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Where is that creative monster of yours?

Mar 5, 2010 3:02am

Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence...

Relevant Reading – March 4th

Mar 4, 2010 8:00am

Sharing the the things I found for the day: Social Markers. Here I Am, Brain The Size Of A Planet. Undercover Boss – Afraid of what you might find? Use SEO to ruin a good brand name: 3 easy steps Does Programme & Project Management have a “Long Hours” Culture? Top 10 Hurdles to Becoming...

10 Early Warning Signs of a Pending Software Product Launch Failure

Mar 4, 2010 6:12am

Dave Daniels just finished his manifesto at Change This – Is Your Product Launch Doomed – 10 Ways to Identify a Impending Launch Disaster. The piece focuses on understanding some leading indicators about what might be going wrong with your pending software product launch. It’s a quick read, here is...

Relevant Reading – February 27th

Feb 28, 2010 5:04am

Sharing the the things I found for the day: The Mr. Rogers Guide to Blogging from the Heart Genius is misunderstood as a bolt of lightning Should You Teach Your Customers How to Buy? 10 writing tricks to connect with online audiences who won’t actually read...

You wouldn’t even read your own case study

Feb 26, 2010 7:01am

Case studies aren't any fun, most people don't read them -- so why are we still doing them? Just because sales thinks it's a good idea it doesn't mean it is. Just an idea on another approach to customer driven content....

SaaS Revenue Optimization

Feb 18, 2010 7:08am

How to Optimize Your SaaS Revenue Streams – Rackspace SaaS & Cloud 2010 View more presentations from Lincoln Murphy....

Customer Driven Marketing

Feb 18, 2010 6:53am

Rethinking Marketing View more presentations from Rich Meyer....

Your Internet Needs A Filter

Feb 18, 2010 6:36am

So I’ve been watching Dan Olsen tweet for say the last year or so, looking at his presentations on Slideshare and watching how is his new company, YourVersion is doing post launch, so I thought I would take some time and get his feedback on product management. Dan has both...