HRmarketer.com Blog

A senile cat that wails for hours pre-dawn and breaks the family sleep cycle makes for cranky folk, especially when pregnant mama and toddler daughter have colds.And then there's all the crap spam email I have to sort through first thing every morning.This morning is no exception (with the cat...

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Inspired by Apple's announcement of their "game changing" iPad, the folks at HRExaminer have announced a very interesting contest.In their words:"Imagine an HR led strategy that could produce results in your organization like the iPhone has for Apple. How would you change the way you recruit, hire, develop and retain...

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Jessica Toonkell Marquez researched and wrote an outstanding article in the latest Workforce Magazine titled "The Perfect Fit". (I wish I could link to the story but this publication does not put their articles online - ughhh!).The cover story article features Cathy Benko, Vice Chairman and Chief Talent Officer...

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You're probably wondering what the heck does that mean? Is that fluffy hi-tech product launch marketing jargon?Yes. Yes, it is.It's pretty cool stuff, though. You can read the press release or read on below.Our latest innovative product development better meets HR suppliers' marketing and PR needs.Specifically, it helps you better...

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When developing ourselves as leaders, unfortunately there are learning moments we miss like peripheral wisps of smoke.And then there's yesterday at 10:47 a.m.Weeks of meticulous planning, promotion and preaching a new way to deliver on behalf of a client, and then poof -- technical failure and poor contingency planning calls...

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Our long-awaited HR Buyers' Behavior -- What to Expect in 2010 is finally friggin' here and now available to download at our new HRmarketer Content Library where you can post comments, share via Digg, Twitter, Facebook and more.Download the report directly here. No registration required. Feel free to share the...

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An article/chart from Marketing Sherpa states "one of the most challenging obstacles to marketing is the time span from lead generation to sales conversion" and that "these long sales cycles put pressure on marketers to streamline the lead nurturing process".100% agree.In fact, Sherpa correctly points out that when prospects...

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Sometimes a workplace topic deserves more than the standard webinar format: boring slide presentation heavily laden with eyes-glazing-over content while attendees have to wait until the end to get their text-only questions answered.The level of attentiveness decreases with every dry moment that passes, and then when the end is reached,...

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UPDATE (1/22/2010): Now Available - “Trends in HR Marketing: HR Buyer’s Behavior – What to Expect in 2010” Download Now, no registration required. ------------------------------------- I'm reading a Tom Wolfe's I am Charlotte Simmons about a young high school graduate from a poverty-stricken rural town whose intelligence and hard...

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Listen, with all the hullaballoo about social media these day, you'd think that most B2C companies are participating with B2B right behind.[Subliminal Social Media Message ~~ Take our HR Supplier Social Media Survey]For example, social media usage by companies on the Inc. 500 has grown in the past year, with...

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Gerry Crispin posted a status update on Facebook recently that said something to the effect of:There are more social media experts out there than those participating in social media.The facetious post really hit home with me, particularly after coming off the holiday break and re-entering the work atmosphere, face pressed...

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I went to see a movie called Up in the Air the other night. I highly recommend it. The story is about a corporate downsizer and his travels. Played by George Clooney, it follows his isolated life and philosophies along with the people that he meets along the...

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People often times joke about how you need a license to drive a car but not to be a parent. Sometimes I feel the same way about marketing and PR. Too many people end up in marketing who have no business being in the field. Like any serious...

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With all this marketing soothsaying happening around me, I'm compelled to make a prediction:HR suppliers will invest more in marketing in 2010.Okay, so I'm being a little facetious. Fact is, my crystal ball is styrofoam, but we're already seeing suppliers investing more in marketing at the end of 2009 and...

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All right, enough with the melodramatic influencer list love for now. Let's get back to marketing.'Cause marketing is hard work. And hard work leads to influence.All right, I'm stopping.Read a little news blurp this morning at BtoB titled Poll: CMOs plan to boost social media spend for 2010.According to an...

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Recently John Sumser visited us at HRmarketer and delivered yet another fascinating HR industry presentation, as only John can do.A big meaty filet migmon, bloody, with just a bit of gristly fat on one end for more chewing pleasure. So much so I pass out after every one of his...

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"Yes, Kevin, we agree that content marketing generates more publicity, traffic and leads - blah, blah, blah - but I want to sell more product now. How the heck do I do that?"I'm hearing that more often than not these days from clients and I get it.I get the fact...

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Another HR vendor is about to be public which means we have a wealth of great information being made available via the company's S-1 filing with the SEC. Any HR software or services vendor, particularly those that compete in the "retirement" sector of employee benefits, will find great information...

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Pssst...this is a shameless plug for HRchitect's HR Technology Happy Hour WebMingle.And me and HRmarketer.Hard to believe it's been a year since they launched the WebMingle when Mark was on.Amazing. Matt and Tiffany do a fantastic job with this show. My HR Market Share podcast series pales in comparison. (Well,...

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Jobs, jobs and more jobs. The lack thereof. The projected growth therein.Last week I saw a picture in the Wall Street Journal. A man holding a sign that read:NO REAL AMERICAN WOULD HELP DESTROY THIS STEEL MILLThe choice of words alone told me volumes and hurt my heart. The U.S....

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"If you leave us our buildings and our brands but take away our people, the company will fail" - Richard "Red" Deupree, CEO, Proctor & Gamble, 1947 "Are we hiring the right people?" - A.G. Lafley, CEO Procter & Gamble, 2002At its core, I've always believed human resources...

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The latest HR Market Share is ready for your listening pleasure below.Subscribe to the series in iTunes and look for regular posts to our blog and on the HRmarketer.com site. You can also subscribe to all our past and future interviews and episodes via Hipcast.Our latest podcast features an interview...

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Traditional wire releases. Search-optimized releases. Social media releases. The simple task of sending out a press release is not so simple anymore. If it ever really was so simple. Marketing and PR is hard work. We've said it many times before.You can't just put dog poop in a box, strap...

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So I'm reading Steve Boese's An HR Technology Wish List on this fine Black Friday morn (queue the cool Steely Dan song), nodding after each point including the ones about robots, going mobile and puppies, and I keep coming back to something Shafiq Lokhandwala, CEO of NuView Systems, Inc., said...

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We recently had an exchange with one of our clients that I found interesting and worthy of a blog post.First, a little background. This client is a young yet well established business, they have very good management and excellent products. Their future is bright. We've been working with them for...

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