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Whiteboard Friday - When Optimizing, DON'T Test Everything

Mar 11, 2010 12:57pm

Posted by great scott!Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll...

4 Things That Are Getting Me Rankings, Right Now

Mar 11, 2010 4:51am

Posted by Glen AllsoppThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Despite my love for SEO and my...

SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO

Mar 10, 2010 1:21pm

Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my...

SMX West 2010 - Man on the Street Interviews

Mar 10, 2010 3:28am

Posted by jennitaNote: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on...

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

Mar 9, 2010 4:28pm

Posted by randfishWARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgeable about the topic, and likely get more value from organizing, speaking or attending an event. Over...

Targeting Multiple Keywords vs. Singular Keyword Focus

Mar 8, 2010 3:23pm

Posted by randfishDespite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion...

Search Marketing Success Stories

Mar 7, 2010 1:10pm

Posted by RobOusbeySearch Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different websites, and the effects that have been seen. If you're considering an SEO campaign for...

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche

Mar 5, 2010 3:32am

Posted by randfishThis week, despite still being seriously under the weather (see this week's sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better presentation, I received some very kind words...

Whiteboard Friday - Twitter as an SEO Research Tool

Mar 4, 2010 1:34pm

Posted by great scott!Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming...