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Advertising Age - GenNext

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No Job-Seeker Left Behind

Feb 19, 2010 11:42am

My advice to those who are fortunate enough to be gainfully employed: Don't forget what the job-hunt experience was like, and help others the way you were helped, or wanted to be helped....

Don't Let Your Resume Lose Its Luster

Feb 18, 2010 10:43am

One of the most daunting tasks when getting ready to look for a new job is digging out the old resume, dusting it off and attempting to polish it back to its former glory. I recommend saving yourself the time and trouble by using social media to keep it forever...

Don't Lose Your Joie de Vivre

Jan 28, 2010 8:43am

It's rough out there. Even if you're lucky enough to have a job, the likelihood of getting a raise or a promotion is pretty slim these days. Everyone is overworked, which means nobody is getting as much attention or gratitude as they deserve. Without incentives, it's easy to lose inspiration....

Don't Mind the Haters, Students; This Career's Still a Worthy Pursuit

Jan 26, 2010 10:27am

Advertising is a great way to communicate to a mass audience and inform them of new products and services. The following are a few reasons why you should consider advertising as a major, and not just because the cool kids are doing it....

What Makes for a Successful Freelance Relationship?

Jan 20, 2010 2:10pm

Freelance relationships can be a steppingstone to professional industry experience, connections and great working relationships. Here's a rundown of the key components of a successful freelance relationship....

The Art of the Follow-up

Jan 19, 2010 9:59am

Often, when we are excited about a potential opportunity, we don't want to seem like a bother; after all, there is a thin line between staying top of mind and becoming borderline annoying. At any given time people have a billion things on their mind, and they may mean well...

Make Agency Culture Work for You

Jan 14, 2010 10:02am

Although creative is king in advertising, culture has an important place, too. So when you're out there job hunting, it's good to consider more than just the work....

Now Is the Time to Take Risks

Jan 12, 2010 2:04pm

I had a friend once tell me that now is the time to do the unthinkable, to leave the known and venture out to the unknown. Now is the time to take risks. It's not always about landing the biggest internship or job, but it's about obtaining the experience and...

Get Creative When Looking for Your Internship

Jan 8, 2010 12:23pm

When I was interviewing for my first job out of college, there was one part of my resume employers asked about most: my summer internship. But it wasn't the big name that grabbed their attention; not many people have heard of the place I interned for at all -- and...

Gen Y, Stop Doubting Yourself and Start Taking Action

Jan 6, 2010 12:04pm

My resolution for 2010 is to turn the person I am during those fleeting moments of confidence into the person I am all the time. There are a few things I have to remind myself when I start to lose confidence....

Make a Job of Pursuing a Hobby

Jan 4, 2010 10:55am

Losing a job shouldn't mean losing your creativity. And a great way to keep your creative mind active is by picking up a hobby. Most hobbies remain trivial but some of them can become truly inspiring. So maybe you should consider this year's hobby as this year's job....

Don't Wait for Your Sensei to Come to You

Dec 29, 2009 12:47pm

It's hard to argue the value of a mentor when starting a new career. Having someone to give you career advice, show you the ropes and be your advocate is nice, but these people aren't just going to arrive gift-wrapped on your doorstep....

The 5 Most Valuable Things I Did in College to Help My Career

Dec 22, 2009 10:48am

I did a lot of things during my time at the University of Oregon. The best and most fun things I did had absolutely nothing to do with getting a job. But if I had to distill just five things that did contribute to getting a job, it would be...

Take On as Many Opportunities as You Can Handle

Dec 16, 2009 8:02am

I'm a firm believer that you have to make your own luck -- especially early in your career. Sometimes the opportunities you get won't seem so great, but they'll usually pay off down the line....

Realize the Flexibility Your Major Affords You

Dec 10, 2009 8:49am

If you want to work in an ad agency, but are deeply entrenched in another communications major and feel you can't do anything else, do not feel limited -- if anything, realize you have an advantage....

'Tis the Season to Polish Your Book

Dec 8, 2009 10:22am

With recruitment season around the corner and this holiday break coming at the end of the year, to me, this is the perfect opportunity to spend a little extra time on your book....

Beat OCD (Obsessive Compulsive Design)

Dec 3, 2009 9:47am

While your portfolio should always be a work in progress, we often get consumed by it, staying up late, tweaking, tweaking and more tweaking. It's become habit. While the benefits are obvious, there are some disadvantages to being this way....

Creatives, What's Your 2010 Resolution?

Dec 2, 2009 9:01am

There are many award shows out there that offer free or very low entry fees for students and young creatives. You'll probably not manage to enter all of them, but that doesn't mean you shouldn't try....

How the Media Portrays Millennials

Nov 11, 2009 9:31am

There's been a lot of discussion about my generation, known as Gen Y or Millennials, over the past several years. As we enter the workforce, we seem to have a polarizing effect and the conversation is sometimes tense. I think it's important for us to be aware of how we're...

Tap Into the World of Multicultural Marketing and Find New Opportunities

Nov 5, 2009 12:34pm

There are many of us looking for jobs out there, and naturally we are encouraged to exhaust our resources. One of those less obvious resources is tapping into the world of multicultural marketing. Being a minority increases your ability to identify with other markets, in addition to mainstream markets, and...

Use What You Know

Nov 2, 2009 12:35pm

What may seem so simple to us may not be for our agencies and clients, and our value-add as employees is how we can leverage skills, such as our knowledge of social-media platforms, in our jobs....

How to Get Others to Go to Bat for Your Personal Brand

Oct 26, 2009 12:49pm

Personal brands don't benefit from brand parity, so you need to manage yours exceptionally. One way to do that is by cultivating personal-brand advocates....

Will the Transparency of Our Lives Damn Us or Legitimize Us?

Oct 23, 2009 7:43am

I feel sorry for everyone entering the workforce who is younger than myself. If I had been able to tweet and stalk people on Facebook in middle school, I'm not sure anyone would want to hire me. I would have left a digital trail wrought with misguided views, ill-informed statements...

Why I Think Zach Canfield's the Zen Master of Advertising Recruiting

Oct 21, 2009 8:37am

It didn't take me long after meeting Zach Canfield to realize he's the Zen Master of advertising recruiting. As talent director at Goodby Silverstein, it's his mission to bring the most talented people in the industry to his firm and he takes it very seriously. After an hour or so...

Love Advertising? Join the Club

Sep 28, 2009 10:28am

My alma mater's advertising club really was one of the most beneficial things I did in college. I think any college student who's serious about a career in advertising should consider joining or starting an advertising club. Here's why....