HRmarketer.com Blog

Next week is the ERE Expo in San Diego and it's now in its 10th year.Wow. In recruiting-life years that's like -- well -- 100. Two economic meltdowns later and the ERE plans on having one of its biggest events to date.I went to the first ERE Expo in March...

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When I saw the Tweet from @missusP from PerkettPR about It Is Make A Referral Week from Duct Tape Marketing -- I clicked, read and thought "how cool".For most SMB, even the mostly tiniest of business growth has been erratic at best. It's almost been like a game of red...

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"I didn't want to go to a big company and I didn't want to go to a startup. Scaling a company: that's the most enjoyable phase. That's what I like doing."That's a quote from Bill Watkins, Ex-Seagate CEO, in a recent San Jose Mercury News article about him becoming the...

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The democratization of knowledge flattens the world like a pancake. The alphabet, the written word, the printing press, SNL, the Internet...And now social media.While the jury is still out with the captains of HR industry about the ultimate business value of social media, most of us running businesses in the...

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Ever play nation ball? I loved it growing up. It was a dodge ball variant that really rocked with fast-paced action, mystery, misery, intrigue, redemption, success, failure and ultimate victory.Like the workplace.In nation ball (as in many games of my youth) there were usually these players:The Team Captains. The playground...

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There's a movement afoot. Those of us participating regularly in social media are fully aware of it, since social media can be the microscope that quickly separates the authentic from the slight of hand.The movement of transparency; to be a better me.That's the case from individual to corporation. Gone are...

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That all depends, but it's a damn good question that Chris Twyman, Founder and CEO of Zapoint, asked at HRmarketer's first-ever CEO Networking Series in Boston, MA.Tim Clifford, CEO and Founder of Workscape, was our very gracious host in a magical winter wonderland.For me, that is. I don't have to...

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A recent article from the Economist A count that counts: This year’s tally of America will help shape corporate strategy for a decade talks about how the 2010 census (a physical tally of everyone living in the country which takes places every 10 years as stipulated by the constitution) results...

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I love fresh air. Especially when my body and mind are still west coast when I'm east coast chillin' (literally -- it's cold in Boston). Ack. Yes, the fresh air came while I was working out in the hotel exercise room, listening to some sweet rock and watching CNN on...

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Last week I had the opportunity to speak at length with Bruce Kneuer (@BKneuer), social media research and intranet communications director at Kenexa.Bruce works remotely and virtually most of the year. That can be a tough gig for folks, especially when the edges fringe along the path towards Jack Torrance...

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I love great story. Not just good ones -- great ones. Unfortunately there's too much sift through each and every day and our prefrontal cortices can't process that much information.Especially when most of it's crap.That's a grumbling I'm hearing more and more in the HR marketplace and beyond is that...

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A senile cat that wails for hours pre-dawn and breaks the family sleep cycle makes for cranky folk, especially when pregnant mama and toddler daughter have colds.And then there's all the crap spam email I have to sort through first thing every morning.This morning is no exception (with the cat...

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Inspired by Apple's announcement of their "game changing" iPad, the folks at HRExaminer have announced a very interesting contest.In their words:"Imagine an HR led strategy that could produce results in your organization like the iPhone has for Apple. How would you change the way you recruit, hire, develop and retain...

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Jessica Toonkell Marquez researched and wrote an outstanding article in the latest Workforce Magazine titled "The Perfect Fit". (I wish I could link to the story but this publication does not put their articles online - ughhh!).The cover story article features Cathy Benko, Vice Chairman and Chief Talent Officer...

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You're probably wondering what the heck does that mean? Is that fluffy hi-tech product launch marketing jargon?Yes. Yes, it is.It's pretty cool stuff, though. You can read the press release or read on below.Our latest innovative product development better meets HR suppliers' marketing and PR needs.Specifically, it helps you better...

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When developing ourselves as leaders, unfortunately there are learning moments we miss like peripheral wisps of smoke.And then there's yesterday at 10:47 a.m.Weeks of meticulous planning, promotion and preaching a new way to deliver on behalf of a client, and then poof -- technical failure and poor contingency planning calls...

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Our long-awaited HR Buyers' Behavior -- What to Expect in 2010 is finally friggin' here and now available to download at our new HRmarketer Content Library where you can post comments, share via Digg, Twitter, Facebook and more.Download the report directly here. No registration required. Feel free to share the...

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An article/chart from Marketing Sherpa states "one of the most challenging obstacles to marketing is the time span from lead generation to sales conversion" and that "these long sales cycles put pressure on marketers to streamline the lead nurturing process".100% agree.In fact, Sherpa correctly points out that when prospects...

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Sometimes a workplace topic deserves more than the standard webinar format: boring slide presentation heavily laden with eyes-glazing-over content while attendees have to wait until the end to get their text-only questions answered.The level of attentiveness decreases with every dry moment that passes, and then when the end is reached,...

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UPDATE (1/22/2010): Now Available - “Trends in HR Marketing: HR Buyer’s Behavior – What to Expect in 2010” Download Now, no registration required. ------------------------------------- I'm reading a Tom Wolfe's I am Charlotte Simmons about a young high school graduate from a poverty-stricken rural town whose intelligence and hard...

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Listen, with all the hullaballoo about social media these day, you'd think that most B2C companies are participating with B2B right behind.[Subliminal Social Media Message ~~ Take our HR Supplier Social Media Survey]For example, social media usage by companies on the Inc. 500 has grown in the past year, with...

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Gerry Crispin posted a status update on Facebook recently that said something to the effect of:There are more social media experts out there than those participating in social media.The facetious post really hit home with me, particularly after coming off the holiday break and re-entering the work atmosphere, face pressed...

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I went to see a movie called Up in the Air the other night. I highly recommend it. The story is about a corporate downsizer and his travels. Played by George Clooney, it follows his isolated life and philosophies along with the people that he meets along the...

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People often times joke about how you need a license to drive a car but not to be a parent. Sometimes I feel the same way about marketing and PR. Too many people end up in marketing who have no business being in the field. Like any serious...

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With all this marketing soothsaying happening around me, I'm compelled to make a prediction:HR suppliers will invest more in marketing in 2010.Okay, so I'm being a little facetious. Fact is, my crystal ball is styrofoam, but we're already seeing suppliers investing more in marketing at the end of 2009 and...

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