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Seth's Blog
The decision before the decision
This is the one that was made before you even showed up. This is the one that sets the agenda, determines the goal and establishes the frame. The decision before the decision is the box. When you think outside the......
It's not a joke. Sometimes you sleep funny, wake up tired and feel cranky all day. No comic timing required. Do you ever work funny? Ever have a day when none of the things you need to focus on materialize,......
Yes, you get to choose them, not the other way around. You choose them with your pricing, your content, your promotion, your outreach and your product line. When choosing, consider: How much does this type of customer need you How......
Are you a bullfrog in a china shop?
They make a lot of noise but don't break anything. They're annoying but not dangerous. They create a swirl but no impact. They don't ship....
Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve. Some things you can train customers to do: Be respectful......
Commerce is about pricing, and pricing is about scarcity. Scarcity, of course, demands no easy substitutes. Some news websites are foolishly putting up paywalls, requiring readers to pay by the day or the year to see what's there. This is......
Designdamage Blog
The 3 Most Effective Content Marketing Principles
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded...
How Social Will Change Everything In Business
I saw a video on the State of Social CRM post on Web Strategy by Jeremiah Owyang in which Paul Greenberg talks about how companies are having difficulties with cultural changes internally to execute against the new bread of customer, the social customer. In case you don’t know what CRM...
10 Reasons Why You Are Not Getting The Results You Want Out Of Your Marketing
You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then… Nothing happens. But what could go wrong? You did the things...
Awareness to Action: 4 Steps to Sell More By Getting Inside the Minds of Your Customers
Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social media....
What is Adding Value and How it Applies to Social Networking
As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value...
How to Integrate Email Marketing, SEO and Social Media
Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay. In fact, I believe email marketing combine with search (SEO) and social media...
Sales Management 2.0 Podcast
Sharon Drew Morgen on Buying Facilitation® – Episode 34
If you’ve ever wondered what happened to those customers who said they would buy from you but never did, Sharon Drew Morgen may hold the key to solving your frustration. Sharon Drew (don’t you dare call her just plain “Sharon”!) is the visionary and thought leader behind Buying Facilitation®, the...
Alex Rogers on Why It Pays To Be Different – Episode 33
Alex Rogers is one of those guys who tells it like it is. He’s the owner of ARCC Technology and Chartec, Inc. in Bakersfield, CA, and his goal is to be supplier of choice for IT consultants around the country. It’s a pretty ambitious goal for a guy who started...
Dave Crenshaw On Becoming Invaluable – Episode 32
This week was a special treat: we got to talk to Dave Crenshaw, author of The Myth of Multi-Tasking and Invaluable: The Secret to Becoming Irreplaceable, which was just released yesterday. Dave was a great guest, and he had a lot of insights to offer to listeners. Of course, we couldn’t...
Daniel Waldschmidt on Dealing With the Pain – Episode 31
Since birth, Dan Waldschmidt has been refusing to accept business as usual. Sure, he had a paper route, but he turned his into a money-making machine (though he opted not to tell his mom about his increased profits). He ran track like plenty of other kids, but he pushed himself to...
“Go For No!” With Richard Fenton and Andrea Waltz – Episode 30
Meet Richard Fenton and Andrea Waltz, the authors of an amazing little book called “Go For No!” and the proponents of a powerful philosophy that could change your sales career for the better! Richard and Andrea are no strangers to the struggles of the salesperson; they’ve been sales pros and sales...
Episode 29 – Writing Winning Sales Letters with Ralph Allora
Think verbal communication skills are the only ones you need as a salesperson? This week’s guest, Ralph Allora, says to think again. Ralph is a passionate advocate for better written communication skills in the sales profession. Ralph’s company, Allora Communications, has been serving clients as a consulting resource specializing in marketing...
Josh Klein Web Strategy
Continuing my recent defense of the “traditional” mass media advertising by Old Spice, I want to take a moment to speak to the difference between – and importance of – awareness and activation. Let’s define awareness as the “extent to which the intended audience or targeted customers are aware of...
Old Spice Advertising (Wieden & Kennedy)
In case you’ve missed them, I want to bring to your attention just how good the TV advertising for Old Spice is thanks to agency Wieden & Kennedy. Digital advertising people occasionally talk about the death of traditional mass media advertising. They’re right for certain kinds of businesses, but Old Spice...
SEO Basics: How to safely redesign or move your website with .htaccess
Some day you’re going to want to redesign or move your website and, if you don’t know anything about how SEO works, wipe out all of your search engine traffic. Follow this guide to keep all of your traffic. Step 1: Check your URLs If you redesign or move your website hosting...
Fall of Empire (Hapsburg, that is)
I’m currently reading Paul Kennedy’s The Rise and Fall of the Great Powers. Philip IV, arguing in defense of the Hapsburg Empire spending itself into financial ruin to suppress insurrection in the distant Netherlands, said the following: “Although the war which we have fought in the Netherlands has exhausted our treasury...
This blog began almost a year and a half ago to share my thoughts on web strategy. Since then, I’ve written what I think are some worthwhile contributions to the body of knowledge on the subject. Here are my favorites: Debunking the Social Media Myth: A Framework for Social Media Strategies Marketing...
Yesterday was election day. There were not any elections for national offices, but there were a number of contested mayoral, gubernatorial and congressional races. I’d like to share a quotation in the spirit of elections: I am unable to conceive that the people of America [...] will [choose], and every second year...
Hitch: Connecting Marketing Innovators
Marketing in a cost-conscious world
In the marketing world, Big gets its butt kissed. Big has money, so Big has power–on the client and the agency side. When Big talks, everyone listens. Global brands need global partners and world-wide reach; no one can argue with that. Your $300 million account needs some earnest eye-gazing and sweaty...
Funny or Favorite Ad Agency Pitch Stories – Share yours…
In my first ad agency pitch. Completely green and new to the agency, I asked Alan, my Creative Director "So, what are we gonna say?" He broke into Rappers Delight. My butterflies were gone instantly. We won the pitch....
Is your marketing a monoculture?
In Michael Pollan’s books, like The Omnivore’s Dilemma and The Botany of Desire, Pollan warns about monocultures. In agriculture, monocultures are systems where a single crop is raised. The upsides are large harvests, automation and minimal labor costs–the modern industrialized farm. The downside is higher incidents of disease and generally just an...
Rich Silverstein at OMMA: Let’s Try Harder
Rich Silverstein spoke at OMMA Global yesterday. I was really looking forward to his keynote but as he finished and walked off stage I first felt let down. I expected some forward looking perspective on our industry but instead left with an uneasiness in my gut. It was only on reflection...
Friday Philosophy from Ken Auletta’s Googled
There’s a ton of insight in Ken Auletta’s book Googled, which chronicles the Google’s rise as a global Superpower. One of my favorite lines is from co-founder, Larry Page and it’s today’s Friday Philosophy: “Have a healthy disregard for the impossible.” -Larry Page. ### Hitch is a consultancy that helps marketers hire the right marketing...
5 Blogs Before Lunch
Discount airline Spirit Airlines is a scrappy marketer. They use controversy to create a networked affect of their efforts. Their brand-tone plays to the inner-teenager of its customers. Take their latest ad campaign. Drafting off of the 24-hour a day... ...
Ewanick to trade-in Cadillac ad agency for a new model
Joel Ewanick may soon be crowed the new King of the Dramatic Moves at General Motors. After less than a week on the job, the newly minted VP of Marketing for GM announced that he was shifting creative duties on... ...
I'll be attending "The New Face of Affluence IDEAS Conference"
Since I'm on the topic of attending conferences, this Friday I'll be attending New Face of Affluence IDEAS Conference, sponsored by Dwell Magazine and taking place during Dwell on Design at the Los Angeles Convention Center. The conference "challenges the... ...
I'll be attending the World Business Forum in NYC
I've been invited, once again, to attend the 2010 World Business Forum in New York City this October. I'll be blogging from the bleachers (see photo). The World Business Forum is held at Radio City Music Hall over two days... ...
Michael Jackson made $756 million last year--not including merchandising income
Common wisdom says that when an artist dies, his work becomes more valuable. It has long been true in the world of fine art, and, for the last 20+ years it has been true for iconic musicians, actors and sports... ...
Gourmet Magazine is being digitally reimagined using content leftovers
Gourmet magazine, the first U.S. magazine devoted to food and wine, had been around for nearly 70 years before Conde Nast decided to shutter it back in 2009. Now, thanks to the iPad technology, and a little imaginative content curation,... ...
Loud Amplifier Marketing
Mastering The Art of Chutzpah and Doublespeak
I just got a very interesting email from the CEO of Spirit Airlines. In it, he describes how he is going to save me money. The way I will save money, is by joining his $9 Club for $45. As soon as I become a member, I will be entitled to...
Poor Customer Service Costs Companies $83 Billion Annually
According to a new study, 66% of consumers have ended a business relatoinship over bad customer service. And 61% swiched to a competitor, while 39% just stopped buying. So, for every ten customers you lose due to bad service, you lose both those customers for life (and their referrals), and you... Internet...
10 Rules From Sam Walton for Building a Successful Business
Sam Walton grew up poor during the Great Depression, yet rose to start the biggest retail store Wal-Mart. When Walton died in 1992, the family’s net worth approached $25 billion. Today, Wal-Mart is the world’s #1 retailer, with more than Wal-Mart Stores has more than 5,700 stores,... Internet marketing and Rock n...
I Don’t Need No Stinkin Web Site
Fascinating research from Discover Financial Services here shows that many small business owners don’t feel they will ever need a web site for their business. Isn’t that kind of like saying they will never need a telephone? Seems like a great opportunity ahead….Happy New Year! Not... Internet marketing and Rock n Roll go together...
If You Break My Guitar, I Will Hurt You
Below is a great story from the Right Now Customer Experience blog that I can really relate to. Dave Carroll’s story depicts the value of great customer experience and illustrates that spending a little can save millions when it comes to your brand’s reputation. In 2008, Dave was flying... Internet marketing and Rock...
New AOL Logo – Must Stand For “Agency On Ludes”
AOL has changed it’s logo. It is not a change for the better. This is the easiest post I have ever written, because the visuals tell the story. I really need to dial up my chutzpa and get into branding one of these days….. OLD AOL Logo: New AOL Logo: Related posts:A Process of Logo... Internet marketing...
Blog Entries
Using Your Vehicle for Advertising
So there I was...riding shotgun with my hubs on 1-10 North of San Antonio between Boerne and Leon Springs in bumper to bumper traffic doing my very best impression of a patient, southern-charm schooled belle, quietly enjoying the opportunity to spend time with a loved one and quiet reflection. When...
Using Your Vehicle for Advertising
So there I was...riding shotgun with my hubs on 1-10 North of San Antonio between Boerne and Leon Springs in bumper to bumper traffic doing my very best impression of a patient, southern-charm schooled belle, quietly enjoying the opportunity to spend time with a loved-one and quiet reflection. When really...
San Antonio Risk Management & Cyber Security Company Releases New Website
San Antonio based Delta-Risk, LLC, a risk management and cyber security corporate launches a new company website this week.FOR IMMEDIATE RELEASEPRLog (Press Release) - Aug 14, 2009 - The new website (www.Delta-Risk.net ) has many features such as extensive expert biographies, case studies, white papers, training courses and an in-depth...
You Might Need a New Website If....
To prepare for an upcoming training seminar, I have been tasked with researching and identifying new trends and best practices in small business web design. Through my quest for perfection, I have failed miserably and have only come up with a list of what not to do.In the interest of...
Have You Outgrown Your Marketing?
A new baby, a growing business and an addiction to shoes prompted me to realize that the walls seemed to be closing in on me. That being said, I have recently moved not only my family to a new home but also my business to new offices. Never to do...
Have you ever been in a new city and taken a wrong turn only to be led to the best BBQ joint or the greatest antique store you've ever been to? That's kind of how I feel right now.A few weeks back, I wrote a press release for John Smith...
Brand New
Already three months active and remaining open until the end of October, the 2010 Shanghai World Expo has attracted as many as 500,000-plus visitors (or as low as 80,000-plus) per day with pavilions representing 195 countries, all working under the theme of "'Better City, Better Life,' representing the common wish...
Something Old, Something New, Something Borrowed, Something Green
Unfortunately — and I mostly say that because it looks like a beautiful country — the only thing I know about Romania is Gheorghe Hagi, who is a very talented futbol player and I remember fondly rooting for Romania in the 1998 World Cup. They had a great team. And...
In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles...
More Tickets Available for Brand New Conference
Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and...
Pac-10 does The Wave (and The Mountain)
I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into...
The Country's Blandest Yogurt?
I never thought the day would come but, these days, I would much rather have a tart frozen yogurt sprinkled with blackberries and coconut shavings than a creamy chocolate ice cream sprinkled with chocolate chips. Years ago, it was fat over fat-free. Perhaps the boom of the "froyo" craze, fueled...
Web Ink Now
Rob Barraco on the Dead, taping concerts, and building a fan base
Rob Barraco plays keyboards and vocals for Dark Star Orchestra. From 1999, Rob has been part of Phil Lesh and Friends and in 2002 he joined with the original members of the Grateful Dead for the Alpine Valley reunion shows......
Give back to your community: A marketing lesson from the Grateful Dead
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing......
Grateful Dead book tour begins Monday. Join us!
Our book tour for Marketing Lessons from the Grateful Dead begins Monday July 26. Join me and Brian Halligan in our Follow the Band Book Tour (hashtag #GDbook) as we present the ideas in the book, do some Q&A, sign......
Efficiency and cranking stuff out
Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?" In the past few days about a dozen people have asked me how I can crank out......
New book! Marketing Lessons from the Grateful Dead
Our secret is out. For the past four months, I have been quietly working on a book with my friend Brian Halligan, CEO of HubSpot on a book project. Marketing Lessons from the Grateful Dead: What Every Business Can Learn......
Join us on our Grateful Dead book Follow the Band Book Tour
Brian Halligan and I just announced our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Join us in our Follow the Band Book Tour (hashtag #GDbook) as we......
chroma
If you work in advertising, your agency is probably in the midst of a major restructuring effort. And I genuinely hope that it’s a really, really unpleasant experience. Because the issues we’re dealing with as an industry are big ones......
5 Reasons Your Social Media Strategy Will Fail
Successful storytelling is much more. It involves conversations and participation. It involves a brand embedding itself into communities that are important to them. It's when consumers develop a new language around the brand, and the brand embraces and learns it.......
The Facebook "Like" button has just been installed in the top right there. And since this is the first blog post here in a very long time, I'm going to go ahead and make the hyperbolic prediction that this might......
Links for 2009-11-25 [del.icio.us]
Digital Marketing: Best Buy's Customer Service Twelpforce - Advertising Age - Digital: Columns ...
Links for 2009-11-24 [del.icio.us]
Velocity of Media Consumption: TV vs. the Web (Jakob Nielsen's Alertbox) ...
Links for 2009-11-22 [del.icio.us]
The Smartphone Factor in Twitter Usage - The eMarketer Blog ...
Perspectives
The New Face of Marketing Leadership - questions from our webinar audience
Thanks to everyone who was able to join our webinar, The New Face of Marketing Leadership. We had a great turnout and received several questions from the attendees, which we have answered below. If you weren’t able to join us for the live webinar, no worries, you can still catch it...
May 2010 e-newsletter: The Agenda for Marketers has Changed
The latest issue of our e-newsletter, Perspectives, is available online now. As the global recession slowly recedes, many businesses are moving their focus from survival back to growth. Investment in finding and capturing growth opportunities is returning. However, during the downturn, the agenda for marketers changed. To...
Loyalty, the Holy Grail of Marketing
Loyalty, the Holy Grail of Marketing: A cross-industry look at the challenges and rewards of driving customer loyalty (We will be tweeting live throughout this event May 13, 2010 at 3:30 p.m. ET at twitter.com/cmgpartners. Follow us to receive real time updates of the conversation.) “Marketing is about being customer-centric and...
Only 1/4 of Companies Are Managing Their Marketing Effectively - Are you one of them?
It’s no secret that marketing leaders and their organizations are under increasing pressure to demonstrate their value to their businesses, especially in today’s tough economic environment; the effectiveness of marketing efforts can prove the key differentiator in highly competitive markets. So, what sets successful marketing organizations apart from their less successful...
Best Practices in Measuring and Managing Marketing Performance
The objective of Marketing Performance Measurement and Management is: To build the marketing organization’s capabilities to measure, learn from, and improve upon marketing strategies and tactics over time — with the goal of ultimately delivering improved business results. By studying the responses of organizations that are experiencing a positive impact to their...
Are you seeing business results from your marketing measurement investments?
There is no question that the science of marketing has grown in importance over the last decade. Just in the last few years, advances in the science of marketing measurement as well as significant changes in communications mediums have transformed the function of marketing and the measurement of its impact...
The Steve Rubel Stream
Essay: The Apple Threat to Online Advertising
The following essay is also my column this month on Forbes.com. Caption: Safari's new Reader view could rob publishers of page views especially if it finds its way into iOS devices Watch Out: Apple May Aim To Reshape Online Advertising Apple, without a doubt, is creating a massive sea change in how we...
David Rothman writing on James Fallows' blog says we need an iPad stimulus plan. Fallows: "In this essay, (Rothman) proposes ways that radically speeded-up adoption of the iPad-style devices could serve economic-stimulus and social-equality needs at the same time." It's a lengthy essay, but compelling in that Rothman...
One-Step Bitly URL Shortening from the Address Bar
Recently I had a chance to spend some quality time with the folks at Bitly, getting to know more about their terrific service. There's a wealth of data there if you dig in. Not all of my Twitter clients integrate with the Bitly API yet, but I find myself seeking...
The Jay Leno Rule of Social Media
Image Credit: Jay Leno carrying on with Taylor Hicks (by Techbirmingham via on Flickr) I am a big believer in using stories and visuals to convey a message. My teammate David Armano is helping me with the latter. Here's a metaphor that I have been using with our...
Google Now Highlights Top Links Cited in Status Updates
Google has made a small tweak to its real-time search tools, which scours Twitter, Friendfeed and public Facebook status updates. Now when you search for any keyword and refine your search results to either "recent" or "updates," the search engine will also extract the most cited links for that particular...
See and download the full gallery on posterous Some dates, we never forget - July 4, 1776, November 22, 1963 or September 11, 2001. Other dates, when we look back, we realize were significant, we just didn't see it at the time. One such date is August 9, 1995, Netscape's...
MarketingProfs Daily Fix Blog
5 Reasons to Attend #TechChat with Guy Kawasaki
We’re thrilled to announce the launch of #TechChat, the first and only Twitter chat about social media marketing for the high-tech industry. Starting August 17th, join hosts @MarketingProfs and @MprofsEvents every Tuesday at 8 PM ET to chat with industry experts about social media for high-tech marketing. The best part? Our...
When Shirley Sherrod was fired from her USDA administrator job, it was the icing on the cake of journalism’s decline. The abbreviated video clip of her speech to the NAACP – delivered before being hired in her most recent job - had the blogs, media, government officials and White...
SocialTech 2010: 4 Ideas for B2B Facebook Marketing
While Facebook marketing continues to grow at lightning speed, it’s still relatively untapped territory for many high-tech marketers. Just because Facebook got its start with the college crowd in 2004 doesn’t mean B2B marketers shouldn’t be there in 2010. With that in mind, here are 4 ideas for getting more...
Content Rules: One Key Element That Can Set Your Content Apart
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them: • To engage directly with customers (or would-be customers) • To communicate with personality,...
3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web
It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike. Add another layer of change when you consider the ability to share information in real time,...
Serving Up Cheap (and Healthy) Fast Food
These are interesting times in the fast food business. Fast food continues to be popular, but consumers are hungry for more options now. So, how about fast, cheap and healthier, or more ethnic, or a touch of “gourmet”? Hence the success of Panera, Chipotle, Baja Fresh, Quizno’s, etc. A recent Brandchannel...
Scott Howard's Blogs
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The not-so-secret writings of ScLoHo
Marketing is so much more than advertising......
Just a collection of pictures that used to be stored on my computer and other places too....
This is a collection of thoughts, lessons, and observations from myself and lots of others...
The Personal side of SCLOHO...
MarketingProfessor.com
Running a small business? Whether an online or offline small business owner or productivity worker, every once in a while you need some direction and strategies to manage your time and efforts effectively. With thousands of small business customers using their technology, Infusionsoft shares solid ideas on managing your dreams...
5 Uncommon Ways to Use Auto-Responders to Grow Your Business
Auto-responders have been around for years. These productivity wonders consist of software that gives users the ability to send pre-written messages at specific times or after a given action has or has not taken place by the recipient. The market has quite an array of compelling follow-up services to choose...
How to Use Survey’s That Increase Email Marketing ROI
Inboxes are fatter than ever with offers, pitches, spam (of course), and yes even an occasional personal email from friends and family. People are simply overwhelmed with email. In fact, as depicted in the cartoon image to the left, getting and keeping readers attention is where the value is. Online...
Jeff Walker and Product Launch Formula Revisited
If you are an information marketer, or one who sells coaching or training on soft skills, a successful launch can make or break your business. Launching a product can be an exhilarating and rewarding experience, or a disappointing and heart wrenching one. Since it is a critical function to many...
Android Incredible After 30 Days – Part 2 – Mobile Marketing Apps
Continuing with the 30 days of Android review, part one focused on the experience using the device, likes, areas for improvement and a couple stories. Keep in mind, it has been an adjustment as someone who used a blackberry for about 3 years, and was very used to the mini...
Android Incredible After 30 Days – Part 1
After 30 days with the Android Incredible, a video was created to share impressions thus far. This post includes also the video and a recap (if you prefer to read). How I observed local Google Buzz activity on the device, what I like about the device, what can be improved...
Agency.Asia Magazine
Phenomena - 'Tor' Sornsrivichai
The Gunn Report named him as the year's most awarded director in the world on five separate occasions. {xtypo_dropcap}H{/xtypo_dropcap}is base in Bangkok, Phenomena, was also deemed by Gunn to be the most awarded production house in the world. Considering his frenetic schedule, Tor's laid-back, laconic manner belies the intensity of being one...
The President of the United States of BBDO
He's the man that rules over the BBDO business and its 287 satellite offices around the world. {xtypo_dropcap}O{/xtypo_dropcap}ver the past three years, the network has been honored as Global Agency of the Year in Ad Age, Adweek and Campaign and at numerous international awards, including Network of the Year at Cannes...
If you want to know about the evolution of advertising in Asia, this is the man. {xtypo_dropcap}P{/xtypo_dropcap}ete Soh has been in the thick of it for the last thirty years. He was Chief Creative Officer of Saatchi & Saatchi Greater China and widely believed to be the most handsome man to...
'Best Job' Tourism Queensland account up for pitch.
With all those awards? You'd be forgiven for thinking it's a hoax, but Queensland Tourism - the most award winning client in the world this year - is putting the account out to pitch. We spoke to the Sapient Nitro creative team about their success, some lesser known facts about their...
{xtypo_dropcap}I{/xtypo_dropcap}n the first of the Agency.Asia series on hotshops with under 40 staff but lots of star power, we've gone to the outermost antipodies of Asia, the United States. That in itself isn't a bad thing, because we got to know Electric Pulp - but we're kind of disappointed and...
Agency.Asia and China's leading blog littleredbook have joined forces to spread advertising enlightenment across the Asia-Pacific. This partnership is designed to assist clients and agencies get a better look at the reality of the region, and will shed light on the know-how and how-to of effective + creative advertsing in...