Top Marketing Blogs
Share the Top Marketing Blogs on
Seth's Blog
What's expected vs. what's amazing
I visited a favorite restaurant last week, a place that, alas, I hadn't been to in months. The waiter remembered that I don't like cilantro. Unasked, she brought it up. Incredible. This was uncalled for, unnecessary and totally delightful. Scott......
10,000 years ago, civilization forked. Farming was invented and the way many people spent their time was changed forever. Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart......
The Lemonade movie is so professional, engaging and inspiring that you've probably already seen it. If not, here it is. Todd Sattersten has written a free ebook about pricing that's well worth the time it takes to review. It will......
Who will save book publishing? What will save the newspapers? What means 'save'? If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It's over. If by save you mean, "who......
The lizard brain adores a deadline that slips, an item that doesn't ship and most of all, busywork. These represent safety, because if you don't challenge the status quo, you can't be made fun of, can't fail, can't be laughed......
Random rules for ideas worth spreading
If you've got an idea worth spreading, I hope you'll consider this random assortment of rules. Like all rules, some are made to be broken, but still... You can name your idea anything you like, but a google-friendly name is......
RetailSmart
love is a beautiful face and life that same face wounded after shattering through the pane of glass separating our dreams from reality Few people read poetry – presumably because they don’t appreciate it. I have wondered about that. As the occasional poet (and you can see above why it is not more regular) I...
Mobile phone changes shape(?!)
This amazingly cool technology. The mind boggles at the applications. Looking forward to your take on it. This was developed by designer Fabian Hemmert – an presented at TEDxBerlin first. Related articles by Zemanta See Fabian Hemmert and his amazing, shape-shifting cellphone prototype (video) (engadget.com) Prototype Phone Shifts Weight and Thickness, Right In Your...
What makes US tick, makes business tick…
Image by exper via Flickr [Extracted from previous edition of RTLL newsletter.] There are three things that make humans human. Well, more I suppose, but these three things are what really distinguish us from gorillas. The ability to consider Cogito ergo sum – I think therefore I am – is Descartes’s original insight, and...
Image via Wikipedia Retail is Detail is the old aphorism. But it has never been truer than now. I wrote previously about the ‘million dollar’ question and how to identify the real problem as opposed to the symptom. IT really should have been the trillion dollar question. Consider this: 1,000 Stores X 50,000 SKUs X 26 Weeks X 4...
Problems and symptoms: the million dollar question
Did you know that a large chain store could easily have a trillion numbers to look at to help its decision-making? (More about that in next week’s post.) Suffice to say that picking the right number to focus on is important, and of course identifying interpreting the underlying problem is...
At the risk of boring some readers to death so early in the new year, I wanted to share something with you. You don’t get much reliable benchmark stats from retailers in Australia. As a reference point, I thought I could share this table, containing my preferred benchmark statistic, with you. The...
Digital, Buzz, viral & social media marketing agency ★★★ Vanksen|Culture-buzz
App Saves Life of Haiti Aid Worker
Here's a story that probably keeps Steve Jobs' toes warm at night: one Dan Woolley, an aid worker in Haiti, credited his ability to survive under rubble for 65 hours to the American Heart Association's Pocket First Aid & CPR App. When the story was picked up by CNN, he...
Playboy's Next Cover Girl Shall Rise from the 'Net
Ahh, the internet finally comes full-circle. Playboy, which represents one of the classier ways you can sell your skin without gaining too much skank cred, has made it possible for aspiring cover girls to build their books on the 'net. CastingPlayboy.com, created by Grey/Buenos Aires, sports a virtual photographer who'll...
Wrangler Lets You Manipulate a Man
Still smarting from responses to "We are Animals," whose imagery left a few women feeling slightly freaked, Wrangler compensates with with Manipulate a Man, a curious introduction to its spring/summer 2010 collection. Think "Subservient Chicken" for estrogen-charged battleaxes. Enjoy the ambient music of Markus Hasselblom while tearing off model Tony...
Onitsuka Tiger Produces Giant Wooden Puzzle
Amsterdam Worldwide latest interpretation of Asics brand Onitsuka Tiger's ongoing "Made in Japan" campaign is slightly more interesting than the stuff that came before it: it digs into Japanese puzzle culture and produces a giant shoe composed of handmade boxes, cabinets and chests carved in the Tansu style. The giant...
TurboTax Launches 'Friends Like You' Socnet
About three years late on the "everybody should have a proprietary social network!" train, TurboTax launches Friends Like You, which promises to make it easy for "people with similar tax situations to share their tax prep experiences and opinions with each other." The platform is powered by online recommendation tool...
Retailers Turn Talent Agents at General Pants
Here's a promotional tactic that solves a big gaping problem in the music industry: Australian apparel label General Pants is launching a record label, Major Label, which will appear on the website after March 1. (Diggin' the pun? Yeah, it's cute.) Not only will Major Label grant artists copyright ownership,...
Marketing Magic
We lost three celebrities last week in Ed McMahon, Farrah Fawcett and Michael Jackson, but none of those hit me as hard as the death of someone I had never even heard of. My friend Gradon Tripp tweeted the death......
Warning: The rant you are about to read will be accompanied by the grating sound of axes being ground. I received a call from a friend and sometime client, a very savvy, creative advertising dude who runs an agency renowned......
It's time to stop freaking out about stuff we cannot control, and assert control of the things that we can. It's time to STOP worrying about whether the stock market is up, down, flat or frenetic, and start worrying about......
I have been overwhelmed with focus groups recently, but have been keeping up with my reading. Here are a couple of excellent, short reads that are well worth the time spent. Fantastic marketing lesson from Chris Brogan. (Disclosure: if you......
Everyone who loves advertising and marketing has GOT to love the Super Bowl. The advertisements are always as much fun as the game, and frequently much more creative and entertaining. The problem becomes: WHEN do you make a refrigerator run?......
Jumpstart Your Marketing for 2009
Here are three things you can do right now to jump start your marketing for 2009: 1. Pick FIVE of your best customers: Call all of them, thank them for their business and ask three questions: a. Thinking of your......
Internet Marketing News with Steven Wilson
Come March 30, eBay Listing Fees Will Be Gone Or Lower For Some Sellers
Come March 30, eBay Listing Fees Will Be Gone Or Lower For Some SellersPosted using ShareThis...
SocialToo Launches Twitter-Based Affiliate Program
SocialToo which provides tools for you to manage your twitter,and facebook accounts has released a affiliate program that provides messages including twitter tweets that are embedded with an affiliate link. Affiliates will earn a 20 percent commission on sales of their services.You will be paid via paypal platform for Twitter called...
Key Trends in Social Media for 2010 | ReveNews
Key Trends in Social Media for 2010 | ReveNewsPosted using ShareThis...
As all twitter users have noticed their are no analytics from twitter other than your friend/follow list. Ad.ly is poised to change all that.With Ad.ly you can see just what time of day you twitted,and the time of day you got retweeted .You also can see follower statistics like: gender breakdown, percent...
Will MyBlogLog Survive Yahoo!’s Management Review?
It appears that the social networking site MyBlogLog may be headed to the scrap pile according to a report by Andrew Wee.With the charge being led by bloggers irate that their beloved blog widget might be soon a footnote in Wikipedia’s logs. You can read the full report here....
Clickbank Releases New Marketplace Categories For 2010
Beginning in January 2010 Clickbank will be featuring all new categories and subcategories in their marketplace. Here is a complete list of the categories and subcategories to be offered. Complete List Here...
Marketing with New Technology
Franchises Can Use Latest Technology to Increase System Growth & Decrease Costs with Virtual Events
Virtual events combine various configurations of the latest technologies in webcasting, online chats, video streaming, webinars, social media and avatar graphics to provide elements such as speeches, Q&A, seminars, distribution of literature, interactive social ‘gatherings’ and/or exhibitor booths – all without ever leaving your desk or home to participate in...
Commit to the Use of Mobile Marketing Instead of ‘Testing’ It
Those of you who are regular readers of this blog know that we are very strong proponents of Mobile Marketing technology and incorporating that technology into your marketing mix. We also believe that 2010 is likely to be the ‘breakout year’ for Mobile Marketing, and that those who previously hadn’t...
Trade Show Mobile Marketing Strategy Leads to a “Jackpot” of Leads
As someone who blogs regularly on the topics of small business, marketing, using new technology in marketing and mobile marketing specifically, I am always on the lookout for examples of businesses that are using technology to great advantage in marketing their firms so our readers can learn from them. Recently,...
Smartphone Owners Mobile Purchasing Behaviors Differ by Device
As consumers become more and more dependent on their mobile phones to assist them in their everyday lives, it’s inevitable that they will begin to make purchases via mobile. In a transition similar to that of the Internet before it, consumers are now beginning to test the capabilities of their mobile...
Even Santa and NORAD Understand the Value of Social Media Marketing
Just when you might think you’ve heard it all, now small businesses can take a lesson from Santa! A recent article describes a comprehensive social media strategy recently put in place by NORAD (the North American Aerospace Defense Command) to track Santa’s progress this holiday season. While obviously meant to be...
3 Local Marketing Initiatives with Higher ROIs
With most small businesses today seeking every low or no-cost marketing option they can find to promote their products and services, the publishers of this blog are constantly in search of information about new resources that can help. As we have discussed in many previous articles, many Web 2.0 options...
Digital Influence Mapping Project
My Event Strategy Starts With: We Are Like Minds - UK
While my colleague, Thomas Crampton, winds down his annual pilgrimmage to Davos (see some of his coverage here), I am planning out my next event - keynoting at an unusual conference/summit/workshop in Exeter, England called We Are Like Minds. Every......
Three Reasons Not to Use Influencer Engagement
Influencer Engagement is when you identify a collection of medium-to-high influence social media publishers - people with their own blogs, Twitter handles or communities - and you invite them into play a role with a brand or organization via social......
Centralized Control of Social vs. Spreading Social Throughout the Organization
Should there be social media marketing and communication experts within your enterprise or should "social" be spread out across the business within existing job functions? This is a false question. Or at the least it is a question whose answer......
Video Game Statistics in a Sharp Infographic Format
Thanks to the ever-useful PFSK, here is a clever infographic of video game statistics. The Ogilvy NY Innovation Lab is all focused on gaming this month so perfect timing for this. The graphic comes from OnlineEducation.net which is filled with......
We want more value from brands. That doesn't mean discounts. It means that we are looking for brands to deliver more than products with benefits. Kraft is doing it via their iFood Assistant app. They are providing a useful application......
Turning Internet & Mobile Giving Into Investment
President Obama called the $100m of US aid to Haiti an "investment." I like that. News stories report on the incredible amount of donation and word of mouth in support of the people of Haiti via mobile ($3m to Red......
Random Culture
Product Reviews Accepted on Mobile Two thirds of mobile shoppers say they'd buy more if they had easy access to reviews. Fashion Brands Embracing Digital Short-Films The latest? Prada hires Chinese filmmaker to showcase Spring/Summer 2010 collection. [via Adverblog] Up......
Three Digital Resolutions for 2010
Check out my latest post on the Click Here Blog, Three Digital Resolutions for 2010. Here's an excerpt: "New Years has come and gone, and you’ve likely made a decision to work out more, or eat healthier… it’s always the......
David Carr published a great opinion piece a few days ago, entitled "Why Twitter Will Endure." It's a thought-provoking read, and he hits on some really great points. Here are a few of the highlights that particularly resonated with me.......
Quick Links: December 18, 2009
Tweets as Testimonials New Trident Layers full-page newspaper ad incorporates real Tweets. 2009 in Review: The List of Lists Rex at Fimoculous posts the 2009 List of Lists, of everything interesting that happened this year... no really, EVERYTHING. The Future......
The Future of Mobile is... Money
You might have heard some buzz circulating about today's announcement that Twitter founder Jack Dorsey has just launched a new mobile payment system, Square. It's exciting to see this topic finally beginning to get some conversation, especially since mobile money......
Quick Links: November 20, 2009
Twitter Traffic Declining ComScore, Compete and Nielsen all report traffic to Twitter.com declining, after months of continuous growth. Has Twitter reached it's plateau of users? Video Game Marketers Use Social Media Great insights into how social media is providing value......
Herd - the hidden truth about who we are
Influence, the influentials and the influenced
Nice musings by chum David C and Stowe Boyd around this study that suggests it's the not the number of connections you have that determines your influence, but rather the nature of those connections - your "betweenness" as Stowe calls......
Picked up something from the twitterstream this morning that seems to have got a few chums excited. Nigel Hollis - chief adresearch guru at Millward Brown - has been musing on the relative roles of Mass & Social Media and......
Pic c/o of the Fabulous Henry R Yesterday, my old chum David C pointed a bunch of folk like me to this piece in Adage by Steve Knox, the guy who runs Tremor - the P&G WoM/sampling outfit. Now, first......
“Hamlet: Do you see yonder cloud that ’s almost in shape of a camel? Polonius: By the mass, and ’t is like a camel indeed. Hamlet: Methinks it is like a weasel. Polonius: It is backed like a weasel. Hamlet:......
Saw this (above) lovely piece of detective work today on Buzzfeed (they picked it from giagantor who picked it up from...) about - well, let's call it the "Keep Calm Meme" (if your not a Brit or connected to Brits......
How art affects the brain redux
Nice little piece here at the WSJ about work to understand how the neuroscience of exhibitions and to put it to work in designing better experiences for gallery attendees. All well and good, I'm sure (indeed, I wish I'd had......
Brian Solis
Mobile Internet Market to Eclipse Desktop Internet
Sounds like a sensationalistic headline, but if you read Morgan Stanley’s latest series of reports on the Mobile Internet, you’ll walk away with the same impression. Morgan... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
The Human Algorithm: How Google Ranks Tweets in Real-Time Search
In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
Who is the ME in Social Media?
Good friend Stowe Boyd recently shared a quote by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Indeed, quite simply many of us... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
The Socialization of Email Marketing
Follow me on Twitter! Become a fan on Facebook! It seems that everywhere you turn, businesses, media properties, and brands are asking us to connect with them in the social Web. Whether it’s on... [[ This is a content summary only. Visit my website for full links, other content, and more!...
UPDATED I’m truly excited to share a bit of news with you… While this isn’t the formal launch of my new book, today represents a significant milestone for me. As of today, Engage is... [[ This is a content summary only. Visit my website for full links, other content, and more!...
The Myth of Control in New Media
One of the most common fears I focus on defeating among executives and brand managers is that in new media brands lose control by publishing content and engaging in social networks. The general... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
Ads of the World
Destroy what you want, except the hands. Gloves Yeling. Extra strong protection. Advertising Agency: Tif Comunicação, Curitiba, Brazil Creative Directors: Fhabyo Matesick, Thiago Biazetto Art Director: Ivaldo Ferreira Copywriter: Rafael Coradine Illustrator: Marcos Paulo Photographer: Marcos Paulo Published: December 2009...
Do not lower your guard for the dirt. Gloves Yeling. Extra strong protection. Advertising Agency: Tif Comunicação, Curitiba, Brazil Creative Directors: Fhabyo Matesick, Thiago Biazetto Art Director: Ivaldo Ferreira Copywriter: Rafael Coradine Illustrator: Marcos Paulo Photographer: Marcos Paulo Published: December 2009...
Skin tumor. There's no art to early detection. www.cancer-test.de dvertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen, Joerg Jahn Creative Director Art: Markus Hammer Art Director: Sibylle Moos Art Director: Pia Niehues Junior Art Director: Anna Verena Heidekrüger Copywriters: Thomas Blumer, Sebastian Breuer Graphics: Björn Blöchlinger, Paul Labun Photographer: Johannes Pöttgens Managing Director: Raphael Brinkert, Uli Geiger Junior Account...
Prostate cancer. There's no art to early detection. www.cancer-test.de dvertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen, Joerg Jahn Creative Director Art: Markus Hammer Art Director: Sibylle Moos Art Director: Pia Niehues Junior Art Director: Anna Verena Heidekrüger Copywriters: Thomas Blumer, Sebastian Breuer Graphics: Björn Blöchlinger, Paul Labun Photographer: Johannes Pöttgens Managing Director: Raphael Brinkert, Uli Geiger Junior Account...
Colon cancer. There's no art to early detection. www.cancer-test.de dvertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen, Joerg Jahn Creative Director Art: Markus Hammer Art Director: Sibylle Moos Art Director: Pia Niehues Junior Art Director: Anna Verena Heidekrüger Copywriters: Thomas Blumer, Sebastian Breuer Graphics: Björn Blöchlinger, Paul Labun Photographer: Johannes Pöttgens Managing Director: Raphael Brinkert, Uli Geiger Junior Account...
Cervical cancer. There's no art to early detection. www.cancer-test.de dvertising Agency: Scholz & Friends NRW, Duesseldorf, Germany Managing Director: Niels Alzen, Joerg Jahn Creative Director Art: Markus Hammer Art Director: Sibylle Moos Art Director: Pia Niehues Junior Art Director: Anna Verena Heidekrüger Copywriters: Thomas Blumer, Sebastian Breuer Graphics: Björn Blöchlinger, Paul Labun Photographer: Johannes Pöttgens Managing Director: Raphael Brinkert, Uli Geiger Junior Account...
Insights and Ingenuity
Your Web Site Sucks. Now What?
First impressions carry a lot of weight. What message is your Web site sending?...
Video Interview: Convergence Journalism
Nick Bergus guest stars in the 2nd installment of the 10 In 10 video blog. Nick is a talented, classically trained writer. He's also a seasoned practitioner and instructor of multimedia development, production, and broadcast. Plus he's darn smart and a pleasure to hang out with....
Drawing on skills gained through experience is beneficial. Allowing convention and norm to override intelligent, rational evaluation is downright lazy. And hazardous....
A short list of things your social media expert probably told you....
Online Forums – Moderate Or Manage?
Now is the perfect time for brands to emerge from the rubble with a new plan to enrich customer experience with practical added value, on a stage for all to see and hear....
Collaborative Disambiguity: Making Something Into Nothing
Enough from the peanut gallery already. We can't (shouldn't) all be art directors....
Chief Marketing Technologist by Scott Brinker
Web 3.0 interview on data marketing
While I was at the Web 3.0 Conference last week, giving a talk on data marketing, I did a quick video interview on the subject with Scott Koegler of SemanticWeb.com. Watch Web3.0 Conference Interview Scott Brinker - Ion Interactive in......
Ratings in Google search ads address trust
I woke up this morning to read an incredibly exciting story on Search Engine Land, Yelp Ratings Appear In Google AdWords. This may be one of the most game changing experiments in the history of advertising. Here's why. Last year,......
I just finished up my presentation on data marketing at the Web 3.0 Conference, and I thought I'd share it here as well. Web 3.0 Data Marketing View more presentations from sjbrinker. I'll recap what I said to accompany the......
Linked data lab at MIT was excellent
Earlier this month, MIT ran a special Linked Data Product Development Lab during their Independent Activities Period (IAP). The lab brought together an eclectic mix of students and alumni, engineers and entrepreneurs, for a week of lectures, hands-on workshops, and......
On Her Majesty's linked data service
Earlier today, Sir Tim Berners-Lee and Nigel Shadbolt posted a great article on The Guardian's Data Blog, Our manifesto for government data. They announced the public availability of the U.K.'s beta data.gov.uk site, a cornucopia of over 2,500 data sets......
Appoint a marketing technology czar
Avi Dan has a great article that was published yesterday in Advertising Age, Why Brands Should Embrace Technological Change. It's an excellent piece talking about the rapid shifts in marketing technology and encouraging CMOs to embrace the phenomenon with all......
CenterNetworks
Mayor Bloomberg Announces Big Apps Winners
Tonight at the IAC headquarters building in NYC, Mayor Michael Bloomberg announced the winners of the Big Apps competition. Below is a list of the winners. We covered the Big Apps competition extensively here on CN so you may already be familiar with the winners. Congrats to the winners and...
Want to Run Location-Based Ads in Your iPhone App? Not So Fast.
The Apple iPhone developer’s blog has an interesting entry from yesterday that discusses location-based advertising in iPhone apps. The usage of GPS functionality to deliver local information must provide “beneficial information” to the user. The entry notes (my emphasis), “If you build your application with features based on a user’s location,...
Could this be the next generation library? Twitter replies: oo00_Mr_K_00oo no .. because you can’t “borrow” books through the apple iBook store ;( immunetologic - No, the iBooks store will be. ;) I still believe that the act of going to another space to work & study will remain relevant Courtesy of Politicalcartoons.com CenterNetworks Partner: Get your...
Elmo Shows Us Why The iPad Will Be a Hit With Kids
Sesame Street has launched a new iPhone application aimed at kids called Elmo’s Monster Maker. I’ve embedded a video demo of the iPhone app below. The app costs $4 and can be downloaded from the iPhone app store. It’s pretty amazing that little kids are using the iPhone for games...
Wordpress Adds Blog Subscription By Email Option
While browsing some blogs today that are hosted on Wordpress.com (as opposed to the self-hosted Wordpress version), I noticed something new. Under the comment box, there is now an option to, “Notify me of new posts via email.” Seems like a small change and you might be wondering why I...
Monster Acquires Yahoo Hot Jobs for $225 Million
Monster has announced that they will be acquiring the “assets” of Yahoo HotJobs for $225 million in cash. I’m not going to scrape the press release, you can read it here. I wonder what will be left of Yahoo after all of their consolidations, partnerships and sales. Yahoo says today’s sale...
the weekly ramble
Have you ever been optimized? Have you ever been dynamically served? Have you ever been experientially immersed?...
What causes failure? We plan, we work hard, we are sure that we have done it all right – and then WHAM!!! – it all falls apart, like we had no idea of what we were doing or where we were going....
Here is a question – What does a smart phone have in common with a car? Here is another – What does convergence really mean?...
Do you remember that Candy Store feeling when you were a kid? You know what I mean...right?...
What was the most important event of the decade?
What was the most important event of the decade? No doubt one of the most asked questions around the world as people gathered to ring out the old and welcome in the ‘10s....
Two thoughts that have been added to my own personal list. Two thoughts to take beyond a mere season and to start a new year....
Take me to your Leader!
What is A Modern Marketing Organization?
Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern...
Apple App Store Economy / Android and 4G thoughts
Thank you Gigaom So I’m an iPhone user, and so are most of my friends … but I really think the new gold mine is Android; I was playing with the HTC Hero and Samsung Moment today, Droid Eric over the weekend, and can’t wait to get my hands on a...
What does it take to make a successful iPhone application?
What does it take to make a successful iPhone application? Before answering what does it take to make a successful iPhone application we have to define what makes an application successful. Sapient always asks why are we building something, what are we trying to achieve, and how are we going...
Social Media: Are you ready for real-time?
A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail“… go ahead, read it and see if you agree. First, the fact that they pulled off a digital billboard with live tweets is awesome. So now ask yourself, what was the cause of...
Omma Mobile Panel: Mobile Web Vs. Mobile Apps
I had the pleasure to moderate a panel for Omma mobile in October with a nice talented group of experts: Panelist | Jeannette Kocsis, SVP Digital Marketing, Harte-Hanks, Inc. Jeannette_Kocsis@harte-hanks.com Panelist | Ujjal Kohli, CEO, Rhythm Media lisa@rhythmnewmedia.com Panelist | Kyle Outlaw, UX lead, Razorfish kyle.outlaw@razorfish.com Panelist | Ken Willner,...
Google releases Chrome for Mac
After playing with Chrome developer edition for the Mac for a few weeks, Google released today the official Beta. I tried it on a PC a few months ago and quite honestly, was not impressed at all, and haven’t paid much attention since. Today I decided to run a few...
LOHAD - random rumblings on marketing and more
“A lot of people like snow. I find it to be an unnecessary freezing of water.” —Carl Reiner...
I Blog (and Tweet and …) Therefore I Am
Stephen Colbert’s Word on Tuesday night is as incisive a comment on the social media scene as Samantha Bee’s classic take on Twitter. Please to enjoy....
The Best Damn Web Marketing Checklist, Period!
I don’t know how I missed this for more than a year (it was published in September 2008). Sure, some points are debatable — in this era of pervasive broadband, is it really necessary to keep page load under 50k? — but by and large this comprehensive list lives up...
Google Apps Users: Update That Browser!
Google sent the following e-mail to Google Apps administrators yesterday. Bottom line: If you’re using Internet Explorer 6.0, Google says it’s time to upgrade. In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web...
Andrew Sullivan points us to this Amazon product page for one gallon of Tuscan whole milk. It makes for fascinating reading, as the New York Times pointed out back in 2006. Today the page contains more than 1,100 reviews — and while Amazon doesn’t carry the item anymore, it remains available...
ManCrunch has probably gotten everything they wanted from having the Banned Super Bowl Ad of the Year this year: tons of free publicity without having to pay the big ticket price of actually having the ad on the air. Of course, it wouldn’t be Super Bowl ad season without a...
Social Media Globetrotter
The Social CRM and Enterprise 2.0 Experience Continuum
I’m a big fan of the work that Esteban Kolsky has been doing with Social CRM and he recently stated that he is going to be branching over towards the Enterprise 2.0 space. Social CRM and Enterprise 2.0 efforts need to work in conjunction with one another and that’s what...
Introducing Social Business One
Towards the end of last year I was approached by Bob Thompson from Customer Think and Axel Schultze from the Social Media Academy to be a part of a new type of community that just debuted a few days ago called SocialBusinessOne. SBO was designed to be a home base...
Don’t Forget About the Enterprise
Yesterday I had the pleasure of writing another post for Marketing Profs which I hope will get more people to think about social media and collaboration WITHIN the enterprise. Here’s an excerpt from the article: “Oftentimes when we refer to social media we refer to how a brand can engage with...
Starting with a Virtual Assistant
Starting this week I’m going to be experimenting with a virtual assistant to help me and Chess Media Group get tasks done. Over the past few months I’ve spent far too much time on tasks that can easily be delegated to someone else such as email, basic research, information gathering,...
Is Collaborating, Listening, or Engaging Always a Good Thing?
Before reading on ask yourself this questions, is collaborating, engaging, or listening always a good thing? Collaboration can take many forms either within a company or between a company and it’s customers and prospects. However, as Morten Hansen says in his book Collaboration, there is no point in collaborating just for...
On Social Marketing and Social Change
What 'Stuff' Can Do in Social Marketing Programs
A question popped up on the social marketing list serve today that deserves a wider conversation: In these budget constrained times I have been thinking about stuff. I am wondering about promotional items and their usefulness in creating behavior change,......
Top 10 Posts for 2009: On Social Marketing and Social Change
Ready to start, expand or re-energize your social change efforts in 2010? Your colleagues found these offerings as the top 10 places to start their explorations of the blog last year and get some ideas. 1. Demographics of Social Network......
Three Social Marketing Conferences for Global Trekkers
The global nature of social marketing shows in the recent announcements of 3 conferences on 3 continents in the next 18 months. Here's a quick rundown with links to the conferences' websites. The University of South Florida’s Social Marketing in......
USF Field School on Social Marketing
Registration is still open for courses offered in the Social Marketing Field School at the University of South Florida, Tampa, FL 4-8 January 2010. Join over 60 of your colleagues who will start 2010 by exploring (and warming up too):......
The Nefarious Uses of Rodeos for Tobacco Marketing
An article to be published in the American Journal of Public Health reports: We used previously secret tobacco industry documents to examine the history and internal motivations for tobacco company rodeo sponsorship. Rodeos allow tobacco companies to reach rural audiences......
Educate to Innovate: Another Top Down Approach to STEM Education
The Educate to Innovate campaign launched today is the latest attempt to engineer a solution to the poor academic standing of US students when compared to the rest of the world in science, technology, engineering and mathematics (STEM). From the......
The B2B Lead
Challenges and Priorities to Consider for 2010
In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President. Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips...
Increasing Engagement in User Communities
A lot of companies have created great online user communities filled with best practice content, forums and wikis. But depending on your customer base, it may be difficult to get them to take full advantage of the community. You might try sending weekly (or bi-weekly or monthly – up to...
The number one responsibility of any B2B Marketer is to keep his or her company’s marketing and sales funnel full, with leads converting quickly to drive profits. In other words, to keep the company’s lifeblood flowing. The continuous battle to meet pipeline and revenue projections is frustrating when using traditional techniques. There...
Increase Open Rates for Follow-up Emails
Coming back from a trade show, everyone is on a high. Your team tells you, “it was the best show EVER” and the sales team is ready to get all of those hot leads. As much as they may want you to, the last thing you should do is just...
Pre-show Marketing to Drive More Trade Show Leads
Aren’t we all looking for ways to draw more people to our trade show booth? Start by generating traffic before the show. Do whatever you can to get on the attendee’s short list of must see sponsors. Here are a few ideas for pre-show marketing: Send pre-show emails and/or direct mail...
Set Your Content Free for More Clickthroughs
I will be the first to admit that I have been very skeptical about “setting my content free” (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it...