The Marketing Minute

Random musings, ideas, hints, tricks and tips about marketing and branding in the world today.

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Father knows best by Clickfuel's Denise Cautela

Mar 12, 2010 11:14am

Drew's Note: As I try to do on many a Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights every day. So without further ado...Denise Cautela. Again, enjoy! Father Knows Best: Online Marketing Best Practices from a Small Business Owner An entrepreneur,...

Are you hitting all the stepping stones?

Mar 10, 2010 12:23pm

I don't know who started the concept, but many authors attempt to sell their books by giving away their books. Charles Sheehan Miles did it. Wicked author Gregory Maguire did it. Cory Doctorow did it. And of course, Seth Godin did it. (Click on their names to find out how...

Do you inspire customer service tales?

Mar 9, 2010 3:44am

Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories about the people we buy from -- good, bad or ugly. If I stopped 10 of your clients/customers today and asked them to tell me a...

Social Media Cheat Sheet

Mar 5, 2010 3:40am

As I speak to conference audiences across the country about social media, one of the questions I always get asked is... how do I know which social media sites to use? Of course... there is no single, magic or easy answer to that question. It all depends on your goals,...

Are you keeping an eye on your bucket?

Mar 2, 2010 11:27am

No....not that bucket! Many of us are burning the candle at both ends and in the middle. Our companies have been "right-sized" which is a nice way of saying -- same amount of work, fewer people to do it. We're trying to keep up on the trends and changes in...

How to create an iPhone or Droid app for your business

Feb 28, 2010 12:43pm

Last week I announced that the Drew McLellan iPhone and Droid apps were available. I also promised that I'd walk you through the process I went through to create the apps. To give you the kind of detail I want to share, this is going to end up being a...

How social media has changed my world

Feb 27, 2010 11:27am

When I get into a conversation about social media -- one of the questions people ask is "how do you find the time?" The truth is...I can't afford not to find the time. It's simply a part of my life/routine now. Why? Because like the other things that are a...

5 ways to building a committed team

Feb 26, 2010 6:36am

If you want a powerful, profitable company -- create a powerful team. If you want to create love affairs with your customers -- create a passionate team. If you want to leave a legacy -- create a committed team. Your team. Nothing reflects on a business owner/leader more than the...

Drew McLellan iPhone App: In case you want to carry me in your pocket!

Feb 24, 2010 3:40am

True confession time....I feel a little silly. And yet a little smart at the same time. Let me get to the smart part first. Here's what I know to be true: Our interaction with the web is shifting very quickly to mobile devices. It's predicted by 2020 it will be...

A marketing tip from Tiger Woods

Feb 22, 2010 2:30am

The world is abuzz about the Tiger Woods apology. It seems like the big question is…"was it sincere?" What a remarkable marketing reminder for all of us. We're going to mess up with a client, prospect or employee. It's inevitable. Whether it was the result of a bad but conscious...