Retail eCommerce Blog - Online Retail Marketing | eCommerce SEO Tips by Mobius

I am often asked by our clients and others about the significance of Meta descriptions and keywords in on-page optimization. Many SEO professionals say that they are almost close to obsolete as they are not considered by search engines to rank websites on search engine result pages. Here’s my view on...

Read more

SEO keyword research is a mundane and familiar term for people who work with SEO campaigns, but many of us just jump in with both feet without understanding the meticulous process of selecting the best and relevant keywords, so we eventually end-up committing keyword research mistakes that breaks the whole...

Read more

I love fashion…I love clothes but when it comes to writing about apparel and accessories, it is a tough one. I have written about a host of hard category products like cameras, camcorders, televisions, you name it. It is a breeze, as you have a lot of information on their...

Read more

From Helen of Troy, the paragon of feminine perfection to the sizzling Angelina Jolie and from Adonis, the best example of male beauty to the irresistible Mel Gibson, the world has always valued beauty. If that wasn’t the case, fashion would have been an obsolete term. In today’s world, the drive...

Read more

A couple of years ago, if you had asked what twitter meant, you would have been called a bird brain. Excuse the pun, but don’t they teach at elementary school that birds twitter, dogs bark and so on!! And if you ask folks what twitter means now, some might still...

Read more

Successful SEO depends on 3 main factors… Website Architecture Keyword Rich Original Content Quality and Relevant Links If you leave any of these factors out of your strategy, you will not be able to devise a successful SEO plan. This blog post will discuss about web site architecture for a winning search engine optimization...

Read more

Successful retailers retain their customers, and that's how they become successful. :) Here, our guest blogger Michelle talks about retaining the customers. Michelle Strassburg heads the sales and marketing at wood and beyond that sells hardwood flooring. Winning new customers is often easier than keeping them! Not too dissimilar to other types...

Read more

Last year as the economy was in the throes of a recession, there was a lot of speculation on consumer behavior, and retailers feared that their holiday sales would take a hit. They slashed prices to lure customers, there were70 percent markdowns on merchandise. This year, the story is slightly different....

Read more

Google has stepped in to help Philippine businesses make their presence felt online. The Philippine Business Stimulus Package, consists of Web design package as well as P2000 worth of Google AdWords credits The package also includes tutorials on the basics of marketing, Website maintenance and Google technologies. The whole package has...

Read more

Yes, Google is no longer considering Meta keywords as a critical factor in search rankings, though other on-page elements such as the title, description and so on are still vital elements in terms of SEO. Google has stated that they use over 200 factors to determine rankings, but keyword tags...

Read more

Scam is an attempt to deceive a person or an entity by gaining full confidence, and it is a word that people want to steer clear off. SEO scams have no other meaning than cheating or swindling an online business owner or a website owner by providing dubious SEO services.  In...

Read more

Hello Visitor, The Retail eCommerce blog is owned by Mobius Knowledge Services, a solution provider for online retailers, comparison shopping engines and other online businesses. Our blog has undergone a major change in terms of its look and feel, but the navigation is the same. If you are a regular visitor...

Read more

The IRCE 2009 at Boston went fine for Mobius. We had a perfect location (3rd from the entrance/exit). People who visited us at booth no. 504 got a fair idea about our new product Re.flex and other services. I heartily THANK all the people who stopped by. We hope meeting...

Read more

Today I just wanted to share a strange but an interesting thing that Rob Hammond and Leo Fogarty came across whilst using the Google search engine a couple of weeks ago. They witnessed the breadcrumb data on the search result. Here are a few screen shots captured by these bloggers… Rob...

Read more

The holiday shopping season is just round the corner, but before you hit that road, you must work on your SEO to boost your natural search traffic and revenue. Lisa Wehr over at practicalecommerce.com has provided a few great tips on how to boost your holiday sales for this shopping...

Read more

The financial storm that raked the economy worldwide for a year is slowly receding, which was clear from the bullish third quarter on Wall Street. E-commerce stocks sailed ahead of the broader market with the Internet Retailer Online Retail Index gaining 26% in the third quarter. The Dow Jones Industrial Average and...

Read more

There's a no defined SEO blueprint to fall back on! Every website is unique and needs a tailored SEO strategy to get crawled, indexed and ranked well in search engines. Out there on the Internet, you’ll find articles, forum threads, newsletters and emails that talk about SEO tactics. But some of...

Read more

According to a study released by the The National Retail Federation’s Shop.org and Forrester Research, companies who are still indulging in online marketing campaigns are diverting big money towards investments in social media. And why not, since that’s where they will find most of their target audience, the under-30s shoppers....

Read more

Microsoft Corp. and Yahoo Inc. have finally joined forces against industry giant Google Inc. Microsoft was wooing Yahoo to surrender the second largest search engine and join forces in an attempt to challenge the dominance of Google in the online advertising market. They entered a 10-year deal whereby both companies...

Read more

Sleepy’s, a specialty mattress retailer in the Northeast with more than 700 stores, will now sell online through Sleepys.com. Don Rowley, EVP and CIO, stated, “Sleepy’s new e-commerce site was built after research showed that many customers were looking for another avenue to shop in keeping with their busy work and...

Read more

The IRCE 2009 (Internet Retailer Conference and Exhibition) at Boston is from June 15-18. Mobius Knowledge Services will be exhibiting for the first time. If you have registered to attend IRCE 2009 conference we request you to visit at booth #504 to know about our new product that we are...

Read more

Apologies for the delay in posting this traffic analysis report. We saw a great dip in the January traffic pattern for most Comparison Shopping Engines (CSEs) and unfortunately, there seems to be no remarkable improvement in February either. The detailed traffic data shows the decline in traffic flow in all major...

Read more

In spite of the disastrous start in the beginning of 2009, most CSEs are recovering in terms of the traffic flow. As I was going through the report for March, I came across some disheartening numbers. The decrease for Pricerunner in terms of unique monthly visitors (-97.40) and monthly visits(-97.25) is...

Read more

I was busy working for our soon to be launched Microsite and other activities that took away a full 20 days. Thanks to those people who took time to mail me asking about my brief hiatus! Like I mentioned in the first post of this series, the decision making process in...

Read more

On my quest to understand the decision making process in the ecommerce environment, i'd be writing a series on "When Online Retailers Make Decision..." and this is the first post in the series. Subscribe to this blog to keep track of the forth coming entries. Business decisions are supposed to be...

Read more