Rocket Watcher by April Dunford

Product Marketing for Startups

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7 Rules for Perfect Press Releases

Feb 2, 2010 7:45am

Nearly every startup I have worked with has been nervous about writing press releases. Lack of experience is one reason but people also think there are a set of secret rules to writing one "properly." I'm also hearing startups say they believe press releases are irrelevant in an...

Everything You Say Matters

Jan 28, 2010 8:44am

LinkedIn changed it's email subject line from "Join my Network on LinkedIn" to "John Smith wants to stay in touch on LinkedIn." Is this a big change? I think it is....

Crafting Simple Value Statements

Jan 26, 2010 7:30am

Startups often try to cram too many features into their messages and include benefits that aren't differentiated or are irrelevant to their target market. This post covers a method for getting to a more streamlined value proposition....

Buzzwords and Why We Can’t Stop Using Them

Jan 21, 2010 10:27am

Buzzwords are a shortcut to explaining the real value of a product. No wonder we like to use them. Unfortunately there are no shortcuts to building great value propositions....

Beta as a Product Marketing Exercise

Jan 19, 2010 7:00am

A recurring theme of my conversations with folks in the past week has to do with Beta products and what the goal of beta testing is really about, particularly when you are talking about bringing a new product to market. My point of view on this is that beta testing...

Take the Survey

Jan 18, 2010 7:00am

I started this blog over a year ago as sort of an experiment and a learning exercise. The traffic and readership of this blog has grown beyond what I ever thought it would. To make the experience better, I recently moved to a new host and updated the look and...

Product/Market fit and Market/Product fit

Jan 13, 2010 9:04pm

Gaining early market traction as a lot to do with getting the right products for your market but it's also important to define who the early adopting customers are in that market. The way you construct your value propositions, your call to action, how you attract early customers and...

Pre-Launch Marketing for Stealthy Startups

Jan 3, 2010 12:06pm

Just because you aren't ready to talk about your product or service, doesn't mean that you can't start engaging with your market. Pre-launch is the perfect time to spread the word about your point of view on the market you intend to serve....

Android and Google and Branding

Dec 3, 2009 6:06am

Android is often thought of as a Google brand - it isn't - and there are interesting signs that it will become very distinct from the Google brand in the future....

Do You Act Like Your Slogan?

Nov 27, 2009 4:08am

Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers....