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Logology
Obama Imposing Islam on America Adding Islamic Iconography into Government Logos
Missile Defense Agency’s Logo Too Islamic The U.S. Missile Defense Agency’s logo Design is under the heat these days. According to right-wing conservative bloggers the new logo looks similar to the Islamic sign of Crescent and star. Some even matched it with the Iranian Space Agency’s logo. Irani Space Agency Logo Obama’s policies...
We are in the process of upgrading and updating LogoInn. The plan is to apply a theme that suits our expansion plans. And are expansion plans end at the total world domination....
The global economy in general and the US economy in particular started to recover from the aftermath of the global financial crisis. Web and graphic design industries were also affected. But the new start ups and a growing trend of home based small businesses emerging throughout North America and Europe...
Logo Design Review: Xerox Logo Revamped For The Future
Xerox, the world’s leading document management enterprise has considered revamping its logo to meet the branding challenges (such as new media & intense competition) in the future. In diversified and dynamic markets, it has become critical to synchronize your brand with your innovations, upcoming products and marketing strategies that you...
Book Review: “Marks of Excellence” by Per Mollerup
Today, I have picked Per Mollerup’s “Marks of Excellence” for review. If you are a creative designer or a brand marketer, this book definitely deserves to be on your coffee table. With a deep insight into trademarks and its meanings, it has covered each and every aspect that deals with trademark’s...
Everybody is quite familiar with Wikipedia, the world’s largest online resource for content about everything. On January 15, 2001 when it was officially launched, the founder Jimmy Wales used the American flag “Old Glory” as its logo; but it turned out to be a bad idea and attracted widespread criticism. People...
Expert in the Rough, Brian Monahan
Over the weekend I attended a seminar (Life Success Seminars). One of the insights I took from the seminar is it is real easy to brag about our faults and forget about our successes. The word “brag” generally carries a negative connotation which leads many us to avoid sharing our successes. ...
Howdy all, in case you didn’t know it my life changed 16 months ago when my daughter was born. I would like to write longer and more researched blog posts but I have to fit them in during unpredictable length naps, my creativity seizes up with the pressure of hoping...
I attend one of those “Megachurches,” …..The Cincinnati Vineyard Community Church. Besides their mission “To Love the people of Cincinnati into a relationship with God,” the Vineyard strives to be a relevant source for people to develop their faith. I had an inkling todays message would tie into Super Bowl Sunday. ...
Is perfection holding you back. I propose the “ERfect” Strategy. Whatever your goal add “ER” to it. In 2010 I am going to be: Healthier Slimmer Calmer Quieter Greener You get the idea. Instead of focusing on perfection focus on ERfection....
A self proclaimed “Self Help Junkie,” I have read just about every “self help” book under the sun. You know, the classics….Think and Grow Rich, PsychoCybernetics, The Road Less Traveled, The Power of Positive Thinking and don’t get me started with “self help crack” Chicken Soup for the Soul series...
What is Your Story…..Dreams, Goals, Life in 2010
What is Your Story? As many of you approach the new year you might be inclined to take on a tradition suspect in its success… “New Year’s Resolutions.” I am a huge fan of the “MashUp” and thought we could team up a tradition with a technique. The art of storytelling is a...
Dim Bulb -- News & Musing from Jonathan Salem Baskin, Global Brand Strategist
Mr. Clean is a car wash in Texas. Gerber sells baby life insurance. Caterpillar makes flashlights. I think the brand extension business is just a little crazy. I get why it should work, and I certainly know why businesses want......
Microsoft's new Windows Phone 7 OS will not run any apps developed for its previous versions. It has put its proverbial foot in the sandy marketplace and said no to expectations that all versions of Windows run all the applications......
"Good taste" is rarely used to describe great advertising, but Domino's is going to town with it. It just announced that it has doubled its quarterly profits after telling its customers that it had fixed the taste of its pizzas.......
Judging from its branding and the griping of its competitors, Apple customers are hip, aware, and enlightened, yet its shareholders recently defeated resolutions to make the company more environmentally responsible and affirmed instead their uncool unconcern about anything other than......
With Blockbuster's deft PR manipulation of the Wall Street Journal to write about its "remake" on the same morning it announced the continued collapse of its business yesterday, I also feel compelled to write about the company. This will be......
Well, both Tiger Woods and Akio Toyoda have apologized for their transgressions, thereby following -- however belatedly and incompletely -- the scripted advice from communications experts: Woods looked into the camera and admitted his sins, while Toyoda did the Japanese......
Ries' Pieces
What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand will start out by owning a word and then get line-extended like crazy. Still the brand might remain powerful because consumers remember the past. It wasn’t...
Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny's Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost Mobile....
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words, but wars are won when you combine your words with a visual. Verizon has done just that....
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also love to forgive. But how, when and why you say you are sorry also matters. Say it when you don’t have to and you create guilt...
It's what Tiger does next that counts
Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity. In an intense game like golf, Tiger built his reputation by performing under pressure. Tiger transcended from being one of the best athletes ever to being...
Under Armour: Too Big for its Shirt?
It's amazing how many of the world's most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of Under Armour. What made Under Armour famous? It wasn't a Super Bowl ad. It wasn't a massive marketing campaign. It wasn't ego or hype. What made...
Executive Resume Branding
16 Mistakes That Will Sabotage Your Executive Job Search
16 Mistakes That Will Sabotage Your Executive Job Search is a post from: Executive Resume Branding Learn what you may be doing wrong and how to fix it....
What Are Your Daily Personal Branding Tasks?
What Are Your Daily Personal Branding Tasks? is a post from: Executive Resume Branding What do you do every day to reinforce your executive personal brand?...
Build Your Executive Personal Brand Online Without a Blog
Build Your Executive Personal Brand Online Without a Blog is a post from: Executive Resume Branding Blogging not for you? There are many, many other ways and places to get a foothold online....
How to Land a Green Industry Executive Job
How to Land a Green Industry Executive Job is a post from: Executive Resume Branding Want to get in on this hot industry? Research, determine need, learn new skills, and connect with the right people....
Does Your Social Media Footprint Scream “Hire Me”?
Does Your Social Media Footprint Scream “Hire Me”? is a post from: Executive Resume Branding Many executives don't realize that an anemic or non-existent online footprint may be detrimental to their job search....
Jumpstart Your Executive Job Search with Twitter and LinkedIn
Jumpstart Your Executive Job Search with Twitter and LinkedIn is a post from: Executive Resume Branding Proactively build your network and position your value proposition in front of employers and hiring professionals....
Landor: What's up below deck?
Worldâ??s biggest drinks company buys worldâ??s oldest brewery
Image courtesy of Landor Associates. This week I was interviewed by Benjamin Li from Media Asia magazine. He was writing about Diageo’s increased stake in Shui Jing Fang and was looking for some branding insights for the story. Fortunately, I had worked on the baijiu category before, and our New ...
Sears selling Craftsman tools at Ace stores: How screwed up is that?
Image courtesy of tedmurphy (flickr); permission being requested. A couple of years ago, Edward Lampert, chairman of Sears Holdings, signaled his intention to sell Sears' proprietary brands such as Diehard, Craftsman and Kenmore through other retail outlets. Now Sears has announced a series of deals bringing his plan to life: ...
Image courtesy of Credit Suisse's "Great Brands of Tomorrow." The Credit Suisse report on the 27 great brands of tomorrow (11mb pdf!) starts off with a strong argument for the power of brand investing: "An underappreciated investment thesis. There are few true competitive advantages in modern industry: scale, proprietary technology,...
Image courtesy of Jack Bredenfoerder. Blues rule! In my recent blog post, "Paradise lost and found: a tropical color direction for spring and summer 2010," I predicted that we would see a flush of tropical color this spring with blues and turquoise leading the way. Sunday night's Academy Awards certainly showed that...
New China Daily is black and blue but still red all over
Old look. New look. Images courtesy of Ray Ally, Landor Associates. Last week the new look China Daily newspaper landed on my doorstep. Launched on 1 March to coincide with the opening of China’s National Peoples Congress in Beijing. The newspaper has made many new changes in editorial and content as well as...
Image courtesy of dpstyles™(flickr); permission being requested. Is Foursquare going to be this year's Twitter? I have some resistance to trying the latest thing just for the fun of it and I signed up. Should you, too? And if you are a marketer, should you already be thinking about ways to...
Brand Champions
Chicago Delivers a Consistent Brand Experience
Today a colleague of mine and I are in the Windy City to facilitate two days of engagement sessions as part of a national education brand initiative that will connect approximately 50 secondary schools, colleges and universities. It is one......
Panera Bread Enhances Brand with Healthy Strategy
Earlier in the week, Panera Bread announced that the organization will be the first nationwide chain to voluntarily post calorie information at all company-owned restaurants. Panera understands that people are increasingly expecting organizations to be transparent and that restaurants embrace......
Brand Champion of the Day- Tim Burton, Filmaker & Artist
Most of us have seen and enjoyed watching at least one of the following movies; Alice in Wonderland, Beetlejuice, Edward Scissorhands and Sweeney Todd. Each of these films captures the essence of a strange, but lovable set of characters, and......
Delivering on Your Brand Promise
Many people associate the word brand with a promise statement. While I do not necessarily think they are exactly the same thing, I cannot argue with the concept. To me a brand is your name and what your name stands......
Brand: It is Not About the Logo
Try telling that to the creators of LOGORAMA, the animated short film that took the 2010 Academy Award in that category last Sunday evening. I have seen the trailer and it looks really good. I look forward to seeing the......
Digital Media Delivers On-Brand Experiences
Last week I received my monthly issue of the American Marketing Association's Marketing News. The entire publication was devoted to digital media. That is fantastic. Perhaps this indicates the shift really is taking place away from traditional forms of communication......
Branding Strategy Insider
How Brands Should Appeal To Women
In my work as a cognitive anthropologist I study how the mind works, how people "make meaning," how people form attachments to things (brands), and how people make decisions. Decisions like how to select what to invest in, whether stocks......
Seven Critical Factors Of Brand Strategy Success
The following seven factors continue to rule the day for building leading brands: Organization Support •CEO leadership & support •Distinctive corporate culture that supports brand promise •Ability to obtain support from a broad spectrum of employees •Alignment of brand messages......
Measuring The Strength Of Brand Identity
Ever wonder what is really behind this thing we call "identity? " It's one of those words that attracts a variety of meanings, ranging from a company's name and logo, to its business definition (Fuji: We're a digital imaging company),......
Brand Research and Neuro-Linguistic Programming
Focus group participants are often inspired to articulate themselves more fully and accurately than they could have alone. Any moderator worth his or her salt does this daily, without consciously using Neuro-Linguistic Programming (NLP) techniques. Many focus group moderators instinctually......
Brand Building and Emotional Benefits
People buy benefits rather than features. For example: Time-release (feature) products are purchased because they are long acting (benefit). Clear bottles let us see the purity in color and consistency of waters. Dissolving tablets allow us to take medicine on......
Today, another request from the BSI Emailbag. Georgina, a student of marketing at Midlands State University in Gweru, Zimbabwe asks… “What is a global brand? How can an organization build and sustain a global brand?” Georgina, thanks for your question,......
Snark Hunting
Xfinity – a Dunder Mifflin idea
There has been much speculation and pontification on whence the name Xfinity came, but look no further than the looming Comcast-NBC merger. Whilst kicking the NBC tires, surely even a beast as slow-witted as Comcast fumbled across the NBC property ‘The Office”. Xfinity is meant to signal Comcast’s foray into the...
Successful marketing in one million adjectives or less
This is a really great, amazing, wonderfully compelling, fantastic video summation of last week’s iPad lovefest:...
In the Boston Apple store, how will they know if people are asking for an iPad or an iPod?...
Revamped Igor Portfolio and new case studies
We’ve just overhauled the Portfolio section of the Igor website, improving the navigation and adding eight (!) case studies of recent naming projects: Aria, Boogie Board, Improv, Pulsar, Affinity, Firefly, Anthem, and Palo Alto University....
Paul Revere and the Raiders schilling for the ‘69 Pontiac GTO Judge. The “Judge” name came from the popularity of “Here comes da judge!”, a cultural catch phrase made popular on “Laugh-In”....
The Igor-named “Aria” resort and casino opens its doors
Igor’s latest naming work, The MGM / Dubai World hotel and casino “Aria”, has its grand opening in Las Vegas tomorrow. This marks the fifth hotel thus far in Igor’s naming portfolio. Via The Las Vegas Sun: The centerpiece of CityCenter — the Aria Resort & Casino — will...
Simon Mainwaring
Guest Interview: Riyaad Minty, Head of Social Media for Al Jazeera
Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al...
This is such a period of amazing transformation for brands, the advertising industry, corporations, media and consumers. Each player not only has to make sense of a new marketplace but has to remake themselves in order to thrive. Finally they have to let others know about it or they’ve wasted...
Chris Krause, ‘Athletes Wanted’: Review and Giveaway
This week’s book is a little out of left field. It’s called ‘Athletes Wanted’ by Chris Krause and is about how to successfully market yourself as a brand from your early college days, through scholarships and ultimately life potential. I found it a really interesting take on personal branding as it...
Chris Krause, ‘Athletes Wanted’: Review and Giveaway
This week’s book is a little out of left field. It’s called ‘Athletes Wanted’ by Chris Krause and is about how to successfully market yourself as a brand from your early college days, through scholarships and ultimately life potential. I found it a really interesting take on personal branding as...
Is your brand a one night stand or keeper?
Social media has opened the door to far more effective dialogue between brands and consumers. Like any relationship, though, if both parties aren’t equally invested it’s unlikely to last. At first, many brands just rushed to have any sort of social media presence. In my experience it went something...
Is your brand a one night stand or keeper?
Social media has opened the door to far more effective dialogue between brands and consumers. Like any relationship, though, if both parties aren’t equally invested it’s unlikely to last. At first, many brands just rushed to have any sort of social media presence. In my experience it went something like this....
ZackBrandit
New Additions to ZackBrandit’s Facebook Fan Page
We really want to serve you better, so we are adding new sections to our Facebook Fan Page! We want to better inform you and develop a closer connection with you – our best asset.... [[ This is a content summary only. Visit my website for full links, other content, and...
Noble Tendresse - all the tenderness of homemade biscuits
In the small town of Yvoir, on the banks of the Meuse in Belgium, Stephen Destrée helped us discover a wide variety of mouthwatering biscuits from Noble Tendresse. Noble Tendresse's... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
[[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
Logorama – When chasing brands is your daily job
How many brands and logos do you see a day ? 100, 200? 500?! What if you could watch 2.500 different logos in 15 minutes? Would you feel dizzy? The... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
Reduce Poverty Through Shopping
Have you ever heard of reducing poverty through shopping? Doesn’t sound real right? I mean how can you be helping out when you are shopping? Well, believe it or not, you can! Through Kiva.org,... [[ This is a content summary only. Visit my website for full links, other content, and more!...
Dear Friends, ZackBrandit would like to offer you in a gesture of appreciation, A FREE FAN ZILHOUETTE PLUSH. If you live in Europe Just click on the Widget “My... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
The Personal Branding Blog: William Arruda and the Reach-Certified Personal Branding Strategists
It's Tuesday and You Know What That Means
In West Texas, we have wind gust that match no other; we love our football; sunsets are at their best with no trees to block your view; oil means a lot to us and Tuesday is for tacos! Kent Dean,......
Why and How to Lead Your Boss at Work
Leading from the middle in an organization and managing up sounds a bit like a contortion act, right? But leadership guru John Baldoni makes learning about leading from among your colleagues and team, rather than leading from in front of......
Your Response Confirms Your Brand
Coming up you have a great event, you invited your closest contacts and even asked your friends to invite their friends. You put, very plainly - RSVP please (which means we need your response - yes or no, your response......
Light at the End of the Tunnel?
A pessimistic view says the light at the end of the tunnel is probably an oncoming train. I think there’s something to that, especially when you consider job search. Let’s face it, with a real unemployment rate between 16 –......
Without a Strong Brand, It’s All About Price
How would you like to charge more for your services or products than your competitors? With a strong personal brand, you can. If you don’t believe me visit your local drug store. There are generic drugs available at pennies a......
What Is a Tribe and Why Build One?
If you have not heard the buzz about tribes yet, here is your chance to find out why they are important to the growth of your emerging or small business. In addition, job seekers and those employed can make use......
Fresh Thinking Starts Here
Don't They Teach Math at Havard Business School?
I was recently reading someone else's copy of the Harvard Business Review and one of those subscription cards fell out. It offered a special rate vs cover price and the it had this note on the bottom of the card:......
Inside Tiger Joke on Gillette Website?
I know that this story has been more than played out, but just out of curiosity, I was checking in today on a couple of Tiger Woods' sponsors to see what type of activity was taking place now that he......
Why We Should Replace Case Studies With Fairytales
When I read fables or fairytales or princess stories to my daughters (ages 6 and 2.5) they are always able to separate the lessons/morals embedded in these stories from the context of the stories themselves. For instance, they understand that......
Let's get this out of the way right from the start - I have no official opinion on the recent headlines surrounding Tiger Woods and his personal life. In my opinion, his private life ought to be private. He is......
How a Home Run Idea Strikes Out
Was doing some catalog reading last night in anticipation of the holidays and came across the following product in the Brookstone catalog: Pretty neat idea, I thought, upon first glance. I definitely know some sports fans (not Red Sox fans,......
Question Assumptions. Check Facts. Conclude Responsibly.
Faulty Assumptions + Inertia = Group Think Gone Bad. While I'm sure that this has always been a problem inherent to human nature, the relatively recent boon of social media has caused it to explode. Here's a quick synopsis of......
Comet Branding Blog - Progressive Milwaukee-based Branding, PR and Social Media Agency
We’re all moved in, let’s party!
Spring is right around the corner and Comet Branding continues to evolve and grow. Our recliner seems to like the new space. I think it’s found its new home. It is safe to say we’ve settled into our new home on the corner of Water and Buffalo in the Third Ward. Please stop...
Laura Gainor Utilizing Social Media = HIRED at Comet Branding
I am honored to introduce myself to all of you as the PR and Social Media Strategist for Comet Branding. I have had an interesting adventure as to how I landed myself in this position and I wanted to take a moment to fill you in on my story. After finding...
Souperman saves the day at Comet Branding
Today at Comet Branding, we had a special visitor. Ryan Packard, also known as @SoupermanRules, made an appearance, and don’t you worry, he came bearing gifts. Souperman stopped by with some delicious Chicken Tortilla and Shrimp Minestrone soup from Water Buffalo. (@Water_Buffalo) Thanks for saving the day, Souperman. Saving the Third...
Social media can offer a lot of excitement and opportunities for businesses. I believe that many of these great opportunities can be harnessed by public relations for direct impact on business objectives to create some great results....
Comet Radio Favorites – Will it Blend? George Wright of @Blendtec knows the answer.
This week we are re-airing a very popular show from earlier this year. What do smoothies, iPhones, Ford Fiestas and BB guns have in common? Just one thing: they all blend. George Wright, the marketing brains behind Will it Blend?, changed the game for Blendtec and brands everywhere. Join us...
10 writing tricks to connect with online audiences who won’t actually read
No one actually reads online content: they scan. If you’re lucky. So how do you need to write for people who aren’t going to read anyway? Very strategically. It doesn’t take a genius to tell you that people don’t read things online the same way they read in print. However, have...
MisEntropy
The possible negatives of clean energy
In November 2009, Scientific American - with an eye on then upcoming Copenhagen Summit - published a manifesto piece titled "A Path to Sustainable Energy by 2030." It was a bold vision charting out how to get no less than......
How to put together a corporate social media policy in 5 minutes
PolicyTool for Social Media is a policy generator that greatly simplifies the task of creating a working social media policy. Answer about a dozen and odd questions and before you can hop across to Facebook, your policy is ready for......
Your real followers on Twitter
[From Geek and Poke]...
What fiction writers can teach us about writing creative briefs
Recently, Guardian invited prominent authors to list out their 10 rules for writing fiction. It became a popular feature, collating the wisdom of several authors and even overflowed into a part two. Reading it, I wondered if a few of......
Plannersphere Top 20 - March 2010
The top 20 blogs in the plannersphere as of 4th March 2010 are: 01. Noah Brier dot Com 02. Nick Burcher 03. We Are Social 04. advertising lab 05. The Musings of An Opinionated Sod 06. Only Dead Fish 07.......
Krishna De: Social Media Marketing, Online PR, Online Visibility, Digital Marketing, Dublin, Ireland, Europe
John Demartini in Dublin: 5 Free Tickets for 10 March 2010 Event
Yikes I almost forgot to let you know that I have kindly been offered 5 free tickets for an event with author and star of The Secret John Demartini. His event is called ‘Bringing Balance to Life and Purpose to Work’. This is short notice so please leave a message for me...
Lottery.ie iPhone App Review: In conversation with Deirdre Waldon of Agency.com
Today I was at a conference hosted by The Brain Food Store where there were some great speakers – check the Twitter hash tag for the conversations and insights shared by people at the conference – #bfs10. As usual however, one of the great things about attending conferences is the opportunity...
I have just received an invitation to a conference that might be of interest to you if you want to tender to the public sector in Ireland. I can not attend the conference but read on if you want to know how you could receive my ticket to attend at...
This last week there have been a a couple of notable business projects reaching out to connect with bloggers and using new media as part of an integrated campaign of 360 marketing that have caught my attention. REVIEW OF YOUR COUNTRY YOUR CALL ‘Your Country Your Call’ is a new project...
Google Wonderwheel – inspiring topics for your ezine, online article or business blog posts
Do you ever get stuck for inspiration in terms of what to write about for your online articles, your newsletter or ezine or your business blog? Or what you could talk about in your podcast or your inline video? Google just might have the answer for you – in this video...
Webinars For Lead Generation And Boosting Profits Made Simple – Review Of OnlineMeetingRooms.com
Do you want to attract more leads to your business with webinars? Or use webinars as a way of generating a new stream of revenue? What platform can you use if you have an audience who does not want to or can not install webinar technology on their computer due to...
Overflow
ADS Financial Services Studio Demo II
This post is a demonstration of the ability to produce rich media content, for distribution to a potentially world wide audience. Subscribers can access this podcast via an iTunes subscription, embedded in an RSS feed or via an email link. Notifications that the podcast has been produced can be automatically...
This post is a demonstration of the ability to produce rich media content, for distribution to a potentially world wide audience. Subscribers can access this podcast via an iTunes subscription, embedded in an RSS feed or via an email link. Notifications that the podcast has been produced can be automatically...
Yes, the Oakland Cemetery Tweets. And Does it Well!
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought I would also post the programs here for the Overflow audience. This is episode 41. On this week’s episode Desiree...
A Lost Opportunity for Some, A Lesson for All
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought it would be a good time to start replicating the programs here for the Overflow audience. This is episode...
Email Marketing: A Content Distribution Method That Works
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought it would be a good time to start replicating the programs here for the Overflow audience. This is episode...
WordCamp Atlanta 2010 and The Use of the Wordpress Platform
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought it would be a good time to start replicating the programs here for the Overflow audience. This is episode...