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The Lunch Pail
Simple, Practical Direct Digital Marketing
Every so often it makes sense to roll up our sleeves here at The Lunch Pail and remind folks that while the ever-growing world of direct digital marketing can sometimes seem intimidating, there is a practical voice. After attending the NRF's conference last week and talking to some research analysts,...
Mobile Marketing Programs for Retailers
Motorola recently released a study indicating that 51 percent of consumers worldwide used their mobile device to help make purchase decisions while shopping at retail stores during the 2009 holiday shopping season. As more and more consumers adopt feature-rich mobile devices, your shoppers will increasingly demand access to information, videos, and...
Mobile Revolution, or Evolution?
After the conclusion of last week’s 2010 Retail Innovation & Marketing Conference . I had the opportunity to reflect more on the content presented, and the way in which it was presented. The form of presentation matters a great deal because it directly contributes to how the audience digests something....
Getting Started with Direct Digital Marketing
One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels...
How Customer 3.0 Is Changing Retail
When Marketspace’s Jeffery Rayport bounded on to the stage at the Retail Innovation & Marketing Conference it was immediately evident a high-energy and detailed keynote was certain. Rayport delivered an extremely valuable presentation, beginning with an analysis of the consumer. Rayport believes that retail has seen three...
Transformation with Direct Digital Marketing
As I wrote Monday, I am attending the NRF’s Retail Innovation and Marketing Conference in San Francisco this week. The first morning of the conference is off to a wonderful start with two outstanding keynotes from Patrick Connolly, CMO for Williams-Sonoma, and Jeffrey Rayport, Founder and Chairman...
Social Networking and New Markets
A small step for Twitter, a giant leap for Tweetmeme | ToyotaConversations.com
Well, Tweetmeme try some British ‘hands’ at Ldy Gaga on thei rblog, singing a song and tweeting merrily on their first sweet success. They have the troubled carmaker luckily in time trying out their new “Conversations Engine” by Tweetmeme (no pun on Pokerface) and social media esp. the deserving Twitter...
The Marketing World Stars XI | Adage Power150
Here are the Top 11 from the Adage Power 150. Better than any individual premier league team, ‘WE’ make it happen on the social web..Here’s hoping you like the team score! [/caption] It is a nice little info slice from the Power150, our very own Premier League / Pro Bowl XI (We...
Adding Location based Services | Advantage Brands
I am on Foursquare.com, there is gowalla.com and I am not mayor of Times Square. Well, if you are still sitting in a big chair in a Fortune 200 company’s marketing office spending $800m and printing your own in-house magazine, secure in the knowledge that Location based services are the...
Not really an idea | Advantage social
Here’s the scoop from 2000 till even 2009. Electronic Billing saves you paper. Thus you save trees. Well, we are wrong. On fact according to Green Advocates, Institute for Sustable Communications, because both the paper making industry and the electronic media use electricity, they are almost equally criminal in wasting...
The IPL Ad bonanza | Advantage Brands
I must right now say the disclaimer as well, just in case you have expectations of more inside stories. Well, this here is just an attempt at collating all the brands that have put together campaigns in the last 2 months and as such would be likely appearing in the...
The mass-market Epiphany | Advantage Brands
One of my favourite papers since ADVANTAGES.US began its digital life, and its favorite op-eds recently titled the same story..and i had a revolutionary realisation. He’s got it. Of course Douthat was talking of America’s diversity and mysticism, and Krugman is talking of how we haven’t got the right reasons...
Penn Olson
INFOGRAPHIC: Guide To The Social Media Marketing Landscape
According to a survey by CMO Club and Bazaarvoice, 81% of CMOs plan to “link their annual revenues to their social media investment”. The current social media rave hasn’t only caused a boom of social sites to surface but also attracted businesses’ attention. But with so many social media sites...
Social Sites Are Your Dynamic Resume
Nowadays, you can’t do stupid things and not expect to get caught. Similarly, the power of the Internet doesn’t allow people who do smart things to go unrecognized. Employers are watching us on social media, and so are employees. Last year, a research done by Harris Interactive and commissioned by ...
Brilliant Ads: How Durex Condom Fits Into Her Body
Once our eyes are set on it, these ads automatically create explicit images in our mind. The Durex logo is placed perfectly at the “sweet” spot. The words that make up the visuals are sufficient to convey the message. Do they mention anything about Durex’s condom quality? No, because there isn’t...
How A Restaurant Uses Foursquare To Gather 161 Users
My jaw dropped when I first learnt about this genius Foursquare move. AJ Bombers, a burger joint, showed businesses how Foursquare can be used to its maximum advantage. It managed to gather over 150 Foursquare users in a single location, all with a common goal to unlock the Swarm Badge and...
JetBlue’s Free Tickets Giveaway Won Twitter Crowds
JetBlue has always been social media savvy. This time, to celebrate its 10th anniversary celebration, it announced on Twitter that it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan on 10th March, Wednesday. To make the task more challenging and fun, not only must...
Starbucks Embraces Foursquare. Introduces The Barista Badge
Last year, Starbucks was researched to be the most engaging brand on the social space. It has strong followings on both Facebook and Twitter, and has a website where users are free to voice and vote ideas – all purely user generated. The coffee giant is taking a step further by...
MBA briefs
Not-so-bad news is the new good news
The good news. The Dow was up 122 points or 1.2% and the S&P 500 was up 1.5% on Friday after the Federal Reserve reported consumer borrowing increased by 2.43% although credit card and other kinds of revolving credit declined by 2.3% following a 16 month trend of declines. Auto loans...
Do mass firings improve performance?
The American Federation of Teachers and the AFL-CIO are up in arms over the firing yesterday of all the teachers and administrators at Central Falls High School in Central Falls, Rhode Island – 93 in all. The high school had consistently been ranked in the bottom 5% of all schools...
This is a gift post by Evan author of the Blog My Journey to Millions. Evan is an attorney, admitted to practice in the State of New York and works as a Director of Financial Planning overseeing the firm’s high net worth gift and estate planning. My Journey to Millions...
How long are you going to live?
As the saying goes plan as if you’re going to live forever and live as if you’re going to die tomorrow. However, try as we might our lives are still finite and we’re all destined to meet our Maker some day. According to DeathClock.com that day for me is July...
Easy ways to improve your memory
Think of all the things you could do with a better memory – remember prospective client’s names you’ve only met once, rattle off facts about your products and services with ease to your customers, never forget your anniversary (again), etc. With a better memory you could get better grades in...
The 5 worst Super Bowl ads of 2010
I’m not much of a football fan, and when friends ask me who I’m rooting for I’ve been know to say “Is that the game with the pointy ball?” But I’ve always looked forward to the Super Bowl’s commercials because in the past they’ve been some of the best TV...
Manmeet Sabharwal's Marketing Blog
Brand Ambassador Dilemma Part 3-What exactly to do with him/her ?
This post completes the brand ambassador dilemma trilogy.The previous two BAD 1 and BAD 2 talked about distinct aspects of having a brand ambassador for your brand.The first one dealt with conflicting brands of one ambassador and second dealt with the moral dilemmas associated with the ambassador with a special...
Recently Saffola came up with a new offering called Saffola Arise.As the name sounds,its a Rice brand.Wheat Atta and Rice have become marketers favourite off late.Rice which is a commodity has been branded premium or luxurios by many Basmati Rice companies. Now a new brand Arise.What is it ? Is it Basmati...
Mahindra Navistar or TATA Prima-Trucks are set for a change !
Whenever i used to think of Trucks,I used to think of the picture below and i bet many would think of a similar picture in their mind for a typical Indian Truck. These trucks were good,served the purpose but were very basic.They served the purpose but that was it.They didn’t have...
Rin vs Tide : Next Level of Combat !
Today i saw the new ad of Rin and it is some ad.The Ad directly compares Rin and Tide.This is Rin Ad so obviously they have shown Rin much better than Tide. This style of advertising is called Combative advertising. Just have a look at the ad. Poor Quality Regretted The ad is just...
DD National-Nostalgic Advertisements !
Once there was a time that a media plan for a big company used to be small precise.These days its huge.Right from all the different targeted channels to social media. One thing that was omnipresent in all the media plans of the past was DD National.TV meant Doordarshan and vice versa. Ad on DD...
Hippo-Fight Hunger,Spread Love
Parle Agro had launched Hippo sometime back in 2009.Hippo is a brand of wheat munchies(snacks/chips).After launching Hippo back then,Parle Agro has come up with a TV commercial now in Feb 2010. Snacks/Chips as a category has evolved a lot in past few years in terms of advertising.With the likes of...
Organic Hat SEO
Market To The Lost 24% of Search Engine Users
The numbers don’t get thrown around very much and I hear more jokes about Bing then I hear suggestions to take it seriously but the fact remains, 24% of users used Alternatives to Google in December 2009. Of course you want your website optimized for Google but you don’t want...
Don’t ever let it be said that bad reviews have no value in marketing your business or nonprofit. It’s a given, when things go wrong businesses can use the momentum from the disaster to motivate employees and speed up critical development. If your on top of this critical thinking you...
Internet Use Up – Good News for Business
Yesterday Pew Internet released another in a long line of in-depth surreys they have complied. The Pew Internet and American Life Project is a nonprofit “fact tank.” This report is simply entitled Internet, Broadband and Cell Phone Statistics What they found is good news for both consumers and for all those...
Greed and Murdoch’s War on Access
2010 is shaping up to be a banner year for innovation, and everyone is telling us to look forward to new opportunities in the New Year but few are pointing to concrete examples of those opportunities. The NTY today ran another story (Adding Fees and Fences) about the growing call from...
Is Real Time Search a Dream or a Nightmare?
Over my first cup of coffee this morning I read a couple of articles about Google rolling out its new search feature that adds almost instant results from Twitter, Facebook, Google News and other resources to your search results. My first thought was oh no now people will see a bunch...
Eric Schmidt Talks Google, Droid & Chrome
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danny brown
Down in Austin, Texas, the South by South West (SxSW) festival has started in earnest. A collection of music, film and interactive mediums, it’s an event that always sees a large social media presence. And precisely why I’m glad I’m not there this year. Scanning through some tweets about SxSW it’s clear to...
Tell Us Your Social Media Story
What’s your social media story? If you could have the space to say exactly what social media meant to you personally, how would your story unfold? Would it be about the fantastic job opportunity you got? Would it be about the great connections you’ve met and how they changed your life? Would it...
Opening Up Social Media for Local Small Business
While becoming more mainstream, social media still holds fear for many businesses, especially small local business. Fear of time involved; fear of where to start; fear of where to be. While this fear is understandable, it also means that many local small business owners miss out on social media and all the...
Why the Headway Premium WordPress Theme Kicks Ass
When it comes to the Headway premium WordPress theme, there’s no question I’m incredibly biased about what it can do for bloggers. I’ve written about it more than once on here, and I use it on the three sites I’ve created so far, with more to be shared soon. In fact,...
How do you overcome your mountains? The challenges you face both in business and personally – are you dealing with the small mountains to overcome the big? There’s a fairly well-known phrase that goes, “Stop making mountains out of molehills.” For anyone that’s not aware of it, it’s basically saying that there’s...
Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work. This ebook is a collection of simple ideas that may work for you (they originally appeared on my Posterous account). Enjoy. (Either click...