NYT > Toys
News about toys, including commentary and archival articles published in The New York Times.
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At Barbie’s Mansion, It’s Time for Yoga With Pro Wrestlers
Jan 3, 2010 9:00pm
Mattel, the world’s largest toy manufacturer, is scheduled to announce a deal to become the new toy partner of World Wrestling Entertainment....
Grandma’s Gifts Need Extra Reindeer
Dec 23, 2009 9:00pm
Some parents struggle with how to keep well-meaning loved ones from overdoing it with gifts for the children....
Toys ‘R’ Us Trims Losses by Making a Hamster Hot
Dec 18, 2009 9:00pm
Toys “R” Us is identifying and promoting the next hot toy as part of a new commitment to service and supply that is helping it achieve a turnaround....
A Hamster Is the Season’s Hottest Toy
Nov 20, 2009 9:00pm
For girls, the season’s hottest toy is a set of fake hamsters; for boys, a series of battle cards and action figures inside small spheres....
Reality Bytes
Nov 14, 2009 9:00pm
Does “augmented reality” technology help us see deeper into what’s before our eyes?...
Child’s Play
Nov 7, 2009 9:00pm
Sitting on a shelf in the nursery at 2 Willow Road, in the leafy London suburb of Hampstead, is a wooden square containing cutouts of the 26 letters in the alphabet. It is slightly shabby, as if the letters have been pushed in and pulled out by lots of little...
Losing the Limo: New Fashion Dolls
Nov 7, 2009 9:00pm
More funky than flashy, a phalanx of doe-eyed fashion dolls are jostling for attention on toy shelves this season....
Block Party
Nov 7, 2009 9:00pm
Devoid as they are of nostalgia, kids won’t really appreciate that the mustache included in the new wooden block set PlayShapes was inspired by Sgt. Pepper, nor that the toy has echoes of Alexander Girard, Enzo Mari and midcentury advertising illustrations. But what will please the little ones is that...
Tot Spot
Nov 7, 2009 9:00pm
In-Store Sweet William Bronagh Staley’s two-year-old shop in Williamsburg, Brooklyn, is filled with stylish clothing, accessories and toys for the seesaw set. “I’m drawn to small labels, especially European ones, that make traditional kids’ items with a little bit of an edge,” says Staley, shown here with her son and...
Burden of Safety Law Imperils Small Toymakers
Oct 30, 2009 9:00pm
The law requiring safety standards for products used by children is costly for handcrafters and small businesses....
Toys ‘R’ Us Stores Will Feature FAO Schwarz Boutiques
Oct 26, 2009 9:00pm
The company plans to open nearly 600 boutiques inside Toys “R” Us stores and offer merchandise exclusive to FAO Schwarz....
Donald Kaufman, Collector of Toy Cars, Dies at 79
Oct 17, 2009 9:00pm
Mr. Kaufman owned one of the largest and most valuable collections of antique toy cars and trucks in the world....
Disney’s Retail Plan Is a Theme Park in Its Stores
Oct 12, 2009 9:00pm
The Walt Disney Company, with the help of Steve Jobs, intends to alter its approach to the shopping mall....
Lester Glassner, Pop Culture Collector, Is Dead at 70
Sep 20, 2009 9:00pm
Mr. Glassner, whose collection had at its center five-and-dime treasures from the 1940s, wrote “Dime-Store Days,” a documentation of his eclectic holdings....
Brooklyn’s Tide of Chains, Decidedly Local
Sep 20, 2009 9:00pm
Little empires of homegrown restaurants, bars, clothing stores and other establishments have multiplied in one patch of brownstone Brooklyn....
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