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The megaphone effect in the decision funnel - web video

Feb 22, 2010 1:01pm

In my last post I included a web video to illustrate some points from my videoBook (vbook) about the decision funnel--or sales funnel--and how each of its stages still very much apply in the world of social media. And while some might make claims about marketing "as we know it"......

Traditional Marketing, Dead? Really? - web video

Feb 19, 2010 2:05pm

A couple of days ago I had the pleasure of keynoting a meeting in Anaheim Hills, CA with a great group of real estate professionals from the Orange County and Riverside areas. My presentation was based on the "Hubs and Spokes" discussion from Chapter 3 of the vBook on MindBridj.......

What's the Hub About in a "Hub and Spokes" Social Media Engagement Strategy

Feb 16, 2010 11:52am

In yesterday's post I previewed the discussion I'm keynoting with a group of real estate professionals this week; tomorrow, as a matter of fact. The idea being the need to be deliberate about structuring an approach to social media engagement that isn't the proverbial "shotgun" marketing strategy. Or, what we......

Keynoting Hub-and-Spokes at a Workshop This Wednesday

Feb 15, 2010 10:26am

I'm really looking forward to a keynote I'll be presenting this Wednesday to a really great group of real estate professionals in the north Orange County (California) area. I was asked to come and help kick off FirstTeam Real Estate's (Anaheim Hills office) workshop with a discussion from key segments......

Twitter Was All A Buzz During Superbowl 44

Feb 7, 2010 7:02pm

As I was watching the Superbowl today, I got to wondering if analytics providers like Radian6, Hubspot, Compete, Sysomos and others have made a killing with new clients in those who plunked down $3M for a Superbowl Ad spot. They had better. Or, more to the point, the advertisers themselves......

For Some Friends Who Asked: How to Modify Your Twitter Profile

Feb 6, 2010 4:23pm

Below is one of the tutorials I posted in the Success Modules topic series on MindBridj. This one helps some of our members --and at least three of my friends who specifically asked for it--to modify their profile on Twitter. Included also in the Success Modules -- but not in......

"What got you started with social media?"

Feb 4, 2010 4:05pm

I had a great meeting with the principles of a social media-related startup company yesterday about the prospect of MindBridj providing the social media training content to help service their customers. I'll likely have more to say about this downstream as it evolves, but needless to say, I'm excited. Interestingly......