Frogloop

Online Fundraising, Advocacy, and Social Media

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SXSW Nonprofit Picks

Mar 10, 2010 7:47am

SXSW is just around the corner. For five days nonprofit campaigners, techies, and social media enthusiasts will gather for one of the largest and most anticipated conferences of the year. But with over 3K+ attendees and hundreds of panels, core conversations, workshops and parties, it can be overwhelming to get...

Top Nonprofit Leaders to Follow on Twitter

Mar 8, 2010 1:46pm

In the past year, registered Twitter accounts have grown more than 1,500%, according to Biz Stone, Co-Founder of Twitter. With such an explosion of new voices, that’s a lot of tweets and noise for nonprofit campaigners to filter through. So if you can only carve out 20 minutes a day...

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Mar 3, 2010 1:18pm

What does Homer Simpson have to do with your cause? More than you probably think. People including your activists, donors and prospects share a lot in common with Homer Simpson. And I don’t just mean they love bacon. We might not want to admit it, but people...

Online Fundraising Strategies Conference

Mar 2, 2010 7:30am

Mark your calendar for March 30, 2010 where some of the top minds in online fundraising and social media will gather in DC at the Newseum for the Online Fundraising Strategies Conference hosted by Artez Interactive. Join Care2's Jocelyn Harmon and Eric Rardin who will be leading the soup to...

Is Your Nonprofit Cultivating Women Donors?

Feb 28, 2010 5:21pm

Is your nonprofit reaching women and harnessing their power for social change? If your nonprofit is not actively marketing to women and recruiting them, your organization is missing out on major fundraising opportunities. During last week’s webinar The She Spot – Best Practices in Marketing to Women, Lisa Witter co-author...

Is Your Nonprofit Reaching Diverse Activists and Donors

Feb 25, 2010 7:53am

The demographics of the US are changing. An estimated 40% of the US is comprised of people of color, according to 2008 US Census data. Yet many nonprofits online lists aren’t diverse. Why aren’t nonprofits cultivating diverse activists and donors (a topic Jocelyn Harmon of Care2, Shireen Mitchell of Digital...

Tips for Managing and Engaging Online Communities

Feb 24, 2010 6:44am

Before Web 2.0 took over the world, people were part of smaller online participatory communities called listservs. Remember them? Though not as sexy as Twitter, people are still active on listservs and they continue to be valuable tools for nonprofits and community groups to connect with people who are passionate...

Cause Marketing: Selling Products Or Social Good?

Feb 22, 2010 2:26pm

Since the days of Edward Bernays, marketing has attempted to convince consumers of their hidden desire to buy products. Have fifty years of manipulation run their course? Many leading members of the cause marketing industry feel that consumers are beginning to demand corporations not only provide quality products but also...

Finding and Engaging Superstars

Feb 18, 2010 7:27pm

We've all heard and lived the 80-20 gospel: 80% of your results will come from 20% of your efforts. In the consumer products world, it's the 10-50 rule: in any product category, 10% of consumers account for more than 50% of profits. In the online advocacy and politics world, many...

Are Online Activists Ready to Disclose their Mobile Numbers?

Feb 17, 2010 6:30am

“Everyone has three lives: a public life, a private life, and a secret life,” said author Gabriel García Márquez. This quote “resonates with how we live our lives today, and perhaps how we have lived since the start of human society,” writes blogger Stowe Boyd. It got me thinking about...