Top Marketing Blogs
Share the Top Marketing Blogs on
the other einstein
Article by Matthew Schwartz from a Recent Interview About Email Marketing
By Matthew Schwartz for The ZoomInfo B2B Sales & Marketing Blog E-mail, which is well into its teens, is still viewed as a cheap, yet effective marketing channel. But as the medium starts to mature, sales and marketing teams may......
5 Quick Tips for Optimizing Your Email Program
Intensely focus on the new members of your list.Be sure that the messaging you send first properly manages recipient expectations about the email program while accomplishing core business objectives. Response rates will be highest for these messages, so focus on......
Review of Live Nation's Setlist Newsletter
...
Problem Solver: "How can I integrate social media with my email marketing program?"
"How can I integrate social media with my e-mail marketing program?"...
Build yourself an award winning welcome program.
Last week I was delighted to learn that one of my clients, Sony, won the gold award at the MarketingSherpa Email Summit in Miami for best automated series. The winning campaign was a serialized message stream developed to welcome, educate,......
Thinking aloud
Crowd Sourcing is disrupting, indeed.
The Pratt's Undergraduate Communications Design department hosted a paneldiscussion on the emergence of crowdsourcing models in the design andcommunication industries last night. (as you can see in the flyer above) But panel discussion are a tricky event. Too many speakers who take turns making safe and nice comments about each agencies' work. (at...
A really interesting article about meaning driven design on the always relevant Core77 site. Roberto, a professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation "Design in it's very essence is the design of meaning - 'Design is making sense of things' - providing meaning of things. In...
"If you are not ready to be rejected, don't try to write a film" Peter Hyams. I went to film school and I feel in love with screenwriting. One feature script later I joined the Advertising world as a copywriter. I could have used all the good...
<p>Procrastination from Johnny Kelly on Vimeo.</p> via http://www.caligraffiti.com.br/ Permalink | Leave a comment » ...
Permalink | Leave a comment » ...
An interesting site that gives searching a cool new visual twist. Try it. Permalink | Leave a comment » ...
Dose of Digital
9 Simple Steps to Getting Started in Social Media
It’s clear that more and more companies are getting the green light from their leadership teams to get started in social media. That’s right…you’ve fought long and hard and patiently explained the rationale. You’ve shown examples (including a bunch from the Pharma and Healthcare Social Media Wiki) and statistics and...
Ockham’s Razor Meets Pharma Marketing
Ockham’s Razor: Pluralitas non est ponenda sine necessitate; “Plurality should not be posited without necessity.” The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. (via Encyclopedia Brittanica). In the past few weeks, I’ve had the same...
The 10 Scariest Pharma and Healthcare YouTube Videos
A while back I wrote a post called “8 Tips to Help You Own YouTube’s Search Results.” I wrote that post for a number of reasons, but one of the main reasons was because I was very disappointed by many of the videos that showed up at the top of...
10 Healthcare Dinosaurs Digital Technology Will Make Extinct
It’ll probably come as no surprise to find out that I’m a big advocate for the increased use of digital technologies in healthcare. And it’s not just in marketing where I think a greater use of digital is not only inevitable, but also in nearly every facet of the healthcare...
Pharma and Healthcare Social Media Wiki One Year Anniversary!
It’s official. The Pharma and Healthcare Social Media Wiki is one year old today. If you’re wondering what it looked like back in February of 2009, you can check out the Wiki Classic. You’ll see that there wasn’t much to it back then with just a handful of links and...
10 Sneaky Marketing Tactics You Need to Avoid
Every once and a while, I get approached to write an article for a non-healthcare publication. I like to do these because they help ensure that I don’t get too narrowly focused on healthcare and pharma and lose track of everything else out there in digital marketing. When iMedia Connection...
russell davies
...
Links for 2010-03-10 [del.icio.us]
Hollywood movies follow a mathematical formula via kottke Comments on Cutting the BBC: No surrender | The Economist "Awesome use of last.fm playlist data to dispel ill-founded assertions in The Economist" - @tomskitomski ...
Links for 2010-03-09 [del.icio.us]
Panic Blog » The Panic Status Board ...
Links for 2010-03-08 [del.icio.us]
RAS syndrome - Wikipedia, the free encyclopedia ...
Links for 2010-03-06 [del.icio.us]
interestingberlin Excellent. Interesting Berlin is happening again. ...
Links for 2010-03-05 [del.icio.us]
Thatcher effect - Wikipedia, the free encyclopedia ...
Michael Myers | CRUCES: :The Intersection of Social Media, Mobile Marketing and Consumer Product Goods
Web 2.0 design and the touchweb
I’ve been singing the praises of usability for many years and with the rise of the touchweb (mobile Internet on smartphones), usability is going to become even more important. For those that don’t know, usability is exactly what it sounds like; can the majority of users, regardless of their level...
ITEC 4700: Class 19 & 20 – Final Presentations
The video mashup above sums up the final presentations of the quarter; an awesome mixture of just about everything we covered in class! One group was tasked with developing a Web 2.0 business model while another group had to outline an up and coming Web 2.0 technology. The last group...
Social media for the entrepreneur
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to...
Amazing data manipulation tool presented at TED (video)
Gary Flake of Microsoft’s Live Labs, demos amazing data manipulation tool called Pivot. Yep. You guessed it. You have to install Silverlight to use Pivot. (Ugh!) Watching this makes me think of Apple for some reason . . . Cool to think about this and Web 3.0; the Internet of things....
Consumer intent through tweets & status updates (video)
Scott Hoffman of Cliqology talks about consumer intent at the Webtrends Engage conference in New Orleans. He used bit.ly to help him determine the trends. The amazing thing is that this does not count tweets and “status updates” (great branding by Facebook!) that don’t use URL shorteners. I’d like to...
Going mobile with Icelantic skis
It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time...
AdverBox
via adrants...
Join the conversation at http://global.nytimes.com/femalefactor The International Herald Tribune has launched a year-long series called The Female Factor, which examines the most recent shifts in women’s power, prominence and impact on societies around the world....
...
England rugby stars tackle world’s largest poker game
PokerStars.com announces another record-breaking event, the World’s Largest‚ Poker game played by members of the England Rugby Team....
Amazing blue shipping container camera!
This huge camera has been made out of a shipping container and a wireless link to a nearby screen! Check out http://www.cr8yourworld.com for more ideas and madness!...
Dvein, from 8 de agosto, had created six original pieces for the experimental cinema’s exhibition Xcentric. The work is composed of six visual poems that will serve as entrance for each one of the different sections of the season. They combine real and virtual images into playful mechanical games. *You can...
Online Marketing Blog
12 Tips on Live Blogging & Content Marketing at SXSWi
So here I sit in the DFW airport hanging out with David Berkowitz and Joe Morin waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content...
5 Social Media Tips for Ecommerce Marketing
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social sites (47% vs. 53%) 61% of...
BIGLIST Social SEO Blogs Update 031110
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention...
11 Free Tools for Social Media Optimization
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature...
Ford’s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary...
Poll: Best Royalty Free Stock Photo Sites for Bloggers
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling...
SEAN TINER
(Kettlebell Lift) (445lbs Deadlift)In less than one month, I will compete in Ironman California. I have spent the past several months eagerly preparing for the event. From 5:40 AM swim practices with the University of California Irvine Masters Team to grueling Crossfit workouts, I have really pushed myself the...
(March 2010 Desktop, Huntington Beach, CA, (C) Tiner)...
(Artwork by Tiner)...
(Geico Direct Magazine Fall/Winter 2009 Cover)(Geico Direct Magazine Fall/Winter 2009 Feature Story)Apparently they replaced the gecko! Geico Direct Magazine, a free publication to Geico Insurance Policy holders, recently featured me on the cover of their national magazine. The article highlights some of my recent triathlon adventures....
Over the weekend, I redesigned and published my portfolio website, www.seantiner.com . Check it out, when you have a chance....
(T-Shirt Design by Tiner)...
Mindshare Strategy
When Community Software Becomes Community Property
One of the most widely recognized social media applications in the world today is Facebook. People use it for everything from email to event planning to entertainment. You can manipulate your profile to display every detail of your life or nothing. You can build an online profile to represent yourself...
… not as I do. At least that’s the idea I got the other day from a fellow motorist while on my way home from a work project. Driving down the road, I watched as the driver of the Jetta in front of me rolled his window down and threw his...
Years ago, a friend introduced me to the concept of “phishing” – impersonating a legitimate business or authority on the Internet in attempts to steal personal information. At the time, were were trying to play a prank on a childhood friend, but I never quite realized just how wide-spread the...
Every now and then, I come across a client who wants me to build them a fancy website or do something online at a reduced price. In a shrinking world, it’s easy for them to pit my bids against development firms in other parts of the world with lower costs...
Just to forewarn you, this might come across as a more technical post than I normally throw at you. Still, I did something exciting last night that I wanted to share and perhaps educate you about. I built a custom XML-RPC server. And with that statement I know I’ve already lost most...
Some time ago I joined the debate over digital media readers. I will always argue that having both paperback books and ebooks available is the right way to go – we should never be forced to make a choice between new technology and nostalgic print. But the other day I...
PSFK
Advanced Algorithm Identifies Memories From Brain Activity
Researchers at the Wellcome Trust Center for Neuroimaging in London have developed an algorithm that can identify brain activity patterns specific to the recall of specific memories....
(Video) The Tap Project: A Hope For Life With Clean Water
Droga5 has developed an equally hopeful and heart-wrenching spot for The Tap Project - an agency-originated idea and now UNICEF initiative - painting a picture for what having access to plentiful, clean running tap water can mean to the daily lives of children and families in a country like Haiti....
Researchers At Yale Use Medication To Grow New Arteries
Researchers at the Yale School of Medicine have had success with an experiment to grow new arteries...
Cisco Introduces Next Generation Internet Router
Cisco has introduced its new Internet core router, CRS-3, which is more powerful than its current platform....
Using the sun's natural path through the sky, Jiyeon Song has created a beautiful sculpture which produces a series of short poems throughout the day using light and shadow....
(Headlines) Fake Drugs, Imax Profits & Onshoring
PSFK curates a daily selection of relevant and noteworthy news headlines from around the world....
HireEzy - Hire and Rental Software
lastest statistics on the internet growth, including internet usage and social media. Put this research in to an amazing presentation...
Rental or Hire Equipment Safety Instructions
Hire and Rental companies regularly provide a range of equipment that requires some form of safety instruction. There are a number of issues that hire and rental companies need to consider in their approach to OHS, not only to their customers but also their off site staff....
American Event and Event Rental Industry Fights Back!
In a recent post , we discussed how the downturn in the American economy was leading to a substantive downturn in the $175 Billion corporate meetings market. Now a coalition of event and meet industry- including event rental and event hire companies, as well as planners and organizers are fighting...
Resources for Hire and Rental Entrepreneurs
To support rental and hire industry growth we have started this list of tools and sites that entreprenuers can use....
Series One SEO for Rental Hire Companies
This is the first in a series of articles designed to help your hire company or rental company improve your website rankings....
Hire Software & Rental Software for Mac and Windows
HireEzy is a full business management hire software and rental software for Mac and Windows operating systems....
adliterate
Are Superbowl really that super?
Image courtesy of BeckyAV This is an article I wrote in the week after the Superbowl. So it lacks a little in the topical department. Thought I'd post it anyway. In the distant past when advertising was a simpler and somewhat more lucrative business the wine bars of Adland would fizz with...
This is our latest poster for the Labour Party. We are running it in Brighton to coincide with the Tory Party spring conference and the their slipping poll lead. It's just a poster of course, but even in this day and age they can still be oh so powerful. This execution...
The Childline remixing tool We have created a new campaign for the NSPCC aimed at making Childline a part of the fabric of children's lives. The idea is to encourage children to express their emotions and to position Childline as the place they can do this freely with immediate online support...
This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous....
Thought you might be interested in the first of our new Camera On, Camera Off campaign for the Labour Party aimed at proving that David Cameron (the leader of the UK Conservative opposition party) rarely believes what he says. We are interested in the way that political communications are now about...
Image courtesy of Josh.Brastead This website is usually known for its thoughtful opinion and considered approach. But I am having a Superbowl moratorium on well argued polemic. Is it me or were all the ads in the Superbowl complete arse? For christ sake if that is the best creative work that...
Shotgun Marketing Blog
Last July, I wrote a post about United Breaks Guitars. Dave Carroll had promised to write a trilogy of songs about the sub par customer experience he had with United Airlines. The first song was an internet sensation. Currently, it’s nearing over 8 million views on YouTube and it was heavily downloaded...
My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book. If you have an active (couple of posts per month) small biz or marketing related blog, some dedicated Twitter...
One of the analogies I probably wear out is comparing bad salespeople to the kids selling ads for school yearbooks. At several times in my career, I was in charge of the marketing for local small businesses. In each job, I would get a call (sometimes a visit) each year from a member...
Finally. I present to you the cover of Brand Zeitgeist. My book, which will be available in March, reinforces basic marketing and branding principles and illustrates how organizations can use fundamental aspects of human nature to develop a brand strategy. Click here to connect on the Brand Zeitgeist facebook page to stay...
insurgents in your organization
Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts contrary to the policies of their organization, Bogusky has his work cut...
A memo from the top brass at the New York Times was sent to employees about the plan to charge for online content at nytimes.com… Today we are announcing that we will be introducing a paid model for NYTimes.com at the beginning of 2011…we have chosen a metered approach that will...
Home
Sam Fromartz's Award-Winning Baguettes
By Larry Kilbourne [This was originally posted on The Fresh Loaf bread blog at: www.thefreshloaf.com] It's not often that someone can lay claim to producing the best baguettes in a city, but in Washington, DC Sam Fromartz has done so, thanks to a competition sponsored by a local publication -...
By Larry Kilbourne Fougasse is a type of bread found in the Provence region of France. It is related to focaccia which is native to Italy. Think of it as pizza without the tomato sauce! In Provence, fougasse is traditionally made with niçoise olives or anchovies, which makes sense given its mediterranean...
By Larry Kilbourne This February in Washington, DC makes me yearn for Nebraska winters! In the span of one week we endured two storms that collectively left over 40" of snow in some parts of the metro area. I was lucky - 24" the first storm and an additional 6" yesterday. This...
While bread is definitely good to eat, it's also fun to play with on occasion. This week my mentor began teaching me 'tricks' using extra dough we had. Here's one of the first I've learned: a simple 3-braid wreath. One thing to note - by way of the defect in my creation -...
By Larry Kilbourne Sometimes when the stars align, the dough is perfect. And then, in the words of my mentor Miguel, "when the dough is good, the oven is happy!" Below, 5 oz. mini-baguettes made with a poolish. There are few things in life I've experienced as pleasurable as a good bake. I...
Stollen Moments (apology to Oliver Nelson)
By Larry Kilbourne Eddie "Lockjaw" Davis's rendition of Oliver Nelson's classic "Stolen Moments" on Trane Whistle is one of my favorites. I'd put up the 'wall of sound' his big band's horns created on this classic with anything rock and roll ever aspired to. That said, I had my own stollen moment...
PR, Social Media, and Marketing Mentor ?
An Unrelenting Passion to Make the World Better
Today is Beth Kanter's 53rd birthday. I have met Beth in person several times and have always (not so secretly) wanted to work with her on a project. She is a complete inspiration, one of my heroes, a person whose excitement and enthusiasm for using social tools to help a...
An animated fly-over video of what the new Sutter Medical Center Castro Valley hospital will look like when completed in 2013. Produced by The Devenney Group, the architecture firm for the new hospital. Posted also by Cassandra Clark, Project Communications Director, on the Sutter Medical Center Castro Valley blog site. Sutter Medical...
For Immediate Release Society for New Communications Research Honors Award Winners for Innovation and Success in their Use of New Media Winning Social Media and New Communications Case Studies Published by SNCR San Jose, California, U.S.A. — November 12, 2009 — The Society for New Communications Research (SNCR), a global nonprofit research...
Society for New Communications Research Issues Call for 2010 Fellows
For Immediate Release Society for New Communications Research Issues Call for 2010 Fellows November 11, 2009 — San Jose, California, U.S.A. — The Society for New Communications Research, (SNCR), a global nonprofit 501(c)3 research and education foundation and think tank dedicated to exploring the latest developments in new media and communications and...
Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The deadline for application submissions for this year's awards has been extended from September 7th to Thursday, September 10, 2009, to allow applicants who are away for Labor Day Weekend to finish and...
Whole Brain Marketing
Cause-Marketing: Binding Non-Profit Support with For-Profit Revenues
Written by Tami Wessley, VP @TamiAtWeidert, twessley@weidert.comIn 1983, American Express coined the term “cause-marketing” to describe for-profit organizations partnering with non-profits to generate much needed philanthropic support. Since that time, there have been many successful marketing initiatives built around charitable giving based on purchase, the most notable being General Mill’s...
Corporate Twitter accounts are a waste of time if you’re not listening
A personal experience from:Abby Gutowski, @abbyweidert For the past 6 months I have been watching and analyzing every travel site known to man to get the best deal on a flight to Las Vegas for one of my best friend’s weddings. As a true maid of honor, I...
Internships: A degree isn't enough anymore
Written by Melanie Stepanek, PR Intern@shmelanieIf you haven’t looked into getting an internship yet you’re either living under a rock or have possibly been hit in the head by one. I graduate in two months and if I wasn’t constrained by the all-too-cruel limitations of a 24-hour day, I’d probably...
Job Search 2.0 with Social Media
It's funny, if you ask a group of college students how they're using social media in their job searches, most will answer with Facebook.Now I'm not against FB, especially as the most social of social media. It's just that the way the typical college students uses FB it's become almost...
Trendwatch: Print Embraces Digital
We would all be lying if we said the recession has had no impact on the print media industry. Countless magazines (O at Home, I.D. Magazine, Blender) and newspapers (such as The Rocky Mountain News and seven of Gannett’s daily and non-daily newspapers) have been forced to cease publication due...
Creating A Smart Mission Statement
I've been involved in creating a number of mission statements over the past several years, each experience more painful than the last. I'll set the stage for you: too many people (a few of whom are asleep) sitting around a table debating whether we "care about children" or we "care...
American Copywriter
The A Bit Frustrated With A Lot Of Things Edition 0 - 3:00 Save the Killer Whales 3:00 - 10:25 Olympics Coverage & Ads 10:25 - 13:00 Manly Targeting 13:00 - 15:33 Mail Order Clowns 15:33 - 18:45 Profuse Apologies......
Super Bowl Thoughts (amid the Olympics)
First of all, AC has been remiss. Here it is a week and a half after the Super Bowl and we have not weighed in yet. For shame, Tug and John, for shame. But listen -- JJ's been in a......
A steaming pile of branded awesome.
You must absolutely watch this right now. Thanks to Ad Badger for the find. And if anyone has details let us know....
It seems to be an often-asked question in the minds of agency people everywhere, and the answer seems to be that "there are just some things that have to be done face to face." One of those "some things" that......
In my free time, I like to play a game called "watch hours upon hours worth of TED videos." My wife says that that's not a game, but we've agreed to disagree. Anyway, if you don't already know, TED is......
The Decade: Noted without comment
And, if you're interested in what JJ and I thought about the Aughts, find out here....
Unbound Edition
Apple’s Spat With Google Is Getting Personal
It looked like the beginning of a beautiful friendship. Three years ago, Eric E. Schmidt, the chief executive of Google, jogged onto a San Francisco stage to shake hands with Steven P. Jobs, Apple’s co-founder, to help him unveil a transformational wonder gadget — the iPhone — before throngs of...
The Digital Disconnect: In Relentless Pursuit of 'Connecting,' We Miss Out on Each Other
While communication and gaming gadgets have convenienced and connected us in ways never before possible, they may also be profoundly hurting our ability to be social, empathic and involved with each other. The signs are everywhere — from the near collisions on city streets where drivers are too busy texting...
A top Chinese minister warned Google Inc. "will have to bear the consequences" if it stops filtering its search results in China, suggesting there is little room for compromise in the high-profile showdown over censorship. Friday's remarks were the sharpest words yet in an unusual duel that could set a precedent...
On Google’s Impending China Decision, and How It Has Lost Its Impact
Two months ago, Google threatened to shut down its China search engine over censorship. Yet until today, its China search engine has stayed up with results still censored. Now the search company is finally expected to announce that it’s going to actually follow through and slowly shut down its China...
Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand
On a brisk Saturday morning this month, a dedicated crew of about 90 women, most in their 30s or thereabouts, arrived at a waterfront hotel here, prepared for a daylong conference that offered to school them in the latest must-have skill set for the minivan crowd. Teaching your baby to read?...
Facebook Helps Social Start-Ups Gain Users
The only thing more challenging than deciphering the names of all the social-minded Web sites battling for attention at the South by Southwest technology conference here — Brizzly, Vicarious.ly, Stalqer, Quora and so forth — would be the chore of signing up for each one individually. But a growing number of...
Propelling Brands
What’s Behind the Rise of Content Marketing?
Adam Needles examines the dynamics driving the emergence of content marketing as a new B2B marketing discipline....
Top B2B Marketing 2.0 Luminaries to Follow in 2010
Adam Needles' list of luminaries that have new and innovative insights for 'propelling' B2B brands in 2010 -- where you can learn from the best and brightest in the B2B marketing community....
Adam Needles analyzes why 'personas' are the secret sauce for effective marketing automation campaigns and the key to achieving a 'mass one-to-one' strategy. This piece dispels mythology and focuses in on what personas really are, and what are they not. Moreover, it addresses address why personas are such...
Nailing Down Evidence That the Nature of the B2B Buyer Has Changed
Adam Needles looks at how the nature of the B2B buyer is changing and provides key data points and research insights that support this evolution....
The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness
Adam Needles discusses the 'halo effect' of marketing accountability -- i.e., the positive transformation in performance and mindset that results from embracing a new approach to marketing -- and why marketers must embrace marketing accountability....
My New B2B Marketing Advocacy and Evangelism Role
Adam Needles provides an update to Propelling Brands readers on his new B2B marketing advocacy and evangelism role at Silverpop and on the future of content on the Propelling Brands blog....
John Quelch
In the for-profit sector, there are three basic ways to price a product: The cost plus profit margin method; benchmarking......
How GM's Chairman Aims to Please
Lee Iacocca did it. Dieter Zetsche of Daimler Chrysler tried it. Now Ed Whitacre, General Motors' new chairman, has become......
How Corporate Responsibility Can Survive the Recession
Corporations engaged in recession-driven cost-cutting are trimming or eliminating corporate responsibility initiatives. Though corporate survival is key and consumer skepticism......
Serena Williams berates a line judge for a questionable call; Kanye West hijacks Taylor Swift's acceptance speech; Joe Wilson accuses......
How Harvard Licensed its Brand
In a recession, marketers and institutions with strong brands may be tempted to license their names and trademarks. But while......
How Cash For Clunkers Failed American Taxpayers
Today, let us celebrate the end of an unjustifiable drain on the US taxpayer: the Cash for Clunkers (C4C) program.......