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Designdamage Blog
The 3 Most Effective Content Marketing Principles
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded...
How Social Will Change Everything In Business
I saw a video on the State of Social CRM post on Web Strategy by Jeremiah Owyang in which Paul Greenberg talks about how companies are having difficulties with cultural changes internally to execute against the new bread of customer, the social customer. In case you don’t know what CRM...
10 Reasons Why You Are Not Getting The Results You Want Out Of Your Marketing
You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then… Nothing happens. But what could go wrong? You did the things...
Awareness to Action: 4 Steps to Sell More By Getting Inside the Minds of Your Customers
Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social media....
What is Adding Value and How it Applies to Social Networking
As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value...
How to Integrate Email Marketing, SEO and Social Media
Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay. In fact, I believe email marketing combine with search (SEO) and social media...
spatially relevant
3rd time’s a charm: ProductCamp Atlanta is Back! Saturday 8/21/10.
Even though summer is almost over, it’s time for summer camp. With the second PCampATL behind us this winter, the 3rd installment is rapidly approaching for technology Marketers, Product Marketers and Product Managers. I’ve had the opportunity over the last couple of weeks to work with the team to put...
Develop content your buyer might actually scan…
Image by TheAlieness GiselaGiardino²³ via Flickr There is no shortage of stuff to write as marketers and nearly everyday someone is looking for a new piece, email blast or other “tweak” to content from us as product marketers. So we either edit, proof or create content daily so it is...
Do the work, do the math & the whole start-up thing just might work…
…according to David Cancel’s presentation from the lean start-up event in Boston. Data-Driven Startups View more presentations from David Cancel....
Sharing the the things I found for the day: The Difference Between Motion and Action Change The Way You See Profit How To Increase Sales With Laughter What Did You Really Do Today? Be Productive Over the Summer Slowdown The Problem With Influence What Matters More? What You Know or...
The funnel is dead, long live the loyalty loop….
Francois’ presentation below on the Hyper-social Organization provides some interesting insights into social and the benefits of changing your processes to be shared/social. The hyper social organization View more webinars from Francois Gossieaux....
Hypersocialbility: We need new stories for our products and brands
“Old, linear forms of storytelling are like going on a date and not letting the other person talk.” -Nicke Bergström As marketers, we have have always been storytellers whether it was looking to get alignment on your strategic roadmap , engaging your the people which buyer your product or looking...
The BIG Kahuna
I always laugh at people who think branding doesn’t make a person feel a specific way for a company or product. Take this very funny viral video made to discredit Apple’s iPhone and brand. WARNING, this contains adult, vulgar language: Let’s just say all these things are true and Evo’s phone makes the...
You can do all kinds of great stuff with WordPress. You don’t have to stick to standard templates. Check out our latest project for the Parrot Club, a Gaming Entertainment Center in St. John US Virgin Islands. We also tied their Facebook and twitter accounts to their blog for automatic updates as...
So you’re Seattle’s Best and Starbuck’s wants you to re-brand. Why re-brand? Well because being everything to everyone is much better than targeting a market and differentiating…right? Now that Seattle’s Best is expanding into Subway’s and Burger King’s it’s time to change a good brand to accommodate all those lower end...
Ellen DeGeneres And Some Other People
That’s how Dish Network described the TV show American Idol the other day. Interesting brand switch away from the main judges and host: Simon Randy Kara and Ryan...
I bought a very expensive outdoor grilling set including frig, ice maker, bar etc. from Lynx. Lynx is known to be a “high-end” brand. The name means something when it says Lynx. It means expensive, quality and sophistication. So when my ice maker broke down I called a repair company. He called...
When Naming Goes Bad – Oriental Mix
Is it me or do they really mean “Asian Mix”? Otherwise what kind of rug is in that bag? What do you think? Cool to call it “Oriental Mix”?...
Bhatnaturally
Pantene’s Mystery Shampoo & Dove: who blinked?
On a day trip to Mumbai last week, I saw a hoarding for a Mystery Shampoo, asking people to send an SMS and guess the brand. I thought it was Vivel, by ITC. I then saw another hoarding down the road – a retort from Dove claiming there was no...
15% agency commission: reduced to a pipe dream
Dear 15% agency commission, nice knowing you. You have been abandoned by your own ilk. Do they have a better option? You tell me....
Vaseline and the pitfalls of a borderless digital world
Vaseline India creates a Facebook application to support Vaseline for Men’s ‘Be Prepared‘ advertising campaign and it’s being talked about across the world. Unfortunately for all the wrong reasons. Blame it on the borderless digital age that we live in, but Shahid Kapoor and the app get mentions in PC...
Media as commodity and rise of the procurement guys
When I first read about an FMCG company asking media agencies to pay for a pitch (on a Twitter feed of a well known media personality in India), I couldn’t believe what I read. And then the news reports confirmed it: Reckitt Benckizer called for media agencies to pitch for...
Apple & Consumer Reports: of PR losses and gains
Mention ‘iPhone 4′ now to anyone and chances are the response will be ‘faulty phone’. Apple’s detractors have always perceived the brand to be low on utility/value and high on aesthetics. This whole antenna problem falls right into their waiting hands. Given the propensity of Apple fanboys to come to...
I heart Old Spice digital campaign
Brands are discovering fresh new ways of using social media & digital advertising by the day – Whopper Sacrifice, Twelpforce, Blendtec come to mind. But Old Spice has just raised the bar several thousand notches with their on-going digital campaign. In what is surely a first, Old Spice is sending...
Personal Branding Blog - Dan Schawbel
Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my...
A Cup of Coffee to The LAW of Personal Packaging
Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging. John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their...
More Examples of Entrepreneur Blog Posts
I have previously discussed how entrepreneurs should use a blog to build their personal brand and I have provided some examples of entrepreneur blog posts. Here are a few more examples of entrepreneur blog posts: The Human Resources Blog: - Offering retirement savings for a small business: This would be...
The Personal Branding Email Signature Formula
How to get the most out of that often-seen personal branding space: your email signature. Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant: Salutation, Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image Where: Salutation...
Getting Away with the CEO Swap
So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the...
Facebook Stories and Your Personal Brand
The world is indeed becoming a small place and we all know that social media is a major reason why. As Facebook celebrated 500 million users on July 22, 2010 we can see how the world is becoming a much more open place. Facebook users come from all over the...
David Cameron's On Brands Blog
Hope for the BP brand is fading with every molecule of oil gushing into the Gulf. BP can say what they want, with sincerity. But nothing depicts a brand more strongly than its actions. BP's best hope: stop the leak... and stop it fast....
No Waiting for the Ship, Communicators, Swim Out to It!
I say communicators stop the complaining, venting and ranting. Instead, they should look in the mirror and ask themselves if they have done their best marketing job on those they need to convince or win over. Selling, persuading and influencing... that's what we're supposed to excel at, no? Are we...
Your New Employee Communications Goal: More Personal, Less Corporate
If your employee communication program looks corporate, talks corporate and acts corporate, you're on your way to becoming a dull bland, not a compelling brand....
An overnight success, more than likely, came to be as a result of a much longer journey, from a distant starting point, known as somewhere....
"The true meaning of an individual is how he treats a person who can do him absolutely no good."...
Some good advice on social media marketing from blogger Greg Verdino: don't be a tool focused on tools....
Oculus
Courtesy of Yoshihiko Hani, Editor of Beverage Japan, we have breaking news that 14.7% of F&N stock has tonight been acquired by Kirin.Temasek holdings, the Singapore Government’s sovereign wealth fund, was the owner of the shares.According to the Japanese press release the deal is part of Kirin’s strategy to grow...
In a trade mission organised earlier this year, we took one of our clients to meet EPPCO, the Emirates Petroleum Products Company as they have a strong and growing convenience store business.Based in Dubai, EPPCO has a network of over 170 service stations featuring convenience stores, car washes, ATMs and...
Perhaps home gardening is going through a mini boom in Tokyo.On top of JR Ebisu one stop down from Shibuya station there is a small roof garden that can be rented out by aspiring vegetable growers and horticulturists.Soradofarm, which literally translates as “sky-earth-farm” has received quite a bit of press...
I visited Kuala Lumpur on Wednesday and learnt about the new iKiosk which is being rolled out by the Halal Development Corporation.The aim of the kiosk is simple: give immediate, real time information to consumers about all Halal products certified by JAKIM, the country’s certification authority.Significantly Carrefour which has 22...
According to Les Echos a French newspaper, the Suntory Group is targeting the French market with its Japanese whiskies.The company has around 70% share in the domestic market but the whisky category has contracted over the years forcing players to look at distant shores for new markets.France has long had...
GIRVIN | Strategic Branding Blog
The Heart of the Human Brand: Design, Imagination and Beauty.
The Heart of the Human Brand: Design, Imagination and Beauty. Notes on the point of the work: urge, passion, craft, the hand-made brand — a conference presentation in Portland. THE NEW WORLD OF DESIGN: what is the nature of personal reflection in branding? If there’s a story, who’s telling it, and who...
Rodarte | Intentionality and attentionality in the strategy of the Mulleavy sisters
What happened with Michelle Obama, the Smithsonian Cooper-Hewitt National Design Awards and MAC Cosmetics? Sometime back, I’d sent a note to Kate + Laura, each with a painting on bark gathered from the high hills of Kaua’i, and a story to tell — that was to each of them, separately, and...
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS
EXPLORING THE PRESENCE: THE SENTIENT MIND OF SERGE LUTENS | SCENTEUR, ARTIST, DESIGNER, PERFUMER. Attention, craft, fascination and the making of an extraordinary career. Photo © Salons du Palais Royal Shiseido The concept of presence is about attention, capturing the spirit of the present moment, considering everything as an act of...
Richless, rich less, poorful, poor full?
Are you poorful, or richless? Our economy’s new language – shifting story and interpretations Brandstory and language: what’s the positioning — in a challenging milieu — what are we really looking for: rich, poor, satiety or survival? How do we describe it? And feel about it? In times of...
Attentionality and intentionality: brand awareness and the focused relationship
What are you paying attention to? And in that equation, what are your customers paying intention to? What drives them to intentionally pay attention? There’s tension in that balance. Sometime back, I’d connected with Lynda Weinman and her husband, Bruce Heavin. This was at the Evergreen State College — and the...
EXPERIENCE NOMAD: EVENT HORIZON
EXPERIENCE NOMAD: EVENT HORIZON | I WAS THINKING ABOUT ANTONY GORMLEY’S INSTALLATIONS. AND THE FIGURE IN SURVEILLANCE. I was thinking about the watcher, the sentinel. And the sentient. In NYC, we live — Girvin’s offices, are — in the neighborhood of Madison Park. Broadway, 23rd-26th. Around the arc of this park, on...
Rocketseed » Blog
Can Sending Email Make You Money?
Can you make money sending email? As soon as the mind is shifted from regarding email as just a communications tool to realizing the effective sales force that lies within, we will be able to profit from the power of change....
Can Sending Email Make You Money?
If you’re thinking of someone paying a dollar for every email you send then the answer is an absolute and emphatic ‘no!’ But that doesn’t mean your email should be regarded as a necessary evil. It is the MacDonald’s multi-billion dollar line “Would you like fries with that?” that clarifies the...
Transform your email into a sales & marketing channel
It was Napoleon Hill who famously said: “The strongest oak tree of the forest is not the one that is protected from the storm and hidden from the sun. It’s the one that stands in the open where it is compelled to struggle for its existence against the winds and...
Put the ‘email’ back into ‘email marketing’
My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email...
Rocketseed appoints Managing Director
Johan Huisamen is appointed as Managing Director of Rocketseed. Visit his profile on LinkedIn to connect....
Maximizing your marketing spend
Marketing budgets are under pressure – again. Marketers need cost-effective and measurable ways to reach their target audience. Email marketing and SEM continue to be go-to programs. One email marketing channel is being over-looked however, and it can reduce your SEM cost-per-click in the process. Email marketing with a twist –...
.think - A Brainstorm blog
Cadillac ran into a period where the product (and therefore, the brand) did not live up to the name In a meeting a few years ago, I used the cliché “from soup to nuts” to describe the comprehensive nature of a particular project. I was met with a blank stare from a...
Top 20 Things That May Have Killed Ed (me) in the Boundary Waters
Refused to pay $7000 for seaplane rescue Our latest list of inane musings from the Brainstorm office white board: Top 20 Things That May Have Killed Ed in the Boundary Waters Minnesotan’s unfailing politeness The guys from Deliverance Massive oil spill Refused to pay $7000 for seaplane rescue Minnesota wading coyotes A run-in with Locke (smoke monster) Inability...
Brand Remodeling: Embrace the Unexpected
As important as a project road map is – things can, will, and should change. The Struggle I’ve been a homeowner for nearly 5 years now. I’ve done every massive remodeling project that one can do – kitchen, bath, landscaping – you name it. And, when I say I’ve “done...
iPad Series Part 1: Advancing The Mobile User Experience
It’s about bringing content into the environment you’re already in, not creating an environment conducive to your content. Introducing the iPad The iPad has been highly successful since its recent introduction, selling 2 million units within 60 days. The iPad benefits from a growing base of Apple customers, software developers, partners...
5 Takeaways from Starbucks’ New Facebook eCommerce App
Location, Location, Facebook. Starbucks Facebook Coffeehouse Starbucks introduced a Starbucks Card tab on its Facebook fan page today. Inside the tab is a new eCommerce destination, an embedded app that allows customers to manage card registration, check their balance and rewards, reload cards and edit profile information without ever leaving the Facebook...
United, one of three identities (see below) developed by Brainstorm for Abraham’s Oasis “We’ve developed brand identities for many Fortune 100 companies, but this had immediate brand impact—potent and direct.” - Jenni Roberts Associate Creative Director, Brainstorm The Oasis In a tiny village in the arid and often perilous region of Ethiopia is a...
Greteman Group Blog
Beastly summer heat has me thinking about a tree. Africa’s baobab. It thrives in punishing temperatures and drought. And sustains both man and beast. It can live to be 1,000 years old with a mass of limbs 150 feet across. It’s a strange giant with branches that look like roots reaching...
While most Wichitans spent yesterday in the air conditioning or water, 110 men and women from the aviation community battled the heat, and each other, in the inaugural Wichita Aero Club Golf Classic. Players enjoyed Crestview Country Club’s North Course, which is in tournament-ready condition for this week’s Preferred Health...
A client forwarded me an email he’d received today from a very kind ad rep I work with, Mary Bellini Brown from Halldale Media Group. I’m humbled. And amazed. Everyone’s so busy. It means a great deal that she would take time to give me this virtual pat on the...
Jared’s Picks for Final Friday
Straight Arrow – Marc Bosworth @ Gallery One Nine Greteman Group’s own Marc Bosworth introduces multi-layered works that take on themes such as role models and gender stereotypes. In his works you can find references to such styles as abstract expressionism and pop art. 7:00 pm – 9:00 pm @ Gallery One Nine 125...
Kulula Airline – one of four lowcost carriers operating in South Africa – has come on strong with these brightly painted schemes, humorous in-flight commentary, and Kit Kat rewards for passengers who wear green. The Zulu word kulula means it is light or it is easy/simple. They certainly...
New Via Christi Hospital Ready for its Close Up
We’ve had the great privilege (and fun) of helping introduce the community to Via Christi Health’s newest hospital. (Check out the :15 teaser http://www.via-christi.org) Now that the opening’s mere weeks away, we were able to get in and shoot footage for a :30 TV spot and longer-form video. As impressive...
Drew Schiller
Are You a ‘Thinker’ or a ‘Doer’?
There’s no shortage of information and awesome blog posts, podcasts and videos. And while reading, listening and watching content like this is helpful, like you I know that when I need to do something to improve my business, the toughest thing isn’t deciding to change. The toughest thing for me (and...
Are You Smarter Than A Freelancer?
We all judge others. You do it. I do it. My 80-year-old Jewish Grandmother does it. And whether we pay attention to the judgements we make or not, it’s just human nature. Our brains like to pigeon-hole other people for easy categorization (brains are remarkably lazy and efficient that way). What I’m...
“It is the job that is never started that takes longest to finish.”– J.R.R. Tolkien Today, April 30, marks the final day of the Business Cleanse, my 20-business day experiment to “cleanse” myself from my bad business habits. I’m glad I went through this process, although I admit that this cleanse...
The Business Cleanse Week 1 Review – Chuggin’ Along
“I know I can, I know I can, I know I can …” – Adapted from Watty Piper’s The Little Engine That Could This first week on the business cleanse has been a roller coaster. In the spirit of productivity, here’s a brief summary of how things are going. Monday was amazing. I...
Putting The Business Cleanse Into Practice
“A journey of a thousand miles begins with a single step.” – Lao-tzu Today marks Day 1 of the 20-day business cleanse. As we begin this process I think we should determine what we hope to accomplish by April 30. For me, I intend to develop a more productive business day and...
The Business Cleanse (Will You Join Me?)
“One’s destination is never a place, but a new way of seeing things.” – Henry Miller My wife and I have been trying a new dietary program called “Clean”. It’s not one of those juice fasts or anything; it’s more about eating foods that get rid of the excess toxins your body...
Dirk Singer's Blogs
Cowshed will be sharing simply awesome stuff - rocking with creativity - we want to share....
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Igor
Camelbak announces “Groove”, a new kind of water bottle, named by Igor
Via Single Track World: “Hate your tapwater? Camelbak has something for you too. Their new Groove bottles incorporate a carbon filter (like you’d find in your home Brita filter or similar) and it has enough surface area that it doesn’t impede the flow of water. Clever and great for everyone...
Virgin America’s aircraft fleet names
As a supplement to our previous post about Virgin America’s contest to name their first U.S. to Canada plane, here is a list of aircraft names in Virgin America’s fleet: Air Colbert Airplane 2.0 An Airplane Named Desire California Dreaming Chic Mobile Contents May Be Under Pressure Dark Horse Entourage...
Kevin Costner’s oil spill clean up machine & patent
At Igor we deal with intellectual property rights every week as we search thousands of trademarks while naming products for our clients. It’s not enough to have a good idea, you need one you can legally own. Kevin Costner’s much publicized Ocean Therapy Solutions company developed a soon-to-be-implemented oil and...
Patent Search Box for blogs / sites
ip.com (as in “intellectual property”) just launched a feature where you can add a Patent Search Box to your blog sidebar, so your visitors can search patents right from your site. Search Box code available here. You can do full searches for US Patents, US Patent Applications, Prior Art, PRC...
A message from our Toronto office
Igor Canada...
Babies, flowers and teddy bears…
…can a name change be far behind?...
Tom Asacker on unlocking hearts and minds
What is the opposite of fear? It's not a simple question. The first word that comes to mind is courage. But courage is not the absence of fear, like darkness is the absence of light. Rather, courage is the spirit......
On this day in 1965, Bob Dylan went electric at the Newport Folk Festival. The folk music establishment was not impressed. In fact, they were down right angry. They viewed Dylan's metamorphosis as a put-down, a betrayal. The establishment despises......
Aristotle believed that everything has a telos, which roughly means an aim or intention. For example, an acorn’s telos is an oak tree. He also believed that human life has a telos, and that aim is happiness. It stands to......
Is the storm over? Is the economy on the verge of a long-awaited recovery? No one knows for sure. And when it does come, it's unlikely to bring the go-go days of recent memory. The best course of action is......
I get a kick out of the counsel that flows from the web. I find myself frequently smiling and shaking my head as I read expert rules for this or that, which inevitably conflict with other experts’ sage advice. One......
We are all so busy, aren't we? Tweets to send. To-do lists to compose and complete. Meetings to prepare for and attend. It's a bit like living on an exercise bike. We're exhausted, but the view never changes. It's becoming......
New Research on 2009 B2B Marketing Strategies
After perusing a topline report for “B-to-B Marketing in 2009: Trends in Strategy and Spending” by MarketingProfs/Forrester Research, I thought one chart important to share with my readers. It points to a significant increase in developing digital tactics due to more cost-efficiency and targeted reach. While communicating digitally is certainly...
One of the most subjective processes in launching a new company/product is choosing a name. One that encapsulates the brand promise, product portfolio, personality, values, etc. and accelerates the company/product to an increased state of value. Before proceeding down this often treacherous path, take a common-day example to heart. Think of...
Evolving Vernacular List for 2010
The below will be an evergrowing list over the next six months. Some may say these words/phrases have already become tired, I would suggest that they may take on new meanings or approach mainstream. I welcome comments and additions. “Now that the dust has settled.” An anti-recessionary message for economic growth in 2010. A...
While reading this month’s Inc. issue, I came across a very powerful visual that stood apart from all of the images of leisurely entrepreneurs seeming intelligent. The image looked like a mesh between a paperclip and a leveling tool. What pulled me in further was a quote by the CEO stating,...
10 Worst Innovation Mistakes In A Recession
A post in Business Week Online earlier this year, is worth reblogging. Bruce Nussbaum, is a seasoned writer who focuses on innovations in all areas - technology, service, design, communication, etc. His articulation of the 10 worst mistakes you can make in a recession are a perspective refreshment as we enter...
A.P.I.M.: A Practice in Meaning (aka KISS)
As someone heavily involved in B2B technology branding, I dream in acronyms. It seems that for every million in company revenue, 10-20 acronyms can be born. While I understand the short-hand exercise and quite honestly many would be writing all day to spell out each acronym, I also believe we...