The Rainmaker Blog

Everyone these days is all atwitter over Twitter, the burning hot social media site that lets you send out short messages (140 characters or less) called “tweets” to followers to let them know what you’re doing right that moment.  Basically, Twitter is micro-blogging, so the same guidelines for establishing a successful...

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It’s not enough to simply generate lots of traffic for your law firm website; if they’re not the right kind of visitors – the kind who are interested in what you’re selling – simply driving traffic for the sake of numbers is a fool’s errand. So how to attract the right...

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Today is Summer Solstice, the longest day of the year, a result of the earth’s axis tilting towards the sun.   Until Galileo came along, 17th century scientists believed the Earth to be the center of the universe.  Building on Copernicus’ work, he set out to prove that the Sun was...

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I was recently coaching a law firm partner at a small east coast law firm who was lamenting how slow new business has become in the past few months. As we talked, I asked him, “What have you done in the past 3 months to build relationships with potential referral...

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One of the questions our clients struggle the most with when it comes to marketing their law firm is “How do I differentiate my law firm from my competition?” In Practice Made Perfect, our 90-day business development program for attorneys, we cover 10 specific ways to differentiate your services. Here...

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Attorneys know when it comes to law firm marketing, referrals are the best way of finding new clients, but there are 4 common myths I would like to dispel about referrals: Myth 1. Clients are the best source of referrals. This surprises a lot of attorneys when I tell them...

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The weather forecast for San Francisco this weekend is “abundant sunshine”.  And the forecast for this weekend’s San Francisco Rainmaker Retreat is “abundant legal marketing strategies you can implement next week”! If you’re a partner in a small law firm or are on your own and want to grow your practice...

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Email marketing is a great way to keep current clients informed about your practice as well as a great way to introduce your legal services to prospects.  The first step in a successful email marketing campaign is to build a good list.  Here are some tips on building an email...

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Strategic Referral Partners (SRPs) are the best source of new referrals. SRPs are people who already have a relationship with or already do business with the people you want to reach. These could include accountants, bankers, financial planners, insurance brokers, etc. By building a network of people who already have relationships...

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On Wednesday, June 23, I will address a meeting of the Phoenix Legal Networking Group, an assembly of solo and small firm attorneys looking to effectively market their law firms and grow their business. My topic will be Unlocking the Secrets of Social Media: Using LinkedIn and Avvo to Generate New...

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Extracting data from the 2004 U.S. Census Bureau Survey of Income and Program Participation (SIPP), the Pew Research Center released a report last Friday that said the risk for divorce is highest among married 25-year-olds. Other findings: For first marriages, men divorce at the median age of 31.8...

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If you’re a small law firm with big growth plans, then you need to attend our upcoming Rainmaker Retreat at The State Bar of California in San Francisco, a two-day law firm marketing boot camp where you will learn: More than 22 proven legal marketing strategies to...

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There’s a huge myth out there that press releases are really only for big law firms and that’s just not true. In fact, this is probably one area where the little guys can beat out the big guys because just having more money doesn’t mean a hill of beans when...

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If you believe the latest Internet statistics regarding online video viewership, you might think that most Americans are spending a very big portion of their day watching videos on their computers. And you may be right. According to comScore Video Metrix data, 178 million U.S. Internet users watched 30.3 Billion online videos...

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In general, attorneys are a gregarious, likeable bunch.  It’s just their personality.  So you’d think that the legal profession would be all over the social media phenomenon.  We’ve been preaching social media for years and have shown time and again what it can do to help lawyers become major rainmakers.  So...

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Good litigators know that sometimes you just have to let the evidence speak for itself. I can tell you that our May Scottsdale Rainmaker Retreat was a great success, but I am going to let the evidence – in the form of a blog post by attendee Joseph C. McDaniel,...

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I don’t know how most of you spent your Memorial Day.  Hopefully with your families enjoying what has become the traditional start of summer.  And hopefully also pausing for a few moments to remember those who have served our country as members of the military. Each Memorial Day, I like to...

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Probably one of the biggest reasons why legal marketing efforts fall flat is the lack of a powerful follow-up system.  Every success depends on following through.  The Indy 500 is this weekend, and I can tell you right now who is going to win.  It’s the driver who not only...

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Using the power of the media to gain visibility in your local marketplace is huge to your success. Now, I’ve had some clients say, “You know, Stephen, I talked to those journalists and you know what? They took up my time, they wasted it, and I didn’t get anything out of...

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Many of you have probably tried the traditional ways that attorneys use to get more clients. You belong to the Chamber of Commerce. You advertise in the Yellow Pages. You tried radio and it probably flopped pretty seriously.  And you hope for the random referral. We’ve studied over 2,500 rainmakers...

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