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Top Innovation Blogs

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Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy

Departing from conventional wisdom: The barbecue hovercraft

Companies today, facing an environment of great uncertainty, need to embrace the idea of challenging traditional industry assumptions.  This perspective of defying conventional wisdom goes hand-in-hand with the process of Blue Ocean Strategy, which is a systematic approach to turning unconventional ideas into winning strategies.   This week, to provide some...

Driven: How enlightenment happens

This week, we move to the fourth sneak peek installment from Razi Imam’s forthcoming book entitled Driven. In his book, Razi shares personal insights to motivation and achievement. We are delighted to have received an advance copy from which we will share brief excerpts that focus on the...

Blue Ocean Strategy: Tipping Point Leadership in action

Continuing with our Blue Ocean Strategy Basics series, over the course of the next four weeks we will continue to highlight examples of Tipping Point Leadership and the Four Organizational Hurdles to Strategy Execution.  Once an overview of each example or ‘hurdle’ is published, it is made accessible through the...

The Perfect Calm Series: HOW TO Donate to Chile Earthquake Relief Online

One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean...

Flip it on!

Simplicity is at the core of Blue Ocean Strategy.  First, in an increasingly complex and turbulent business environment Blue Ocean Strategy distills the strategic challenge into a handful of essential questions, followed by a simple, logical framework and a visual platform for expressing strategic intent.  Such simplicity of focus is...

Driven: The stuff of great discoveries

This week, we move to the third sneak peek installment from Razi Imam’s forthcoming book entitled Driven. In his book, Razi shares personal insights to motivation and achievement. We are delighted to have received an advance copy from which we will share brief excerpts that focus on the...

Inventors Must Improvise to be Successful

Turning Vision into Value If you are in the San Francisco Bay Area, or if you’re visiting, please invite your friends and colleagues and join us for the Silicon Valley Innovation Institute’s Innovation Society 2010 Series… SVII “First Wednesday” Innovation Society Meeting March 3rd, 2010 6:00 – 9:30 p.m. Program: Improvising Inventors: A...

The Art of Raising Venture Capital in 2010: Don’t Forget to Do Your Homework!

Turning Vision into Value If you are in the San Francisco Bay Area, or if you’re visiting, please invite your friends and colleagues and join us for the Silicon Valley Innovation Institute’s Innovation Society 2009 Series… SVII "First Wednesday" Innovation Society Meeting February 3rd, 20106:00 - 9:30 p.m. Featured Program:...

Puzzles, Mysteries, and Muddles: Problem Solving and Innovation

Turning Vision into Value If you are in the San Francisco Bay Area, or if you’re visiting, please invite your friends and colleagues and join us for the Silicon Valley Innovation Institute’s Innovation Society 2009 Series… SVII “First Wednesday” Innovation Society Meeting January 6th, 2010 6:00 - 9:30 p.m. Program: Puzzles, Mysteries, and Muddles:...

Masdar City, UAE: World’s First Carbon-Neutral, Zero-Waste Community

Turning Vision into Value Invite your friends and colleagues and join us for the Silicon Valley Innovation Institute’s Innovation Society 2009 Series… Next Meeting: Wednesday, December 2nd, 20096:00 - 9:30 p.m. Masdar City, UAE: World’s First Carbon-Neutral, Zero-Waste Community Guest Presenter: Karin Larsen, Masdar City Project Masdar City is the expression of a vision. It represents...

Invest in Innovation by Growing Creativity: How to Love and not Fear the “C” Word Behind Innovation

Creativity, a presentation by Jakob Denk View more presentations from Jakob Denk. (tags: gradient paper) In a recent Silicon Valley Watcher post, Founder/Publisher Tom Foremski blogged about “10 Reasons Why This is a Great Time to Invest in Innovation.” At the end of his post, which listed many excellent reasons why...

Innovation Weblog

2010 Innovation Climate Survey shows innovators expect a bright future, but not soon

During February 2010, InnovationTools.com conducted a brief survey of innovation practitioners to measure the current climate for innovation. It asked respondents to quantify the changes in their organization's innovation climate and funding since the global recession hit, and about the specific strategies they're utilizing to help to keep innovation alive...

The Top 10 Predictors of Future Innovation Success

The recently-published Innovation Tools 2010 Innovation Climate Survey contains some excellent insights and indicators that innovation is once again on the upswing, at least among a large chunk of respondents. But it also underscores a persistent misunderstanding of what innovation really is and why it's different from creativity, ideation, invention...

It's time for a resurgence in creative leadership and processes, says futurist Frank Spencer

Futurist Frank Spencer believes that the global economic recession and mechanistic organizational structures have driven creativity out of most firms. It's time for a resurgence in creative leadership and processes that will transform our thinking and actions. ...

8 recommended books on visual thinking

If you want to engage in a deeper study of the principles, applications and possibilities of visual mapping and visual thinking, here are 8 books that I have personally read and recommend. ...

Idea Stimulator: An exciting new ideation tool for the iPhone

Idea Stimulator is a terrific new brainstorming tool for the iPhone that offers over 100 different creative thinking exercises to help you to tap your creative muse. Here's a brief look at its capabilities. ...

The importance of communication in open innovation

One of the common themes of the speakers at the recent CoDev Open Innovation Conference was the importance of developing exceptional communication skills. In the age of open innovation, when partnering with firms outside of your organization in the pursuit of great ideas will become the norm, cultivating this capability...

Adaptive Path

Explaining User Experience Design to High Schoolers (and other new audiences)

How do user experience designers tell their story in a relevant, meaningful way, to audiences who have no exposure to user experience design (UX)? UX practitioners are keenly aware that everything we use in our lives was designed by someone. But, outside of our industry (and related ones), most people...

Signposts for Week Ending March 05, 2010

The Foodspotting iPhone app — inspired in part by Alexa Andrzejewski’s mobile visioning work here at AP & built with help from Dan Harrelson — is now in the app store! Launch was announced by TechCrunch. Teresa Brazen (of Adaptive Path) teaches Ben Chun’s Introduction to Programming class about User Experience...

Five New Faces at Adaptive Path

Hooboy. When it rains, it pours! The last few weeks have seen the addition of a number of new folks here at Adaptive Path. In Austin, we’re thrilled to have Kristina Barnett join the team. She contracted with us initially, and we fell in love and asked her to make...

Museum Audio Tours

I love museums, and am fortunate that San Francisco has a number of great ones. I especially enjoy exploring museums with a friend. Wandering through a museum sharing thoughts about what we see is a big part of how I experience art and history. I also love to learn as...

A product’s experience goes beyond User Experience

I’m dropping the word “user” from user experience. Flame on. First, I’m not suggesting anyone forget the user – the person using the thing – from our consideration. Quite the contrary. I believe that the user should always come first in any design discussion, even initially above business needs. What I am proposing...

Apple iPad and the 3 Waves and 5 C’s of Computing Use

An admitted oversimplification, I still find it helpful to think of the history of computing use to have three primary waves. In the 1st Wave, the use was straightforward: Calculation. Whether to figure out trajectories of artillery, to support Manhattan Project, or manage astronomical math, it was largely a matter of...

InnExperience - Innovation goes bananas!!

Taking a break

Sincere apologies to those few who followed this blog. I have decided to take a break from blogging and will not be posting on this blog any longer. Feel free to take whatever you find useful. Till we meet again … Filed under: Innovation ...

Anti-Globalization Bill 2010 passed by America

America passes first Anti-Globalization Bill on 27th January 2010. Questions and comments for Obama....

Meet Kamesh

G. Kameshwar, dons many hats effortlessly — that of a software architect, philanthropist, poet, blogger, writer, wanderer… ...

The end of consumer ignorance – Marketing Predictions for 2010

“What are key marketing trends and predictions for 2010?” The answers are fantastic. ...

Green The World … make it a better place.

Green the world ... make it a better place, for you and for me and the entire human race....

Business as ’social’?

Building businesses around social technologies is like attempting to achieve the ideals of Communism using the methods of Capitalism. ...

Innovation in Practice

Innovation Sighting: The Division Template on a Cell Phone

LG Electronics is getting ready to announce their third annual Design the Future Competition. Last year, more than 800 entries were submitted by consumers with their take on the future of mobile communications. The winning entry is the focus of this month's Innovation Sighting....

Innovating to Compete

nnovating is a form of competitive behavior. When we innovate, we compete with someone or something. We innovate to survive. We innovate for glory. We innovate to win. Leaders of organizations need to understand and leverage this competitive aspect of innovation to embed it into the...

The LAB: Innovating an Aquarium Using S.I.T. (February 2010)

There are a 183 million pet fish in the United States, more than double the number of dogs. Fourteen million U.S. households have fish. During the past decade, the pet fish category grew by more than 20% making it one of the fastest growing in the industry. ...

Innovation Sighting: Subtraction on CPG Products

Here are two CPG products from this week's Best New Product Awards. I tried them at home and noticed a pattern. That pattern suggests a different way to use the Subtraction Template of the innovation method, S.I.T.. The question is whether that pattern can be replicated on...

Innovation and Reputation

Sustainable innovation requires structured methods. But it also requires collaboration and information sharing among colleagues. Innovation is a team sport - groups produce better results than the lone genius. So how do you create a more favorable context for collaboration and sharing in your business unit? Reputation is...

The LAB: Innovating the iPad with Attribute Dependency (January 2010)

Apple's iPad creates a new category of consumer electronic somewhere between smart phones and notebook computers. Success depends on how well it embeds into our everyday routines at work, home, and elsewhere. Success also depends on how well it creates new routines. A great innovation tool...

Creativity & Innovation

Group Consequences of Individual Strategies

I recently received this fascinating summary of an upcoming lecture* by Robert Goldstone of Indiana University: Just as ants interact to form elaborate colonies and neurons interact to create structured thought, groups of people interact to create emergent organizations that the individuals may not understand or even perceive. To study the...

Incremental Innovation at 3M

3M is the innovation powerhouse that most people associate with Scotch tape and the Post-It note. They were the first company to give each engineer a specific amount of time off, every week, to invent new things: back in the 1950s, when they called it “15 percent time”–15 percent of...

The 50 Most Innovative Companies?

FastCompany magazine has just published its annual list of the 50 most innovative companies. Here are the top ten: 1.  Facebook 2 (three-way tie). Amazon, Apple, Google 5. Huawei Technologies (world’s #2 telecom equipment provider) 6. First Solar (largest solar supplier in the U.S.) 7. PG&E (California-based utility) 8. Novartis (Swiss pharma giant) 9. Walmart (World’s largest...

Europe: Knowledge and Innovation Communities

This article by Mark Dodgson of the University of Queensland describes a major new initiative of the European Institute of Innovation and Technology (EIT), established by the European Parliament in 2008 “to further policies encouraging innovation in higher education and business in Europe…to compete with the U.S.” Three Knowledge and...

Chess Playing Computers

Most people know that computer chess programs today can beat even the world champion. Gary Kasparov was the world champion back in the 1990s, and he was the first world champion to lose to a computer. Kasparov has written very insightfully about the difference between how humans play chess, and...

Improvisational Cuisine

I just learned of a restaurant where the kitchen improvises your meal (thanks to Leslie Marticke of SCAD): it’s called POSH and it’s in Scotsdale, Arizona. From their web site: POSH serves a seasonal coursed menu, starting with 4 courses, up to as many as desired. How it works…we offer a...

Creativity Central

Are you adding value or robbing commitment?

"Nothing travels faster than the speed of light, with the possible exception of bad news, which obeys its own special laws."                             Douglas Adams  First the bad news. There is a special law of management that says “thou...

Creativity and the Sigmoid Curve

  Yes, I know. The Sigmoid curve sounds like a medical device and an unpleasant one at that. But it is a remarkably simple business tool.  I discovered the Sigmoid Curve through the great business thinker and writer, Charles Handy. How can a such a simple curve be such a revelation?  It...

Why every team needs a deviant.

Most of us in the creativity brainstorming world are professional deviants.  We don't typically use the term deviant, preferring the less harsh term gadfly.  Or in a politically correct world, idea catalyst. But deviant is good enough for J. Richard Hackman, the Edgar Pierce Professor of Social and Organizational Psychology at Harvard University and...

An Exercise in Changing Yourself. Goldsmith.

I admit I'm a Marshall Goldsmith groupie. I don't follow him from venue to venue, but I read his occasional dispatches on the Harvard Business Review Blog.  Get his RSS feed, it's always interesting, provocative and based on a long career of working and coaching leaders. What is great about his approach...

How to become a better client (even to youself) Part 3.5

Well, the Heaths have done it again. In their recent book, Switch: How to Change Things When Change Is Hard , Chip and Dan Heath tell the popcorn story. The condensed version of the story is this.  One Saturday in 2000, moviegoers were invited to a preview of a upcoming film.  They...

How to become a better client (even to youself) Part 3

  “The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question.  Peter Drucker There’s a persistent paradox in even the most savvy of companies. They typically spend more time solving problems than accurately identifying them.  Einstein reported once...

ITIF

Rob Atkinson to speak at State of the Union for Technology event

ITIF President Rob Atkinson will be speaking at The Atlantic’s upcoming State of the Union for Technology event on February 9th and 7:45am. The panel will address to what degree president Obama has made inroads on his promise to promote technology in government and what needs to be to...

ITIF Event: The Impact of Offshore Manufacturing on Technology Innovation: Implications for U.S. Policy

At this event Carnegie Mellon Professor Erica Fuchs examines the impact of offshore manufacturing on innovation, using the photonics and automobile industries as case studies....

Report Series: Explaining International IT Application Leadership

In this series of reports, ITIF explores international IT application leadership in five fields: health IT, mobile payments, intelligent transportation systems, e-government and electronic IDs....

Explaining International IT Application Leadership: Intelligent Transportation Systems

In a new report, ITIF examines the international leaders in ITS and suggests steps the United States should take to close the gap....

ITIF Event: Explaining Intelligent Transportation Systems Leadership

Join ITIF for the release of a report that will identify the leading countries in intelligent transportation systems, explain why the United States lags so far behind, and offer a set of policy recommendations for how federal and state governments can take steps to accelerate the deployment of intelligent transportation...

Create Jobs by Expanding the R&D Tax Credit

A new ITIF report makes a compelling case that expanding the federal research and development tax credit would help create 162,000 jobs in the near term and enhance the nation’s long-term economic competitiveness....

Gregg Fraley, Author of Jack's Notebook

Secret Wish Cartoon #4

Riding the train you get a peek into the lives of other people. It’s one of my favorite places to observe, draw, and reflect. Yes, most have their game faces on already, but sometimes you get an intuition of what’s under the mask. I saw this woman a couple weeks...

Glen Beck is NOT Thomas Paine, Not an Innovator

I really hate to post about politics. I am not a pundit. I am a citizen. And the focus of this blog is creativity and innovation. Still, I’ve got something to say. Glen Beck is Not Thomas Paine. Nor is he an innovator. Nor is he a conservative. While visiting the...

The Ultimate Innovator’s Playlist

It occurred to me that Innovators need music as much as, maybe more than, everyone else. Music is an unparalleled source of inspiration for many people, so why would innovators be any different? So, what would the inspired Innovators ultimate playlist be? I’ve created the ultimate playlist for innovators — based on...

Attention Microsoft – Pace of Innovation Matters

There’s been an interesting dust-up in the press recently, having to do with innovation at Microsoft. An ex-Microsoft employee, Dick Brass, wrote an op-ed piece in the New  York Times, basically saying that Microsoft is failing to innovate.  He says that in spite of good intentions, great employees, and beaucoup resources...

JD Salinger, Lessons in Creativity & Innovation

I feel compelled to write something about J.D. Salinger. I loved his work and read all of it, which sadly for fans such as I, wasn’t really that much.  Beyond Catcher in the Rye, there was Franny and Zooey, Nine Stories, and Raise High the Roombeam Carpenters, and Seymour an Introduction....

A Tribute to Bob’s Big Boy, a Cartoon

Branding is something we are imprinted with at a subconscious level. I saw this guy at Hobgoblins, a quite ordinary guy, but with this poofy quiff.  I asked myself why? The result is this drawing. Non-Americans might not get the Bob’s Big Boy reference, click here and you’ll see what...

The Phoenix Principle

Nero fiddled..... - GM and Whitacre

I don't know the source of the phrase, but since a young boy I've heard "Nero fiddled while Rome burned." The phrase was used to describe a leader who was so out of touch he was unable to do the......

Wearing a Bullseye on your business - WalMart

One of the worst impacts of Defend & Extend Management is the placement of a bullseye on your business. Take for example Microsoft. When everyone knows what software Microsoft is going to release, they start targeting it for hacking and......

Defend & Extend versus White Space - Microsoft vs. Google

Two tech giants are Microsoft and Google. The former has been around for over 30 years. The latter about a decade. Which is the company you should work for, or invest in? The one that has demonstrated a long history......

A problem of riches - Apple

Apple's shareholder meeting was last week. In an era where shareholders are most worried about the survivability of the companies where they are invested, the biggest issue at Apple is what to do with all its cash! Reuters.com reported "Apple's......

10 Ways to Stay Ahead of the Competition - Guy Kawasaki

Guy Kawasaki contacted me a couple of weeks ago, asking me to write a short piece for him. I was happy to do so, and he published it at the BusinessInsider.com War Room as "10 Ways to Stay Ahead of......

Disrupt to Succeed - Forbes

"From the day we start kindergarten we fear the teacher's call to our parents saying, "Hello Mr. and Mrs. Smith. I'm sorry to tell you that Mary has been disruptive in class." We are taught, trained and indoctrinated to go......

Innovation CHEF

Innovation Report: Intellectual property

Interesting take on Intellectual Property from the Innovation Taskforce report. They recommend a number of items in relation to Intellectual property that they believe could make Ireland a centre of International Best Practice. A National IP protocol. Essentiality enabling companies to access IP created at Higher Education Institutions (HEIs) in a predictable...

Access the full web and not just a part of it

Love flash videos but concerned that the iPad won’t show them?HP says don’t compromise....

Innovation Taskforce

Yes, it is here. the much awaited report from the Innovation Taskforce was released today. The report is billed as an important element of the Government’s Plan for dealing with the challenges facing the Irish economy. Building Ireland’s Smart Economy. The report contains some  recommendations intended to allow...

Comments Fixed

Look at that comments back again!worth a couple of hours to figure that out!...

@innovationirl got a grade of 97.6/100 on @grader

@innovationirl got a grade of 97.6/100 on @graderCheck it out:  http://twitter.grader.com/innovationirl so what does that mean? Twitter Grader uses an algorithim based on a bunch of factors: Number of followers Power of followers (folks with a high grade) Number of updates Update recency Follower/following ratio Engagement all a bit of fun!...

Asustek demos Its First E-reader

At the Cebit show in Hanover Netbook pioneer Asustek unveiled it’s first e-reader. It is thin and has a 9 inch reader screen and looks the part. No prices as yet but could take on the Kindle other e-readers in a competitive way....

Fast Company

Infographic of the Day: How the Global Food Market Starves the Poor

How can 1 in 7 people be malnourished in the modern world? A beautifully illustrated video shows the causes. To understand the complexities of the international food market--and how traders in Chicago can cause Africans to starve--you could get a ph.D. in economics, or read a 400-page report from...

Behind the Music: Devendra Banhart's Visual Art Takes Center Stage

The Us Weekly readers who know freak-folk musician Devendra Banhart as the hippie-haired beardo on the arm of Natalie Portman probably won't recognize him now. The Portman thing ended a while ago, for one. Plus he's wearing glasses these days, prescribed to him when he started getting headaches from poring...

Infographic: Tracking a Toxic Asset

NPR's Planet Money produces an astounding infographic that shows just how bad a bet the banks made when they went crazy for bundles of subprime mortgages. Toxic assets brought our economy to its knees. You remember those, right? They were bundles of sub-prime mortgages, which were sold to banks like...

Only 10 Tickets Left to Innovation Uncensored!

No joke: this is your last chance to get a ticket to attend Fast Company's Innovation Uncensored conference on April 21.Who will be there? Along with the editors and writers from this magazine (which is being honored as a finalist for ASME's Magazine of the Year), you'll get direct access...

You Saw the Exhibition, Now Buy the Art

The Guggenheim is auctioning off the works displayed in its recent exhibition, Contemplating the Void. Recently, we brought you a slideshow preview of a lovely exhibition at the Guggenheim, Contemplating the Void, which runs through April 28. In it, the Guggenheim invited 200 artists and designers to imagine radical installations for...

WANTED: The JakPak, a Jacket That Converts Into a Tent

Finally! Our wildest dreams for hobo-tech can now be had for $250. As a regular reader of FastCompany.com, you know that we keep sharp about developments in hobotech: From hobo-conventions for techies to rolling hobo shelters. So it's with great excitement that we bring you the JakPak, a jacket that...

INDIA INVENTS

Will Tejas survive Chinese competition?

Indian Innovators get awards but no rewards is a common refrain. The case of anti dumping duty on Chinese SDH equipment raises two old issues- do we need to support local innovators and if so do we know how to support our innovators? Case in brief : based on complaint by Tejas...

TePP Innovator Kranti is MIT TR35 innovator of the year 2010

TePP innovators Kranti Vistakula, Prajwal Kumar, Arvind Narayanan, Ashish Bhat, Shashikant Suryanarayanan are among the MIT TR 35 awardees and Kranti is the Innovator of the Year. I would like to reflect on the TePP process :Innovator Kranti (a student) contacted me ( from Hyderabad) on email with his idea...

Cisco-I Prize

Cisco announces its second Cisco I-Prize contest. In this open, global competition entrepreneurs submit proposals and collaborate to create the seed idea for Cisco's next billion-dollar business. Idea submissions should fall in one of four categories: The Future of Work:...

Apple patents

Here's an illustrated guide to the 20 iPhone patents that Apple's suing HTC over.Source: gigmodo...

National Clean Energy Fund

The Finance Bill 2010-11 has created a corpus called National Clean Energy Fund, which will invest in entrepreneurial ventures and research in the field of clean energy technologies. The money for this will be garnered through a so-called ‘clean energy cess’ — Rs 50 on every tonne of...

Start-up funds from Morpheus

Morpheus is now accepting applications for its fourth batch of startups. Last date for submission is 10 Mar 2010. There will be mentoring and seed funding of Rs 5 lakhs. See their existing portfolio of start-ups at:http://themorpheus.com/portfolio/...

Phil McKinney - Sharing his experiences on innovation, creativity and ingenuity

Getting The Timing Right For An Innovation – Like a slate!

I’m a firm believer that the difference between a good idea and a great idea is getting the timing right.  There are a number of items to consider when deciding when is the right time to bring an innovation to market including: Is there a technology coming that will transform the experience/market? Are customers...

Podcast: Interview With Jim Sutton About The First Touch PC

This podcast is made possible by support from thenextbench.com and the Heritage of Innovation interview series. Many people think touch is a “new” thing as result of products introduced in the last few years.  In reality, touch is just one example of innovations building on top of previous innovations.  This weeks...

The “Creating Killer Innovations” CD Is Finally Here!

The long awaited Creating Killer Innovations CD is finally here!  The CD has been two years in the making and I’m sure that many of you had given up that it would ever become a reality.  To “thank you” for you patience, I’ve arranged for a $5.00 discount on the...

CIO’s Role In Innovation – Stirring Up Creativity At The Core (Video)

Many believe that the CIO's role is to keep the IT "lights" on. Given the I'm a former CIO, I understand and appreciate the challenges of the CIO job. Below is the link to a video of some of my thoughts on how IT and the CIO can...

One more thing on my plate – writing a regular column for Forbes

A few months ago, I was approached by Forbes.com about writing a regular column where I would share my views and opinions on technology.  Given everything on my plate, I hesitated but finally made the plunge.  Now I have one more person running my life, an editor! (Thanks Brett)  ...

Are you ready to compete in the creative economy?

Just do a quick comparison of the market value to the book value for public U.S. companies over the last two decades and you will see the dramatic upward rise in value attributed to intangibles – ideas, innovations. In this new world, wealth creation is dependent upon the capacity of a nation to continually...

Idea Sandbox

Cool Is Still Cool

I’m literally tearing through my old magazines – harvesting the stories that interest me. Going from paper to digital. I thought this Brief History of “Cool” was wicked cool. This is from four years ago… It would be interesting to know what the cool words are of 2010. Source: July/August 2006 Fast...

Out With The New, In With The Old

Today in Amsterdam, in a park near my home, I saw city workers replacing the new, contemporary lights [pictured, left] with this old-school style [right]. While this small image is a big grainy, you can see that these “new” lights are styled after old gas lamps. They have more charm than...

How To Drive Sales – The Basics

Ah… “Drive Sales.” Is there a company that doesn’t have “sales driving” as a key strategy? It can’t be much simpler than a choice of three levers. (1)Find New Customers Create a New Market with a new product or service, or Go deeper with your existing targets (2)Increase Frequency – Get existing customers to...

You Don’t Always Get What You Want. However…

...

Five Better Ways To Remember Lists

Be sure to stop by the MarketingProf’s Daily Fix blog today (Friday) to read my post offering “better” ideas to remember short lists… That is, better than writing them on your hand. (It should post by 10 am EST). MarketingProf’s Daily Fix “Five Better Ways To Remember Lists” As marketers and business people...

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