David Cameron's On Brands Blog

Some follow sports teams. Some follow celebrities. I follow brands and branding.

This blog is one of the best branding blogs out there. Add this blog to My Feeds.

Brand Aid for Haiti

Jan 17, 2010 9:22pm

The intentions behind brand aid may partially be out of self-interest, but that's not necessarily a bad thing....

When Asking for Fans or Followers, Be Remarkable

Jan 12, 2010 1:19pm

If you're paying attention and striving to be remarkable in all the little things you do, including how you engage potential fans, chances are you'll build remarkable brand equity. Don't do that and chances are you'll stunt your growth....

Should Nike Drop Tiger?

Dec 15, 2009 12:35pm

Accenture did. Should Nike?...

Life and Brand Reminders from the Pink Glove Dance

Dec 6, 2009 10:29am

This viral YouTube hit presents lessons for all of us, for how we live our lives and how we approach brand building....

Fab Ford Fiesta Movement

Nov 21, 2009 8:12pm

This campaign appears to be paying off, and Ford hasn't even officially launched the Fiesta in the U.S. Sure, it's not an either/or choice between traditional and new marketing methods, but the latter presents a compelling case for greater emphasis....

Fire in the Brand Belly

Nov 19, 2009 12:49pm

Passion, igniting the fire in your brand belly, is a fundamental brand building block....

What Would You Have Done in Adidas’ Shoes?

Nov 8, 2009 9:11am

The Michael Jordan name is written all over Nike basketball shoes. So what's Adidas to do when Jordan's son Marcus decides to wear Nike shoes for the Adidas sponsored University of Central Florida men's basketball team in an exhibition game? Did they make the right choice? How could they have...

Meet the Boom and Y Online, or Bust!

Oct 28, 2009 7:49am

The Baby Boomers and Generation Y are huge consuming forces to reckon with, and winning brands will engage both through the Web and digital universe... or the natives will not know them and the immigrants will forget about them....

Social Media: Where Negatives Are Positives?

Oct 27, 2009 11:13am

Is it okay to accept/display negative comments about your business/organization/brand in your social digital space? Are negative comments a necessary evil? Or, are they a tool to demonstrate what you're all about and create positive experiences and perceptions?...