Marketing with New Technology

by Mobile Marketing Watch A new survey published by Compete.com indicates smartphone owners are very receptive to mobile coupons, especially when it comes to grocery coupons that are easily redeemable via barcodes scanned directly from the device. The survey, which looked at the time of day most smartphone owners use their devices,...

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A recent interview with Ray Kurzeil*, a renowned futurist and inventor, by Jodi Harris of iMedia Connection provided some interesting insights into future uses of technology for Marketing.  Some highlights of the article include: Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs...

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by The Mobile Marketer The Internet Advertising Bureau (IAB) mobile council has produced a list of the top 10 things it believes markets absolutely have to know about mobile advertising at the moment. It follows research from the IAB and PriceWaterhouseCoopers that mobile advertising is set to become part of the mainstream...

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Virtual events combine various configurations of the latest technologies in webcasting, online chats, video streaming, webinars, social media and avatar graphics to provide elements such as speeches, Q&A, seminars, distribution of literature, interactive social ‘gatherings’ and/or exhibitor booths – all without ever leaving your desk or home to participate in...

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Those of you who are regular readers of this blog know that we are very strong proponents of Mobile Marketing technology and incorporating that technology into your marketing mix.  We also believe that 2010 is likely to be the ‘breakout year’ for Mobile Marketing, and that those who previously hadn’t...

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As someone who blogs regularly on the topics of small business, marketing, using new technology in marketing and mobile marketing specifically, I am always on the lookout for examples of businesses that are using technology to great advantage in marketing their firms so our readers can learn from them.  Recently,...

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As consumers become more and more dependent on their mobile phones to assist them in their everyday lives, it’s inevitable that they will begin to make purchases via mobile.  In a transition similar to that of the Internet before it, consumers are now beginning to test the capabilities of their mobile...

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Just when you might think you’ve heard it all, now small businesses can take a lesson from Santa!  A recent article describes a comprehensive social media strategy recently put in place by NORAD (the North American Aerospace Defense Command) to track Santa’s progress this holiday season.  While obviously meant to be...

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With most small businesses today seeking every low or no-cost marketing option they can find to promote their products and services, the publishers of this blog are constantly in search of information about new resources that can help.  As we have discussed in many previous articles, many Web 2.0 options...

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Every once in a while a business deal gets done that ‘those in the know’ believe will have major impact on business in America and possibly worldwide.  The Bank of America/Merrill Lynch merger was one, the AOL/Time Warner merger was thought to be one, AT&T/BellSouth was another, Kraft/Phillip Morris was...

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