The Daily Reviewer | Advertising Age

P&G's Production Move Makes Industry a Worse Place

Jul 12, 2009 9:00pm

So P&G is now going to choose with which production companies its agencies can work in the U.S. Sounds great. What happens now?...

Lack of Film Standout at Cannes Shows That Creativity Is Evolving

Jun 21, 2009 9:00pm

The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business....

Dell's Della Debacle an Example of Wrong Way to Target Women

May 24, 2009 9:00pm

Della is worth revisiting for what it represents as a marketing (and social) phenomenon and as an example of what not to do as a brand when you feel you need to speak exclusively to women....

With Virtue, Media Brand Vice Helps Marketers Tap Its Genius

Apr 12, 2009 9:00pm

Vice, chronicler of youth culture, purveyor of the profane, is one of the more unlikely yet most convincing cases of a media brand (a real media brand, and that's an important distinction) turned brand partner....

The Effects of 'Benjamin Button' Will Be Coming to Ads Near You

Mar 1, 2009 9:00pm

Here's what didn't suck about the Oscars: seeing the wizards from Digital Domain accept the visual-effects award for "Benjamin Button." DD's work here provides a glimpse of what's next in feature and commercials image making....

Gone Daddy Gone: Heinous Ads May Cost Go Daddy Customers

Feb 15, 2009 9:00pm

After Go Daddy's execrable ad efforts around this year's Super Bowl, I found that I just couldn't stomach contributing anything to this organization any longer. I'm transferring my domains and my insignificant little piece of business elsewhere....

This Is the Kind of Creativity We Should See More of in the Bowl

Feb 1, 2009 9:00pm

Here's a handful of things you'd be better off evaluating than the commercials that happened to run Feb. 1 between 6 p.m. and 10 p.m. but that were not Super Bowl-worthy....

Design Doesn't Need Correction; Design Will Do the Correcting

Jan 18, 2009 9:00pm

Has there been some sort of design bubble that needs to burst, ushering in some new more sensible era?...

Amazon One-Ups Santa Claus With Frustration-Free Packaging

Nov 16, 2008 9:00pm

Amazon shoppers are now able to purchase a selection of toys and electronics packaged in plain, easy-to-open, recyclable boxes....

J&J's Green-Packaging Rebirth Proves Power of Smart Design

Nov 2, 2008 9:00pm

J&J's new design discipline (which includes working with outside designers) has resulted in a number of successful product rebirths and a new focus on sustainability for the company....

Creativity and Procreation Don't Have to Be Mutually Exclusive

Oct 19, 2008 9:00pm

Hands off your keyboard. Can you name five female artists?...

Jewish Group Uses Creativity, Comedy to Fight Politics as Usual

Oct 3, 2008 8:09am

A recent campaign from Droga5, New York, encourages Jewish Obama supporters to drop some facts on Bubby and Zaidy down in that hottest of election battlegrounds, Florida....

How Creativity Can Carry Your Business Through a Recession

Sep 21, 2008 9:00pm

In these pages, we've read about the ways in which this sort of environment affects ad spending. But what happens to creativity in times like these?...

Now That Summer's Over, It's Time for a Homework Assignment

Sep 7, 2008 9:00pm

Early September just can't help but feel like early January. What it lacks in despair and salt stains it makes up for in back-to-it gravitas. It means stock taking, which can be a bit daunting. So, along with buying your pencil case and new cords, here are a few things...

Creatives and Producers Grapple With a New Era of Production

Aug 10, 2008 9:00pm

Genuine collaboration is often necessary to bring a big, platform-spanning idea to life, and that collaboration means it's often harder to determine the line between creation and execution....

Incredibly Creative Efforts Get Us Through Dog Days of Summer

Jul 27, 2008 9:00pm

The streets are pungent and people scarce, yet there's lots of creative action afoot. That can only mean one thing -- summer-roundup time!...

Sid Lee Shows It Takes Time to Build a Truly Integrated Shop

Jul 13, 2008 9:00pm

It's rare today that an agency winning a major chunk of business for a significant brand elicits the reaction, "Who?"...

Like Good Advertising, Winning Design Cuts Through the Clutter

Jun 22, 2008 9:00pm

Especially now, as it becomes more and more difficult to craft a unified communications message, design is the core emotional bridge....

If Creativity Were the Jury

Jun 15, 2008 9:00pm

Here, Creativity's picks. Mix and match them, and they'll probably represent a good chunk of the winners at Cannes this year....

Why Sustainability Should Be at the Heart of the Creative Process

Jun 8, 2008 9:00pm

Solutions have to have a green ethos, but they also have to just be good. So how much of this long-term, sustainable thinking is incorporated into design process in the brand world?...

CPU: A Unit of Measurement for Both Creatives and Marketers

May 25, 2008 9:00pm

ROI-obsessed marketers buy into all kinds of made-up metrics; this one is at least a less arbitrary indicator of business success, and it's one that both shrewd advertisers and creative types can get behind....

Creative Is Better Than It Used to Be, and That's Good Business

May 11, 2008 9:00pm

We're not announcing the winners of the second-annual Creativity Awards until May 13. So, I'll make do with a few observations -- my own and our awards jurors' -- that came out of the awards process and speak to the general state of creativity now....

What Top Creative Minds Are Doing With Their New Websites

Apr 27, 2008 9:00pm

Looking to redesign your website? Well, what could be more instructive than examining the newly redesigned sites of a handful of brand creativity companies -- companies whose very purpose is to communicate effectively (online or anywhere) and who, theoretically, have the best talent and the best ideas on such matters....

What's Sweden's Creative Secret?

Apr 13, 2008 9:00pm

Immersing oneself in another country's ad scene is always instructive. This is especially so in the case of smoking hot (creatively speaking) Sweden....

Nomis and Agency Aim to Put a Stone in the Big Guys' Shoes

Mar 23, 2008 9:00pm

If you're an ambitious, results-oriented creative type, could there be a sweeter assignment than Nike or Adidas? How about this: helping a relatively tiny competitor tackle those masters of the sports universe....

Subservient Chicks Mark Progress in Online Shopping

Feb 18, 2008 9:45am

Couldn't there be a better way of assisting potential buyers in evaluating items online than still photos of those items pinned and posed on a very tall person? A seemingly small but interesting advance in online shopping comes from an unlikely category -- lingerie -- and an unlikely site --...

Not So Super? The Bowl Ads and New Creative From Wendy's

Feb 3, 2008 9:00pm

In the past few years, the hype around Super Bowl commercials has grown in inverse proportion to the super-ness of the spots in the game. There were a few bright spots -- a refreshingly hard edge made Wieden's CareerBuilder ads stand out. But as a body of work, the...