David Cameron's On Brands Blog

Some follow sports teams. Some follow celebrities. I follow brands and branding.

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Brand Fan Rule #8: Don’t Be a Sore Loser

Mar 9, 2010 1:22pm

Misunderstanding happens. Brand fans and managers need to anticipate it and be ready to fix it when it does. And yeah, don't call a fan of your brand a sore loser....

Winnie the Pooh on Rebuilding Brands

Mar 5, 2010 11:47am

It’s not business as usual for brands that need to recover and rebuild from a crisis. When you’ve let consumers and fans down, “so very up” is your new destination point....

Troubled Toyota

Feb 5, 2010 10:38am

Toyota's troubles won't disappear overnight. It's going to take years to restore the auto manufacturer's brand image....

Brand Aid for Haiti

Jan 17, 2010 9:22pm

The intentions behind brand aid may partially be out of self-interest, but that's not necessarily a bad thing....

When Asking for Fans or Followers, Be Remarkable

Jan 12, 2010 1:19pm

If you're paying attention and striving to be remarkable in all the little things you do, including how you engage potential fans, chances are you'll build remarkable brand equity. Don't do that and chances are you'll stunt your growth....

Should Nike Drop Tiger?

Dec 15, 2009 12:35pm

Accenture did. Should Nike?...

Life and Brand Reminders from the Pink Glove Dance

Dec 6, 2009 10:29am

This viral YouTube hit presents lessons for all of us, for how we live our lives and how we approach brand building....

Fab Ford Fiesta Movement

Nov 21, 2009 8:12pm

This campaign appears to be paying off, and Ford hasn't even officially launched the Fiesta in the U.S. Sure, it's not an either/or choice between traditional and new marketing methods, but the latter presents a compelling case for greater emphasis....

Fire in the Brand Belly

Nov 19, 2009 12:49pm

Passion, igniting the fire in your brand belly, is a fundamental brand building block....

What Would You Have Done in Adidas’ Shoes?

Nov 8, 2009 9:11am

The Michael Jordan name is written all over Nike basketball shoes. So what's Adidas to do when Jordan's son Marcus decides to wear Nike shoes for the Adidas sponsored University of Central Florida men's basketball team in an exhibition game? Did they make the right choice? How could they have...