Advertising Age - GoodWorks

Four organizations are benefiting from a campaign in 51 malls across the country that was created by out-of-home media provider Eye USA. The company is using its network of Eyelite units on behalf of more than 50 of its clients to support the American Heart Association, the American Red Cross,...

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Unless you've been living under a rock in a remote part of the ever-dwindling rain forest, marketers know that a sure-fire way to get consumers to pay more for their products is to make some "green" claims. But before jumping on the green bandwagon, it's important to do your homework....

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Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the...

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There are people in every community who give their time unconditionally to causes about which they are passionate. Scripps Networks, working within its Fine Living Network's "Surprise Vacations" series, partnered with Walt Disney World to recognize the volunteer spirit of a special group of people from around the country whose...

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The inaugural One Young World is over, but the real work has just begun, says Havas Worldwide's David Jones, co-founder of the event. Kofi Annan, Desmond Tutu, Bob Geldof and Muhammad Yunus, among others, helped to inspire the nearly 1,000 delegates from more than 105 countries and to provide a...

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With tobacco-linked disease expected to kill 6 million people worldwide in the next year, Legacy and the Ad Council are partnering with EX, a quit-smoking effort, for a campaign to help smokers "re-learn" life without cigarettes. The new campaign, created pro bono by GSD&M Idea City, is designed to supplement...

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Concerned that companies are investing $250 billion a year on capturing and contouring the public's perception through advertising but not contributing anything in return, model Sky Sheridan decided to do something about it: He created Called2Create to empower people through advertising....

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A new public-service campaign to raise awareness of mental health problems among young African-American adults has been launched by the Substance Abuse & Mental Health Services Administration, working with the Ad Council and the Stay Strong Foundation. The effort was created pro bono by Grey, New York, for the Ad...

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American Red Cross Biomedical Services officially unveiled its new website today, redcrossblood.org, designed to increase blood donations and create a better experience for users. The site was created by BusinessOnLine, San Diego. Until now, the American Red Cross had more than 30 different blood region Web sites with different styles...

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Celebrating the teamwork of those involved in the Haiti relief effort, Cause Minded is hosting a free, hourlong webinar Feb. 24 featuring representatives from the private and public sectors. The webinar will look at how these organizations' efforts have affected Haiti so far and what their plans are for future...

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As we charge into this new decade, we're all determined to live it better than the awful aughts. But how do we get started? Michael L.E. Ramah of Porter Novelli says by powering up social solutions that converge with our new economic realities....

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In summer 2006, a group of marketing executives from St. Louis-based Elasticity decided to make the mustache popular again, all in the name of a good cause. Managing Partner Aaron Perlut explains....

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When Chicago-based AbelsoTaylor found success in working with Heifer International, a group of employees began to wonder, "Why not do the same sort of thing right here in Chicago?" So they banded together to use their creativity and skills -- the things they normally apply to building brands -- and...

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Thousands of programs designed to do well by doing good have been launched by businesses and nonprofits over the last 30 years. Many have been short-term and pedestrian, while others have been inspiring and impactful. Here, Cause Marketing Forum's David Hessekiel offers his pick of the most influential cause marketing...

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Working with First Lady Michelle Obama's Let's Move! effort launched today, the Ad Council and the U.S. Department of Health and Human Services unveiled new public service ads urging children to get moving....

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On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the...

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The New Mexico chapter of Mothers Against Drunk Driving has been working to make teens aware of alcohol's harmful affects on brain development....

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Joining a new initiative to reduce the impact of osteoarthritis, the Arthritis Foundation and the Ad Council are launching a national campaign today that tells Americans that "moving is the best medicine." The campaign is being released in conjunction with a new initiative by the Centers for Disease Control and...

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The One Club held its first Creative Boot Camp last month to help City University of New York students to develop their advertising skills -- from the initial concept to the final pitch....

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In a new campaign, "Time to Be a Parent," Toy New York is partnering with the Partnership for a Drug-Free America to encourage parents to play an active role in helping to keep their kids drug-free by being more than just a friend to children....

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Pro bono efforts for worthy causes make us feel great, but do they also reveal a need that we have to feel better about what we do? Given today's advertising work force of socially aware young talents, agencies that want to be successful must start helping all clients find...

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The winner of the 2009 Optimus "One Shot" contest rolls out today on Comcast. The debut of the TV spot, created to increase awareness of ShelterBox, a nonprofit organization that provides emergency aid for survivors of natural disasters, coincides with the group's efforts to help earthquake victims in Haiti....

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Continuing its efforts to support victims of the earthquake in Haiti, the Ad Council today launched a new TV spot starring celebrities appealing to Americans for support. The spot features Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon. A Spanish-language spot featuring Eva Longoria will...

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What started out as a bet at a holiday party turned into a win-win situation for a sick child and the Make-a-Wish Foundation of New Jersey when Tom Weatherall, CEO of the foundation, accepted a challenge from MAW chapter board member Joseph Berardo Jr., CEO-president of MagnaCare, a health plan...

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A group of marketing and media executives is getting together to host a bowl-a-thon to raise money for breast cancer. Bowling for Breastcancer.org will take place at Lucky Strike Lanes & Lounge in Manhattan on Feb. 11 from 6 p.m. to 10 p.m. For a $5,000 donation, your bowling team...

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Presidents George W. Bush and Bill Clinton are asking Americans to donate to the Clinton Bush Haiti Fund in a new TV spot released today by the Ad Council. The spot follows an Ad Council PSA with First Lady Michelle Obama supporting the Red Cross' relief efforts....

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Looking to help advertising and marketing professionals at all levels, the Advertising Club of New York has launched a mentoring program called ADvantage Mentor Program. The initiative matches people with mentors, no matter what stage of their careers they're in, to help them grow and explore new options....

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It was an easy decision for our Birmingham-based agency to reach out to change lives across the country by reducing our nation's alarming dropout rate. You see, I've been the victim of the brutal effects of illiteracy....

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