David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business Owners

Dave Young has been dispensing advertising, marketing and web advice to local business owners since February, 2004.

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Have you seen a dog-eared Yellow Pages book lately?

Mar 1, 2010 12:50am

Me neither. My Facebook friend, Ruth, was asking for help researching a presentation she's giving to a bunch of Yellow Page advertisers and it got me thinking about this topic. It used to be that your Yellow Pages book would......

Let's meet in Barrie, Ontario next week!

Feb 23, 2010 9:05pm

The next version of our Wizards On The Road event is next week in Barrie, Ontario, just a short hour's drive from the Toronto Airport. Steve Rae is organizing the event and we've got 2 full days of Wizard of......

Be a "Word of Mouth" Enabler

Feb 22, 2010 12:34am

Sometimes delivering a great customer experience through amazing products, architecture or movement just isn't quite enough to trigger the chain reaction of effective Word of Mouth. Think about the reasons that people might be hesitant to recommend. Perhaps I consider......

Congratulations to the Bootstrappers!

Feb 11, 2010 10:46pm

Congratulations to my friends Rich Christiansen and Ron Porter, who have sold their SEO firm, Castlewave and will now proceed to take life easy until the next business-building bug starts to itch. You may remember me writing about their book......

Another Benefit to the Radio + Web Marketing Strategy

Feb 9, 2010 11:58pm

I've talked a fair bit about the strength of using radio (or any other off-line medium) to drive search for your business's name, or your "brand." The primary benefit is that prospective customers will not find your competitors when they're......

Prosound: On-Hold Messaging for Smart Business Owners

Feb 8, 2010 7:58am

We launched a new client web site last week for ProsoundUSA.com, a company that specializes in improving the phone experience of your customers. Instead of just providing "on-hold messages" and those automated attendant systems that we've all come to hate,......