Phil Baumann

Revealing the Essence of Technology and Media

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Pharma’s Social Media Onion

Mar 5, 2010 7:34am

I’m a big believer in connections. The Web is opening up novel ways of connecting machines with machines and people with people. Networks that used to take months or years to create can now be established in days or even hours. For Life Sciences industries, this means biologists, engineers, doctors,...

Auto-captions on Youtube: All Our Base Be Long Us

Mar 4, 2010 6:00pm

The other day I posted this video: Today I downloaded Google’s transcription of the audio and thought I pass this along to you just for fun. The results a pretty much bizarre. Oh, the SEO implications! My favorite clip is this: I’m Phil common and Phil gramm and are calm about what that’s what...

Better to Play It Safe

Mar 3, 2010 6:59am

When a new force in the world makes life more difficult and frightening and upturning – like the Web – the stakes get higher. So many things can go wrong if you don’t do it right. You can get stampeded and lose the game. Playing on the sidelines is more...

Conversation Is Not A Strategy – Video

Feb 28, 2010 6:09pm

I don’t agree with the first thesis of the Cluetrain Manifesto which asserts: Markets are conversations. There’s a measure of truth to it, but it’s an assertion that can lead marketers down a narrow path that obstructs a larger view of the possibilities of media. If markets were indeed conversations,...

Instant Is Not Real-time

Feb 26, 2010 11:40am

Image via Wikipedia Should Enterprise software be like Facebook? That’s a question Salesforce CEO Mark Benioff recently raised. While reading Dennis Howlett’s analysis, Dennis makes a very simple but easy-to-overlook point about the difference between instant media and real-time media. It’s an important point, one I believe gets lost in the...

The Winkler Nurses Case on #RNchat

Feb 13, 2010 7:07am

When I started #RNchat last year (@RNchat on Twitter), my hope was to assemble a simple and supple forum for nurses and the public to discuss important issues from the perspective of a diverse group of people. Here’s a re-post of the transcript for Friday, February 12, 2010’s RNchat, with my...

Content is King – Context is Kingdom – Process is Power

Feb 12, 2010 11:20am

A king without a kingdom is a pawn. A kingdom without power is checkmated. After listening and meeting companies and the agencies that want to do business with them, one theme has emerged: so many of them don’t know what to do and ultimately feel somewhat powerless against a sea of...

What Pharma Advertising Should Be Made Out Of

Feb 6, 2010 5:55pm

The Pharmaceutical industry has effectively made a mockery of itself with television advertising (harsh assessment, I know, but bear with me). In the late 1980s – 30 years after television advertising was figured out – Pharma finally jumped into the game after regulatory constraints were lifted. Some of it worked...

The Vaporization of Marketing

Feb 4, 2010 10:37am

Image via Wikipedia Was your company blogging ten years ago? If not then why? Google made it easy for you and now you’ve lost ten years of priceless link juice. Given the fragmentation of media in the last ten years, it’s clear now just how relatively little work you actually had...

The ROI of the Tweet

Feb 1, 2010 7:28am

Image by TW Collins via Flickr Is Twitter a sales tool? Can it “drive” sales? If so, what’s the return on investment of a tweet? Most executive teams today still view the world through the lens of the assembly-line. They like metrics and clearly defined goals and well-thought decision trees. They...