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Seth's Blog
The decision before the decision
This is the one that was made before you even showed up. This is the one that sets the agenda, determines the goal and establishes the frame. The decision before the decision is the box. When you think outside the......
It's not a joke. Sometimes you sleep funny, wake up tired and feel cranky all day. No comic timing required. Do you ever work funny? Ever have a day when none of the things you need to focus on materialize,......
Yes, you get to choose them, not the other way around. You choose them with your pricing, your content, your promotion, your outreach and your product line. When choosing, consider: How much does this type of customer need you How......
Are you a bullfrog in a china shop?
They make a lot of noise but don't break anything. They're annoying but not dangerous. They create a swirl but no impact. They don't ship....
Yes, you can train them. By rewarding some behaviors over others, by keeping some promises not others, by having some expectations instead of others, you get the audience you deserve. Some things you can train customers to do: Be respectful......
Commerce is about pricing, and pricing is about scarcity. Scarcity, of course, demands no easy substitutes. Some news websites are foolishly putting up paywalls, requiring readers to pay by the day or the year to see what's there. This is......
Designdamage Blog
The 3 Most Effective Content Marketing Principles
It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being bombarded...
How Social Will Change Everything In Business
I saw a video on the State of Social CRM post on Web Strategy by Jeremiah Owyang in which Paul Greenberg talks about how companies are having difficulties with cultural changes internally to execute against the new bread of customer, the social customer. In case you don’t know what CRM...
10 Reasons Why You Are Not Getting The Results You Want Out Of Your Marketing
You spent countless hours crafting your marketing campaign investing money and hiring marketing experts to help guide you through the process. You get ready to push the launch button, waiting for emails and phone calls come pouring in, then… Nothing happens. But what could go wrong? You did the things...
Awareness to Action: 4 Steps to Sell More By Getting Inside the Minds of Your Customers
Over the past months I wrote about how to find your customers in order to improve your customer segmentation and gain better understanding of your niche market. Everything goes back to connecting with your audience so you can craft campaigns utilizing tactics such as email marketing, SEO and social media....
What is Adding Value and How it Applies to Social Networking
As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value...
How to Integrate Email Marketing, SEO and Social Media
Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay. In fact, I believe email marketing combine with search (SEO) and social media...
Beyond
A Campaign In A Day: An Account of the Great Content Marketing Experiment
There are a lot of people talking about content marketing these days - and so they should be. But amongst all the talk about how content marketing is perfect in principle for the modern business world, it's nice to see......
The Great Content Marketing Experiment - Live Blog
FINAL UPDATE: Thursday 13:31 BSTNow that the dust has settled I can report back on the whole experiment... The final count, including pdf and video views, was 570 downloads - and while I'm a little disappointed we didn't make 1,000,......
The Great Content Marketing Experiment: London 19th May 2010
Can you prove that content marketing works?More specifically, is it possible to create a piece of business content, from scratch in a day and use it to gain 1,000 clicks?I don't mean funny videos or viral games. We're talking business......
The Social Media Identity Crisis: marketing to the online Jekyll & Hyde
Are there two sides to your character?Is there a nice 'you' and a 'nasty' you? A 'professional' you and a 'weekend' you?To an extent, we all exhibit these tendencies. It is human nature and it starting to show up......
Like the coffee, nothing is black or white any more
I'm lucky to be surrounded by a lot of smart people in my work, be they clients or colleagues. So it makes it all the more amazing when I see examples of complete lack of vision when it comes to......
Inside the Mind of the B2B Buyer: The Buyersphere Report is launched
DOWNLOAD YOUR FREE COPY NOWEveryone's talking social media. But are buyers really listening? The Base One B2B Marketing Buyersphere Report - launched today - lifts the lid on the channels that different buyers really use for information and what this......
AttentionMax
Do Your KPIs Help Or Hurt Your Business? KPI Litmus Test Reveals The Answer
Key Performance Indicators are metrics that track progress in achieving organizational goals. KPIs typically are tied to objectives, which lead up to corporate goals and strategy. Effective KPIs are simple, easily reported, widely understood and meaningful. Interesting does not make a KPI. Management teams consistently celebrate and pay lip service...
We recorded the Cast of Dads special Father’s Day episode early last week. It’s a hilarious discussion covering Father’s Day gifts, beer, Swedish moms, more beer, steaks and dry ice. Trust me, we’ve got something not only for dads, but moms, grandparents and anyone seeking a humorous, unvarnished slant on...
The Sony Dash Is Not Your Father’s Alarm Clock (But You Can Win One For Him Right Here)
Just in time for Fathers Day… My friends at Sony recently sent me a Dash Personal Internet Viewer. Don’t be fooled by the name. Some call it an alarm clock on steroids, but I think it’s defining a new category of “casual, passive Internet media consumption devices.” Following is my...
We recorded our last episode of Cast of Dads on a warm summer Monday, and that certainly influenced our tone. We bounced around several topics — like an anxious kid in a classroom, counting down the days to summer break. Nonetheless, we had fun, and hope you will too. Episode...
Connecting With Ancestors Through Letters
I wrote an essay a few months back describing how the surge in digital communications has created a relative explosion in the impact of handwritten letters. My longtime friend Devin Marks left a comment that’s worthy of its own blog post, so here it is: [A]bout a year ago, I returned...
Damn, I Wish I'd Thought of That!
Starbucks’ video case study: Powering Product Launches, presented by Alexandra Wheeler
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and...
How to start a movement in less than three minutes
Watch this amazing TED Talk from Derek Sivers. It’s not about social media, it’s not about your marketing strategy. It’s about inspiring people to follow. Best line: “The first follower turns a lone nut into a leader.” Share:...
ExOfficio’s video case study: Content is King, presented by Kenny Rowe
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and...
Newsletter #794: The “Be a Hero” Issue
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t have to wear spandex and a cape to be a...
How do you treat junior people?
As a young entrepreneur, I was in a VC’s office asking for money. He took a call from one of his portfolio companies and chewed out the CEO. In front of me. I should have walked out of the room. I didn’t have the experience at the time to appreciate that...
Intel’s video case study: Social Media Pioneering to Practice
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and...
THE NEXT WAVE...
Top 10 Twitter Tutorials on You Tube
Here’s a great collection of YOU TUBE videos about TWIITER written by Pam Dyer in Social Media Today. “We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. But it’s also a terrific resource for...
SNL Kagan Forecasts Ad Recovery
Here’s a positive prediction for all of us who make a living in media (either “new” or “old”) from MEDIA DAILY NEWS: SNL Kagan, the Charlottesville, VA-based media researcher, says TV stations will climb 14.3% in 2010 to $19.8 billion — rising from $17.3 billion in 2009, the lowest TV...
Here is an interesting article and graph from Forbes.com on how CEO’s now filter and find info. Summary: How do C-suite and top-level executives at the largest U.S. companies locate business information? The perception may be that they’re not online, but the reality is that they find the Internet to...
Margaret Gould Stewart, YouTube’s head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins. Courtesy of TED.com....
Here’s a good article on the recent phenomenon of “location based marketing” by James Briggs in IMedia Connection: More than an over-hyped trend Given all the current discussion around location-based mobile services as of late, one would be forgiven for thinking that the old real estate axiom “location, location, location”...
Social Networks and Boomer Consumers
We frequently see excited news reports proclaiming that older adults, age 45+, are the “fastest growing demographic group on [Facebook, MySpace, LinkedIn, insert social networking site name here].” If you are marketing to older adults, the logic follows, you need to be investing heavily in social networking and social media....
Tom Davenport
Why Can't American Airlines Make Travel Fun?
I'm sitting on American Airlines 1387 from Boston to Dallas, and by the time I land, I will be close......
How Do You Speed Up Information Delivery?
In my last post, I described a research project with Jim Hagemann Snabe, co-CEO of SAP, on the need......
Are You Getting the Information You Need When You Need It?
How fast do you really need your information? Working with Jim Hagemann Snabe, co-CEO of SAP, I did a study......
My wife pays the bills in our household. (I do investments and taxes, so don't think I'm a lazy dolt.)......
Let's Tweet About Something Important!
Almost 50 years ago, FCC Commissioner Newton Minow suggested that the then-new medium of television was becoming a "vast wasteland."......
How to "Connect the Dots" in Your Business
In my last post I wrote about why intelligence agencies were apparently unable to "connect the dots" on the Nigerian......
Simon Mainwaring
The ‘Why” vs. “How”: What makes some brands extraordinary and others not
Last Friday I had to the privilege of speaking at the NCSA Annual Conference (National Collegiate Scouting Association) in Chicago. Not only did I get to meet some of the top athletes, coaches and scouts in the country, but I got to experience first hand what I believe is the...
Brands, if you really want to make money look to your motives
Everywhere you look these days there’s another instance of a brand being caught out for disingenuous, duplicitous or unconscionable behavior. It’s almost as if they can’t believe either a) this Internet thing is here to stay, or b) that it requires transparency. So in an effort to shunt to process...
How Old Spice reminds ad folk what they forgot
Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. - Transmedia: Transformats use a multi-modular presentation of narratives that extends the...
Conflict Minerals & Falling Whistles: How weapons of war become instruments of peace
www.youtube.com/watch?v=FtZLIbSAHBk This week legislation was signed by President Obama that finally drew attention to the issue of the ‘Conflict Minerals’ that go into making the batteries in the cell phones we use everyday. This deservedly made headline news with most stories focused on the tragedy that such mining visits on the...
This is your chance to tell NASA where to go
I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as...
Top ten ways your ads can s(m)ell like the Old Spice ads
www.youtube.com/watch?v=owGykVbfgUE There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More...
brandSTOKE
Clean Bottle awareness summits at Tour de France
At this year’s Tour de France, Bottle Boy was a hit. Bottle Boy represents Clean Bottle, a new reusable sports bottle that unscrews at both ends. The rather simplistic design concept makes the job of cleaning residue out of the bottom of the bottle easy and helps prevent mold, a concern...
Does Geico’s multi-concept strategy work?
How many creative strategies can one brand successfully execute at one time? Conventional wisdom suggests one and one only. Be focused. Be consistent. Hammer it. You’ll grow weary of the campaign long before the audience is even aware of it. Geico has broken this rule of thumb again and again. With seeming...
To inspire brand loyalty, ask why, not how.
“People don’t buy what you do. They buy why you do it.” This quote by Simon Sinek eloquently captures a key concept I’ve presented in previous posts (”‘Why’ uncover strategic insights?“). That is, the strongest brands (sometimes called affinity brands) are centered around intangible attributes, not tangible ones. They stand for...
Domino’s fires its food stylists. Will other QSRs follow?
In an exposé worthy of 60 Minutes, Domino’s Pizza takes viewers backstage at a TV shoot, revealing the secrets of making pizza look mouthwatering. The documentary (watch it below) stars power tools and blowtorches. Consistent with its new posture of transparency, Domino’s promises to forsake food styling in the future: We will...
Note: It’s Tour Time! Here’s a post I wrote last year about the nearly seamless integration of social media into the event. In many ways, the 2009 Tour broke new ground for both participants and fans at major sporting events. And, yes, the ChalkBot is back in 2010! The 2009 Tour...
Mayflower’s giant marionette: cute or creepy?
So, if Mayflower can move a 20-foot-tall marionette and her really big chair, it can move … help me here … you and your family? Here’s my best guess at the strategy: The challenge: Make consumers aware that Mayflower now offers a new portable moving and storage container service. The solution: Build a...
The Harte of Marketing
The Dichotomy Issue: “Social Media Marketing” vs. Classic Marketing
I have the honor of being a part of the new Social Media Council of Advisors for the Marketing Executive Networking Group (MENG) and last Thursday we had our first Q&A webinar with MENG members. Other council members include: Amber Naslund, Mack Collier, Drew McLellan, Joe Pulizzi and Paul Dunay. Last...
Sales-Oriented Versus Market-Oriented Companies
Tonight on #IMCchat (the Integrated Marketing Communications chat on Twitter) we discussed the definition and focus of sales-oriented and market-oriented companies and the advantages/disadvantages of both. Typically when people hear “sales” and “market” they equate it to sales and marketing…and the unfortunate contention that often seems to exist between the...
Getting Management Buy-In For Integrated Marketing & Communications
There are a lot of marketers out there that understand that integrated marketing and communications (IMC) is a preferred way to do business because it is an outside-in approach. If an organization isn’t integrated, what are the best approaches to getting management buy-in? Anna Barcelos and I wanted to share...
Integrated Marketing & Communications, Redux
The hiatus is over! For those who have been loyal readers of this blog, Happy New Year! And I thank you for hanging in there with me while I took the time to consider where to head next. For a long time I focused on marketing, PR and social media, but...
An Unscientific Test of Authenticity & Transparency: How Much Do They Really Matter?
Although my blog is technically on “hiatus,” I felt this post was too important to not post it here (versus my digital marketing notebook on Posterous). I am still thinking about the direction my blog will be heading, but I know one thing for sure…it will include a lot more analysis,...
mobileYouth® by Youth Research Partners
Introducing YRP Europe Chairman: Mikko Ampuja
YRP EUROPE CHAIRMAN: MIKKO AMPUJA, FINLAND The Youth Research Partners are proud to announce the naming of the first chairperson of YRP Europe, Mikko Ampuja. After working in sales and marketing functions in the telecommunications and media industries, Mikko has been responsible for the business and...
Introducing YRP Asia Chairman: John Solomon
YRP ASIA CHAIRMAN: JOHN SOLOMON, CHINA The Youth Research Partners are proud to announce the naming of the first chairperson of YRP Asia, John Solomon. After 5 years of strategic consulting in both the US and China, John Solomon founded company–Enovate–in Shanghai which focuses on insights and strategy within the Chinese...
Social Currency and Youth Mobile Trends
“The key to understanding the true meaning behind our actions is to understand the structure” (Clotaire Rapaille, The Culture Code). New presentation by Graham Brown of Youth Research Partners...
How can Nokia recapture the youth segment?
A new webinar presented by Graham Brown and Ben Leis of Youth Research Partners. We’ll be taking a health check on the Nokia brand from the youth perspective and answering the following questions: * How is Nokia losing ground to Blackberry in the student segment? * Where should Nokia focus now? * Where are...
How do youth create Social Currency with Mobile?
A new webinar presented by Graham Brown of Youth Research Partners. We'll be looking at usage habits by global youth in the following areas: Messenger, Handset choice, Influence and word of mouth...
I’m So Over SMS – the future story of messaging as narrated by youth
New presentation on Slideshare by Graham D Brown charting future messaging trends here today as recounted by the youth of the world....
Buzz Marketing for Technology
B2B Marketing needs to Curate a Vibrant Community
If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain … We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness...
Closed Loop Marketing – still a long way to go
Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. CRM systems, MRM systems, Lead Nurturing systems...
Shadow Pipeline – accounting for the missing dollars
Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good...
An Interview with Sean Geehan, CEO and Founder Geehan Group
I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will...
Getting a customer is not the end goal it’s the middle
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain … Many marketers focus their efforts on the customer acquisition angle which...
OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda
By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for...
Conversion Rate Optimization & Marketing Blog | FutureNow, Inc
Surprise Your Way to an Optimized Conversion Rate
Surprise is the foundation of delight and the beginning of persuasion. –Roy Williams, the Wizard of Ads Today’s post is about how the element of surprise can be leveraged to optimize the conversion rate of your marketing efforts. We’ve written about the science of surprise before, but today we are going...
Ubiquitous Email Marketing Offers Versus SMS
With my addiction to sugar, I know all the good sweet spots in my city! There is a really great frozen yogurt shop near my home called Red Mango. I was in there recently, getting my fix, and I noticed a sign telling me to text a phone number…...
Scroll With Me, Baby: The 80/20 Rule Strikes Again
Over two months ago, I read some findings from a usability study about “scrolling and attention.” The data was very interesting, and I knew I wanted to post about it, but I couldn’t get a handle on what the data was telling me. Sometimes, when you know an insight is…...
Getting Through Your Checkout Is Supposed To Be Easy
Have you ever waited in line at a cash register and then had the employee at the register ask if you’re already a member of the store’s loyalty or member program? They usually will ask for your membership card, but very few of us actually carry those around in…...
The 3 Stages of the Buying Process: Expanded Definitions
We often reference the 3 stages of the buying process on this blog. As FutureNow’s founders defined them over 5 years ago in Call to Action, they are: Early Stage Buyer: In Early Stage, people have made the decision that they are interested in buying something, but don’t know exactly...
Secondary Calls to Action: Unsung Heroes of Persuasion
Calls to Action: The Basics We all know what a “call to action” is: a link or button that urges your prospect to take an action, and move forward in some sort of process. According to the seminal book written by FutureNow’s founders, calls to action are “motivations for the visitor…...
MarketingVOX - The Voice of Online Marketing
More Thoughts on Timing Tweets, Emails
Timing emails and Tweets is a subject of intense interest to marketers and brands. With consumers bombarded with content, there is only a small window of time - a fleeting moment in the case of a...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/8-V7xCqjERg" height="1" width="1"/>...
Poor Website Design a Deal Breaker for Small Business Customers
Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/pwYpoZXLsco" height="1" width="1"/>...
What Does Bing's Shake up of its Entertainment Page Mean for Search?
Bing has made several changes to its Entertainment page in the hopes of attracting - and more importantly, keeping - visitors there. With little hope of catching up to Google's formidable...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/e7zs1r3pycY" height="1" width="1"/>...
5 Degrees of Twitter Separation
Almost all users on Twitter are within five steps of each other, according to recent data from social media consulting firm Sysomos. Eight in 10 Twitter Users Within 5 Steps or Less On average,...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/vkWvNdffjYQ" height="1" width="1"/>...
Mobile Access, Content Revenues Poised for Growth
The five-year compound annual growth rate (CAGR) of revenues from mobile internet access subscriptions and content/advertising spending will approach 50% in some global markets, according to data...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/6TdWDgqOgXk" height="1" width="1"/>...
Publishing: Gourmet, dead as a magazine, returns as an app. Social Media: Are marketers training John Q. Public to whine on the web? Dell, others don't pigeonhole social media. LinkedIn takes...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/NNrt8PsDizs" height="1" width="1"/>...
Deconstruction on Madison Avenue
Ogilvy Vs. Bernbach (or are they really in opposition?)
As industry insiders (and now, regular viewers of “Mad Men”) know, the business of modern advertising is a ongoing tug-of-war, with creativity on one end of the rope and account service on the other.When creativity pulls too hard, the demands of selling are often compromised; when account service is too...
A brief history of TV Spokesmannequins
You've seen 'em by now -- those ubiquitous, annoyingly "Supermodelequinns" spots for Old Navy, which simultaneously portray both store mannequins and "Old Navy" shoppers as vapid, soulless, hunks of sculpted plastic:Of course, the SpokesInaminateObject concept isn't particularly new. In fact, for several years now, we've...
Panty hose may be sold to women, but they're really made for men -- or so this 1951 ad campaign seems to be admitting:"Cannon nylons do something for my legs" gushes the headline -- but despite the first-person voice, the real testimonial comes from the artist who illustrated those shapely...
Interesting celebrity endorsement:That's actor Wally Cox, a character actor of the '50s/'60s known for playing milquetoasts in sitcoms and variety shows, starting with his 1952 show, "Mr. Peepers." Given the aspirational nature of most adult beverage advertising (then as well as now), it's a bit surprising to see Cox...
Here's a zeitgeist-y ad from 1970 that reflects not one, but I'd guess, two elements of the era's popular culture:I suppose, after a few shots of rum, some women can be talked into anything, but actually, it was fashion designer Rudi Gernreich who was the inventor of the scandalous but...
This 1969 ad for a line of jeans doesn't just speak the visual language of its intended audience,along with the Vaughn Bode-like graphics and griffiti-inspired typefaces, those hipsters at LB lay it on the line with this barely-veiled reference:Indeed....
Churbuck.com
Kindle vs. iPad — the eBook experience
I was an early Kindle customer — ordering one in August 2008 when I returned from Beijing as a form of gadget valium to sooth my soul after the enervation of the whole Olympic experience. I took to it instantly, a perfect customer candidate given my travel habits and obsession...
This past weekend, while on Martha’s Vineyard, I caught a few strong whiffs of skunk on the road from Vineyard Haven to Chilmak. I had forgotten how strong a sentimental reaction that smell evokes in me and realized its been a few years since I’ve smelled skunk in Cotuit. Skunk,...
Links for 2010-06-20 [del.icio.us]
Rutland 913 Wind Generator Possible boat solution after dead battery in Oak Bluffs killed the weekend buzz TASCO Engineering | TASCO Marine | Metal Fabrication and Precision Machining Alcohol to propane stove conversion for the boat ...
Cape League Western Division preview | CapeCodOnline.com
The Cape Cod Times has posted its annual preview of the Cape Cod Baseball League season. Opening Day for the Cotuit Kettleers is at Wareham Sunday afternoon and I will try to be there. This is a strange time of year for the league — lots of players are tied...
Monday-Friday: Cotuit and calling into whatever needs calling into. Was considering a quick return to North Carolina but have decided to hang back on the Cape....
Fascinating obituary – Joan Hinton from bombs to cows
During my first visit to China in the spring of 2006 my step-sister took me along to a cocktail party for a Spanish filmmaker in an astonishing old home in the western part of Beijing. The host, an American, was a great raconteur and told me the story of growing...
Techno//Marketer - Matt Dickman on Digital Marketing and Social Technology
AT&T Launches QR Code Scanning App for BlackBerry and Android [del.icio.us]
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How Much Old Spice Body Wash Has the Old Spice Guy Sold? [del.icio.us]
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Financial Times charges for online content [del.icio.us]
"Some of the apostles of free — who were giving us a hard time three or four years ago when we started charging online — are no longer in business," said John Ridding, the urbane onetime reporter who is now the Financial Times' chief executive. "I have a fundamental belief...
Technology redefines categories and experience
I was not waiting on line at 5am for the iPad like some other people around the US. It's a device without a niche for......
Value of a 'Fan' on Social Media: $3.60 [del.icio.us]
The ways to measure social media are changing daily. Here is one take....
Apple to Lend Hand to IAd Producers [del.icio.us]
Apple will help initial brands launch on iAd platform...
Marketing with Meaning
Not All Wi-Fi Wants to Be Free
Some Wi-Fi and other services will never be free, until a smart company realizes the opportunity for Marketing with Meaning....
Product Demos That Earn Attention
A little more than a year ago I wrote one of my most-visited posts about the power of engaging product demonstrations. If you haven’t read it, take a look. The purpose of this post is to revisit demonstrations with [...]...
Embrace Benefits for Loyal Customers
HSBC and Lexus delight their customers, and attract new prospects along the way....
Looking Back on Our Burning Question at #Canneslions
Cannes has come and gone but the lessons we learned and seminar content will live on....
Cannes Takeaways Days 3/4 #canneslions
As we get closer to our Burning Question seminar on Friday I’ve had less time than usual to relay my thoughts and discussions here in this space. I’m forced to combine topics from Wednesday and Thursday [...]...
Cannes Takeaways Day 2 #canneslions
Much more evidence that digital is everything now....