The Rainmaker Blog

Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of a strong financial component in your law firm marketing strategy. This is often...

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Are you looking for a way to fulfill your New Year’s resolution to become more effective in how you spend your legal marketing budget?  Do you need guidance and motivation to compose a comprehensive law firm marketing plan?  I have a suggestion for you.  Come to one of the upcoming...

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Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of public relations, promotional events and advertising  in your law firm marketing strategy. Public...

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Last week, 175 solo and small firm attorneys from a wide variety of practice areas gathered in Long Beach for the State Bar of California Solo and Small Firm Summit.  I had the great privilege of being the keynote speaker during the opening and closing sessions, as well as presenting...

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Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of your website and blog in your law firm marketing strategy. Your online presence is...

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Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of networking in your law firm marketing strategy. A sound law firm marketing plan will...

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Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of speaking engagements and presentations in your law firm marketing strategy. Public presentations, workshops,...

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Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan.  The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising.  This post explores the benefits of referrals in your law firm marketing strategy. Referrals are the holy grail of...

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This week is one of best opportunities you will have this year to boost your law firm marketing at a very affordable cost.  Legal marketing strategies and information will be a popular topic of discussion during the State Bar of California Solo and Small Firm Summit on January 21-22, 2010 in...

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Part of a series - Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 4.1 Previous entries detailed steps including creating a niche, conducting a SWOT analysis, and creating a Unique Competitive Advantage for your law firm.  This post continues this series. Here is where you list all of...

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Part of a series - Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 3.5 A Unique Competitive Advantage (UCA) answers the question, “Why should I hire you?”  With so many competitors and choices today, your law firm marketing strategy must clearly differentiate yourself and your law firm. Using...

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Looking to boost your legal marketing efforts at an affordable price?  The State Bar of California’s Solo and Small Firm Summit offers you a wealth of law firm marketing information at a very affordable price. I will be keynoting the opening and closing luncheons of the Summit, and I will also...

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As the New Year begins, now is a good time to take stock of where we are, and where we want to be.  Your law firm marketing plan is not exempt from this review process, and I encourage you to take a careful look at all of your legal marketing,...

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To have a good legal marketing plan, you must have a realistic assessment of your firm and what you have to offer.  You can find this information by conducting a SWOT – Strengths, Weaknesses, Opportunities and Threats – analysis.  Look at your law firm as objectively as possible to determine what...

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New Year’s Resolutions are a time-honored way of setting goals for the new year.  They often center on personal issues – weight loss, exercise, relationships etc – but let me suggest that you add creating a  solid, well-crafted law firm marketing plan to your New Year’s Resolution list this year. Your...

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First, the Solo and Small Firm Summit offers a ridiculous amount of information for an extremely affordable price. For less than the cost of an economy weekend in Napa Valley, you will receive two days of information that is geared to your making you and your practice stronger and better...

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This is one of the biggest mistakes I see among attorneys—targeting the wrong market. Identifying and targeting the right market for your services is the most important thing you can do to ensure the success of your practice because if you don’t target the right market, nothing else you do...

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Previously, I described how to develop a targeted marketing plan and how to create and service a niche market.  This post continues those thoughts. Here are 4 examples of Ideal Target Markets: Business Attorney for Small, Privately Held Business Owners CEOs, Presidents, VPs, General Managers ...

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The hotel registration deadline is quickly approaching for the  State Bar of California’s Solo and Small Firm Summit, to be held in Long Beach on January 21-22, 2010. This conference, held in conjunction with the Section Education Institute, is designed for legal professionals who work in a solo or small firm...

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In our previous post, I discussed what your ideal target market and client might look like.  This post continues that thought and moves into a discussion of creating a niche marketing plan. To Niche or Not to Niche? Should you focus on a particular niche or let the niche find you-see...

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