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MisEntropy
The possible negatives of clean energy
In November 2009, Scientific American - with an eye on then upcoming Copenhagen Summit - published a manifesto piece titled "A Path to Sustainable Energy by 2030." It was a bold vision charting out how to get no less than......
How to put together a corporate social media policy in 5 minutes
PolicyTool for Social Media is a policy generator that greatly simplifies the task of creating a working social media policy. Answer about a dozen and odd questions and before you can hop across to Facebook, your policy is ready for......
Your real followers on Twitter
[From Geek and Poke]...
What fiction writers can teach us about writing creative briefs
Recently, Guardian invited prominent authors to list out their 10 rules for writing fiction. It became a popular feature, collating the wisdom of several authors and even overflowed into a part two. Reading it, I wondered if a few of......
Plannersphere Top 20 - March 2010
The top 20 blogs in the plannersphere as of 4th March 2010 are: 01. Noah Brier dot Com 02. Nick Burcher 03. We Are Social 04. advertising lab 05. The Musings of An Opinionated Sod 06. Only Dead Fish 07.......
Krishna De: Social Media Marketing, Online PR, Online Visibility, Digital Marketing, Dublin, Ireland, Europe
John Demartini in Dublin: 5 Free Tickets for 10 March 2010 Event
Yikes I almost forgot to let you know that I have kindly been offered 5 free tickets for an event with author and star of The Secret John Demartini. His event is called ‘Bringing Balance to Life and Purpose to Work’. This is short notice so please leave a message for me...
Lottery.ie iPhone App Review: In conversation with Deirdre Waldon of Agency.com
Today I was at a conference hosted by The Brain Food Store where there were some great speakers – check the Twitter hash tag for the conversations and insights shared by people at the conference – #bfs10. As usual however, one of the great things about attending conferences is the opportunity...
I have just received an invitation to a conference that might be of interest to you if you want to tender to the public sector in Ireland. I can not attend the conference but read on if you want to know how you could receive my ticket to attend at...
This last week there have been a a couple of notable business projects reaching out to connect with bloggers and using new media as part of an integrated campaign of 360 marketing that have caught my attention. REVIEW OF YOUR COUNTRY YOUR CALL ‘Your Country Your Call’ is a new project...
Google Wonderwheel – inspiring topics for your ezine, online article or business blog posts
Do you ever get stuck for inspiration in terms of what to write about for your online articles, your newsletter or ezine or your business blog? Or what you could talk about in your podcast or your inline video? Google just might have the answer for you – in this video...
Webinars For Lead Generation And Boosting Profits Made Simple – Review Of OnlineMeetingRooms.com
Do you want to attract more leads to your business with webinars? Or use webinars as a way of generating a new stream of revenue? What platform can you use if you have an audience who does not want to or can not install webinar technology on their computer due to...
Overflow
ADS Financial Services Studio Demo II
This post is a demonstration of the ability to produce rich media content, for distribution to a potentially world wide audience. Subscribers can access this podcast via an iTunes subscription, embedded in an RSS feed or via an email link. Notifications that the podcast has been produced can be automatically...
This post is a demonstration of the ability to produce rich media content, for distribution to a potentially world wide audience. Subscribers can access this podcast via an iTunes subscription, embedded in an RSS feed or via an email link. Notifications that the podcast has been produced can be automatically...
Yes, the Oakland Cemetery Tweets. And Does it Well!
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought I would also post the programs here for the Overflow audience. This is episode 41. On this week’s episode Desiree...
A Lost Opportunity for Some, A Lesson for All
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought it would be a good time to start replicating the programs here for the Overflow audience. This is episode...
Email Marketing: A Content Distribution Method That Works
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought it would be a good time to start replicating the programs here for the Overflow audience. This is episode...
WordCamp Atlanta 2010 and The Use of the Wordpress Platform
I have been co-hosting a weekly podcast called The Bella Buzz with the CEO of Bella Web Design, Desiree Scales. We have good conversations about topics related to online marketing. Thought it would be a good time to start replicating the programs here for the Overflow audience. This is episode...
Manmeet Sabharwal's Marketing Blog
Brand Ambassador Dilemma Part 3-What exactly to do with him/her ?
This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special...
Recently Saffola came up with a new offering called Saffola Arise.As the name sounds,its a Rice brand.Wheat Atta and Rice have become marketers favourite off late.Rice which is a commodity has been branded premium or luxurios by many Basmati Rice companies. Now a new brand Arise.What is it ? Is it Basmati...
Mahindra Navistar or TATA Prima-Trucks are set for a change !
Whenever i used to think of Trucks,I used to think of the picture below and i bet many would think of a similar picture in their mind for a typical Indian Truck. These trucks were good,served the purpose but were very basic.They served the purpose but that was it.They didn’t have...
Rin vs Tide : Next Level of Combat !
Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Just have a look at the ad. Poor Quality Regretted The ad is just...
DD National-Nostalgic Advertisements !
Once there was a time that a media plan for a big company used to be small precise.These days its huge.Right from all the different targeted channels to social media. One thing that was omnipresent in all the media plans of the past was DD National.TV meant Doordarshan and vice versa. Ad on DD...
Hippo-Fight Hunger,Spread Love
Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010. Snacks/Chips as a category has evolved a lot in past few years in terms of advertising.With the likes of...
Bakercreative's Blog
How much distraction is too much? Has the media and broadcast outlets over done it trying to promote every bit of content. Does everything need a continuous plug these days? Online editorial layouts shown in CNN.com have changed. Intermittently in a story they put teasers for other articles sprinkled in between...
The Value of Good Public Relations….Again
Another example of how not all publicity is good publicity....
Myths: • I will try really hard to be 100. False Only 1 out of 5 will reach 100 years old. Most people are engineered to live past having kids and to live to see their kids. • Treatments, slow or reverse aging-False. If you get hurt the cells regenerate themselves only once...
Not “everything” on the internet is free…
Why should you care if I use video, pictures off of the internet? Why should I care about using my neighbor’s Wi-Fi for free? Because it’s all a little thing called illegal. Using images and pictures off is the internet is a copyright infringement. Those items were created by someone...
What do you do when you have a good job and lousy coworkers?
Are social activities too much of a distraction in the work place? I have worked many jobs where my fellow coworkers were laughing and playing around while the boss was away. I have sit through many meetings where all the staff did was complain about the boss and rumor...
Between banks using scare tactics to sell overdraft protection to credit card companies finding ways to add additional fees, It’s no wonder the market has little trust in our financial institutions. I see commercials daily promising we are your trusted partner, and that we are on your side. The industry...
Social Networking and New Markets
A small step for Twitter, a giant leap for Tweetmeme | ToyotaConversations.com
Well, Tweetmeme try some British ‘hands’ at Ldy Gaga on thei rblog, singing a song and tweeting merrily on their first sweet success. They have the troubled carmaker luckily in time trying out their new “Conversations Engine” by Tweetmeme (no pun on Pokerface) and social media esp. the deserving Twitter...
The Marketing World Stars XI | Adage Power150
Here are the Top 11 from the Adage Power 150. Better than any individual premier league team, ‘WE’ make it happen on the social web..Here’s hoping you like the team score! [/caption] It is a nice little info slice from the Power150, our very own Premier League / Pro Bowl XI (We...
Adding Location based Services | Advantage Brands
I am on Foursquare.com, there is gowalla.com and I am not mayor of Times Square. Well, if you are still sitting in a big chair in a Fortune 200 company’s marketing office spending $800m and printing your own in-house magazine, secure in the knowledge that Location based services are the...
Not really an idea | Advantage social
Here’s the scoop from 2000 till even 2009. Electronic Billing saves you paper. Thus you save trees. Well, we are wrong. On fact according to Green Advocates, Institute for Sustable Communications, because both the paper making industry and the electronic media use electricity, they are almost equally criminal in wasting...
The IPL Ad bonanza | Advantage Brands
I must right now say the disclaimer as well, just in case you have expectations of more inside stories. Well, this here is just an attempt at collating all the brands that have put together campaigns in the last 2 months and as such would be likely appearing in the...
The mass-market Epiphany | Advantage Brands
One of my favourite papers since ADVANTAGES.US began its digital life, and its favorite op-eds recently titled the same story..and i had a revolutionary realisation. He’s got it. Of course Douthat was talking of America’s diversity and mysticism, and Krugman is talking of how we haven’t got the right reasons...
spatially relevant
Sharing the the things I found for the day: This one time at Brand Camp: game changing innovation Why and How to Lead Your Boss at Work Would you choose social media or engaged employees? Story Hour in the Board Room Why you should always work on things that actually have engineers Been There, Done That...
Tomato, Tomaatoe, Usability, UX, Human Factors – Whatever it’s a good idea.
I was talking to Jason Brett this morning to get hands-on view of how SoCal Product Camp went. Jason went on about a great presentation he saw when he was out at the SoCal ProductCamp, so I decided to go out and find it and take a look. Mack...
Sharing the the things I found for the day: The burger map of the United States Do Commercials Still Matter for Brands? 10 Steps to Setting SMART Objectives Deadlines – The Fast and Furious Leaner, Meaner, Innovation Pricing...
PM Scenario #108: Webinars, Boxes, Arrows & Tech Acronyms Work Everywhere – Right?
Image by spatiallyrelevant via Flickr I’ve been spending the last couple of weeks focusing on consuming content, spending a good deal of time in PowerPoint and getting insights from folks which has been very rewarding and challenging. I’ve also been taking an inventory of situations I’ve been in/witnessed throughout my...
Where is that creative monster of yours?
Very often as product managers we have the need to get creative. We need to find ways to position into our differentiation and develop/edit/approve content which our buyers and customers will read, so it’s not all persona’s, powerpoint and math. Since we spend so much time dealing with facts, evidence...
Sharing the the things I found for the day: Social Markers. Here I Am, Brain The Size Of A Planet. Undercover Boss – Afraid of what you might find? Use SEO to ruin a good brand name: 3 easy steps Does Programme & Project Management have a “Long Hours” Culture? Top 10 Hurdles to Becoming...