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Elle Teams Up With a California Magazine in Hunt for New Ads
NEW YORK (AdAge.com) -- In the latest bid to make local marketing pay for a national media property, Elle has a new deal with C magazine, the luxury title focused on California, to get advertisers to spend more with special incentives and new custom programs....
Making an Agency Digital to the Core
More than anything, if you want to make changes that go beneath the surface to the core, you need to introduce a foreign agent that will chemically alter the composition of the agency. In our case, we didn't experience this degree of change until we opened our doors to the...
Ikea Taps Ogilvy for Communications Account
NEW YORK (AdAge.com) -- Ikea has selected Ogilvy & Mather to handle its integrated-communications account. Ogilvy's Hispanic partner, SCPF, will also work on the account....
I Just Ordered an IPad: Here's Why
After very little deliberation, I just pre-ordered an Apple iPad, and I'm getting excited for the date in "late April" when it shows up. Specifically, I ordered the 32 GB iPad with 3G, and I plan on using the $29.99 per month, unlimited 3G plan through AT&T. Why did I...
Valencia Festival of Media Names Award Nominees
NEW YORK (AdAge.com) -- The Valencia Festival of Media has announced the shortlist of nominees for its second annual awards show to take place on April 20 in Valencia, Spain. The awards show, of which Advertising Age is a sponsor, is part of the three-day festival that kicks off on...
Matias Palm-Jensen Quits Isobar's Swedish Agency Farfar
LONDON (AdAge.com) -- In a big week for agency departures in Europe, Matias Palm-Jensen, creative heavyweight and founder of Swedish digital agency Farfar, quit the agency, a cornerstone of Aegis Group's Isobar digital network. Separately, the core Unilever team at Lola (Lowe Latina) in Madrid defected to JWT to form...
Advertising Age - Madison+Vine
How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone'
LOS ANGELES (AdAge.com) -- The most-talked about aspect of Lady Gaga's Beyonce co-starring, Jonas Akerlund-directed music video for "Telephone," which premiered Thursday night, was not the singer's flagrant partial nudity, girl-on-girl kissing or mass-murder sequence in a diner featuring Tyrese Gibson. It was the product placement....
Nielsen IAG Top 10 Most-Recalled In-Program Placements: Dramas/Sitcoms
Radii Footwear's exposure in the Feb. 9 episode of ABC's "The Forgotten" led the list of the 10 most-recalled reality series product placements. See the full list and recall scores....
Why 'Modern Family' Still Drives Toyota
NEW YORK (AdAge.com) -- The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota. What was one of the nation's most beloved sitcom families doing in a vehicle made by a company undergoing a...
'Blind Side' vs. 'Up in the Air': and the Media Oscar Goes to ...
Who would win our Oscar for "Best Use of Media to Promote a Film"? We nominated "The Blind Side" from Alcon Entertainment and Warner Bros. and Paramount's "Up in the Air."...
How Lionsgate Plans to Take on 'Twitter Effect' for 'Kick-Ass'
LOS ANGELES (AdAge.com) -- While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up...
How Jeff Bridges Voice-overs Imperiled Hyundai's Oscars Blitz
NEW YORK (AdAge.com) -- Hyundai Motor was all ready to bombard this year's Oscars with a raft of commercials, with seven different spots were locked, loaded and ready to go. Then the company was told its commercials were unfit for air. The problem? Jeff Bridges....
Advertising Age - GenNext
My advice to those who are fortunate enough to be gainfully employed: Don't forget what the job-hunt experience was like, and help others the way you were helped, or wanted to be helped....
Don't Let Your Resume Lose Its Luster
One of the most daunting tasks when getting ready to look for a new job is digging out the old resume, dusting it off and attempting to polish it back to its former glory. I recommend saving yourself the time and trouble by using social media to keep it forever...
It's rough out there. Even if you're lucky enough to have a job, the likelihood of getting a raise or a promotion is pretty slim these days. Everyone is overworked, which means nobody is getting as much attention or gratitude as they deserve. Without incentives, it's easy to lose inspiration....
Don't Mind the Haters, Students; This Career's Still a Worthy Pursuit
Advertising is a great way to communicate to a mass audience and inform them of new products and services. The following are a few reasons why you should consider advertising as a major, and not just because the cool kids are doing it....
What Makes for a Successful Freelance Relationship?
Freelance relationships can be a steppingstone to professional industry experience, connections and great working relationships. Here's a rundown of the key components of a successful freelance relationship....
Often, when we are excited about a potential opportunity, we don't want to seem like a bother; after all, there is a thin line between staying top of mind and becoming borderline annoying. At any given time people have a billion things on their mind, and they may mean well...
Advertising Age - Hispanic Marketing
Ikea Taps Ogilvy for Communications Account
NEW YORK (AdAge.com) -- Ikea has selected Ogilvy & Mather to handle its integrated-communications account. Ogilvy's Hispanic partner, SCPF, will also work on the account....
Dora the Explorer Finds Herself in High Demand
LOS ANGELES (AdAge.com) -- Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 -- or should we say, diez? -- and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census....
General Mills Targets Three Groups to Fuel Growth
CHICAGO (AdAge.com) -- General Mills spelled out its recipe for profitable growth: Hispanics, baby boomers and millennials. The Minneapolis package-food company on Monday revealed products and marketing plans designed specifically for those segments at the Consumer Analysts Group of New York conference....
Degree Backs TV Series Starring World Cup Contenders
NEW YORK (AdAge.com) -- In the brand's first major U.S. Hispanic venture, Unilever's Degree Men deodorant is crafting an eight-week TV show around soccer players hoping to qualify for Mexico's World Cup team....
Clorox and Univision Create a Prime-Time Special
NEW YORK (AdAge.com) -- Clorox has partnered with Univision to create a prime-time special as well as topic-specific content segments that will run for the rest of the year during the Spanish-language network's morning programs and in its other properties. It's the latest example of a big marketer tilting...
The Best of Latin American Marketing in 2009
NEW YORK (AdAge.com) -- Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009....
Advertising Age - Teressa Iezzi
P&G's Production Move Makes Industry a Worse Place
So P&G is now going to choose with which production companies its agencies can work in the U.S. Sounds great. What happens now?...
Lack of Film Standout at Cannes Shows That Creativity Is Evolving
The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business....
Dell's Della Debacle an Example of Wrong Way to Target Women
Della is worth revisiting for what it represents as a marketing (and social) phenomenon and as an example of what not to do as a brand when you feel you need to speak exclusively to women....
With Virtue, Media Brand Vice Helps Marketers Tap Its Genius
Vice, chronicler of youth culture, purveyor of the profane, is one of the more unlikely yet most convincing cases of a media brand (a real media brand, and that's an important distinction) turned brand partner....
The Effects of 'Benjamin Button' Will Be Coming to Ads Near You
Here's what didn't suck about the Oscars: seeing the wizards from Digital Domain accept the visual-effects award for "Benjamin Button." DD's work here provides a glimpse of what's next in feature and commercials image making....
Gone Daddy Gone: Heinous Ads May Cost Go Daddy Customers
After Go Daddy's execrable ad efforts around this year's Super Bowl, I found that I just couldn't stomach contributing anything to this organization any longer. I'm transferring my domains and my insignificant little piece of business elsewhere....