The Marketing Minute

Random musings, ideas, hints, tricks and tips about marketing and branding in the world today.

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Nuggets of smart

Feb 2, 2010 6:21am

I don't know about you, but one of my struggles is sifting through all the information out there to find the real nuggets of smart. I thought, from time to time, I might point out some of the really smart stuff out there so you don't have to go digging...

The best Superbowl commercial of 2010

Jan 31, 2010 7:43pm

Remember when the Superbowl was about the game? Now it's the halftime show wardrobe malfunctions and of course, the commercials. Here's one of my favorites from last year, to get you in the mood! (e-mail subscribers, click here to view) Want to get a jump on Sunday's new spots? Don't...

Extinction is right around the corner...

Jan 27, 2010 7:22pm

For getting lost, desktop computers and glaciers. At least according to The Future Trends book called Future Files by Richard Watson. (buy it by clicking here) As part of the promotion of the book, the author released the chart below. It's an extinction timeline...predicting that newspaper delivery will be gone...

Relentless follow through

Jan 26, 2010 8:34am

One of the biggest relationship killers is silence. Do you know that most businesses lose the opportunity to get a new client simply because they don't respond to an inquiry? That's right...return a phone call, answer an e-mail and voila -- you get a client. The percentage of businesses that...

Facebook and an e-newsletter....in a nutshell!

Jan 20, 2010 8:11am

Do you have a Facebook fan page? Do you wish you could create an e-newsletter that allowed your fans to get your pages content -- but in a way that they could control how often they heard from you? NutshellMail has just launched an easy way for any Facebook page...

Social media = letting others in

Jan 18, 2010 11:32am

Over the past few months, I have been delivering quite a few presentations on social media to groups (conferences, conventions etc.) of business leaders. One aspect of embarking into the waters of social media that seems to give most of them some sort of tick is the idea that you...

My language is just grating!

Jan 15, 2010 3:44am

I've noticed something that's been quite prevalent in my writing of late. The word "great." Apparently I think just about everything is great. Lazy is what that's all about. Lazy writing is boring writing. It's not juicy. My words aren't caressing a darn thing. Lazy is not memorable, quotable or...

Marketing Minute gets some ink!

Jan 9, 2010 1:18pm

It's always very gratifying when this blog gets an "atta boy" for the content and the conversation. Many thanks to all of you who contribute to the lively discussion down in the comments section. The accolades are as much yours as they are mine! The Top 50 Entrepreneur Marketing Blogs...

Is it in your kiss?

Jan 8, 2010 4:02am

Remember the song that Cher sang in 1990 called the Shoop Shoop song? (here's a link to a YouTube video that I can't embed...by the way, check out her boots!) The song asks the age old question -- how you can tell if he loves you so. According to the...

I need you to ask me a question or two

Jan 5, 2010 3:16am

I really want to know what you want to know. In other words, I need your help. I'd like to know what sort of marketing topics and questions you want to see tackled on this blog. What marketing questions do you have burning in your belly? So I have created...