Marketing Interactions

B2B marketing strategist Ardath Albee works with clients to create customer-focused e Marketing Strategies, content platforms and lead nurturing plans that are compelling, highly leveraged and most importantly designed with the customer in mind.

This blog is one of the best marketing, content marketing blogs out there. Add this blog to My Feeds.

What's the Cost When Sales Tries to Do it All?

Feb 2, 2010 4:23pm

I just saw some of the results that @Gerhard20 posted after reading an advance copy of CSO Insights' new 2010 Sales Effectiveness Study. I had a really strong urge to bang my head on my desk. Let's talk about three of the research findings: Research fact: Forty-seven percent of the...

Prospect Intelligence is a Terrible Thing to Waste

Jan 31, 2010 1:26pm

It always amazes me when I click to download a white paper or register for a webinar and am confronted by a 20-field lead generation form. Unless it's something I want very badly, I tend to click the back button and move on to something more appealing. Then again, I'm...

When Should B2B Lead Nurturing Stop?

Jan 28, 2010 10:00am

I was on a call this morning when a discussion came up about when B2B lead nurturing should stop. Many companies believe this should happen once the lead is qualified and handed over to sales for pursuit. I take issue with this approach because it maintains the division between marketing...

The Focus for Content Marketing is Not Format

Jan 25, 2010 9:36am

I'm getting a lot of questions these days about content marketing. Thank you one and all! I love that B2B marketers are working on embracing the idea of content marketing, but I'd like to point out that there's a better way to go about it than focusing first on format....

Find Out What Buyers Want

Jan 21, 2010 1:25pm

You've heard me say many times that in order to have your marketing programs pay off, you've got to really KNOW your buyers. I get asked a lot of questions about just how to find out. Well, here's one way: Genius.com and DemandGen Report are jumping into the fray to...