Top Content Marketing Blogs
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How to enhance information absorption for your white paper?
Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be...
How to increase your Sales Effectiveness with Content?
How to develop your customer's buying milestones? How to use a customer decision plan to close a deal? How to get your prospects to call you back? Sales Veteran Michael Griego covers these question and more in his book 42 Rules to Increase Sale Effectiveness. I have invited Michael to...
Weekly Contest - Win a high-level website SEO review!
Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0 To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Include @clickdocuments...
Link Thought Leadership to Intelligent Client Discovery
Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories...
Does 'Being Findable' mean 'Being Everywhere'?
"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere". We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Does this mean cross-media, low-volume campaign all year long? Should marketers spread budget across time period and channels or one or...
Are you promoting your Corporate Social Responsibility program?
Does your marketing promote your Corporate Social Responsibility program? Sarah Mitchell says that promoting a company through altruistic activity is going to be far more effective than slick advertising campaigns. We asked Sarah Mitchell "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"...
B.L. Ochman's blog
Five Reasons Why Companies Should Not Block Employee Access to Social Networks
Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was "yes," of course. Well then, most of them already have access to YouTube - right in their pockets. The fact is, resistance to social...
All true! But i got me an iPhone and I love it. As many times as I've heard Pogue do this song, it never gets old. Most recently, he sang it at Ragan Communications' Social Media for Communicators conference in Atlanta, Ga. And hey, who knew Pogue could sing?!! He...
Reebok's naked workout video: just a bare attempt to create buzz?
Is it fake, like the infamous fake Puma ads simulating oral sex back in 2003? Or is the Reebok video featuring a naked Chuck Liddell and his girlfriend, Heidi Northcutt, working out in nothing but Reeboks an off-color joke produced by the company itself. The goal of this type of...
Chris Brogan (and I) rail against the 24-hour clock
My friend Chris Brogan has written a blog post that everyone needs to read. It's about the craziness of the rampant belief that we need to be available 24/7 to be successful; that emails have to be answered immediately; and that everything we do is so damn important is has...
The Bill & Melinda Gates Foundation is funding ViewChange.org , which uses powerful semantic search technology "that dynamically refreshes information as the video plays, providing up-to-date links to related articles, videos, and blogs." The beta site, which is live now, is set for public launch in June. If you are...
If you work for a big company, I'm willing to be that more than once you've heard "we just need to get the work done. B+ is OK. Everything doesn't have to be A+" In offices all over the planet, people say that every day. But good enough isn't. If...
Junta42 Content Marketing blog
A Marketer's Guide to Social Media - 8 Keys to Success
I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, Drew McLellan, Amber Naslund and myself). Here are eight key......
Interesting interview with Primoz Inkret and Igor Savic from Poslovni Mediji (Business Media) in Slovenia. Some points covered include: The use of the term content marketing in Slovenia, talking about the move from corporate magazines to integrated corporate content. Traditional......
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead
I just took three flights to get to Slovenia. On each flight and in all the waiting areas, I saw people holding, reading and engaging in print magazines. Then, I spent the day listening to the state of content marketing......
What's Your Brand Story? - Moleskine Endures through Storytelling
My content marketing friends, Igor Savic and Primoz Inkret from Poslovni Mediji (Business Media) in Slovenia, were nice enough to give me a branded Moleskine notebook on my arrival to their beautiful country. I've heard of Moleskine before, but now......
Brands as Publishers - Where's Your Content Strategy?
Just returned back from Online Marketing Summit 2010 where the statement "brands as publishers" almost seemed overused. Although we've been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this......
The Marketing Minute
Father knows best by Clickfuel's Denise Cautela
Drew's Note: As I try to do on many a Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights every day. So without further ado...Denise Cautela. Again, enjoy! Father Knows Best: Online Marketing Best Practices from a Small Business Owner An entrepreneur,...
Are you hitting all the stepping stones?
I don't know who started the concept, but many authors attempt to sell their books by giving away their books. Charles Sheehan Miles did it. Wicked author Gregory Maguire did it. Cory Doctorow did it. And of course, Seth Godin did it. (Click on their names to find out how...
Do you inspire customer service tales?
Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories about the people we buy from -- good, bad or ugly. If I stopped 10 of your clients/customers today and asked them to tell me a...
As I speak to conference audiences across the country about social media, one of the questions I always get asked is... how do I know which social media sites to use? Of course... there is no single, magic or easy answer to that question. It all depends on your goals,...
Are you keeping an eye on your bucket?
No....not that bucket! Many of us are burning the candle at both ends and in the middle. Our companies have been "right-sized" which is a nice way of saying -- same amount of work, fewer people to do it. We're trying to keep up on the trends and changes in...
How to create an iPhone or Droid app for your business
Last week I announced that the Drew McLellan iPhone and Droid apps were available. I also promised that I'd walk you through the process I went through to create the apps. To give you the kind of detail I want to share, this is going to end up being a...
Marketing with Meaning
Inside the Making of an Entertaining Banner Ad
If you must make a banner, make it meaningful (please!)....
NASCAR Marketing Dept: Be Careful What You Wish For
They asked for more action—and one car is overturned already....
Marketing Lesson from an Oil-Change Business
A social media strategy that takes 12 years to appear on Facebook...
Olympics a Meaningful Marketing Windfall for NHL
But Gary Bettman fails to recognize the power of meaningful marketing to refuel fans' passions...
P&G, Olympics: A Meaningful Sports Partnership
Making a link to the unsung mothers who buy its products every day...
Hotel Seeds TripAdvisor Reviews
Maybe hotels should put 100% of their marketing dollars into securing great reviews....
Thomas Clifford // Humanizing Business Communications
Bringing Brands to Life Wins 2010 Strateg-e Award
I'm pleased to share with you that this blog just won the 2010 Strateg-e Award in the "Best Use of Blogs" category. It's the second time receiving this award, having received it 2009. I've mentioned this many times before and I'll say it again: A big heartfelt "thank you" goes out to...
Bringing Brands to Life Wins 2010 Strateg-e Award
I'm pleased to share with you that this blog just won the 2010 Strateg-e Award in the "Best Use of Blogs" category. It's the second time receiving this award, having received it 2009. I've mentioned this many times before and I'll say it again: A big heartfelt "thank you" goes out to...
Strategic Incubator Interviews Me
I recently had a fun and interesting interview with Matthew Ray Scott, Managing Director of The Strategic Incubator, about using documentary storytelling for businesses. The interview is 43 minutes long and takes a different angle (no pun intended!) than previous interviews I've given. Here are a few things we covered: How I...
What is Our Company’s Purpose? The R-O-I Method
Have you read Daniel Pink’s new book, “Drive: The Surprising Truth About What Motivates Us?” If you haven’t picked it up yet, don’t wait too long; this book will forever change how you think about motivating individuals (hint: it’s usually not carrots and sticks). Pink definitely motivated me to rethink how...
Enjoy today's roundup... 1. In between frames Absolutely brilliant little riff from Seth Godin. "Consumers are too smart for the frames. It's the in-between frame stuff that matters. And yet marketers spend 103% of our time on the frames." 2. Why write a book? And speaking of Seth, his new book, Linchpin, launches today....
Impersonal Communications: 7 Costly Glitches
1. They can appear unbelievable. 2. They can feel distant. 3. They can feel unemotional. 4. They can appear uncaring. 5. They can feel meaningless. 6. They can appear wasteful. 7. They can feel uninspiring. Why not consider humanizing communications so it connects us to something beyond ourselves? Something to think about. --Tom P.S. Inspired by Daniel Pink's new book "Drive: The Surprising Truth About What Motivates...
SEO Copywriting
3 ways to conquer your SEO copywriting fears
Is you fear holding you back from SEO copywriting success? At first read, you may think, “Fear? My fear isn’t holding me back from success.” I used to think that too. About a lot of things. But ask yourself if any of these statements ring true for you: “Our home page copy is...
The dark side of Facebook fan pages
Picture this: I’m working away in a cramped London hotel room. I’m there for SES London, along with many other of my geeky SEO friends. Suddenly, I get a Facebook fan page request from a person who shall remain nameless. And then I got another. And another. All from the same person. At...
Just hire a content marketing strategist, already!
So, I turned down a SEO copywriting job today. No, the reason didn’t have anything to do with what the client would pay (the money was pretty good, actually.) Nor did it have anything to do with what I’d be writing about (the content was fairly interesting.) The reason I turned down...
Does your content piss people off?
A few days ago, my husband and I were watching an ad for Teleflora. It was your typical Valentine’s Day ad – a woman received flowers at work – but they were brown and wilted. She was obviously disappointed. The lesson: If you don’t purchase your flowers from Teleflora, the...
Want to be a SEO copywriter? Check out these FAQs.
Ever since I launched my SEO Copywriting Certificate Program, I’ve heard from a number of people who want to dip their toes into the SEO copywriting waters – but they’re not sure if it’s the right career choice for them. If you’re looking at SEO copywriting as a career choice, here...
Why some SEO firms don’t employ copywriters
Last week, I heard from a very frustrated prospect. This nice man had been working with a SEO firm for a few months. The firm had been doing all the back-end stuff that needed to be done: Cleaning the code, creating new Titles, building links and generally sprucing up the site....
Really Practical
Content Marketing and Social Media Quotes
A collection of interesting quotes from social media and content marketing peeps – and we get a mention on page 7. ClickDocuments: Great Content Marketing & Social Media Marketing Quotes 2009 Part5 View more documents from Ambal Balakrishnan. ...
Really Practical Gets a Rebrand (Kind Of)
As some of you may know, we’ve been working on a bit of a rebrand / relaunch over the last few months. The idea was simply to expand the kinds of projects that we work on – moving up the food chain from content writing on other people’s digital media projects...
What Does Building 43 Do for Rackspace?
A few months ago, renowned blogger and social media guy Robert Scoble left his previous job at FastCompany TV to start work on a content and social networking community with his new employers Rackspace, the hosting provider. The new community, Building 43, is described as a site to: ” … bring together...
How Much Does Budget Matter in Digital Media Publishing?
This is more of a question than an answer but I thought I’d throw it out there anyway. We all know that traditional media companies are struggling to make online content pay. They can attract audiences but generating enough advertising revenue to cover the cost of the endeavour has proven difficult...
Content: The Meat in Your Social Media Sandwich
Social media marketing is, of course, all the rage with businesses these days. Every time I meet with a prospective client or hang out at a networking event, everyone wants to know how to put Twitter (or Facebook, or LinkedIn or YouTube) to work for their business. Can you really get...
Is Monocle the Future of Publishing – and Content Marketing?
As many of you will know by now, I’m an unrepentant magazine junkie. Monocle is one of my personal favourites due to the quality of its journalism, design-ethic and truly global breadth. But as someone at the crossroads between media and business (and business as media for that matter), Monocle’s real...
Copyblogger
The Surprising Old-School Secret to Blogging Success
About 80% of your blog’s success comes from “ass in chair” time. That’s the time you spend writing posts, editing posts, finding the perfect image, connecting with fellow bloggers, answering comments, shaping up your SEO, and all the other tasks we teach you about here on Copyblogger. You’ve got to get...
How to Win in Las Vegas, And in Online Business
I’ve written a few contrarian things lately. Specifically, I ranted a bit about why I think the most common “make money online” technique doesn’t work for most people, and about how, really, the most important ingredients of success are persistence and grit. Then, on my own blog, I ranted about why “systems”...
Blogging Lessons from The Girl With the Dragon Tattoo
A 40 year-old unsolved murder mystery. Strange cryptic codes in a bible. Sweden, sandwiches, and many, many cigarettes. The badass-est female protagonist since . . . forever. And an author who has, posthumously, caused quite a ruckus in the book world and in the minds of conspiracy theorists everywhere. Yes, I’m...
The Power of Confident Writing
There’s a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals. But what I love most about the place is the sign on the door when you leave. It’s classic. The sign doesn’t read “Please Come Again”...
What Do You Do When You Run Out of Knowledge?
Bloggers have a distinct disadvantage. When someone hires an expert in — oh, let’s say marketing — that expert can dispense the same information she did for the last client. And the client before that one. And the one before that. Not bloggers. Blogging is about breaking down everything you know into...
10 Proven Steps to Snag a Guest Post on an A-List Blog
Guest posting is the “in” thing. It’s the newest craze. All the kids are doing it! You’ve heard it time and time again — guest posting is the best way of promoting your work. So why haven’t you become part of the hip crowd yet? I know why. You’re scared of rejection....
Greg Verdino's Marketing Blog
See and be seen on the SXSW scene... on southby.tv
I'm posting this from Austin where I'll spend the next few days working out of the Powered home office and catching as much of the SXSWi experience as I can swing. I haven't planned out a schedule of sessions and have only rsvp'd to a handful of parties. So I'll...
Catch #socialmedia #sm49 on-demand
Earlier today, I moderated a lively hour-long tweetchat for #socialmedia.Nearly 400 twitterati participated as we debated the promise of and problems with marketers' focus on the next big thing. If you missed the live event, you can catch the chatlog on the #socialmedia site....
Mark your twalenders: it's time for tweet chat times two
Next week I'll be co-hosting two (count 'em, two) tweet chats. If you haven't taken part in a tweet chat before or flat out aren't even familiar with the concept it's pretty simple: a bunch of tweeps interested in a specific topic all tune into Twitter at the same time...
Get an education about social media in education
If you're in New York for Social Media Week and plan to hit some sessions, be sure to check out The Future of Social Media in Education at noon on Friday Feb 5th at the McGraw-Hill building. It's a panel session hosted by McGraw-Hill and their GradeGuru startup, featuring GradeGuru's...
The social media deadzone: why only tools focus on tools
This morning I happened across the above graphic in an older Center Networks post and it triggered a quick thought on a familiar theme. I have often chided marketers for focusing too much on specific tools, platforms, sites and shiny objects. You know what I'm talking about. Your boss meanders...
Will we finally stop screwing around with social in 2010?
It has been at least a couple of years since I've done a proper "predictions" post, although last year I contributed to a fantastic 2009 predictions ebook that Peter Kim pulled together. This year I contributed to a similar ebook, but this time with my new best buds at Powered,...
Buzz Marketing for Technology
Social Media Listening for B2B Marketing
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread...
Social Media Budget Ratio in B2B Marketing
In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to...
Will Facebook replace your B2B Marketing email system?
I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. What seemed...
Creating Engagement in B2B Marketing
A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not...
Going Mobile with B2B Marketing – Part II
So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “Content is King” on the internet “Context is...
Going Mobile with B2B Marketing
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery” and to me when you have a market of 3.3 Billion Handsets worldwide (half the population)...
Digital, Buzz, viral & social media marketing agency ★★★ Vanksen|Culture-buzz
Cotillard Reveals French Secret to Winning Man's Respect
Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard still took a little bit...
IKEA Cozies Up the Paris Métro
IKEA's inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in pairs, divided by a lamp...
Technicolor Mad Hatter Obstructs LA Times Front Page
Last Friday's LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It's taking a concept that we normally apply to new media and reimagining it to a concept in a...
American Apparel Creates Crowdsourced Lookbook
In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries came in, enough that AA was able to put together a 64-page lookbook spotlighting 132 looks created by about 77 chosen users from...
'Entrepreneur State of Mind' Invades the Socnets
Here's a little something to give you the uncomfortable chills you like: a geek anthem! YouTube duo and Grasshopper developers the pantlessknights gives us "Entrepreneur State of Mind," an appropriation of Jay-Z and Alicia Keys' "New York State of Mind" — and a squaretastic homage to the code-happy entrepreneurs of...
BMW S 1000 RR Yanks Tablecloth from Under Fine China
BMW demonstrates the smooth stealth and vitesse of its S 1000 RR motorbike with "The oldest trick in the world," a would-be viral video in which the bike yanks the tablecloth out from under a fully-set dining table without stirring a single candelabra. Italian blog Viralmente claims the choppah can...
Social Squared
Forbes released their 2010 Forbes list of the World’s Billionaires yesterday. It is a fun read. Keeping up with the Slims “Mexican tycoon Carlo Slim Helu has beaten out Americans Bill Gates and Warren Buffett to become the wealthiest person on Earth and nab the top spot … Slim’s fortune has swelled...
Help a Dude in Quarantine Keep His Sanity
The dude above, Christiaan Van Vuuren, has TB and has been in quarantine for 55 days and counting. As you can see he’s been using his time efficiently. Regardless of whether you dig his vibe, you should check him out on Twitter. Help the dude stay sane. Follow: http://twitter.com/FullySickRapper It’s things...
From Dork to … turning desk work into Art
So there you were, watching the Oscar’s, staring at your blank walls, wishing you were a cool artist and that it wasn’t just you and your Avatar toys cheering on James Cameron. Instead, maybe you were hosting a wild and crazy art party. I mean, have you heard what happens at...
Social Squared is Celebrating National Grammer Day
Today is Grammer Day To read all about the celebrations, click here. That’s all I have to say about that. - see National Grammar Day Photo Cred: michibanban Share this on Facebook Stumble upon something good? Share it on StumbleUpon Tweet This! Share this on del.icio.us Digg this! Email this to a friend? Buzz up! Share this on Reddit Subscribe to the...
Tiger Text iPhone App – Text Messaging that will self-destruct in 3..2..1..
This one came to me through the twitter, it’s an iPhone app that will keep your text messages private. Hmm I wonder why it’s called Tiger Text. What is Tiger Text? SEND TEXTS THAT DON’T LIVE FOREVER. MESSAGES ARE DELETED FROM BOTH USERS’ PHONES. BE IN CONTROL OF THE RECORD YOU LEAVE....
Don’t call it a comeback! Intrawest cuts a deal with creditors
So, you got your finances in order, sold some things on Craigslist, had a bake sale, stole the kids’ milk money, and waxed up your skis. All this, to get motivated to buy one Intrawest’s resorts at ‘auction’. Guess what? You can’t, and not just because you didn’t get your...
Hard Knox Life - Dave Knox Brand Management blog
BlogWell is coming to Cincinnati to talk “How Big Brands Use Social Media”
BlogWell is going to be making a stop in Cincinnati on April 7, 2010 and Cincinnati Social Media will be partnering for the festivities. If you aren’t familiar with BlogWell, it is a great event put on across the country by GasPedal and the Social Media Business Council. As...
Brand Marketers need to watch how gaming is transforming popular culture
At the 2010 DICE Summit, Carnegie Mellon University Professor, Jesse Schell, gave a stellar presentation on how the world of game development is transforming popular culture. As Jesse states in the presentation, games have “crept out and they are going everywhere.” My favorite quote on this trend is his explanation...
The impact of the Social Media effect on great content
It’s not rocket science but I love this graphic that shows how Social Media will amplify great content. As more companies realize that “brands = publishers“, this is important thing to keep in mind. The key is making your content easily sharable, using great enablers such as Share This and...
The State of the Internet [video]
Everyone loves a good video that captures interesting facts & figures. In this latest take, digital agency JESS3 animated a video that shows “The State of Internet” with a good collection of recent stats. JESS3 / The State of The Internet from Jesse Thomas on Vimeo....
Why the iPod Touch is the best way to reach teens & tweens
Thanks to a post by Augustine Fou, I came across this chart that breaks down which mobile platforms are being used by people of different ages. Amazing to see that over 6 out of 10 iPod Touch users are 17 years old or younger. And only 2 out of 10 are...
Two Years Later – A Recap of Top Posts from Hard Knox Life
I find it hard to believe, but today marks the two year anniversary of Hard Knox Life. As I did last year, I wanted to mark the anniversary by recapping my favorite posts that I have written on the site. I decided to include a handful of posts...
Influential Marketing
SXSH: 10 Ways For Healthcare Organizations To Build Trust
When SXSW, one of the largest gatherings of minds and enthusiasts in the digital world, didn’t feature more than a handful of panels on the intersection between health and social media - an “unconference” event called SXSH sprung up to......
SBF: The Surprising Gender Difference In Customer Loyalty
Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report......
5 Ways To Make Your Business Easier To Recommend
This post is part of Make A Referral Week - an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads to 1000 deserving small businesses. If I were to ask you what the secret was......
How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up a carousel projector to show lots of little negatives encased in small cardboard frames to......
Marketing In India: Do Celebrities Really Matter?
Last week I had the opportunity to travel to Bangalore for a Brand Summit event that featured many marketers, communicators and even a Bollywood star talking about the future of marketing in India as country goes through what the conference......
How Seinfeld Predicted The Strange Popularity Of Curling
Perhaps you've managed to catch some coverage of the Winter Olympic sport of Curling over the last two weeks during the Vancouver Games? The sport has been covered almost nonstop on CNBC here in the US and been enough of......
Inbound Marketing Strategies
Do You Have the Right People on the Bus for Social Media?
Successful social media marketing requires people who understand it, embrace it, and know how to work within the culture and technology. People need to understand the lifecycle and the types of community involved in social media to better understand the opportunities and the risks....
Top Reasons I Follow Back on Twitter
Like you I receive dozens of new Twitter followers every day. When I plow through them, I usually make my decision to follow back (or not) in under 5 seconds. Here are the criteria I use to make my quick decision. I should point out that these are my criteria....
Media Heaven on Earth Meets Internet Marketing
Full Sail University has a 30 year track record of delivering education to students who are passionate about working in the entertainment and media industries. Its mission is to stay abreast of changing technology in the entertainment and media industry while staying focused on the students. Full Sail has multi-million...
Outbound Marketing Meets Inbound Marketing
Enthusem is the only outbound marketing system (that I know about) that truly combines personalized outbound marketing with inbound marketing strategies. The online attachment to a personalized card is the content which marries the outbound touch to the inbound contact. When someone receives my Enthusem card one of two things...
B2B Buzz Marketing with Paul Dunay
Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the...
How to Convert Old Media Marketing to New Media Marketing
There are many businesses that continue to use old media marketing strategies very well by integrating them with new media channels. Ultimately, you can achieve great sales results by integrating your old media and new media plans by connecting and engaging people the way they want to be engaged....
Marketing Interactions
Marketing Content Must Reach Beyond Two-Way Dialogue
The prevalent consensus about the evolution of B2B marketing is that we need to motivate two-way interactions. But I say that's stopping short. If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough. In...
Why Sales and Marketing Alignment is Like Golf
Last night my husband and I watched our DVR recording of The Haney Project's new season featuring Ray Romano. In this series Ray Romano is seeking the help of golf coach Hank Haney to break through his lowest score to date of 80. I used to play a lot of...
The Many Jobs of Marketing Content
Marketing content is like an emissary for your company. In the digital world, companies rely on content to produce a variety of results. The best result is, of course, sales. However, that's only one job at the end of a long list of responsibilities. It's up to marketers to make...
Does Your Content Marketing Make You Different?
Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace. Unfortunately, this appears to be easier said than done. Take a look at these three tag lines: Achieve Dramatic Cost Savings, Increase Operational Efficiency and Business Agility Reduce Costs, Improve...
6 Ways B2B Marketers Can "Listen" Effectively
One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. The best reason being because your prospects are controlling how and when they engage with vendors, so it's become very critical that our content marketing efforts are...
ChaosScenario
Why this iPad Won't Kill the Kindle Platform (and how it could)
Many have already voiced glowing praise or strong disapproval of Apple's recently announced iPad. Some proponents, such as Leo Laporte, call it a "Kindle Killer." Skeptics and haters call it "The next Apple Cube." These judgments are premature, however. Whatever......
What You Don't Know Can Kill You
On a recent project, I was reminded of "The Curse of Knowledge," the arch-villain of Chip and Dan Heath's Made to Stick. According to this concept, the more we know about something, the harder it is for us to remember......
10 Advanced Features I Want from Apple Tablet
To hear some commentators tell it, Steve Jobs is going to single-handedly save the newspaper industry with Apple's new tablet, which is rumored to be announced next week (Read Newsweek's Article: Five Ways Apple's Tablet May Change the World). I......
When can a comma cost you $2 million?
Little details matter. Ask Rogers Communications, Inc. In 2006, this Canadian company witnessed firsthand how a single comma in a contract could cost them over $2 million. What they thought they signed: The agreement “shall continue in force for a......
I like to give credit where it’s due. Unfortunately, in my industry, the people who put in the most hours, who have to drink the most coffee, and who get hosed most often due to last-minute hiccups, discoveries or scope......
Recently I read Value-Based Fees: How to Charge and Get What You're Worth by Alan Weiss. I've coveted this book since I wrote Innovation by the Hour last year. After I worked through my rather large (and growing) stack of......
feed growth!
feed growth! is open for article submission
Trying to keep up with digital marketing feels like chasing your tail I’m sure you’ve noticed, if you’ve been paying attention, that we’ve, well, slowed down a bit when it comes to publishing at feed growth! We’re currently retooling the site to make it more open to submissions and articles written by...
Increase your website’s global reach with the Google Website Translator Gadget
If you take a gander at your website’s analytics, you may be surprised to find that many of your visitors come from other countries. One way to increase your site or blog’s global appeal, is to make it readable in all languages. Thanks to ...
Sync files across your computer, laptop, and iPhone with Dropbox
It’s a common scenario. You start a document from your work computer. Email it yourself (or save to a memory stick) to make further edits from a home computer or laptop. Email it to a coworker to add their stamp, who it turn emails it to another coworker, and so...
Use product review search engine, Wize.com, to source product insights
Product recommendation sites have evolved beyond good product/bad product reviews. The new breed actually looks at search behavior and serves up products based on specific customer needs. Take Wize.com for example. It gathers and analyzes product reviews from hundreds of sites, including Amazon, BestBuy, CNET, Target, and Walmart. Wize recently rolled...
Make whiteboard notes electronically accessible with the Whiteboard Capture iPhone app
Whiteboards are still the go-to tool for brainstorming sessions. Even high-tech geeks like us tend to stick with the original (we have three extra large, double-sided whiteboards on wheels). Problem is, there’s no easy way to transfer information from the physical board to your computer. That’s where the Whiteboard Capture iPhone...
Attend a browser-based web conference via iPhone or Blackberry with Fuze Box
We’ve reviewed a couple of web conferencing tools on feed growth! The sell has always been the ability to meet with anyone, anywhere – anywhere in front of a computer, that is. All that’s about to change with Fuze Box. Fuze Box is the first virtual meeting software that is mobile...
Michael Stelzner's Writing White Papers
Before You Start Your White Paper Project, Ask These Questions (Part 3 of 4)
This is part 3 of a series on your internal preparation for a white paper project. Third: What is your paper’s call to action? A good white paper is like a diving board. You promote and preface it so that your ideal readers see the benefit in getting...
Before You Start Your White Paper Project, Ask These Questions (Part 2 of 4)
This is part 2 of a series on your internal preparation for a white paper project. Second: Who is the ideal reader for this white paper? Get ready to dissect the persona. Too many companies underestimate the importance of this step in the white paper process—determining the ideal reader. When...
Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4)
This post is part 1 of a series on the homework you need to do before you start on a white paper project for your organization. First: What message do we want to convey? Have you ever painted anything: a door, a bedroom, a house? Did you keep...
Images as Bricks, Text as Mortar - A New Model for White Papers?
White papers are meant to persuade and inform. What if you did all of your persuading with images and all of your informing with text? Last week a freelance writer turning her attention to the world of white papers asked: How important are graphics and diagrams to a white paper? I’m not...
We’re Giving Away Free White Paper Success Summit Tickets!
If you want to win free tickets to White Paper Success Summit 2010, be sure to check out the contest we have going on over at Junta42. Your chances of winning are VERY good. And the grand prize is two summit tickets and a free consult with me! Go there now and enter...
5 Ways to Grow Your Business With White Papers & the 3 Mistakes You Must Avoid
Is the need for better leads forcing you to rethink your marketing plans for 2010? Are you contemplating using white papers to grow your business? Do you know the common mistakes that make white papers useless? If you’re pondering these questions, I strongly recommend you attend my upcoming webinar...