The Daily Reviewer | Advertising Age

Pepsi's World Cup Campaign Infiltrates Viral Chart

Mar 11, 2010 8:00am

NEW YORK (AdAge.com) -- Coke may be the official sponsor of the FIFA World Cup in South Africa, but Pepsi's 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart, and portends well for Pepsi's revamped social-media strategy....

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

Mar 10, 2010 12:53pm

NEW YORK (AdAge.com) -- Seven months after an initial blitz of advertising surrounding the health-care reform bill, various parties are at it again in response to President Barack Obama's push to have the Senate version of the bill passed by the House of Representatives before Easter on April 4....

Marketers, Get Back to Boring

Mar 10, 2010 12:07pm

Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough....

Which 2009 Magazine Ads Were Tops With Young Men and Young Women?

Mar 10, 2010 10:40am

MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a...

YouTube Brings Mobile Ads to Revenue Mix

Mar 9, 2010 7:01pm

NEW YORK (AdAge.com) -- YouTube has spent the past year putting ads in every corner of the site, from big, splashy homepage ads to pre-roll, post-roll and overlays on video. But one aspect has remained curiously ad-free: its mobile site....

Beverage Giants Team Up in Campaign to Remove Soda From Schools

Mar 9, 2010 1:51pm

NEW YORK (AdAge.com) -- As the beverage industry comes under assault with proposed sugar taxes in several parts of the county, normally fierce rivals Coca-Cola, PepsiCo and Dr Pepper Snapple Group have begun running print and TV ads touting their joint initiative to remove full-calorie soft drinks from schools across...

A 'Breech' of Ad Policy?

Mar 9, 2010 1:15pm

NEW YORK (AdAge.com) -- Looks as if someone else may have their knickers in a twist over the way two Super Bowl commercials featuring pantsless actors were aired back to back during the game....

Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Mar 9, 2010 10:54am

NEW YORK (AdAge.com) -- The $100 million lawsuit pop-tart Lindsay Lohan filed against E-Trade Financial Corp. this week over a 30-second Super Bowl spot from its agency Grey, New York, appears to have been a crowdsourced effort by friends and random fans of Ms. Lohan on Twitter....

Why Apple's Oscar Ad Won't Go Viral

Mar 9, 2010 8:09am

NEW YORK (AdAge.com) -- Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web....

Digitas Names Anita Puri Senior VP-Marketing for Kraft Account

Mar 8, 2010 1:06pm

Anita Puri has joined Digitas as senior VP-marketing for the Kraft account....

ABC: 41 Million Tune in to Oscars Broadcast

Mar 8, 2010 12:22pm

NEW YORK (AdAge.com) -- Looks as if the big Oscars gambit paid off: ABC today said last night's broadcast of the 82nd annual Academy Awards, replete with an expanded 10-nominee slate for Best Picture, notched the event's highest audience since 2005....

Mazda's Review of $150 Million Advertising Account Deals Another Blow to Doner

Mar 5, 2010 2:40pm

CHICAGO (AdAge.com) -- Embattled independent agency Doner is now facing the potential loss of its biggest piece of business: Mazda. The automaker Friday confirmed its estimated $150 million North American advertising account is in review, and a spokesman told Ad Age the duties up for grabs encompass "basically all the...

GM Lets Go of Three Cadillac Execs

Mar 4, 2010 2:06pm

DETROIT (AdAge.com) -- General Motors Co. terminated three U.S. marketing executives as part of this week's management overhaul, Automotive News reports today. Cadillac's Steve Shannon and John Howell were dismissed Monday, said eight people familiar with the moves. Jay Spenchian, an executive director who worked on Cadillac and other brands, was...

Dobrow's Happily Adrift in a Sea of Post-Show Discourse

Mar 4, 2010 11:34am

Since that first night in September 2004 when "Lost" began, I've expended an inordinate amount of mental energy pondering the show's dramatic red herrings and riddle-encrusted enigmas....

FDA Demands Changes to Food and Beverage Product Labels

Mar 3, 2010 4:06pm

In the latest of searing indictments on the package-food industry, the FDA has issued letters to 17 companies, including Nestle, Diamond Foods and POM, demanding changes to product labels....

Why Binge Drinking PSAs May Leave Some Reaching for Another Drink

Mar 3, 2010 3:14pm

CHICAGO (AdAge.com) -- Public-service ads intended to reduce binge drinking may actually lead to more of it, according to a study out of Northwestern University's Kellogg School of Management that's set for publication in the Journal of Marketing Research later this year....

Disney-Cablevision Standoff May Hurt Oscars Viewership

Mar 3, 2010 2:02pm

NEW YORK (AdAge.com) -- Ad buyers say there is an emerging concern that the current showdown between Walt Disney and Cablevision Systems could affect the ultimate viewership of what is often the second-biggest event on broadcast TV, ABC's annual star-studded Oscars broadcast....

Video From the 4A's Conference

Mar 3, 2010 12:06pm

Ad Age was in San Francisco this week to cover the 4A's leadership and media conference, dubbed "Transformation 2010." And many of the execs who took the stage at the annual confab of the American Association of Advertising Agencies touched on all matter of transformation -- of media, of marketing...

CBS Offers Dockers Free Air Time After Underwear Imbroglio

Mar 3, 2010 10:11am

NEW YORK (AdAge.com) -- Talk about getting caught with your pants down: After running back-to-back ads in the Super Bowl utilizing the same creative theme -- people walking about without any trousers -- CBS has agreed to give one of the marketers involved additional ad time to make up for...

'Modelitus' Is the Primary Cause of Toyota's Troubles

Mar 3, 2010 9:50am

The Toyota Production System is world famous for its focus on "continuous improvements." With all those improvements continuously taking place, why has Toyota suddenly found itself in deep trouble? You might have your own theory, but here is mine: "Modelitus."...

Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week

Mar 3, 2010 9:30am

NEW YORK (AdAge.com) -- The United States Postal Service's plan to eliminate a day of mail delivery could affect more than $1 trillion worth of business via direct marketing and catalog mailings. But for now those sectors of the industry are preparing to adjust to a new reality rather than...

Morgan Stanley Taps Martin as Agency of Record

Mar 3, 2010 9:04am

NEW YORK (AdAge.com) -- Financial-services giant Morgan Stanley has named Interpublic Group of Cos.' Martin Agency ad agency of record for its roughly $40 million account, succeeding its last lead agency, WPP's Ogilvy & Mather....

Ford Tops U.S. Auto Market's 13% Growth in February

Mar 3, 2010 9:02am

DETROIT (AdAge.com) -- Ford Motor Co. led the U.S. industry to a 13% sales gain in February while topping General Motors Co. in monthly sales for the first time in 12 years, Automotive News reports today....

Hulu Loses Viacom, 'Stewart' and 'Colbert'

Mar 3, 2010 5:43am

NEW YORK (AdAge.com) -- Hulu is losing two of its most popular series -- Comedy Central's "The Daily Show" and "The Colbert Report" -- after failing to reach an extension of a deal with Viacom....

Tobaccowala Tells 4A's Industry Has to Shell Out for Top Talent

Mar 2, 2010 3:17pm

SAN FRANCISCO (AdAge.com) -- On Monday at the 4A's, Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe's VivaKi, delivered a swift kick in the pants to an industry already hurting: Yes, technology has and will continue to change your business, but stop your whining. Young, hungry talent can...

The 15 Biggest Baby Boomer Brands

Mar 1, 2010 5:00am

NEW YORK (AdAge.com) -- CNBC, which is presenting Tom Brokaw's documentary "Boomer$" on March 4, asked this resident Ad Age boomer to compile a list of the top 15 brands for the demographic....

Google Should Fret About EU, Not Italy

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- Google's vast size has always made it a target -- and nowhere was that more evident last week than in Europe, where it got walloped hard by antitrust and legal woes. The question is, will troubling the search giant there spread beyond that region's borders?...