Compelling Marketing Blog

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How Mom’s Love Advice Can Simplify Your Marketing

Feb 12, 2010 5:48am

Did you ever have a crush on someone back in school and no matter what you did (or talked your friends into doing for you!) the object of your affections didn’t seem to even know you were alive? So one day, when you were really down in the dumps and moping...

Revealing Flaws is Smart Marketing in Undercover Boss

Feb 8, 2010 2:47pm

Saying “yes” to the TV producer who wanted the CEO to anonymously work on the company’s front lines was a risky marketing move for Waste Management (WM). Especially since reality TV is all about drama…and the company was given no control and no say in what would air. So you can...

Copywriting Points Up in the Air

Feb 2, 2010 2:24pm

… I saw the movie Up in the Air recently and thought it made a few interesting points about writing good copy Plot Summary: The main storyline is about Ryan Bingham (George Clooney), a “career transition counselor” (aka hired hatchet man) who’s always jetting off to fire employees for companies who don’t...

Create an Online Swipe File with Delicious

Jan 20, 2010 12:55pm

One way to make writing your own marketing materials easier to start creating a “swipe” file of things you like as you see them. Often people talk about using a swipe file to save examples of copy they can “borrow” ideas or words from later. (Of course, there’s is an art...

5 Marketing Lessons from Online Dating

Dec 10, 2009 9:32am

People often use dating analogies when they’re talking about getting clients and when you think about it, a ton of similarities exist. So here are some marketing lessons from an online dating site… 1. Whether it’s an online profile or your website, visitors usually don’t know a single thing about you–and they’re...

Ready to Hookup with Savvy Joint Venture Partners?

Dec 1, 2009 8:12am

Then join us for the Raleigh JV Alert Impact Hookup on Thursday, December 3! Where: Tripp’s 3516 Wade Avenue Raleigh, NC 27607 When: December 3, 2009, 7-9 PM It’s the first meeting of the Raleigh area Impact/JV Alert Hookup to provide networking, fun, and a chance to meet others top-level local Internet marketers interested in joint...

2 Reasons You MUST Include Features in Your Copy

Nov 24, 2009 6:10am

I was reading Robert Plank’s Time Management on Crack 2.0 this past weekend and was thrilled to see a comment in the sales page section about remembering to include features in your bullet points. Because features have apparently become the Chucky doll of copywriting. It started out innocently enough. Well-meaning copywriters started...

Copywriter’s Hit List: Victim Verbs

Nov 17, 2009 5:45am

Your English teacher probably called them passive verbs but I think “victim” paints a clearer picture of what they’ll do to your copy. It also nicely sums up what you’re looking for—sentences where something is happening TO the subject, instead of the subject making something happen. But whatever you call them, victim verbs...

Who Do You Celebrate In Your Network?

Nov 11, 2009 8:50am

In addition to honoring our military heroes here in the U.S., Liz Lynch–author of Smart Networking: Attract A Following In Person and Online– has also suggested we celebrate our own personal heroes as part of Network Appreciation Day today. Because even if you’ve thanked someone for the help they gave you...

Winning Back Former Customers–Kennedy Style

Nov 9, 2009 7:40am

When it comes to killer marketing, the Kennedy Glazer folks are usually at the top of the list. And when it comes to “lost” customers, it’s no exception. I let my subscription to the No BS Marketing Newsletter lapse a few months ago and recently received a 6 x 9 envelope...