The Daily Reviewer | Advertising Age

Elle Teams Up With a California Magazine in Hunt for New Ads

Mar 12, 2010 11:17am

NEW YORK (AdAge.com) -- In the latest bid to make local marketing pay for a national media property, Elle has a new deal with C magazine, the luxury title focused on California, to get advertisers to spend more with special incentives and new custom programs....

Making an Agency Digital to the Core

Mar 12, 2010 10:36am

More than anything, if you want to make changes that go beneath the surface to the core, you need to introduce a foreign agent that will chemically alter the composition of the agency. In our case, we didn't experience this degree of change until we opened our doors to the...

Ikea Taps Ogilvy for Communications Account

Mar 12, 2010 9:28am

NEW YORK (AdAge.com) -- Ikea has selected Ogilvy & Mather to handle its integrated-communications account. Ogilvy's Hispanic partner, SCPF, will also work on the account....

I Just Ordered an IPad: Here's Why

Mar 12, 2010 8:58am

After very little deliberation, I just pre-ordered an Apple iPad, and I'm getting excited for the date in "late April" when it shows up. Specifically, I ordered the 32 GB iPad with 3G, and I plan on using the $29.99 per month, unlimited 3G plan through AT&T. Why did I...

Valencia Festival of Media Names Award Nominees

Mar 11, 2010 12:46pm

NEW YORK (AdAge.com) -- The Valencia Festival of Media has announced the shortlist of nominees for its second annual awards show to take place on April 20 in Valencia, Spain. The awards show, of which Advertising Age is a sponsor, is part of the three-day festival that kicks off on...

Matias Palm-Jensen Quits Isobar's Swedish Agency Farfar

Mar 11, 2010 11:45am

LONDON (AdAge.com) -- In a big week for agency departures in Europe, Matias Palm-Jensen, creative heavyweight and founder of Swedish digital agency Farfar, quit the agency, a cornerstone of Aegis Group's Isobar digital network. Separately, the core Unilever team at Lola (Lowe Latina) in Madrid defected to JWT to form...

Dobrow Checks the Pulse of 'Saturday Night Live'

Mar 11, 2010 11:13am

It's not that the 2009-2010 iteration of "Saturday Night Live" isn't funny, but what "SNL" has lost is its sense of immediacy. Prior to the viral-videos-gone-wild era, you lived in fear of missing a Moment-With-A-Capital-"M." Now, deliverance is only a few clicks and a 30-second pre-roll ad away. Barring the...

Do Marketers Still Need News Brands?

Mar 11, 2010 10:59am

Ken Doctor writes that publishers must acknowledge a lot of hard truths while they hold out hope for a platform-switch rebound....

Is Voice-Based Bubbly the New Twitter?

Mar 11, 2010 10:28am

NEW YORK (AdAge.com) -- In India, thousands of consumers are going from tweeting to bubbling. A hot new social-networking service dubbed Bubbly, which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing and with virtually zero marketing...

Recruit Based on Who Can Deliver Your Brand Promise

Mar 11, 2010 9:16am

At our agency, the traditional approach to employee recruitment and evaluation is dead. We're firm believers that today's businesses -- small or big companies, organizations, or agencies like ours -- should measure potential employees and evaluate existing ones by the core values of their brand....

Who Are We Really? And Why Marketers Should Care

Mar 11, 2010 9:08am

How can a senior marketer of any company not want to market their products and services to a huge swath of cosnumers in the U.S. who are, by the way, 10 years younger than the average American and rapidly moving into the middle class sweet-spot of family formation and buying...

Out-of-home Effort Promotes 4 Charities

Mar 11, 2010 9:07am

Four organizations are benefiting from a campaign in 51 malls across the country that was created by out-of-home media provider Eye USA. The company is using its network of Eyelite units on behalf of more than 50 of its clients to support the American Heart Association, the American Red Cross,...

Pepsi's World Cup Campaign Infiltrates Viral Chart

Mar 11, 2010 8:00am

NEW YORK (AdAge.com) -- Coke may be the official sponsor of the FIFA World Cup in South Africa, but Pepsi's 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart, and portends well for Pepsi's revamped social-media strategy....

What Kind of Brand Associates With Chatroulette?

Mar 10, 2010 2:17pm

LONDON (AdAge.com) -- What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push....

10 Ways to Not Be a Jerk at SXSW

Mar 10, 2010 1:40pm

Let's say that your boss is cool enough to pay your way to SXSW this year. Whether it's your first time or fifth, there are 10 things to do that will be sure to alienate you from people at SXSW and those back at home that hate you for being...

Carol Bartz Wants Yahoo to Move Faster

Mar 10, 2010 12:12pm

NEW YORK (AdAge.com) -- In this video report, Yahoo CEO Carol Bartz talks to Ad Age executive editor Abbey Klaassen about her biggest frustrations during her first year running the iconic web company....

Marketers, Get Back to Boring

Mar 10, 2010 12:07pm

Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough....

CCTV's New Year Gala Attracts Over 730 Million Viewers

Mar 10, 2010 11:15am

China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers....

Which 2009 Magazine Ads Were Tops With Young Men and Young Women?

Mar 10, 2010 10:40am

MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a...

Corporate Branding Goes Rogue

Mar 10, 2010 10:19am

Social media is not just another tactic to be tacked onto the proverbial backside of a corporate identity system. It needs to be recognized for what it is -- the disruptive technology that radically changes the game....

How Will Industry Vets React to 'Mad Men' Dolls?

Mar 10, 2010 9:58am

Considering some of the anger expressed by old-school Mad Men over the show's treatment of history, we wonder if some will shell out $75 for a Don Draper only to stick pins in it....

Dora the Explorer Finds Herself in High Demand

Mar 10, 2010 9:27am

LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census....

How to Rekindle Your Enjoyment of the Advertising Business

Mar 10, 2010 8:18am

I've been traveling a lot lately for business, both domestically and overseas. I've met many fellow small-agency owners along the way and had a chance to talk shop with them. There have been a lot of groans and glum facial expressions -- but no smiles or wide-eyed looks. How sad....

Going Green the Smart (and Legal) Way

Mar 10, 2010 8:06am

Unless you've been living under a rock in a remote part of the ever-dwindling rain forest, marketers know that a sure-fire way to get consumers to pay more for their products is to make some "green" claims. But before jumping on the green bandwagon, it's important to do your homework....

Hilton Hotels Puts Creative Biz Into Review

Mar 9, 2010 2:03pm

CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said....

In Defense of a Limited Online Presence

Mar 9, 2010 10:54am

When looking for a job, it's absolutely valuable to have a presence online and to naturally share a fresh stream of content. But you should be careful of over-sharing and retweeting just to expand your online footprint....

Carat Picks Up More Work From Pfizer

Mar 9, 2010 10:30am

NEW YORK (AdAge.com) -- Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings....

A Woman's Place May Just Be in Digital Shops

Mar 9, 2010 10:16am

Marketers and agencies may at last surrender to the inevitable logic in having women not just create, but manage the development of conversations with other women....

What a Small Shop Should Expect After Being Named Agency of the Year

Mar 9, 2010 10:12am

"Will Ad Age notice a 3-year-old interactive agency based in Arkansas?" That was the question that crossed my mind last spring as the application for Small Agency of the Year sat on my desk, mixed in a stack of RFPs, resumes and reports. We were confident of our mettle, but...

AT&T: Don't Text and Drive

Mar 9, 2010 8:57am

Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the...

Five Reasons Companies Should Not Block Access to Social Networks

Mar 9, 2010 7:02am

Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was yes, of course. Well then, most of them already have access to YouTube -- right in their pockets....

CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis

Mar 8, 2010 1:09pm

You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly....

Activision Blizzard Drops Crispin From 'Guitar Hero,' Taps TBWA

Mar 8, 2010 12:39pm

NEW YORK (AdAge.com) -- Activision Blizzard has yanked creative duties for its "Guitar Hero" franchise from MDC Partners' Crispin Porter & Bogusky, tapping Omnicom Group's TBWA/Chiat/Day to market the games going forward....

Urban Dictionary Has Ruined Every Flavor

Mar 8, 2010 11:52am

Proximo did not know about RangTang's other meaning. And if it had, he assured us, it would have settled on a different name for the product....

Who Got the Biggest Twitter Lift From the Oscars?

Mar 8, 2010 11:02am

The trend lines on tweets that name-check the Best Actor, Best Actress and Best Film nominees basically go from flat line to huge spike to flat line again. One exception: Sandra Bullock....

National Pork Board Selects Schafer Condon as Agency of Record

Mar 8, 2010 9:47am

CHICAGO (AdAge.com) -- The National Pork Board today named Chicago independent Schafer Condon Carter as its new agency of record, following a review, and the marketer said its long-running tagline, "the other white meat," is among many aspects of its marketing that is being re-evaluated....

Unilever Names Keith Weed as New CMO

Mar 5, 2010 10:54am

BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month....

Do People Tweet About Brands More Out of Hate Than Love?

Mar 5, 2010 9:16am

The presence of two media brands -- the BBC and BET -- on this week's Top 10 Most Tweeted Brands chart raises some interesting questions about why people tend to tweet about brands....

A Passion for Volunteerism

Mar 5, 2010 8:22am

There are people in every community who give their time unconditionally to causes about which they are passionate. Scripps Networks, working within its Fine Living Network's "Surprise Vacations" series, partnered with Walt Disney World to recognize the volunteer spirit of a special group of people from around the country whose...

Why Don't You Go Work at a Black Shop?

Mar 4, 2010 2:12pm

There is something about the "assumption" that I belong or need to be at a "black" agency that sets me off....

RangTang Vodka Tainted by Slang Definition

Mar 4, 2010 1:42pm

There are few harder jobs in the marketing business these days than coming up with new names for citrus-flavored vodkas. But Proximo's made-up word turns out not to be new -- and has an unseemly heritage....

Why Metrics Are Killing Creativity in Advertising

Mar 4, 2010 1:04pm

When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas and start staring at numbers....

GM Recalls 1.3 Million Cars, Prompting No Outcry From Anyone

Mar 4, 2010 12:55pm

Everyone from Aunt Sally to Congress jumping on Toyota's case about its current recall. Those evil Japanese car companies are trying to kill innocent Americans! And Mr. Toyoda didn't answer to Congress' liking! And every single crisis-communications company sent out press releases with advice (much of it contradictory). So what...

Cause Marketing Forum to Explore Star Power

Mar 4, 2010 10:45am

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Jim Stengel: Great American Hero

Mar 4, 2010 9:44am

Jim Stengel may no longer be a master of the marketing universe capable of leaping the tall $8 billionish ad budget of Procter & Gamble Co. in a single bound, but he can still pry open stuck elevator doors with his bare hands....

Time to Rewrite the Brand Playbook for Digital

Mar 4, 2010 9:25am

Instead of simply appropriating everything that we know about branding for digital media, it may be time to focus on how digital media change what we know about branding....

Announcing the Small Agency Conference and Awards

Mar 4, 2010 7:12am

Last year, we held the first ever Ad Age Small Agency Awards. This year, we're adding a little something extra: a conference....

Is Content King? Then Distribution Is Crown Prince

Mar 3, 2010 1:56pm

In the next decade, we will see significant changes to the way that content is created, monetized and experienced. During the next few years, existing media players will begin to increasingly face the realities and challenges that those of us online have always dealt with -- an audience with a...

Keeping an Eye on the Cash Register

Mar 3, 2010 1:42pm

Results. They're what every client wants and what every agency promises. At the end of the day, they are truly the alpha and the omega of our business. And far too often, in spite of the pomp and pageantry, they somehow get lost in the daily lives of agency folk....

'Modelitus' Is the Primary Cause of Toyota's Troubles

Mar 3, 2010 9:50am

The Toyota Production System is world famous for its focus on "continuous improvements." With all those improvements continuously taking place, why has Toyota suddenly found itself in deep trouble? You might have your own theory, but here is mine: "Modelitus."...

As Shops Transform, Marketers Must Adapt Too

Mar 2, 2010 1:14pm

The flux that marketers will find themselves in as agencies transition from the old to the new model will require chief marketing officers to redesign how they interface with ad agencies and reevaluate the creative process....

Why Baby Boomers Can't Be Put in One Box

Mar 2, 2010 12:39pm

With the upcoming (and much anticipated) Tom Brokaw special, "Tom Brokaw Reports: Boomer$," it seems like everyone is trying to jump on this particular wagon. Advertising Age published a fun piece by Judann Pollack called "The 15 Biggest Baby Boomer Brands" in which Pollack attempts to lay out the iconic...

Considering Relocation to Europe in 2010?

Mar 2, 2010 8:19am

Although things are starting to look good in 2010 in the employment market, bear in mind it's still quite difficult to land that dream job. Thinking about moving to Europe, for example? Here are some things to expect....

Eight Ways to Lower Agency Employee Turnover

Mar 1, 2010 12:59pm

Based on interviews conducted with agency people at all levels, one thing is clear when it comes to employee turnover: Money is not the real issue....

Healthy Choices Aid ConAgra Resurgence

Feb 28, 2010 9:00pm

CHICAGO (AdAge.com) -- In her three years at ConAgra Foods -- maker of Hunt's, Healthy Choice and Orville Redenbacher -- Joan Chow, exec VP-chief marketing officer, has reenergized several of the company's once-tired product lines, opened lines of communication with senior management, championed strong increases to the marketing budget and...

Leno's Triumphant Return to Late Night May No Longer Matter

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- Jay Leno has long been "the King of Late Night." Yet when he returns to his familiar roost tonight, he may find the kingdom has grown shabbier in his absence. Advertisers have already noticed....

The Cult of Toyota

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it....

Web Publishers Left With Little After Middlemen Split Ad Spoils

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- The debate is over what parts of the online display-ad ecosystem, estimated by eMarketer to be worth $7.9 billion in 2010, are adding value for publishers or brands, and what parts are preventing the flow of brand dollars into the system....

Going for Olympic Gold Not Much Different From Winning at Work

Feb 28, 2010 9:00pm

There are a number of parallels between Olympic figure skating and preparation for a big client meeting or presentation...

Why Delta Is No Longer in the Airlines Business

Feb 28, 2010 9:00pm

I'm very much afraid the government has created a dangerous precedent by bailing out the "too big to fail" banks, insurance firms and auto companies....

Will E-Commerce Help Facebook's Ad Sales?

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- There's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media -- specifically, with Facebook....

U.S. 'Overreaction' Stirs Empathy for Toyota at Home

Feb 28, 2010 9:00pm

TOKYO (AdAge.com) -- Toyota Corp.'s beating in the U.S. press and at the hands of American politicians has left loyal Japanese consumers concerned and suspicious....

An App for That, Too: How Mobile Is Changing Shopping

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- Here are half a dozen retail-related mobile applications that stand out for the impact they're having on the way consumers shop....

Is DDB Losing Its Touch With Creative and Clients?

Feb 28, 2010 9:00pm

CHICAGO (AdAge.com) -- The theme at this week's 4A's convention might be "transformation," but for one major agency -- DDB's U.S. network -- change isn't coming quite fast enough....

Lessons for U.S. Media From European Paid-Content Plays

Feb 28, 2010 9:00pm

LONDON (AdAge.com) -- Compared to their American counterparts, European newspapers are moving slightly more quickly to prove, or at least put to the test, consumers' willingness to pay for news that's delivered digitally....

U.K.'s Fairtrade Aims to Capitalize on Shift in Britons' Purchasing Behavior

Feb 28, 2010 9:00pm

LONDON (AdAge.com) -- Sales of Fairtrade products grew 12% last year to $1.2 billion in the U.K., as ethically sourced goods edge toward becoming part of the mainstream weekly shopping trip for British consumers....

Google Should Fret About EU, Not Italy

Feb 28, 2010 9:00pm

NEW YORK (AdAge.com) -- Google's vast size has always made it a target -- and nowhere was that more evident last week than in Europe, where it got walloped hard by antitrust and legal woes. The question is, will troubling the search giant there spread beyond that region's borders?...

Once No. 1, Interpublic Slips to Fourth Among Holding Cos.

Feb 26, 2010 9:40am

NEW YORK (AdAge.com) -- Interpublic Group of Cos. has slipped to the fourth-largest slot among advertising agency holding companies, as confirmed in its fourth-quarter earnings release this morning....

The Rash Report

Feb 26, 2010 8:57am

Today's Rash Report is about, well, Rash. Because it's my last Rash Report column for Ad Age. And it's my last day at Campbell Mithun, the ad agency that's been my professional home for a quarter century....

Called2Create: Are You?

Feb 26, 2010 8:16am

Concerned that companies are investing $250 billion a year on capturing and contouring the public's perception through advertising but not contributing anything in return, model Sky Sheridan decided to do something about it: He created Called2Create to empower people through advertising....

DIY LBS: Create Your Own Foursquare

Feb 25, 2010 3:04pm

Looking beyond the web, marketers are considering location-based services (LBS) as a way to extend their reach and engage consumers in the "real world." Some, including Bravo, HBO and Warner Brothers, are partnering with consumer-facing LBS like Foursquare to do so. Others are seeing a benefit in creating their own...

What a Difference a Week Makes -- for Olympics and 'Idol'

Feb 25, 2010 2:37pm

MINNEAPOLIS (AdAge.com) -- NBC, just like the U.S. Alpine skiing team, needs a rally....

Journal's New York Section Gunning for Times Advertisers

Feb 25, 2010 1:14pm

NEW YORK (AdAge.com) -- How much of a threat does The Wall Street Journal's New York metro section, still unconfirmed but now expected this April, pose to The New York Times? The Journal's play for new readers and advertisers in the New York area won't be an automatic success, but...

The Magic Numbers of Agency Growth

Feb 25, 2010 11:02am

I'm not superstitious by nature, but when it comes to building an advertising agency, I've found a couple of magic numbers: 12, 30 and 55. They represent the number of employees that both change the structure of the agency and how you manage the business....

Finding Your Shop

Feb 25, 2010 11:00am

In the world of advertising, there are so many different shops and all with a unique selling point; so many that one might feel like a kid in a candy store -- a bit overloaded. Here are some things to consider when looking at several different agencies for an internship...

Is Paris Hilton Too Sexy for Brazil?

Feb 25, 2010 8:52am

NEW YORK (AdAge.com) -- Brazil's self-regulatory body, Conar, is investigating an ad campaign starring Paris Hilton for Devassa Bem Loura beer for being too sexually provocative even by the racy standards of Brazilian beer ads....

The Talented Jerk vs. the Sweetheart Hack (Part II)

Feb 25, 2010 4:02am

Why are talent and sweetness unlikely bedfellows, especially in the workplace? Sally Hogshead explores the answer to that question in her follow-up to her first column that compared bosses who are talented jerks and those who are sweetheart hacks....

If I Were CEO of MySpace...

Feb 24, 2010 5:19pm

In my opinion it makes as much sense for MySpace to play the "see no evil, hear no evil, speak no evil" charade with Facebook as it would to watch Burger King ignore Mcdonald's....

Did Chatroulette Just Launch the Interactive Video Conferencing Boom?

Feb 24, 2010 5:04pm

I would wager that Chatroulette itself has just become the catalyst for interactive video conferencing and will accelerate adoption of video conferencing by the masses....

Martin Agency Snags Creative and Planning Duties for Tylenol, Motrin

Feb 24, 2010 2:52pm

NEW YORK (AdAge.com) -- The Martin Agency won creative, media planning and digital for Johnson & Johnson's Tylenol and Motrin brands....

Publicis Lures Maheu to Modem for Worldwide CEO Post

Feb 24, 2010 2:43pm

NEW YORK (AdAge.com) -- Jean-Philippe Maheu has been tapped to lead Publicis Modem as worldwide CEO. Mr. Maheu, formerly Ogilvy North America's chief digital officer, will now report to Publicis Worldwide Chief Operating Officer Richard Pinder....

Getty Images Gets Asian Creatives to Trade Photos

Feb 24, 2010 2:35pm

SINGAPORE (AdAge.com) -- Getty Images is enlisting the help of its key target market -- Asia's leading creatives -- with an interactive direct-mail campaign promoting its portfolio of photo, audio and video content....

Weight Watchers Begins Review of U.S. Media Planning, Buying

Feb 24, 2010 2:16pm

NEW YORK (AdAge.com) -- Weight Watchers has initiated a review for U.S. media planning and buying on its nearly $70 million account, according to industry executives. The incumbent, WPP's Mediaedge:cia, will not defend the business, according to executives with knowledge of the matter....

How Marketers Can Keep Their Agency Briefs, Well, Brief

Feb 24, 2010 1:06pm

I'm suggesting an intriguing new approach to the brief scribes among us: Pretend like you're talking to a kindergartner. Smart and straightforward, the Kindergarten Brief lets the creative team better understand its objective -- and consumers better understand your brand....

How to End the Recession: Agricultural Subsidies for Facebook FarmVille Farmers!

Feb 24, 2010 10:00am

The Facebook Generation is ready, able and eager to work. How else to explain that 81,125,786 users (as of this writing) are tilling the fields of their virtual Facebook farms on at least a monthly basis?...

Breaking Down Barriers Around Mental Illness

Feb 24, 2010 9:31am

A new public-service campaign to raise awareness of mental health problems among young African-American adults has been launched by the Substance Abuse & Mental Health Services Administration, working with the Ad Council and the Stay Strong Foundation. The effort was created pro bono by Grey, New York, for the Ad...

Publishers: Triumph From Within the Belly of the Content Beast!

Feb 24, 2010 9:21am

Content went from being a prized asset to the cheap fuel needed to feed a "content-serving beast." but we see new ideas about how to thrive from within the belly this beast, aka the internet. Here are two, quite distinct examples that share two things in common....

Red Cross Unveils New Website

Feb 23, 2010 1:43pm

American Red Cross Biomedical Services officially unveiled its new website today, redcrossblood.org, designed to increase blood donations and create a better experience for users. The site was created by BusinessOnLine, San Diego. Until now, the American Red Cross had more than 30 different blood region Web sites with different styles...

Why Measurement Alone Will Not Lead to Better Marketing

Feb 23, 2010 1:39pm

Companies that have strong performance-driven cultures support the classic adage that "You can't manage (or improve) what you can't measure." We recently interviewed 400 companies and found the important corollary: Measurement alone will not lead to results....

What Will Agencies Look Like in 2015?

Feb 23, 2010 11:43am

To say the world of advertising is in flux is a colossal understatement. Call this new reality what you will -- a sea change, a paradigm shift -- it's leaving marketers and agencies alike scratching their heads about the future ad landscape. What will agencies look like a few years...

Principles of Change: The Seventh of Nine

Feb 23, 2010 11:28am

Find your spiritual side, the part of you that never changes, is always there, detached from any drama, and life on the outside becomes calmer....

Publishers: It's Time for an Intervention

Feb 23, 2010 7:45am

Publishers build their businesses with trusted in-house sales teams and premium networks only to be lured into the remnant-ad market by the promise of a few more dollars. It's Business 101. You can't play premium and volume at the same time and emerge with your price structure intact....

What to Do When Your Sponsorship Agreement Goes Sour

Feb 22, 2010 1:08pm

While the situation remains up in the air for Tiger Woods and his sponsors, it's time for the rest of us to shift our attention from how long and winding his road to redemption will be to the relevant lessons his saga offers to marketers regarding minimizing the damage from...

Cause Minded Hosting Free Haiti Webinar

Feb 22, 2010 1:07pm

Celebrating the teamwork of those involved in the Haiti relief effort, Cause Minded is hosting a free, hourlong webinar Feb. 24 featuring representatives from the private and public sectors. The webinar will look at how these organizations' efforts have affected Haiti so far and what their plans are for future...

What If Giving Up Your Brand Really Means Giving Up?

Feb 22, 2010 11:44am

Before you move some of your surviving budget into a spiffy new social-media campaign and give up control of your brand to "the conversation," consider that you might be replacing your old-fashioned, excruciatingly commercial marketing with newfangled irrelevant nonsense....

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