The Daily Reviewer | The Rainmaker Blog

Spring cleaning for your legal marketing plan

Mar 12, 2010 1:37pm

Spring. That time of renewal. When the gray of winter is cast aside and cascades of colors appear. New leaves bud out, birds lay eggs, bunnies are born and the grass greens up again. But renewal is often messy. Fixing dead spots in the lawn requires removal of the dead...

Use RSS as a legal marketing tool

Mar 12, 2010 6:50am

We all know there is an enormous amount of information available on the internet that would be useful for law firm marketing purposes as well as legal practice management purposes. But who has the time to go to all of these sites and look for new information? Hopefully, no one...

Rainmaker Retreats are just around the corner

Mar 10, 2010 2:05pm

The next group of Rainmaker Retreats are just around the corner. These information-packed law firm marketing seminars are designed to give small firm and solo attorneys the information they need to go back and develop legal marketing strategies that will allow them to build the type of practice they have...

Baseball, social media and legal marketing - the perfect Saturday

Mar 10, 2010 8:54am

Over the weekend I had the great privilege of being a panelist at the State Bar of Arizona’s Grand Slam or Foul Ball . . . Social Networking for Lawyers - Co-sponsored with The State Bar of California. It was a glorious day in Arizona filled with good conversation, excellent...

Your vision and goals will drive your legal marketing strategy

Mar 8, 2010 4:22pm

When you, as a business owner, are looking to maximize the return on your legal marketing dollars, you need to be aware of how your business vision and goals influence your law firm marketing strategy. To help you with that, here are some questions to help you with the vision...

Bringing a systems approach to your law firm marketing and legal practice

Mar 5, 2010 3:11pm

Allow me to introduce Rich Strauch to you. Rich is the Chief Operating Officer here at The Rainmaker Institute, and he brings a great deal of experience with small and medium-sized companies helping them recognize the systems that they need to implement or improve to help them achieve their business...

Rainmaker Retreat bring law firm marketing expertise to New Jersey

Mar 4, 2010 5:11pm

Last November I made a series of presentations of our extremely popular “Becoming A Rainmaker” seminar in conjunction with several bar associations in New Jersey. These seminars whetted the appetite of attorneys for proven law firm marketing advice that they can easily incorporate into their legal marketing strategy. That thirst for...

What can you learn from the large law firms about legal marketing in 2010?

Mar 3, 2010 8:26am

A recent law firm marketing article shows where the large law firms are planning to deploy their legal marketing resources in 2010. While you are not directly competing with them for clients, you can learn from the research that their staff’s have conducted on the state of legal marketing today. I...

Looking for a Rainmaker Retreat Preview? Check out our upcoming Teleseminars

Mar 1, 2010 5:27pm

There are thousands of law firm marketing programs, plans, seminars, workshops and other activities out there clamoring for your time, your attention, and your money. We know that, which is why we offer you a free preview of our Rainmaker Retreat for those who are unsure about committing their time...

The Top 10 Things overheard at a Rainmaker Retreat

Feb 26, 2010 1:16pm

Law firm marketing may seem like a dry, tedious exercise. But it’s not! Taking ideas of how to grow a business into the entity that you dreamed it would be when you started out is exciting to people. That is why we have Rainmaker Retreats; to help people catch the...

Swing for the fences - add some power to your Law Firm marketing plan

Feb 25, 2010 5:13pm

Are you tired of being a singles hitter when other legal marketers are hitting doubles, triples and home runs? Then come to the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar; which will be held in conjunction with the State Bar of California in...

Highly Successful Legal Marketers Think Strategically About How To Grow Their Business

Feb 24, 2010 10:50am

Most small and solo law firm marketers are caught up in the day to day activities of making sure everything remains running smoothly. They are very good at Tactical Behavior. However, what they don’t realize is that this same flurry of constant activity that they believe has led to their...

Time is running out to snap up the early bird discount for legal marketers

Feb 19, 2010 1:55pm

Phoenix is beautiful in March. It’s warm, but not scorching, and it is always sunny, unlike many cities socked in by winter clouds. Spring training will be in full swing and baseball will be in the air. Phoenix is home to the spring training locations for the Los Angeles Angels,...

Using Speaking Events to Generate Publicity for Your Law Firm: A Case Study on How to use News Releases for Legal Marketing

Feb 17, 2010 2:57pm

I don’t usually like to brag about myself, but something happened this week that is worth mentioning because it is instructive for those executing law firm marketing plans. I hope you can learn from this and use it to improve your legal marketing strategy. As many of you know, back in...

Identifying Your Target Market Is Your First Secret To Becoming A Successful Business Owner

Feb 15, 2010 12:51pm

I would like to start by asking a somewhat provocative question, “How would you run your business differently if you saw yourself as the leader of your company not just the service provider? Over the last few years I have interviewed more than 300 entrepreneurs, small business owners and legal marketing...

Rainmaker Retreats on the horizon

Feb 12, 2010 1:09pm

The first Rainmaker Retreat of 2010 is just around the corner on March 19. There is so much law firm marketing information shared during a Rainmaker Retreat that I cannot do it justice in a blog post. But I can share with you some of the testimonials received from attorneys...

Grand Slam or Foul Ball? State Bar of Arizona Law Firm Marketing Event Will Improve Your Swing

Feb 10, 2010 3:42pm

March 6 I will be a panelist during the State Bar of Arizona’s Grand Slam or Foul Ball… Social Networking for Lawyers seminar to be held in conjunction with the State Bar of California in Scottsdale, AZ. The seminar features five nationally-recognized experts in the field of social media, specifically...

Focus on the positive

Feb 8, 2010 11:11am

We have been through a rough time during the past year or two across the country. The economic downturn has many attorneys increasingly concerned with how the tough economy is affecting their practice and their ability to focus on their law firm marketing plans. As a business owner you cannot afford...

A Strong Financial Plan is Vital For Your Law Firm Marketing Plan

Feb 3, 2010 2:49pm

Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan. The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising. This post explores the benefits of a strong financial component in your law firm marketing strategy. This is often...

Looking for Law Firm Marketing Guidance? Come to a Rainmaker Retreat

Feb 1, 2010 10:33am

Are you looking for a way to fulfill your New Year’s resolution to become more effective in how you spend your legal marketing budget? Do you need guidance and motivation to compose a comprehensive law firm marketing plan? I have a suggestion for you. Come to one of the upcoming...