Top Marketing Blogs
Share the Top Marketing Blogs on
Seth's Blog
Too often, it seems, this attitude is missing from teams, organizations or the community. It's missing because people are quick to opt out of the 'we' part. "What do you mean, we?" they ask. It's so easy to not be......
Oleg points us to http://wordoid.com/ It's a conjugator, brainstorming and domain finder, all in one. Nicely done. I've done a few posts on naming to help you get started. Here's an old one too. And while I'm sharing links, here's......
I stumbled on a great typo last night. "Staff in the lobby were wondering around..." Wandering around is an aimless waste of time. Wondering around, though, that sounds useful. Wondering why this product is the way it is, wondering how......
Since Linchpin was published six weeks ago, I've gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has......
...is not the same as obeying the list. Do you make the list you check off, follow and work on every day? When does it get made? Who approves it? Do you identify tasks or perform them? If you had......
When the platform changes, the leaders change. Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn't feel the need to hurry in porting themselves to the......
Flooring The Consumer
Meet Matt Selbie. Matt is passionate about customer opinions, which is why he formed Oberon3 and developed Opiniator to obtain feedback from customers and convert that feedback into actionable insight to improve the customer experience and help diminish customer defection.Matt contacted me after reading Scott Perron's post about Big...
Arthur Corbin, retail and lighting wizard, shared the following comments during an online chat in response to my post about Stores Within Stores Give Me Something To Talk About.Christine: Hi, Arthur!6:04 AM Macy's had the store-within-the-store concept in the late 1970s and 1980s. A budget was available for store...
Meet Troy Aeby, Duralum Carpets Inc.
Meet Troy Aeby. He is president of Duralum Carpets Inc., located in Stevens Point, Wisconsin, and has been busy repositioning his business to better connect with customers.Not only has he been modifying his in-store retail experience to make it more engaging for women customers, but he has also established...
Volunteer & Access Disney Parks
Disney Celebrates Volunteers and Drives Disney Parks TrafficImagine rewarding volunteers in your community by offering them something free. In the case of Disney Parks, it's free admission for one day. Intriguing, no?Disney announced the program 0n 9/29/2009 in Disney offers free entry to 1 million volunteers.If you...
Simple Marketing Now - February 2010 Update
February 2010 SIMPLE MARKETING NOW UPDATEBetween snowstorms and tradeshows, February has packed plenty of action. Here is the latest from the Simple Marketing Now side...[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple...
MarketingProfs B2B Forum 2010: Boston, May 3-5
Save the date for the MarketingProfs B2B Forum 2010! It's happening in Boston from May 3rd through 5th, 2010.I've been invited to attend as a guest blogger to help share the wisdom I experience.I'm also able to offer you a $200 discount if you use Code "BLOG" when you...
Powerfeedback by Scott
Creating more selling time: Please check out my selling tips offered here in this ASI interview. ...
5 Keys to Market Research Success
5 Keys to Market Research Success: I recently did an interview with NFIB (National Federation of Independent Business) regarding market research and knowing your competitors. I hope that you find the information useful! ...
Why aren't you listening to me?
I wrote a piece in my other blog earlier today in which I cited my personal experience with my cell phone service provider, and most specifically the sales personnel. Sharing this story made me ponder the market research aspect of my experience. Specifically, I wonder how many companies have systems in...
When not to use market research
After delivering a recent speech about market research, an audience member asked me about her cell phone choice. Specifically, though she was quite happy with her current wireless provider and device, based on survey results she read from some industry specific market research firms, she was considering leaving her provider. On...
I am very fortunate to be asked to speak to college students on a regular basis. Typically the requests come from the business department, and the topics usually include entrepreneurship, marketing, and market research. Last week I was asked to speak to a 4 different school of business classes. I...
Here are 5 simple tips for medical practices. Though these may seem obvious, based on our recent investigation of over 881 physician practices, they are not currently being implemented. Make certain that your answering service knows what hospitals you go to. More often than not, patients and their families call after-hours...
Inbound Internet Marketing
The Map Wars - Verizon and ATT
Whoever thought of the Verizon Map campaign should receive a huge bonus. Not only is it a huge hit but it has caused ATT to dump a large amount of cash (in the millions) to rebut the ads. You win......
When in doubt start a new blog!
Happy New Year! I have enjoyed working on this blog for a year and a half. I started this blog to join the social media conversation concerning the new media, media outlets, advertising and other marketing issues. Over time I......
US Senate Democratic Nominee (MA) Martha Coakley throws us under the bus.
Well that didn't take long. That "thump thump" feeling you have is the Martha Coakley Express driving over you. Many times during the campaign Ms. Coakley said time after time that she would not support a Heath Care Bill that......
Obama got bitch slapped from the Left and he wasn't to pleased
I watch the "60 Minutes" interview Sunday with President Obama and Steve Kroft. Mr. Kroft asked him some tough questions regarding Afghanistan, the economy, the failure of banks to lend capital, health care and other topical issues. In my opinion......
What we have gained and what we have lost.
With the boom of Social Media we have gained so much. Mainly information. We now have access to a staggering amount of information. If we have questions about any topic we can search the web for answers. If we can't......
Is Affiliate Marketing a way to go for Inbound Internet Marketing?
There are a ton of people who call themselves Social Media Experts, Organic SEO Mavens or some other such name. The problem is that big companies are looking to traditional advertising firms for help with Social Media and small business......
PR-Squared
The inimitable Onion News Network reveals just how hard it is to fill 24-hours worth of stuff (contains some NSFW language): This topic strikes home for me. It was literally the subject of my very first blog post at PR-Squared, about 6 years ago! It was also covered recently — briefly...
SXSW’s Biggest Star: “Cowboy Todd”
While I can’t be at SXSW in-person this year, I’m sending a proxy. Literally. If you are headed to Austin, allow me to introduce you to … “Cowboy Todd.” Inspired and designed by my friend David Alston and his crew at Radian6, this 6–foot tall cut-out will be making the rounds of...
Social Media in Corporations: Pros & Cons of Organizational Models
I dove into my “Big Thinking” folder recently and emerged with a slide from the “Social Media Trends for 2010” deck created by Jeremiah Owyang of the Altimeter Group, discussing organizational models for corporate adoption of Social Media. Who is in control of this Social Media stuff? What are the best practices? These...
SHIFT Wins Quiznos – “MMMM…Toasty!”
Although the work’s already started, it’s only now that I can tell ya’ll about a recent Big Win for the SHIFT team. As noted in a recent PRWeek article (sub. req’d), SHIFT was recently named as the Consumer Agency of Record for Quiznos. We’ll be handling both consumer PR and Social Media...
Everything in “Moderation:” Social Media Ethical Dilemmas
Some of our clients have asked us to serve as moderators on their Facebook Fan Pages. I know such pages are a dime-a-dozen on Facebook, but we are talking about some big-league brands in this case. Names you know. “Fan clubs” of which you may well be a member. Although we strongly...
PR Agency SHIFT Communications Welcomes New Director of Business Development
I am truly excited to welcome Melanie Collins, formerly the top sales executive at Marketwire in Boston, as SHIFT’s new Director of Business Development. Melanie is a master networker who eclipsed sales quotas during her tenure at the wire service. In her new role — which we created for Melanie — she will...
Blue Spur - Writing and Marketing that Sells
My New Marketing and Sales Blog
Usually, this space is reserved for a bit of advice or a rant on marketing or some related bit. This entry, however, is more like a press release - that is to say, straight self-promotion concealed as news. The simple fact is that my corporate site blog is up, along with...
The sales maverick goes it alone. He doesn't wait for campaigns, barely listens in sales meetings, and immediately knows how to pitch any product on just hearing its name. White papers, market research, and even case studies are useless to him. After all, customers don't read that stuff. He'll pick...
Don't you know there's a recession on - maybe a depression? You have to stop marketing now. Well, most of you at least. If most of you don't cut back, pull in, downsize, reel in spending, and put a lid on marketing, there won't be ...
My children continue to remind me that the commentator on the radio can't hear me. Yet I persist in my rant at bad advice. I just can't stand it when the broadcast guru steps outside the things he knows and ...
We all know what a potato battery is. You put a copper (penny) and a nickel (nickel) electrode in a potato and produce a small current of electricity. It's a classic experiment that's been bouncing around school science fairs for decades. So if everyone has heard about it, why does...
Generating Business Leads that Matter
If you don't need any new business leads, stop reading. Or better yet, comment on this post and tell me what business you're in. The truth in business today is that most of us need leads. We network for them, we market for them, heck, sometimes we'll even beg for...
The Retail Email Blog
Week-End Trends: Retail email volume flat for third straight week
Email activity and promotional trends during the past week:The Retail Email Index: For the third week in a row, top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Mar. 12, 2010. Beyond being flat week-over-week, that’s down 6% from where it was...
AM Inbox: Another reason to care about Hotmail-Firefox rendering
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Ross-Simons, 3/11 — Hurry, 25% Off Sitewide Ends SundayNeed another reason to be concerned about how your emails render in Hotmail using Firefox and other email client-browser...
AM Inbox: 1-800-Flowers.com using preheader unsubscribe link
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:1-800-Flowers.com, 3/10 — $25 OFF - 30 Roses + Free Vase, just $29.99. Hurry, Last Chance!Placing unsubscribe links at the top of an email is a tactic...
AM Inbox: Taking risks with your sender name
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:This Week at Barnes & Noble, 3/9 — Coupons, Oscar Winning DVDs, Top New Releases, Kids' Pop-Ups, and MoreBarnes & Noble, 3/3 — This Week -- Coupons,...
AM Inbox: Interesting preview pane banner tactic
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Bloomingdale’s, 3/8 — HOT Savings + Casual Comfort for HimPreview pane banners (PPBs)—banners that sit right below (or above) the header—are a great tactic for getting a...
AM Inbox: Header-to-footer engagement tactics
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:REI, 3/5 — REI-OUTLET: Save an Extra 20%REI is experimenting with a sub-navigation bar that provides more targeted navigation for the topic featured in the email. As...
the other einstein
Article by Matthew Schwartz from a Recent Interview About Email Marketing
By Matthew Schwartz for The ZoomInfo B2B Sales & Marketing Blog E-mail, which is well into its teens, is still viewed as a cheap, yet effective marketing channel. But as the medium starts to mature, sales and marketing teams may......
5 Quick Tips for Optimizing Your Email Program
Intensely focus on the new members of your list.Be sure that the messaging you send first properly manages recipient expectations about the email program while accomplishing core business objectives. Response rates will be highest for these messages, so focus on......
Review of Live Nation's Setlist Newsletter
...
Problem Solver: "How can I integrate social media with my email marketing program?"
"How can I integrate social media with my e-mail marketing program?"...
Build yourself an award winning welcome program.
Last week I was delighted to learn that one of my clients, Sony, won the gold award at the MarketingSherpa Email Summit in Miami for best automated series. The winning campaign was a serialized message stream developed to welcome, educate,......
Where's My Jetpack?
Yeah - I Think That About Says It
Made a poster to amuse myself. ...
Linked-In Recommendations are Bullshit
"Will you write a recommendation for me?" The very question is whiny by nature. And who will we ask this question of? ONLY people who are going to write over-the-top, nice recommendations for us, of course. I wish Linked-In allowed unsolicited recommendations, good or bad, like say, Amazon and their...
Our Good Friends, the House of Saud
A country based on Sharia law. An Islamic monarchy. A country where women can not vote. A country where there are no opposition parties. A country whose inhabitants are 100% Muslim, and a country where preaching anything other than Islam is punishable by death. (Facts all found here.) Let's forget about...
It's the Little Things That Keep Them Coming Back
Anyone looking for a job knows all too well that there is no shortage of job sites out there wanting to help. Some are better than others. ...
The Convenience Store of Logos
I have long been of the opinion that many in our industry milk the hell out of their projects. We like to "ideate" and conceptualize. We like to sketch and brainstorm and talk. We like to strategize and pontificate. Then we actually pick up our tools and either write or...
Put Your Ass in The Air Like You Just Don't Care
Reminiscent of the Casare Paciotti ad from a few years back, we have a passed out woman, martini glass on the floor, face down on a white leather couch in a short dress. She is but the next local model in a series of ads for Scan Design, a trendy...
russell davies
...
Links for 2010-03-10 [del.icio.us]
Hollywood movies follow a mathematical formula via kottke Comments on Cutting the BBC: No surrender | The Economist "Awesome use of last.fm playlist data to dispel ill-founded assertions in The Economist" - @tomskitomski ...
Links for 2010-03-09 [del.icio.us]
Panic Blog » The Panic Status Board ...
Links for 2010-03-08 [del.icio.us]
RAS syndrome - Wikipedia, the free encyclopedia ...
Links for 2010-03-06 [del.icio.us]
interestingberlin Excellent. Interesting Berlin is happening again. ...
Links for 2010-03-05 [del.icio.us]
Thatcher effect - Wikipedia, the free encyclopedia ...
Michael Myers | CRUCES: :The Intersection of Social Media, Mobile Marketing and Consumer Product Goods
Web 2.0 design and the touchweb
I’ve been singing the praises of usability for many years and with the rise of the touchweb (mobile Internet on smartphones), usability is going to become even more important. For those that don’t know, usability is exactly what it sounds like; can the majority of users, regardless of their level...
ITEC 4700: Class 19 & 20 – Final Presentations
The video mashup above sums up the final presentations of the quarter; an awesome mixture of just about everything we covered in class! One group was tasked with developing a Web 2.0 business model while another group had to outline an up and coming Web 2.0 technology. The last group...
Social media for the entrepreneur
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to...
Amazing data manipulation tool presented at TED (video)
Gary Flake of Microsoft’s Live Labs, demos amazing data manipulation tool called Pivot. Yep. You guessed it. You have to install Silverlight to use Pivot. (Ugh!) Watching this makes me think of Apple for some reason . . . Cool to think about this and Web 3.0; the Internet of things....
Consumer intent through tweets & status updates (video)
Scott Hoffman of Cliqology talks about consumer intent at the Webtrends Engage conference in New Orleans. He used bit.ly to help him determine the trends. The amazing thing is that this does not count tweets and “status updates” (great branding by Facebook!) that don’t use URL shorteners. I’d like to...
Going mobile with Icelantic skis
It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time...
Thinking aloud
Crowd Sourcing is disrupting, indeed.
The Pratt's Undergraduate Communications Design department hosted a paneldiscussion on the emergence of crowdsourcing models in the design andcommunication industries last night. (as you can see in the flyer above) But panel discussion are a tricky event. Too many speakers who take turns making safe and nice comments about each agencies' work. (at...
A really interesting article about meaning driven design on the always relevant Core77 site. Roberto, a professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation "Design in it's very essence is the design of meaning - 'Design is making sense of things' - providing meaning of things. In...
"If you are not ready to be rejected, don't try to write a film" Peter Hyams. I went to film school and I feel in love with screenwriting. One feature script later I joined the Advertising world as a copywriter. I could have used all the good...
<p>Procrastination from Johnny Kelly on Vimeo.</p> via http://www.caligraffiti.com.br/ Permalink | Leave a comment » ...
Permalink | Leave a comment » ...
An interesting site that gives searching a cool new visual twist. Try it. Permalink | Leave a comment » ...
Dose of Digital
9 Simple Steps to Getting Started in Social Media
It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from the Pharma and Healthcare Social Media Wiki) and statistics and...
Ockham’s Razor Meets Pharma Marketing
Ockham’s Razor: Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica). In the past few weeks, I’ve had the same...
The 10 Scariest Pharma and Healthcare YouTube Videos
A while back I wrote a post called “8 Tips to Help You Own YouTube’s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many of the videos that showed up at the top of...
10 Healthcare Dinosaurs Digital Technology Will Make Extinct
It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only inevitable, but also in nearly every facet of the healthcare...
Pharma and Healthcare Social Media Wiki One Year Anniversary!
It’s official. The Pharma and Healthcare Social Media Wiki is one year old today. If you’re wondering what it looked like back in February of 2009, you can check out the Wiki Classic. You’ll see that there wasn’t much to it back then with just a handful of links and...
10 Sneaky Marketing Tactics You Need to Avoid
Every once and a while, I get approached to write an article for a non-healthcare publication. I like to do these because they help ensure that I don’t get too narrowly focused on healthcare and pharma and lose track of everything else out there in digital marketing. When iMedia Connection...
Online Marketing Blog
12 Tips on Live Blogging & Content Marketing at SXSWi
So here I sit in the DFW airport hanging out with David Berkowitz and Joe Morin waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content...
5 Social Media Tips for Ecommerce Marketing
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social sites (47% vs. 53%) 61% of...
BIGLIST Social SEO Blogs Update 031110
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention...
11 Free Tools for Social Media Optimization
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature...
Ford’s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary...
Poll: Best Royalty Free Stock Photo Sites for Bloggers
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling...
SEAN TINER
(Kettlebell Lift) (445lbs Deadlift)In less than one month, I will compete in Ironman California. I have spent the past several months eagerly preparing for the event. From 5:40 AM swim practices with the University of California Irvine Masters Team to grueling Crossfit workouts, I have really pushed myself the...
(March 2010 Desktop, Huntington Beach, CA, (C) Tiner)...
(Artwork by Tiner)...
(Geico Direct Magazine Fall/Winter 2009 Cover)(Geico Direct Magazine Fall/Winter 2009 Feature Story)Apparently they replaced the gecko! Geico Direct Magazine, a free publication to Geico Insurance Policy holders, recently featured me on the cover of their national magazine. The article highlights some of my recent triathlon adventures....
Over the weekend, I redesigned and published my portfolio website, www.seantiner.com . Check it out, when you have a chance....
(T-Shirt Design by Tiner)...
Mindshare Strategy
When Community Software Becomes Community Property
One of the most widely recognized social media applications in the world today is Facebook. People use it for everything from email to event planning to entertainment. You can manipulate your profile to display every detail of your life or nothing. You can build an online profile to represent yourself...
… not as I do. At least that’s the idea I got the other day from a fellow motorist while on my way home from a work project. Driving down the road, I watched as the driver of the Jetta in front of me rolled his window down and threw his...
Years ago, a friend introduced me to the concept of “phishing” – impersonating a legitimate business or authority on the Internet in attempts to steal personal information. At the time, were were trying to play a prank on a childhood friend, but I never quite realized just how wide-spread the...
Every now and then, I come across a client who wants me to build them a fancy website or do something online at a reduced price. In a shrinking world, it’s easy for them to pit my bids against development firms in other parts of the world with lower costs...
Just to forewarn you, this might come across as a more technical post than I normally throw at you. Still, I did something exciting last night that I wanted to share and perhaps educate you about. I built a custom XML-RPC server. And with that statement I know I’ve already lost most...
Some time ago I joined the debate over digital media readers. I will always argue that having both paperback books and ebooks available is the right way to go – we should never be forced to make a choice between new technology and nostalgic print. But the other day I...