nick usborne's blog

Mainly about writing websites, online copywriting, online marketing and more.

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Bonus Chapter: New Path to Retirement Riches

Feb 5, 2010 3:10pm

When I hear from people who have read New Path to Riches, more often or not they are retired. At first, this surprised me. But it really shouldn’t have. This is a model for making money that is ideally suited to anyone who is retired, or getting close. New Path...

Why we are so susceptible to buying into the promise of get rich quick.

Jan 8, 2010 5:41am

In Jason Zweig’s book, Your Money and Your Brain , he writes: “Your investing brain comes equipped with a biological mechanism that is more aroused when you anticipate a profit than when you actually get one”. I think he is right. And I think this applies to all aspects of...

Recent reviews of my book, New Path to Riches

Jan 1, 2010 6:32am

“While freelancing can be a constant “where’s-my-next-gig-coming-from?” grind, and ’secure’ 9-5 employment is anything but, smart folk lay the groundwork for that magical phenomenon known as ‘passive income.’ In this comprehensive, readable work, Usborne proves he’s one of the smart ones, laying out a detailed and proven blueprint for capitalizing...

A total upgrade for my primary business website, nickusborne.com.

Dec 21, 2009 2:36pm

nickusborne.com has been up for almost ten years now, and this is the third major re-design. But this is the first time I have departed entirely from the original purpose of the site – which was to promote my services as an online copywriter, consultant and speaker. A great deal...

Further confirmation that you should seriously upgrade your online copywriting skills.

Dec 16, 2009 2:36pm

Numerous studies and surveys this year have shown that marketing budgets are moving away from print, radio and broadcast – and into online media. In an article published by MediaPost this morning, the figures reported are confirming the same trend. Here is a portion of that article: “A regional survey...

I'll help you start your own money-making website.

Dec 14, 2009 10:47am

For a few years now I have been writing hobby websites as a way to create some separate and passive streams of income. Actually, I plan to retire once the income from these money-making sites reaches a strong and consistent level. I’m about half way to achieving that goal. For...

Dec 13, 2009 5:11pm

A much more direct statement from Accenture: "Given the circumstances of the last two weeks ... the company has determined that he is no longer the right representative for its advertising."...

There are times when I feel embarrassed to be a commercial writer.

Dec 12, 2009 1:59pm

Predictably, Tiger Woods’ sponsors are feeling nervous. And they are spinning the truth like crazy. Here is a statement from Gillette: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs." I wonder who came up...

Content modeling – one more reason why your weekend website can beat the big guys.

Dec 7, 2009 8:44am

People ask me whether it is really possible for someone at home to beat big media in the search engine results. Yes, it is. Your own part-time website can beat a big company website for all kinds of reasons. Here is one of them: Writers in big organizations have their...

If you use testimonials, should you worry about the new FTC guidelines?

Nov 30, 2009 6:10am

I received an email yesterday, with following question: "Your son's website business and abilities seem to be just about what I need, and I very well might be taking him up on his services sometime soon. Just wondering, though, doesn't he need to be concerned about the FCC ruling I'm...