Marketing Interactions

B2B marketing strategist Ardath Albee works with clients to create customer-focused e Marketing Strategies, marketing content and lead nurturing programs that are compelling, highly leveraged and most importantly designed to increase sales pipeline momentum.

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Marketing Content Must Reach Beyond Two-Way Dialogue

Mar 14, 2010 1:32pm

The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. But I say that's stopping short. If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough. In...

Why Sales and Marketing Alignment is Like Golf

Mar 9, 2010 1:42pm

Last night my husband and I watched our DVR recording of The Haney Project's new season featuring Ray Romano. In this series Ray Romano is seeking the help of golf coach Hank Haney to break through his lowest score to date of 80. I used to play a lot of...

The Many Jobs of Marketing Content

Mar 5, 2010 10:06am

Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. The best result is, of course, sales. However, that's only one job at the end of a long list of responsibilities. It's up to marketers to make...

Does Your Content Marketing Make You Different?

Mar 3, 2010 10:17am

Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace. Unfortunately, this appears to be easier said than done. Take a look at these three tag lines: Achieve Dramatic Cost Savings, Increase Operational Efficiency and Business Agility Reduce Costs, Improve...

6 Ways B2B Marketers Can "Listen" Effectively

Feb 28, 2010 1:33pm

One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. The best reason being because your prospects are controlling how and when they engage with vendors, so it's become very critical that our content marketing efforts are...