service jobs are under threats because of technology, now even teachers need to be concerned about their job security. The made-in-Korea Yujin iRobiQ (below) is one of the bots that's currently under training in teachers college. Upon graduation, they will become teaching assistants...
From Recycling To Fair Trade And Conflict Free Material. Companies Such As HP Are Doing A Great Job.
Feb 21, 2010 10:27pm
Despite there are a lot of effort on recycling, very few of our stuff are recyclable and being recycled. I don’t think we are doing enough, designers and consumers have a dilemma, and we love nicely designed packaging but hate to see the kind of waste we’re producing. Food containers...
With The Proliferation Of Mulit-Touch Technologies, The Exciting New Future Of Physical Iteractivity Will Be Like Playing Tai-Chi.
Feb 18, 2010 7:19pm
Will mutlitouch become the mainstream interactive experience of small devices? The holy grail of touch interactivity is be bring together the simplicity of hand gestures with deep navigation. Will multitouch create a new user language much as we learn how to type? Imagine when multitouch are deployed in home appliances...
Let's Make Valentine's Day Experiential Again And Bring Back The Pagan Roman Rituals. With A Little New Innovation.
Feb 14, 2010 9:37am
SMS is probably the most preferred choices for sending Valentine's Day message. The traffic easily surpassed Christmas Day and the industry is expecting a 20-25% increase in usage this year. It makes sense because these Valentine’s messages are person-to-person in nature and can trigger an immediate response unlike sending a...
How Much Money Are Apple And Amazon Making From Selling The iPad And The Kindle?
Feb 11, 2010 11:00am
Getting ready for the iPod coming to an Apple stores near you, iTunes TV show downloads is about to happen. Apple will be offering US TV shows for $1 each, as reported by the Financial Times. This coincides with the scheduled release of the iPad sometime April in an attempt...
This Is Just The Beginning Of The Battle Of Ebook Readers. Winners Will Need To Get The Right Combination of Intutive Good User Interface, Display Technology, The Right Price Point And Content Availability.
Feb 8, 2010 5:40pm
Everyone is interested in find out how the iPad will be able to create a new user category or expand at the expense of other eBook readers. The future market leader will have the right combination of user interface, display technology, price point and content. The Kindle is a pretty...
Liquid Adhesion Technologies Combined With Google Map And Location Based Devices Will Make Spiderman Real.
Feb 7, 2010 5:34pm
Every time there Is a new product launch there are always hype around how innovative the product is. Not all innovative new products deliver on the hype like Apple. The biggest one was the Segway although it was a big engineering achievement. Its sophisticated system of dynamic stabilization certainly showcases...
Is This The End Of The Smartphone? Soon All Phones Will Be Smart. Welcome To The Age Of The Superphone.
Feb 4, 2010 3:37pm
I really like this Stumptown coffee place, this one is in mid-town NYC. It is so much cooler than Starbucks. Don't you love the way the people dress? And the coffee is good. uses organic milk and organic coffee, and is cheaper than those expensive ones. who needs hostile coffee...
Media Format Wars Do Not Seem To End In The Audio Technology World. It Is Even Hard To Figure Out Who Your Enemies Are?
Feb 2, 2010 9:37am
Digital is turning every industry upsaide downs and into battlefield for platform wars. The newly ended one was the war between HD DVD and Bluray between Sony and Toshiba. Before that there was the Toshiba DVD-Audio and Sony’s SACD war. I really hoped that SACD would win out as I...
Evolution By Mutation, Recombination, And Natural Selection Will Power Up Our Next Generations Of Machines.
Jan 31, 2010 5:04pm
Last time when I was in Tokyo my friends were telling me about their domestic robot projects, they were very cool ideas and didn’t sound too far away. I was half-jokingly talking about how I see that as another platform play. The problem with machines is their limited ability to...
Are Business Schools Preparing Students For A Flat World Where Organizations And National Boundaries Are Becoming Blurred.
Jan 28, 2010 3:05pm
Looking at this year MBA rankings by Financial Times, there aren’t many changes in the Top 10 list. Top ten remains the Top 10. The surprise is ranking No. 10 is a Hong Kong Business School and No. 12 is an Indian Business School. Other top schools (some are more...
This Is A Day That Hundreds Of Tablet PC And eBook Manufacturers Have To Decide Whether They Should Write Off Their Investments And Rethink Their Product Strategy. No One Wants To Compete With Apple.
Jan 27, 2010 2:03pm
Apple toady announced the launch of the iPad. No surprise it is a bigger version iTouch or iPhone and you can use the touch screen to send emails, see photos, run slideshows, read books and play video game etc.…all with a bigger screen. It will use flash memory storage with...
My Kitchen Is Overcrowded. There Are No End In Sight As We Continue To Add New Gears. We Need To Rethink The Design Of Kitchen Appliances.
Jan 25, 2010 3:01pm
I have always wondered why many small kitchen appliances are do poorly design both in form and function. Cooking is an art form and the appliances should reflect that. I've spent an hour at John Lewis' basement looking at their kitchen appliances, they have better designs than what we see...
When Made In The UK Is Not Good Enough. Can Design Leadership Help The UK?
Jan 23, 2010 3:40pm
I saw Kenya Hara’s book Designing Design in Tokyo a few months ago, but it was in Japanese so I didn’t guy it. I saw the English edition today at the Tate’s book store so I picked it up. I always wanted to read that it, now it is available...
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