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Marketing Ideas for Owners of Small-to-Medium Sized Businesses (SMB)

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SNL Kagan Forecasts Ad Recovery

Jun 17, 2010 4:04pm

Here’s a positive prediction for all of us who make a living in media (either “new” or “old”) from MEDIA DAILY NEWS: SNL Kagan, the Charlottesville, VA-based media researcher, says TV stations will climb 14.3% in 2010 to $19.8 billion — rising from $17.3 billion in 2009, the lowest TV...

Rise of the Digital C-Suite

Jun 16, 2010 10:46am

Here is an interesting article and graph from Forbes.com on how CEO’s now filter and find info. Summary: How do C-suite and top-level executives at the largest U.S. companies locate business information? The perception may be that they’re not online, but the reality is that they find the Internet to...

How YouTube Views Copyright

Jun 15, 2010 3:53pm

Margaret Gould Stewart, YouTube’s head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins. Courtesy of TED.com....

Location Based Marketing 101

Jun 14, 2010 8:07pm

Here’s a good article on the recent phenomenon of “location based marketing” by James Briggs in IMedia Connection: More than an over-hyped trend Given all the current discussion around location-based mobile services as of late, one would be forgiven for thinking that the old real estate axiom “location, location, location”...

Social Networks and Boomer Consumers

Jun 10, 2010 12:05pm

We frequently see excited news reports proclaiming that older adults, age 45+, are the “fastest growing demographic group on [Facebook, MySpace, LinkedIn, insert social networking site name here].” If you are marketing to older adults, the logic follows, you need to be investing heavily in social networking and social media....

How To Sell Like Apple

Jun 8, 2010 3:28pm

I’m not sure why but everywhere I go these days I seem to hear some version of the same question, “How can our company become more like Apple?” Then I ran across this article by Steve Tobak in his BNET BLOG “The Corner Office” and I thought “well it must...

Demystifying Single vs. Double Opt-In

Jun 3, 2010 8:07pm

For those of you considering an email marketing system like Constant Contact or AWeber, here’s a great article on the difference between single and double opt-in. “Once upon a time—say, 10 years ago or so—double opt-in was the gold standard of permission-based e-mail. Marketers were urged to seek the multistep...

Personal Branding and Social Media Optimization in Action

Jun 1, 2010 9:22pm

Here’s a great article by Paul Sutton on the importance of Personal Branding in all your Social Mediums, courtesy of Social Media Today. “Personal branding on the web is important. If you want to know something about a business contact, the first place you go is Google. Managing my own...

Why Facebook Now Controls the Internet

May 27, 2010 1:25am

Since their announcements at F8 about Open Graph Protocol (OGP), I’ve been following Facebook far more closely that I normally do. Why? From the moment I watched the videos about what OGP does, I knew that the way the internet works will be changed forever. Today I saw something that...