Advertising Age - Hispanic Marketing
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Ikea Taps Ogilvy for Communications Account
Mar 12, 2010 9:28am
NEW YORK (AdAge.com) -- Ikea has selected Ogilvy & Mather to handle its integrated-communications account. Ogilvy's Hispanic partner, SCPF, will also work on the account....
Dora the Explorer Finds Herself in High Demand
Mar 10, 2010 9:27am
LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census....
General Mills Targets Three Groups to Fuel Growth
Feb 16, 2010 3:23pm
CHICAGO (AdAge.com) -- General Mills spelled out its recipe for profitable growth: Hispanics, baby boomers and millennials. The Minneapolis package-food company on Monday revealed products and marketing plans designed specifically for those segments at the Consumer Analysts Group of New York conference....
Degree Backs TV Series Starring World Cup Contenders
Feb 11, 2010 7:50am
NEW YORK (AdAge.com) -- In the brand's first major U.S. Hispanic venture, Unilever's Degree Men deodorant is crafting an eight-week TV show around soccer players hoping to qualify for Mexico's World Cup team....
Clorox and Univision Create a Prime-Time Special
Jan 28, 2010 1:46pm
NEW YORK (AdAge.com) -- Clorox has partnered with Univision to create a prime-time special as well as topic-specific content segments that will run for the rest of the year during the Spanish-language network's morning programs and in its other properties. It's the latest example of a big marketer tilting...
The Best of Latin American Marketing in 2009
Jan 17, 2010 9:00pm
NEW YORK (AdAge.com) -- Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009....
Marketers Join Forces to Better Target Hispanics
Jan 3, 2010 9:00pm
NEW YORK (AdAge.com) -- A new peer-to-peer business network is bringing together Hispanic marketers to share everything from dealing with the need for better data to hot topics such as the acculturation of Latino consumers....
Hot Pockets, Dr Pepper Win Over Bicultural Youth
Jan 3, 2010 9:00pm
Here are a few campaigns from this year's Multicultural Agency of the Year entries that resonated with young bicultural Hispanics, an elusive but growing target for marketers....
Agency Hits: African-American Favorites
Jan 3, 2010 9:00pm
Among Multicultural Agency of the Year entries, campaigns by Verizon Wireless and American Airlines targeting African-American consumers stood out....
Kraft Singles, Univision Play Hispanic April Fool's Day Joke
Dec 28, 2009 1:47pm
CHICAGO (AdAge.com) -- Kraft Singles is pulling an April Fool's Day joke in December, armed with the insight that the product's dairy-based recipe gives it a boost with Hispanic consumers....
Hispanic Agencies Eager to Turn The Page on 2009
Dec 6, 2009 9:00pm
NEW YORK (AdAge.com) -- The U.S. Hispanic agency Dieste declared an early end to a bad 2009 with a "Leave 09 Behind" campaign aimed at getting a head start on a better year....
Banking on Univision: Paying Down the Debt
Dec 6, 2009 9:00pm
NEW YORK (AdAge.com) -- When five private equity companies won the bidding to buy Univision Communications for $12.1 billion in March 2007, no one imagined the financial turmoil that lay ahead....
While Spreading Itself Out, La Comunidad Coalesces
Dec 6, 2009 9:00pm
NEW YORK (AdAge.com) -- La Comunidad was founded in 2001 by brothers Jose Molla, based in Miami, and Joaquin Molla, based in Buenos Aires, but it's just in the last year that the agency has begun to function more as a single company....
SMG Names Monica Gadsby CEO-Multicultural/Latin America
Nov 25, 2009 11:16am
In one of the first top jobs to combine both Latin America and the U.S. Hispanic market, Monica Gadsby will run Starcom MediaVest Group's Latin American network in addition to her current job heading SMG's multicultural operations in the U.S....
YouTube Gets Univision, but Not Telenovelas
Nov 16, 2009 1:42pm
NEW YORK (AdAge.com) -- Once, Univision was the most pirated network on YouTube. Now, the leading U.S. Spanish-language broadcaster is going into business with Google's behemoth video site, but that's where things get complicated....
JCPenney Hires Patricia Romero to Lead Multicultural Marketing
Nov 12, 2009 4:31pm
NEW YORK (AdAge.com) -- Patricia Romero, former head of multicultural marketing at Hyundai Motor America, will be JCPenney's new director of multicultural marketing starting Nov. 16....
Despite Recession, Startup Hispanic Endeavors Grow
Nov 1, 2009 9:00pm
NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital....
Enter: Multicultural Agency of the Year
Nov 1, 2009 9:00pm
Ad Age is now welcoming submissions for Multicultural Agency of the Year....
P&G Adapts Its Web Fashion Show for Hispanic Women
Nov 1, 2009 9:00pm
NEW YORK (AdAge.com) -- In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier....
Ad Spend in Spanish-Language Media Falls by 6.3%, Nielsen Says
Oct 29, 2009 2:32pm
Ad spending in Spanish-language media monitored by Nielsen fell by 6.3% during the 12-month period through June 2009 to $5.5 billion, according to the market-research firm....
The NBA Launches Its First Major Push for Hispanic Audiences
Oct 18, 2009 9:00pm
NEW YORK (AdAge.com) -- The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans....
Hispanic Agency Persuades P&G to Film Dirtier Ad
Sep 6, 2009 9:00pm
While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time....
Hispanic-Media Spending Posts Biggest Decline Yet
Sep 6, 2009 9:00pm
NEW YORK (AdAge.com) -- Advertising in Spanish-language media fell 6.58% in the first half of 2009 in a decline that is unprecedented in the U.S. Hispanic market but less than half the 15.4% drop Nielsen recorded for the general market compared with the first half of last year....
Univision Out to Make More Spanish-Language Videos Available Online
Sep 6, 2009 9:00pm
NEW YORK (AdAge.com) -- As marketers and their U.S. Hispanic ad agencies seek more online opportunities, Univision Communications is finally rushing to address the shortage of Spanish-language video....
State Farm Brings Its Band to TV
Aug 28, 2009 12:55pm
NEW YORK (AdAge.com) -- It all started as a carefully scripted branded-entertainment project last year with the premise that three aspiring Mexican musicians met at a casting call for a State Farm Insurance commercial and formed a band called Los Felinos with the insurance company's support....
Univision President-COO Ray Rodriguez to Step Down
Aug 14, 2009 11:54am
NEW YORK (AdAge.com) -- In a major generational change at Univision Communications, long-serving President-Chief Operating Officer Ray Rodriguez, 58, will retire at the end of this year, and Cesar Conde, 35, will take over Oct. 1 as president of Univision Networks, the TV division that accounts for about 80% of...
MGSCOMM Joins Forces With Reynardus & Moya
Aug 12, 2009 2:31pm
NEW YORK (AdAge.com) -- Independent Hispanic agency MGSCOMM is merging with another independent Latino shop, New York-based Reynardus & Moya. Based on 2008 revenue, the combined agency would be the 10th largest U.S. Hispanic ad agency, and one of five independent shops in the Hispanic top 10....
Taking Hispanic Marketing Beyond Language, Acculturation
Jul 31, 2009 9:23am
NEW YORK (AdAge.com) -- Starcom MediaVest Group is partnering with NBC Universal-owned Telemundo Communications Group on an in-depth Latino-identity study to give marketers more insight into the changing U.S. Hispanic market and help the companies develop relevant content....
As Lines Continue to Blur, Some of Today's Top Hispanic Shops Aren't Hispanic After All
Jul 26, 2009 9:00pm
NEW YORK (AdAge.com) -- Agencies are trampling the traditional boundaries between general-market and multicultural accounts to win business in a tough economy. Enough, in fact, that seven of the shops in Ad Age's ranking of the top 50 U.S. Hispanic agencies this year aren't primarily Latino shops....
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