The Branding Gavel

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The five Ws and h still applies here!

Mar 12, 2010 4:50am

Success in anything demands the application of right knowledge. Today by default, many brands are now content providers. They are all trying to contribute to the discourse and online conversation. Many are still confused why they are not getting enough value for time invested. I have come to the conclusion...

Brand and knowledge management

Mar 12, 2010 4:02am

Every wise brand today takes step toward building its knowledge base. This stored up knowledge will ensure its relevance tomorrow whether it is prospering today or otherwise. The impact of knowledge has been emphasized by The Bible when it says’ a wise man store up knowledge while a foolish man...

Brands and the new media

Mar 9, 2010 12:39am

Each new day gives me a new excitement. I am happy I am making progress and that I am involved in shaping the new paradigm in my country. Now it may not make enough sense but after a while, we will wake up to the reality of time. It is...

Personal Branding: The emotional labour factor

Mar 8, 2010 5:17am

I just took time to read the last edition of Dan Shawbel’s Personal Branding magazine. The cover story actually drew my attention. I am a great fan of Seth Godin because he has achieved what I am trying to achieve despite all the odd in my environment. Most African nations...

Brands: silence may no longer be golden!

Mar 5, 2010 1:36am

Silence is golden is an age long cliché. I used to be a fan of this and I am still in love with it. But the events that are unfolding today require that a re examination of what used to be valid truths now require modifications or changes. In the light...

Brand communication: How to annex, understand great media platforms

Mar 3, 2010 4:57am

Brand communication today has become so easy given the fact that there are several opportunities that are now made available to discerning individuals, brand owners who know what to do and where they are going. Needless to say is that media are channels that allow individuals to pass a message...

Brands: building effective relations with influencers

Mar 2, 2010 2:14am

The noise level today is really confusing to many brands’ custodians. The fact that internet has given power to everyone to become publisher/content creator is a sign that custodians of brands need to keep an eye on those who can destroy their brands. In our recently held seminar on social media,...

Twitter and your brand

Feb 20, 2010 2:12am

I have been asked several times why do I think Twitter holds any benefits for Nigerian and African brands. The reason to some is that the population of Nigerians and Africans on twitter is still negligible compare to the western world. The concerns Ihave noticeds on the faces of those...

Brand’s online activities: how to get real value

Feb 2, 2010 4:19pm

Last Saturday at a meeting with one of my protégés, I was asked ‘Are you sure you are getting correspondence result in your personal brand’s effort online’? I said, it all depends on what individual is measuring or comparing his result with. Every thing that is worth doing is worth measuring. If...

Personal branding: make your efforts count

Jan 31, 2010 4:10pm

Everyday gives me an opportunity to learn and observe people around me. I learn from people who have been successful and those who are still on the radar of success as well as from a complete fool. In fact there is no one on the surface of the Earth that...