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'Blind Side' vs. 'Up in the Air': and the Media Oscar Goes to ...

Mar 3, 2010 7:55am

Who would win our Oscar for "Best Use of Media to Promote a Film"? We nominated "The Blind Side" from Alcon Entertainment and Warner Bros. and Paramount's "Up in the Air."...

How Lionsgate Plans to Take on 'Twitter Effect' for 'Kick-Ass'

Mar 1, 2010 2:50pm

LOS ANGELES (AdAge.com) -- While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up...

How Jeff Bridges Voice-overs Imperiled Hyundai's Oscars Blitz

Mar 1, 2010 9:35am

NEW YORK (AdAge.com) -- Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges....

Nielsen IAG PlaceViews Product-Placement Activity Report

Feb 22, 2010 8:31am

"The Jay Leno Show" was the highest-scoring show and Coca-Cola the top brand in the latest Nielsen IAG PlaceViews product-placement activity report....

Gaga, Oooh La La: Why the Lady Is the Ultimate Social Climber

Feb 21, 2010 9:00pm

LOS ANGELES (AdAge.com) -- As far as breakout musicians go, few artists have had quite the zero-awareness-to-ubiquity time-warp of Lady Gaga. And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product -- in her...