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Inbound Marketing Strategies
How to Convert Old Media Marketing to New Media Marketing
There are many businesses that continue to use old media marketing strategies very well by integrating them with new media channels. Ultimately, you can achieve great sales results by integrating your old media and new media plans by connecting and engaging people the way they want to be engaged....
B2B Content Marketing for SMB Business
B2B marketers must ask themselves, how do their websites perform in searches pertaining to their niche? Many B2B websites are just a "blow-horn" for their products and services with no meaningful calls to action, or limited opportunity to engage (if any). The reality is most B2B prospects want to get...
Top 5 Reasons Your Social Media Strategy Can Fail in 2010
You’ve developed your content marketing strategy and you have the boss on board. You plan out the first two months of content and you post. Then that big trade show comes up and you get super busy. Your consistency goes from daily, to weekly and before you know it your...
Social Media Marketing in Large Enterprises
Brands of all sizes are using social media to listen and to engage. Those brands that find ways to engage people authentically and in interesting ways are finding ways to monetize the engagement. And, isn't that what all the critics have been waiting for?...
Unconventional Marketing by Nadine M Rosin
Nadine never had a budget to market her book. She doesn’t have a warehouse of books to send out for promotion. But, Nadine does have a warehouse full of passion. She started her marketing plan with a 3 minute video, which serves as a trailer about the book which she...
Predictions for the 2010 Decade
In the 00’ decade we began the transition from a top down hierarchy of management to a more flat org chart. In the 10’ decade look for org charts to get even flatter with new titles. Businesses who focus on engaging their customer through culture, technology, great service and innovation...
Marketing Interactions
What's the Cost When Sales Tries to Do it All?
I just saw some of the results that @Gerhard20 posted after reading an advance copy of CSO Insights' new 2010 Sales Effectiveness Study. I had a really strong urge to bang my head on my desk. Let's talk about three of the research findings: Research fact: Forty-seven percent of the...
Prospect Intelligence is a Terrible Thing to Waste
It always amazes me when I click to download a white paper or register for a webinar and am confronted by a 20-field lead generation form. Unless it's something I want very badly, I tend to click the back button and move on to something more appealing. Then again, I'm...
When Should B2B Lead Nurturing Stop?
I was on a call this morning when a discussion came up about when B2B lead nurturing should stop. Many companies believe this should happen once the lead is qualified and handed over to sales for pursuit. I take issue with this approach because it maintains the division between marketing...
The Focus for Content Marketing is Not Format
I'm getting a lot of questions these days about content marketing. Thank you one and all! I love that B2B marketers are working on embracing the idea of content marketing, but I'd like to point out that there's a better way to go about it than focusing first on format....
You've heard me say many times that in order to have your marketing programs pay off, you've got to really KNOW your buyers. I get asked a lot of questions about just how to find out. Well, here's one way: Genius.com and DemandGen Report are jumping into the fray to...
ChaosScenario
What You Don't Know Can Kill You
On a recent project, I was reminded of "The Curse of Knowledge," the arch-villain of Chip and Dan Heath's Made to Stick. According to this concept, the more we know about something, the harder it is for us to remember......
10 Advanced Features I Want from Apple Tablet
To hear some commentators tell it, Steve Jobs is going to single-handedly save the newspaper industry with Apple's new tablet, which is rumored to be announced next week (Read Newsweek's Article: Five Ways Apple's Tablet May Change the World). I......
When can a comma cost you $2 million?
Little details matter. Ask Rogers Communications, Inc. In 2006, this Canadian company witnessed firsthand how a single comma in a contract could cost them over $2 million. What they thought they signed: The agreement “shall continue in force for a......
I like to give credit where it’s due. Unfortunately, in my industry, the people who put in the most hours, who have to drink the most coffee, and who get hosed most often due to last-minute hiccups, discoveries or scope......
Recently I read Value-Based Fees: How to Charge and Get What You're Worth by Alan Weiss. I've coveted this book since I wrote Innovation by the Hour last year. After I worked through my rather large (and growing) stack of......
What is "The Fun Theory" really worth?
A couple of people took note of VW's campaign "The Fun Theory." Most recently Corley suggested it "further's VW's corporate social responsibility." Ultimately, I believe she is correct in saying that, but it's a broad statement begging to be unpacked.......
feed growth!
feed growth! is open for article submission
Trying to keep up with digital marketing feels like chasing your tail I’m sure you’ve noticed, if you’ve been paying attention, that we’ve, well, slowed down a bit when it comes to publishing at feed growth! We’re currently retooling the site to make it more open to submissions and articles written by...
Increase your website’s global reach with the Google Website Translator Gadget
If you take a gander at your website’s analytics, you may be surprised to find that many of your visitors come from other countries. One way to increase your site or blog’s global appeal, is to make it readable in all languages. Thanks to ...
Sync files across your computer, laptop, and iPhone with Dropbox
It’s a common scenario. You start a document from your work computer. Email it yourself (or save to a memory stick) to make further edits from a home computer or laptop. Email it to a coworker to add their stamp, who it turn emails it to another coworker, and so...
Use product review search engine, Wize.com, to source product insights
Product recommendation sites have evolved beyond good product/bad product reviews. The new breed actually looks at search behavior and serves up products based on specific customer needs. Take Wize.com for example. It gathers and analyzes product reviews from hundreds of sites, including Amazon, BestBuy, CNET, Target, and Walmart. Wize recently rolled...
Make whiteboard notes electronically accessible with the Whiteboard Capture iPhone app
Whiteboards are still the go-to tool for brainstorming sessions. Even high-tech geeks like us tend to stick with the original (we have three extra large, double-sided whiteboards on wheels). Problem is, there’s no easy way to transfer information from the physical board to your computer. That’s where the Whiteboard Capture iPhone...
Attend a browser-based web conference via iPhone or Blackberry with Fuze Box
We’ve reviewed a couple of web conferencing tools on feed growth! The sell has always been the ability to meet with anyone, anywhere – anywhere in front of a computer, that is. All that’s about to change with Fuze Box. Fuze Box is the first virtual meeting software that is mobile...
Michael Stelzner's Writing White Papers
Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4)
This post is part 1 of a series on the homework you need to do before you start on a white paper project for your organization. First: What message do we want to convey? Have you ever painted anything: a door, a bedroom, a house? Did you keep...
Images as Bricks, Text as Mortar - A New Model for White Papers?
White papers are meant to persuade and inform. What if you did all of your persuading with images and all of your informing with text? Last week a freelance writer turning her attention to the world of white papers asked: How important are graphics and diagrams to a white paper? I’m not...
We’re Giving Away Free White Paper Success Summit Tickets!
If you want to win free tickets to White Paper Success Summit 2010, be sure to check out the contest we have going on over at Junta42. Your chances of winning are VERY good. And the grand prize is two summit tickets and a free consult with me! Go there now and enter...
5 Ways to Grow Your Business With White Papers & the 3 Mistakes You Must Avoid
Is the need for better leads forcing you to rethink your marketing plans for 2010? Are you contemplating using white papers to grow your business? Do you know the common mistakes that make white papers useless? If you’re pondering these questions, I strongly recommend you attend my upcoming webinar...
10 Essential Rules to Help You Create “Ready-to-Buy” Customers With White Papers
Finding quality customers during tough times really is achievable! Studies show white papers remain the most effective lead generation tools, bar none. Prospects turn to white papers when making large purchasing decisions. These marketing tools are so powerful that corporations repeatedly pay up to $10,000 to professionals to craft...
5 Reasons to Stop Writing List-Based White Papers
As a relative newbie to the craft of writing white papers and social web content, I have glommed on to all the advice I can find on making the process faster and easier as well as to make the end product more readily consumed. Renowned among my friends and co-workers as...
Nigel Hollis
Big is beautiful when it comes to viral media too
Last week I published a post titled “Big is Beautiful for Social Media.” What I did not say in that post was that the same principle - the advantage of being big - applies to viral video as well. If you want to hit critical mass with a video (generally...
Are marketers creating a social media bubble?
While at the Corporate Image and Branding conference in New York City on Thursday, I was lucky enough to hear a presentation by Bernd Schmitt. The thesis of Bernd’s presentation, that successful brands think big and innovate in ways that disrupt the status quo, is hardly new, but his delivery...
Why big is beautiful in the world of social media
Like many of you, I get a lot of unsolicited email newsletters. I delete most of them without reading, but every now and again something catches my attention. For example, I stopped to look at a recent email titled “The Real Social Media Trends of 2010,” but within a few...
Hello Kitty: The exception that proves the rule?
Last Monday I was at a client meeting, and as I was busily expounding that successful brands need to stand for something and that using mass media is an important means to ensuring clarity around what the brand stands for, someone in the meeting brought up the example of Hello...
On Tuesday I was once again presenting The Global Brand and used Google as an example of a very strong global brand. However, I also pointed out that Google is not strong everywhere. In China it plays second fiddle to Baidu. The next morning I woke up to find my...
Would Facebook displace TV in a remake of White Christmas?
This holiday I got a double helping of the movie White Christmas. The first screening was at a sing-along event at the Westport Playhouse, and the second was at home with friends in Vermont. The second time around, I realized that if the movie were made today, the technological developments...
Direct Marketing Observations
Social media is forcing us to operate in the now
We have our memories; and we all have a future that we look towards, but what we have right now is now. Social media provides us with, and allows us to provide, that real time data stream of what is happening now. Today. This moment, this hour, this minute. We connect...
I was looking at the definition of proxy for some odd reason the other day and I was struck by the irony of the definition. Last week, Todd Defren, who is taking a unique approach towards the social media space by discussing the ethical side of engagement, blogged about ghost tweeting...
FUD! (Fear, Uncertainty & Doubt) is typically used by sales and marketing types to position themselves against competitors. IBM used to be renown for using this tactic and now it’s being used in a different way. Executives are turning FUD around and using it on their own organizations with regards to the use...
Social Media Marketing is Hard Work
Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So I have to ask you, Do you have client meetings like this? Where you ask all or parts of the bulleted questions...
Social Media Thought #65 ~ Corporate Adoption
In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? What’s the worst that could happen? What is the...
You have 11 months to step up your social media game
What are you looking for when you read the latest link bait blog title? I’m always looking for the new tool. I’m looking for what I haven’t found yet, We all are. It’s why new diet books keep popping up on book shelves. Because people keep buying them. Because what...
The Toad Stool by Alan Wolk
The iPhone, The Kindle App & Me
In the swirl of debate around the iPad, one of the things I kept reading from iPaddies was that it was "impossible to read books on an iPhone."And so I feel compelled to point out that's just not true.I've been reading books on my iPhone for the past six months,...
I’ll keep this short and sweet.Yeah, it’s cool and it’d be fun to have one.Sort of the way it’d be fun to have a Lamborghini or some other essentially useless Italian sportscar.For most of the trumpeted uses of the iPad, it all comes down to one basic question: why would...
Hive Awards Updates and A Treat
I have admittedly been bad about the frequency of my updates here this month - busy trying to get the Hive Awards off the ground.Speaking of which, I just wanted to give you a recap and some details:Call for Entries ends 1.31 2.15, so ENTER NOW The show itself will...
Social Media Week is going to be held the first week of February in Toronto, Sao Paulo, San Francisco, New York, London and Berlin.I am on the Advisory Board for the New York event and there are going to be a whole lot of great sessions, panels, parties and whatnot.But...
It’s Not The Medium, It’s The Money
The other day I was talking with a friend who was once very involved with the ad business until he found more lucrative pastures and went his merry way. We were talking about how much the business had changed since the early 90s and he voiced a question I’ve heard...
Put this up on my Posterous site, but thought that Toad Stool readers who haven't seen the light yet and become Facebook fans might want to weigh in:Is checking in after the fact on a location-based service like FourSquare cheating?...
nick burcher
Jedward - Ice Ice Baby takes over the internet!
(The magnificent) Jedward have released their first official single, their mashup of Under Pressure and Ice Ice Baby - and they even have a guest appearance from Vanilla Ice himself(!):Not content with just a YouTube video though, Jedward have launched a Planet Jedward official YouTube channel..........but this is just the...
BBC Virtual Revolution (#bbcrevolution) four-part documentary about the internet [Review]
New BBC series the Virtual Revolution aims to tell ‘the story of the web, but also the story of how the web is re-inventing our world.’ Presented by (Guardian Technology writer) Doctor Aleks Krotoski, the first episode was like a who’s who of the internet.The explanation of how the...
Digg: 5 Years in 5 minutes [video]
The history of Digg with key moments, interviews and story references all edited into a kind of everything-you-ever-wanted to know 5 minute mini-documentary.'527,223,139 Diggs, 14,662,085 stories, 1,828 days and counting.....' - 'Digg: 5 Years in 5 minutes':Related postsLike this post?Then subscribe to regular updates from this blog -click here to...
Real time Lost! Flight 815 crash in 24 style YouTube mash up
Nice example of fans adding value to the Lost franchise - the real time mash up of Flight 815 and events on the island.Put together in the style of 24, it pulls apart various Lost episodes and scenes from the first 5 series and effectively re-pieces them together against a...
Augmented Reality T-shirt from T-Post
Augmented reality comes to t-shirts!T-Post t-shirts are based on graphic artist interpretations of news, essentially they are 'magazines you can wear.' Augmented Reality therefore has the potential to take the T-Post concept to a new level - not only is it a magazine t-shirt, it's an interactive one too!More...
Umbro promote Twitter account at side of pitch during Man City v Man Utd
Tonight Manchester City played Manchester United in the semi-final first leg of the Carling Cup. The game was shown live on the main BBC channel BBC1 and during the game a digital ad hoarding surrounded the pitch and updated regularly. One of the advertisers was Man City kit...
Eat Media Blog
Kevin Allen has done some great writing for Eat Media in the past. In this video he portrays writers 1-4 on MyRagan TV “So, I think I know what I’m talking about there…Sparky.” The comments on the video are classic. —Ian...
The Art and Craft of Website Management
You’re making your readers angry. Stop it. Content strategists often get very wrapped up in the concrete deliverables of the content creation and production process, and that’s understandable, because they are the sorts of things that are easy to make into line items in a proposal budget. If there is a...
Eat Media: Top 5 Mistakes I made in 2009
Hiring is easy on paper. I am usually really good at hiring but this year I selected an employee that wasn’t right for our team. In retrospect I knew he wasn’t right after a few days of working with him but I had deadlines around the corner and no other...
My (Publication-Biased) Year of Stories in Review
This past weekend, I undertook the laborious task of sorting through stacks of The New York Times from 2009 and late 2008. From those countless newspapers, I cut out 21 stories, and whittled down the list to bring you what I consider the best of the best stories I read...
Ants, chocolate and a content strategy gone awry
I ate my first Hershey’s Chocolate Bar in many moons the other day, and from the first bite, I knew something was wrong. Hershey’s chocolate has always had a cakey texture to it. I could have identified it in a blind taste test no problem. But this bar wasn’t quite right....
CS and IA Unite Already, Will Ya!
Content Strategy is not Copywriting. Design is not Window Dressing. Information Architecture is not Boxes and Arrows. Content Strategy (CS) isn’t a new practice, but it may be the most comprehensive practice, and one made possible through the maturation and morphing of many puzzle pieces—editorial, print, digital, design, CMS systems, SEO/SEM/search,...
Dirk Singer's Blogs
Cowshed will be sharing simply awesome stuff - rocking with creativity - we want to share....
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Post Advertising
The Kindle e-reader has been one of the hottest tech items of the past couple of years. Now, in absence of standalone displays, Amazon established a portal where the Kindle-curious can hook up with local enthusiasts worldwide. AdLab tipped its hat to the project, which circumvents traditional paid sales representatives....
Hey nerds: wanna go to Yale next year? Consider yourself warned. As you can see by the promo video, in the minds of admissions offices, it’s Ivy League Musical, 2010. For 15 minutes, enthusiastic students harmonize over the glories of their university. And oh, how wonderful life is up there!...
Domino's Dishes Out a Hot Campaign
To many brands, listening to consumers means conducting a few focus groups and studying a report or two. But how much does that really accomplish? Are they just “protecting” themselves from the truth (which does more harm than good)? Because in the digital age, everyone gets to be heard—and Domino’s...
Pepsi Ditches the Super Bowl for Social Media
We’re already a few weeks into the new year. So what does the upcoming decade hold for the ad world? Pepsi’s betting on social media (and cause-based marketing). In fact, last December the company announced it would abandon Super Bowl advertising for a $20 million social media campaign. Pepsi has spent...
Luxury 2.0: Free Social Media Seminar
Tomorrow, Story's London office will be hosting a free social media seminar from 9:30 am to 12 pm (Note: that's London time. If you live elsewhere, figure out here what time you should join in). What's this all about? With traditional advertising struggling and businesses under severe pressure to control...
New Ebook from Story Worldwide
We at Story recently released another ebook, and you can download it for free! It's a social media "how to" guide to real-time publishing and online conversations for brand marketers. A quick blurb: The internet has empowered everyone to publish and broadcast content on their own. This means that marketers are now no longer...
MarketingProfs Daily Fix Blog
Marketing Lessons: Riding Bubbles at Lehman Brothers
When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to exit the moving train...
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example: Know who you’re pitching and what they’re after Tailor your pitch Don’t bcc a “mailing list” of pitch recipients (pitchees?) Don’t pitch journalists when they’re on deadline When it came to print...
Rubbermaid Hones Social Media To Engage Consumers
A short, recent article in Media Post demonstrates one way social media can be used for brand building. Needless to say, SM has got to fit in with an overall marketing strategy. Strategy first, tactics next, right? The goal: To gain more sales volume, brand equity and good will among consumers....
B2B Forum Ramp Up: Join In The Social-Media Case Study Challenge!
I’m happy to announce that I’ll be participating in the MarketingProfs Business-To-Business Forum 2010 this May 4th-5th in Boston. And I’m even happier to announce the subject matter I’ll be presenting on, being it’s a subject that every single B2B marketer—and every single one of their bosses!—is interested in learning...
“Social Media Is Not Just About Marketing” Or 3 Things I’ve Learned From IBM’s Sandy Carter
Lesson 1: “Executive engagement is critical” That’s what Sandy Carter told me when I had asked her about the appropriate level of executive engagement in social media. “It’s a question of credibility,” she explained, adding that it was “almost unethical” for executives to advocate use of social media and not be engaged...
Have you heard this statement before? In 2010, who believes that organizations can succeed without marketing? Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a charity or volunteered for a nonprofit, you’ll want...
Web Ink Now
Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha). Despite its rarity, comedy can be an extremely powerful......
New Rules, new ideas, and a few secrets: Second Edition of my bestseller
The SECOND EDITION of The New Rules of Marketing and PR is in bookstores now! The book has gone through a complete re-write. See below for what's new. If you haven't read the book at all, now is the time!......
Seth Godin talks about being a Linchpin
Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings. I loved Linchpin. Now I freely admit I am a Seth fanboy (see my Seth......
News2u helps Kenko become number one online healthcare products store in Japan
News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules......
Interview with @MasakiIshitani author of Japan's most popular book about Twitter
I'm in Tokyo doing a few speaking gigs, getting caught up with old friends (I lived in Tokyo from 1987 to 1993) and meeting interesting people. Today I connected with Masaki Ishitani author of Twitter: 140 characters changed the world......
Ben Southall and Tourism Queensland Best Job in the World a year later
Sandy beaches in warm and sunny locations are a commodity product. This may come as a complete shock to people in tourism marketing, but it's true. The traditional approach of showing white beach sand with footprints near lovely blue water......
eyecube
Chief Culture Officer Bootcamp
Regular readers of Eyecube know what a big fan I am of Grant McCracken. If you are truly interested in culture, marketing and understanding the inextricable link between those two you simply must read his blog and books like his most recent: Chief Culture Officer (Disclosure: Grant was kind enough to...
Last year Social Media Week appeared out of thin air (at least to me). I wasn’t sure what to expect from this first time event, but it sure seemed to capture the imagination of the SocMed community here in NYC. It was terrific because it was so open source. Free...
ClickPredictions eBook now available
Last fall I was fortunate enough to be asked by Ambal Balakrishnan to participate in her ClickDocument’s ClickPredictions eBook. Before I get into the details of this book, let me just say that Ambal is one of the most organized, detailed and forward-thinking people I have had the pleasure of...
Augmented Reality Event in New York This Thursday
I’ve written about Augmented Reality in the past, and quite frankly I found this to be one of, if not the, most exciting developments of the last couple of years. Just stunning from a visual standpoint. And clearly the potential uses are intriguing. Check out this link to Richard Carey’s blog...
2010 – The Year You Changed Everything
So, 2010 has arrived and what do we know? We know that some things – agency models, your career track – are broke, and probably aren’t going to be fixed anytime soon. We know that developments in technology are moving faster all the time, and show no signs of slowing...
Planning for the Future: Redscout & PSFK’s SPUR series comes to a close
Three cheers to PSFK and Redscout for their thought-provoking SPUR series, which looked at Account (or Brand) Planning. The final segment talks abou the future of Planning: If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get...
Techno//Marketer - Matt Dickman on Digital Marketing and Social Technology
Five simple guidelines for social engagement
I have talked about the importance of developing and implementing social media policies within organizations previously on this blog. These policies not only protect the......
Search + social media, the evolving landscape
You have undoubtedly heard about Google and Bing announcing partnerships with Twitter/Facebook/et. al. to include real time social media results into their search indexes. However,......
Can Google's weight give momentum to QR codes?
I was reading through a post today on the Ad Age Digital Next blog by my colleague Allison Mooney and wanted to share it with......
So, there it is. Over the past couple of months I am sure that you have noticed the fact that I have all but disappeared......
A number of you have noticed that I have been scarcely around the blog and Twittersphere over the past couple of months. I have a......
Brian Solis
Mobile Internet Market to Eclipse Desktop Internet
Sounds like a sensationalistic headline, but if you read Morgan Stanley’s latest series of reports on the Mobile Internet, you’ll walk away with the same impression. Morgan... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
The Human Algorithm: How Google Ranks Tweets in Real-Time Search
In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
Who is the ME in Social Media?
Good friend Stowe Boyd recently shared a quote by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Indeed, quite simply many of us... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
The Socialization of Email Marketing
Follow me on Twitter! Become a fan on Facebook! It seems that everywhere you turn, businesses, media properties, and brands are asking us to connect with them in the social Web. Whether it’s on... [[ This is a content summary only. Visit my website for full links, other content, and more!...
UPDATED I’m truly excited to share a bit of news with you… While this isn’t the formal launch of my new book, today represents a significant milestone for me. As of today, Engage is... [[ This is a content summary only. Visit my website for full links, other content, and more!...
The Myth of Control in New Media
One of the most common fears I focus on defeating among executives and brand managers is that in new media brands lose control by publishing content and engaging in social networks. The general... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
snap! Internet Marketing Blog for Small Business
How Web Copywriting Can Get You More Than a Wink and a Slap
Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy. That is, unless the words on the screen command our attention. Then the sex appeal fades into the...
Link Building on a Budget: You’re Not Screwed
Link building is one of those SEO tasks that tends to get sidelined when working on a tight budget. Though I see bigger companies with bigger budgets making this mistake as well, inadvertently opting out of some very obvious–and easy–visibility opportunities with their off page SEO. It’s totally unnecessary too,...
How to Video Blog: A Quickstart Guide to Get “Vlogging” in 2010
Some may say 2009 was the year of twitter (I thought 2008 was but hey, that’s just me), but for this online marketer it was the year I learned how to video blog. No, I’m not going to do a video today, but I am going to explain why you...
Article Marketing: How to Make a L.O.V.E. Connection With Every Article You Write
I’ve had readers who’ve become clients years after reading my blog updates, and others who’ve contacted me after one or two weeks. In general though, effective article marketing requires consistent publishing over time to help readers come to know, like and trust you enough to buy your products or services. While...
A Lesson for Web Marketers: Forget About Cool and Think About the Consumer
A couple of weeks ago I informally polled my newsletter readers to find out how they *really* feel about web marketing. It’s been pretty clear to me for a while that that small business owners and other entrepreneurs just aren’t “getting” the Internet. They’re interested in it. They know it’s...
Be the Voice
Blogging should be a core responsibility of a CEO
Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, “Running a Hospital.” Summary: Paul Levy knew nothing about health care, medicine, or running a hospital, yet he still found it fascinating. So he decided to start writing a blog. Paul...
Social Media Realities: Interview with Patty Azzarello – The Discussion
This is the second part of my two part interview with Patty Azzarello. Patty actually interviewed me and here’s the discussion that came afterwards. I posted this before, but I’m reposting it so subscribers to the podcast can pick it up as well. Related posts:Social Media Realities: Interview with Patty AzzarelloThe...
Social Media Realities: Interview with Patty Azzarello
I’ve included this interview Patty Azzarello conducted with me along with the discussion we had with live callers. I think you’ll find these interviews valuable and relevant to the “Be the Voice” blog and podcast series. Last week I conducted an interview with Patty Azzarello, CEO of the Azzarello Group. Patty...
Interview with Bob Thacker, Senior VP of Marketing and Advertising for OfficeMax, about building a new voice with their “Life is beautiful. Work can be too” campaign. Summary: Office supplies are not traditionally an exciting and fun space. The category is known for big dull bland spaces that are pretty much all...
Word of mouth marketing is a lot easier than you think
Andy Sernovitz is the author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and founder of GasPedal, a word of mouth marketing firm. Summary: If you have a strong personal brand or corporate brand it supersedes whatever the hot product of the day is. Launching word of mouth marketing requires...
Attach yourself to a problem that matters
Thornton May is a futurist, anthropologist, cognitive scientist, and an incredibly entertaining guy. The combination of all three has made him a thought leader in the area of business IT. Summary: Futurists can track three different kinds of futures: linear futures, “aha” futures (market disruptors), and futures that we create. May focuses on...