Thomas Clifford // Humanizing Business Communications

I'm pleased to share with you that this blog just won the 2010 Strateg-e Award in the "Best Use of Blogs" category. It's the second time receiving this award, having received it 2009. I've mentioned this many times before and I'll say it again: A big heartfelt "thank you" goes out to...

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I'm pleased to share with you that this blog just won the 2010 Strateg-e Award in the "Best Use of Blogs" category. It's the second time receiving this award, having received it 2009. I've mentioned this many times before and I'll say it again: A big heartfelt "thank you" goes out to...

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I recently had a fun and interesting interview with Matthew Ray Scott, Managing Director of The Strategic Incubator, about using documentary storytelling for businesses. The interview is 43 minutes long and takes a different angle (no pun intended!) than previous interviews I've given. Here are a few things we covered: How I...

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Have you read Daniel Pink’s new book, “Drive: The Surprising Truth About What Motivates Us?” If you haven’t picked it up yet, don’t wait too long; this book will forever change how you think about motivating individuals (hint: it’s usually not carrots and sticks). Pink definitely motivated me to rethink how...

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Enjoy today's roundup... 1. In between frames Absolutely brilliant little riff from Seth Godin. "Consumers are too smart for the frames. It's the in-between frame stuff that matters. And yet marketers spend 103% of our time on the frames." 2. Why write a book? And speaking of Seth, his new book, Linchpin, launches today....

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1. They can appear unbelievable. 2. They can feel distant. 3. They can feel unemotional. 4. They can appear uncaring. 5. They can feel meaningless. 6. They can appear wasteful. 7. They can feel uninspiring. Why not consider humanizing communications so it connects us to something beyond ourselves? Something to think about. --Tom P.S. Inspired by Daniel Pink's new book "Drive: The Surprising Truth About What Motivates...

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The narrative "sweet spot." --Tom P.S. Inspired by Indexed....

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"If you've got the time, the intellect and the access to get you hands on an idea...then you have the ability to reinvent yourself." Seth Godin, "Brainwashed." Just released... Seth Godin's new (and free) ChangeThis manifesto: "Brainwashed: Seven Ways to Reinvent Yourself." Um. Need I say more? -Tom P.S. Seth's new book, Linchpin:...

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Ever hear this at work? “Are you kidding? No one reads that newsletter.” “Hey, if it’s that important, someone will eventually tell me.” “C’mon, it’s the same ol’ stuff– over and over.” If so, you’re certainly not alone. Nowadays, it’s getting harder and harder to: • Grab someone’s attention (so you have a shot...

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Here are a few awesome links, mostly discovered in the last week or so. Enjoy! 1. 15 Kudos to Big Blue: IBM Offers Great Guidance in Social Media and Employee Engagement 2. 10,000 Words: Where Journalism and Technology Meet 3. 99%. It's not about ideas. It's about making ideas happen. Productivity tips for...

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