RadiantBrands Blog
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Are Chain Store Brands Authentic Local Businesses?
Dec 31, 2009 3:43pm
I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?...
On Target or not? Yet another small grocery brand?
Dec 3, 2009 9:22am
Target’s entry with P-Fresh will add substantially to the already glutted grocery store square-footage in the United States where more and more retailers are competing for the same number of consumer dollars....
Beer Labels Gone Bad
Oct 28, 2009 2:34pm
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more...
Brand behind the brand: Flickr is now from Yahoo
Oct 1, 2009 9:38am
Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection....
Apple’s Next Move and why it’s not a Netbook
Aug 10, 2009 9:56am
Netbooks –they are basic with no frills make buying a computer a simple decision. So why can’t Apple jump into this market? It makes sense that they create something that appeals to their loyalists, like me, in this category, right? Yes, but it's definitely not going to be a netbook....
Smart Phone Wars, Why the iPhone Wins
Jun 22, 2009 6:30pm
With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android phone launch, the MyTouch 3G and the Blackberry Storm, where’s the Smart phone world going?...
Why I love my Flip video camera
May 27, 2009 2:27pm
The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera...
Ask Jeeves is Back! – the butler’s back in the UK!
May 6, 2009 6:47pm
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a fancy new suit and good advice. Yes, the Jeeves brand element, which we redesigned, has returned to center stage....
Apple brand up, Microsoft down – What recession?
Apr 30, 2009 9:13am
Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales...
Tropicana’s big mistake. Where’s the orange and the straw?
Apr 24, 2009 6:06pm
Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?...
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