Digital Influence Mapping Project

Digital Influence Mapping project: How are we influenced and how do we influence in the digital age. This is about the intersection social media, word of mouth and digital marketing and how it is impactive marketing, advertising and public relations.

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Size Matters: Will FourSquare Get Too Big?

Mar 15, 2010 3:00am

Someone was recently talking about how their use of Twitter changed once they accrued a few thousand followers and about 30% as many folks who they were following. They lost interest. The stream became too cluttered and full of people......

What Defines Social CRM?

Mar 7, 2010 9:07pm

I don't think you can call a new solution "Social CRM" until you are connecting new social data sources to the sales data of your customers. CRM is about operationalization and efficiency. And ultimately that can only be judged against......

Facebook and the Future of Gaming

Mar 2, 2010 3:00am

Thanks to The Pirates Dilemma, I saw this great video of Jesse Schell (Schell Games, Carnegie Mellon prof) using numbers to impress us on the impact of Facebook games and more in the gaming industry. It will make you think......

Like Minds 2010: A Conference Apart

Feb 28, 2010 3:00am

I had a great opportunity to keynote at Drew and Scott's Like Minds Conference in Exeter UK last week. While I had made the decision to attend quite a while back, a certain part of me didn't know exactly what......

3 Ways P&G Drives Traditional Marketers to Social

Feb 26, 2010 12:05am

I had thechance to speak with Lucas Watson from P&G last week. He spearheads digital innovation on the marcom side and leads a small team of digital and social experts who work across the brands (Global Team Leader for Digital......

Is It All Just Word of Mouth Marketing?

Feb 22, 2010 3:00am

Is the marketing affect of social media synonymous with word of mouth marketing? Do we use social media just to drive some form of word of mouth or are their other reasons we use it? At the risk of jumping......

Is Twitter Usage Always Meaningful

Feb 17, 2010 3:00am

During the SuperBowl, @kevinweil and the others on the Twitter analytics team tracked SuperBowl and Brand tweets to create the seeminmgly insightful graph below. I love graphs and infographics.If I had my way, half our R&D budget would go against......

The Psychology of Influence and Sharing

Feb 15, 2010 3:00am

The NYTimes recently covered researchout of the University of Pennsylvania to understand the drivers of the NYTimes "most-emailed" list which appears on their site and reflects what stories readers are sending around the most. I continue to believe that psychology......

When is a Social Media Strategy Not A Strategy

Feb 10, 2010 3:00am

A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:" "To target students and give the campaign an anti-corporate feeling, the brand will launch......

Getting Serious By Segmenting Influencers

Feb 8, 2010 3:00am

We manage databases of influencers for particular subject areas and clients that are 500 influencers strong. We know them all in one way or another. We respect their authority and their interests. And we only want to engage them for......