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The American Idol Guide to Brand Building

Mar 10, 2010 9:51am

Ok, I’m going to make a confession. I’m coming out of the closet and admitting that I watch American Idol. There, I said it. But it’s not what you think. Although I always pride myself as someone who generally operates outside of the mainstream, I find myself intrigued by this American Idol...

The Cashier At Walgreens Is My Consultant

Feb 24, 2010 5:25pm

The “Consultant” I was at Walgreens the other day and I noticed that the young woman who rang up my birthday card, shampoo and toothpaste was wearing a name tag that read: Susan, Beauty Consultant. I also noticed that Susan had chipped electric blue fingernails, multiple rings on all of her...

Dish Network: A Profile In Poor Marketing

Feb 10, 2010 7:23am

A few weeks back, this direct mail piece came addressed to me from Dish Network. It features a picture of an olive-skinned and black haired beauty on the front and handsome dark haired, stubble-bearded man on the back. Beyond that, I cannot tell you what it says because it’s written...

Pay No Attention to that Guru Behind the Curtain

Feb 7, 2010 2:34pm

You all know the scene: Dorothy and her three friends return to Oz with the broom in hand after a harrowing near-death experience dealing with the witch and all those flying monkeys, only to have Toto pull back the curtain and expose the wizard as the charlatan that he truly...

Who Is Afraid Of The Big Bad Lawyer?

Jan 25, 2010 1:51pm

There was a recent discussion on Copyblogger, about the importance of spreading the word when you have an idea. The point of the article basically was that instead of hoarding your great ideas in a file on your computer, you should share them with anyone who will listen to spread...

The Domino’s Effect: Is Being Bad Good For Business?

Jan 13, 2010 6:40pm

Domino’s Pizza has recently launched a new TV ad campaign which not only announces attempts to improve the quality of their pizzas, but incorporates the negative feedback from consumers about their product. Now, I know that transparency, listening to your customers, engaging with them and responding to their needs...

The Lawlessness Of Twitter’s Wild West

Jan 4, 2010 10:49am

What to tweet or what not to tweet, the rules of behavior and usage for Twitter abound on the internet. Most humans desire some rules to live by, whether it’s through religion, government, family, workplace, or self imposed ethics, most people get a certain level of comfort from knowing...

Happy Holidays

Dec 23, 2009 6:51am

Just wanted to post a message to all those who have been reading, commenting and connecting with me over the past months since I started this blog. I really do appreciate you stopping by, reading, re-tweeting, subscribing and joining in on the conversation. Watching my readership grow, conversing with you,...

Does An Idea Have Value?

Dec 22, 2009 7:43am

A similar question was recently posed in an online discussion. Some people answered this question quickly by saying that ideas are worth absolutely nothing until someone puts money down on the table for them. I wholeheartedly disagree. Value is not just about dollars and cents. Value can be about potential...

What The Grinch Can Teach About Brand Integrity

Dec 15, 2009 8:39am

Every year about this time since 2000, the Jim Carrey/Ron Howard interpretation of How the Grinch Stole Christmas rears it’s ugly head. It’s dark, it’s loud and there are words and images in it that Dr. Seuss would never have used. I’ve heard it referred to as an...