Web Ink Now

UPDATE: About an hour after I tweeted this post, American Airlines - @AAirwaves - tweeted a reply. Good for them for monitoring and responding. They also contacted me privately and want to engage with me on this. I'll report what......

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I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services). Rob Bayuk, K-12 Education Marketing......

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In a completely boneheaded move, the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) announced that they want to set up a system to charge people who tweet any part of song lyric. As reported (in the Japanese......

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UPDATE February 27, 2010 at 11:00 -- I just published an updated article on this for the Huffington Post US Department of Defense Ahead of Most Companies with a New Social Media Policy ++++++ Just an hour ago, the U.S.......

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Albion Café on Boundary Street in Shoreditch, London sends a tweet via @albionsoven when fresh and delicious treats come out of the oven. Example: Freshly baked crumbly Chocolate Chip Cookies stuffed with oozy chocolate chips. Most tweets include a URL......

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If you've been following my blog for a while, you may recall that I've developed a close relationship with the Public Affairs professionals at the U.S. Air Force. It all started when I connected with them on Twitter in late......

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I sent a tweet this morning as a result of a pitch that I received though email from Mktgbuzz. The pitch offered 50% off a PRWeb press release for the first 500 people who filled out a form. Very soon......

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When I spoke at the Marketing Pioneers event in Amsterdam, one presentation got me thinking. Huib Van Bockel, marketing director for Red Bull in the Netherlands and who also coaches other Red Bull marketers throughout northern Europe, spoke about what......

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At the NASSCOM India Leadership Forum in Mumbai, I had an opportunity to sit down with John Suffolk, Chief Information Officer of Her Majesty's Government. In this six minute video we discussed the role of Web-based information for citizens to......

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As I was strolling the streets of Bombay (Mumbai), India, I noticed that the taxicabs are the same make of car, yet the owners of the cabs have personalized them with stickers and other do-dads to make them unique. It......

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Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which promotes HP Workstations ability to......

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So last night I made my way to Pakhuis Wilhelmina, a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band. (Click the photo to enlarge.) While......

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While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie. The film tells the story of the Netherland's DSB Bank NV which was declared bankrupt by court in......

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Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha). Despite its rarity, comedy can be an extremely powerful......

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The SECOND EDITION of The New Rules of Marketing and PR is in bookstores now! The book has gone through a complete re-write. See below for what's new. If you haven't read the book at all, now is the time!......

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Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings. I loved Linchpin. Now I freely admit I am a Seth fanboy (see my Seth......

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News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules......

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I'm in Tokyo doing a few speaking gigs, getting caught up with old friends (I lived in Tokyo from 1987 to 1993) and meeting interesting people. Today I connected with Masaki Ishitani author of Twitter: 140 characters changed the world......

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Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water......

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Today, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield officially releases. Get Seen is the second book in my New Rules of Social Media book series. Buy Get Seen here. For the past year, I've been......

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I scored a press pass to hear President Obama speak at a rally for U.S. Senate candidate Martha Coakley today. Coakley is locked in tight race for the seat held by Ted Kennedy in Massachusetts. I'm a fan of spectacle,......

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Many people ask me for advice about getting a business book published, so I wanted to blog it for all to see. See below for my 8 ideas if you are interested in doing a business book. But first, check......

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More than 15 years ago, I was rejected for admission to Harvard Business School. Based on the fact that I was more interested in partying at Kenyon College than earning great grades, I don’t blame the admissions officers at HBS.......

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Yesterday, I participated on a podcast with Ricardo Bueno, founder Ribeezie Media with co-host Stacey Soleil, director of social media strategy with KARMA Media Labs. Towards the end of the podcast, they asked me about measuring the ROI (return on......

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Lee sent me an email: "Am enjoying your book The New Rules of Marketing & PR and have recommended it to many colleagues. Wow you really don't like us poor old PR people do you? So - how DO you......

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Please download my newest ebook Gaijin Male Model: A Case Study in Conflict-Driven Business Writing. No registration required. If you like the ebook, please pass it on. Conflict. All good film and all good fiction is really just about conflict,......

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My friend Dan Dan Schawbel, a Personal Branding Expert who happens to work at EMC points us to this terrific ebook called 100 Job Search Tips From Fortune 500 Recruiters. Download the free ebook here. It's free with no registration......

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On Christmas Eve with my family, my brother Peter brought up Twitter and expressed skepticism. Rather than try to explain Twitter myself, I tweeted to see what others had to say. I just love the answers that came back! I'm......

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You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing......

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With all the buzz in 2009 about the big social networking sites such as Twitter and Facebook, I'd like to give a plug to one of my favorite social networking sites. I know, I know. Most people don't consider Amazon......

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When I visited the CME Group historic Chicago Board of Trade trading floor earlier this week, I spent time with Richard Regan to learn how he uses Twitter as his primary real-time news service to make million-dollar trading decisions. Richard......

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I spent yesterday morning with Allan Schoenberg, who is Director of Corporate Communications for the CME Group, the world's largest derivatives marketplace (futures exchange). We spent most of our time on the historic trading floor of the Chicago Board of......

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As we wind down 2009, it’s time to think about what matters for 2010. My friend Seth Godin has pulled together a remarkable group of more than 70 people who each contributed a one-page essay with a one-word title to......

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I'm always on the lookout for an interesting ways that organizations engage with both existing customers and their buyers. For example, a few weeks ago I wrote about a video contest from Boreal Mountain Resort that generated 72,000 views in......

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Yesterday, Google announced on the official Google blog that real-time Web search is being rolled out. In the Google search results, you will begin to see live updates from sites like Twitter and FriendFeed as well as instant headlines from......

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Dear Mr. Whitacre: I was shocked to learn that Fritz Henderson was ousted this week as CEO by the GM board. Having been critical of GM marketing and communications tactics in the past, I felt that Henderson was making great......

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My daughter is a junior (third year) in high school so we are still a year away from the college application season here in the U.S. But get this - my family has been in college shopping mode for three......

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Last week I sat down with Paul Levy, President and CEO of Beth Israel Deaconess Medical Center (BIDMC) to learn about how he uses his blog. I'm fascinated by CEOs who blog and who are active on Twitter @PaulFlevy, especially......

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The more I research Web sites—and I've checked out many thousands—the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right—as if the creator of the site......

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How cool is it when you have a product or service that lends itself to people shooting videos for you! As a marketer or business owner, how amazing is it when people are eager to spread your ideas and share......

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