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Shotgun Marketing Blog
One of the analogies I probably wear out is comparing bad salespeople to the kids selling ads for school yearbooks. At several times in my career, I was in charge of the marketing for local small businesses. In each job, I would get a call (sometimes a visit) each year from a member...
Finally. I present to you the cover of Brand Zeitgeist. My book, which will be available in March, reinforces basic marketing and branding principles and illustrates how organizations can use fundamental aspects of human nature to develop a brand strategy. Click here to connect on the Brand Zeitgeist facebook page to stay...
insurgents in your organization
Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts contrary to the policies of their organization, Bogusky has his work cut...
A memo from the top brass at the New York Times was sent to employees about the plan to charge for online content at nytimes.com… Today we are announcing that we will be introducing a paid model for NYTimes.com at the beginning of 2011…we have chosen a metered approach that will...
Way back in the “early oughts”, Pepsico / Tricon (now known as Yum!) employed Jason “george costanza” Alexander to make the pitch that Kentucky FRIED Chicken was diet food. It was attacked as a stupid outrageous advertising campaign and was quietly shelved. But just because a stupid idea didn’t work doesn’t mean...
People hate year end lists. But at the end of each year that I have blogged, I have done a list of top / favorite posts from the previous year. You can peruse previous years here: [2005] [2006] [2007] [2008] I basically do the year end list for two reasons: Me. I enjoy going back...
Home
By Larry Kilbourne This February in Washington, DC makes me yearn for Nebraska winters! In the span of one week we endured two storms that collectively left over 40" of snow in some parts of the metro area. I was lucky - 24" the first storm and an additional 6" yesterday. This...
While bread is definitely good to eat, it's also fun to play with on occasion. This week my mentor began teaching me 'tricks' using extra dough we had. Here's one of the first I've learned: a simple 3-braid wreath. One thing to note - by way of the defect in my creation -...
By Larry Kilbourne Sometimes when the stars align, the dough is perfect. And then, in the words of my mentor Miguel, "when the dough is good, the oven is happy!" Below, 5 oz. mini-baguettes made with a poolish. There are few things in life I've experienced as pleasurable as a good bake. I...
Stollen Moments (apology to Oliver Nelson)
By Larry Kilbourne Eddie "Lockjaw" Davis's rendition of Oliver Nelson's classic "Stolen Moments" on Trane Whistle is one of my favorites. I'd put up the 'wall of sound' his big band's horns created on this classic with anything rock and roll ever aspired to. That said, I had my own stollen moment...
So What's in Common Between Baking and Golf?
Why baking resembles golf more than tennis. And an earnest hope this state of affairs will change with time....
What does a baker do on a day off?
By Larry Kilbourne Well, practice baking of course! Pictured below are a poolish baguette and an epi (pronounced eh - pee'). The latter begins life as a baguette, but before baking, is cut with scissors to resemble a stalk of wheat....very fitting. The term "poolish" refers to a pre-ferment of equal parts...
PR, Social Media, and Marketing Mentor ?
An Unrelenting Passion to Make the World Better
Today is Beth Kanter's 53rd birthday. I have met Beth in person several times and have always (not so secretly) wanted to work with her on a project. She is a complete inspiration, one of my heroes, a person whose excitement and enthusiasm for using social tools to help a...
An animated fly-over video of what the new Sutter Medical Center Castro Valley hospital will look like when completed in 2013. Produced by The Devenney Group, the architecture firm for the new hospital. Posted also by Cassandra Clark, Project Communications Director, on the Sutter Medical Center Castro Valley blog site. Sutter Medical...
For Immediate Release Society for New Communications Research Honors Award Winners for Innovation and Success in their Use of New Media Winning Social Media and New Communications Case Studies Published by SNCR San Jose, California, U.S.A. — November 12, 2009 — The Society for New Communications Research (SNCR), a global nonprofit research...
Society for New Communications Research Issues Call for 2010 Fellows
For Immediate Release Society for New Communications Research Issues Call for 2010 Fellows November 11, 2009 — San Jose, California, U.S.A. — The Society for New Communications Research, (SNCR), a global nonprofit 501(c)3 research and education foundation and think tank dedicated to exploring the latest developments in new media and communications and...
Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The deadline for application submissions for this year's awards has been extended from September 7th to Thursday, September 10, 2009, to allow applicants who are away for Labor Day Weekend to finish and...
Whole Brain Marketing
You’ll Know You’re Customer-centric IF…
Today, with all the new toys and communication tools available, most companies will tell you they listen to their customers, have great customer service (which most believe is better than their competitors) and are customer-centric. Truth is, many are not.How do you know if you really are customer-centric? Here are...
#NNSMB recap in 140 characters
Posted by: Abby GutowskiPublic Relations Manager@abbyweidertThis morning business professionals throughout the New North gathered together once again to discuss social media at the New North Social Media Breakfast event. Today's topic focused on how local news media is adapting to social media. The panelists included Erin Davisson and Angenette Levy...
Ineffective Mission Statements
Anyone who reads my blog (all 3 of you) know that I'm not a fan of mission statements, vision statements or, worst of all, values statements. They're generally a huge waste of corporate time, are rarely measurable or achievable, and do more to stroke the egos of the business than...
Emotional Connections in Uncertain Times
I just read Lookin' for Love in All the Wrong Places , a great post by Curt Hanke of Shine, a Madison-based advertising and interactive agency. Hanke's advice to everyone in our industry is simple and compelling: our messages to consumers and customers must strike at their emotional needs...
How To Promote Your Blog Posts
So, your company has started a blog. A team of writers have been assigned when they will write a post, a review process has been established and you’ve added a little, eye-catching graphic to your Web site so visitors know the blog exists. But what have you put into place...
Network Commercial Censorship Confusion
Prior to the Superbowl, there was and continues to be opinions circulating regarding CBS’s decision to air an ad sponsored by “Focus on the Family” featuring Tim Tebow and his mom, Pam. Before seeing it I was a little worked up about it being aired knowing that the alternative viewpoint...
American Copywriter
Super Bowl Thoughts (amid the Olympics)
First of all, AC has been remiss. Here it is a week and a half after the Super Bowl and we have not weighed in yet. For shame, Tug and John, for shame. But listen -- JJ's been in a......
A steaming pile of branded awesome.
You must absolutely watch this right now. Thanks to Ad Badger for the find. And if anyone has details let us know....
It seems to be an often-asked question in the minds of agency people everywhere, and the answer seems to be that "there are just some things that have to be done face to face." One of those "some things" that......
In my free time, I like to play a game called "watch hours upon hours worth of TED videos." My wife says that that's not a game, but we've agreed to disagree. Anyway, if you don't already know, TED is......
The Decade: Noted without comment
And, if you're interested in what JJ and I thought about the Aughts, find out here....
Super Bowl's Greatest Commercials?
Of this group, I like the CareerBuilder spot from last year the best. But I think they forgot a couple. Which ones am I missing?...
Unbound Edition
Apple’s Spat With Google Is Getting Personal
It looked like the beginning of a beautiful friendship. Three years ago, Eric E. Schmidt, the chief executive of Google, jogged onto a San Francisco stage to shake hands with Steven P. Jobs, Apple’s co-founder, to help him unveil a transformational wonder gadget — the iPhone — before throngs of...
The Digital Disconnect: In Relentless Pursuit of 'Connecting,' We Miss Out on Each Other
While communication and gaming gadgets have convenienced and connected us in ways never before possible, they may also be profoundly hurting our ability to be social, empathic and involved with each other. The signs are everywhere — from the near collisions on city streets where drivers are too busy texting...
A top Chinese minister warned Google Inc. "will have to bear the consequences" if it stops filtering its search results in China, suggesting there is little room for compromise in the high-profile showdown over censorship. Friday's remarks were the sharpest words yet in an unusual duel that could set a precedent...
On Google’s Impending China Decision, and How It Has Lost Its Impact
Two months ago, Google threatened to shut down its China search engine over censorship. Yet until today, its China search engine has stayed up with results still censored. Now the search company is finally expected to announce that it’s going to actually follow through and slowly shut down its China...
Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand
On a brisk Saturday morning this month, a dedicated crew of about 90 women, most in their 30s or thereabouts, arrived at a waterfront hotel here, prepared for a daylong conference that offered to school them in the latest must-have skill set for the minivan crowd. Teaching your baby to read?...
Facebook Helps Social Start-Ups Gain Users
The only thing more challenging than deciphering the names of all the social-minded Web sites battling for attention at the South by Southwest technology conference here — Brizzly, Vicarious.ly, Stalqer, Quora and so forth — would be the chore of signing up for each one individually. But a growing number of...
Propelling Brands
What’s Behind the Rise of Content Marketing?
Adam Needles examines the dynamics driving the emergence of content marketing as a new B2B marketing discipline....
Top B2B Marketing 2.0 Luminaries to Follow in 2010
Adam Needles' list of luminaries that have new and innovative insights for 'propelling' B2B brands in 2010 -- where you can learn from the best and brightest in the B2B marketing community....
Adam Needles analyzes why 'personas' are the secret sauce for effective marketing automation campaigns and the key to achieving a 'mass one-to-one' strategy. This piece dispels mythology and focuses in on what personas really are, and what are they not. Moreover, it addresses address why personas are such...
Nailing Down Evidence That the Nature of the B2B Buyer Has Changed
Adam Needles looks at how the nature of the B2B buyer is changing and provides key data points and research insights that support this evolution....
The ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your Marketing Effectiveness
Adam Needles discusses the 'halo effect' of marketing accountability -- i.e., the positive transformation in performance and mindset that results from embracing a new approach to marketing -- and why marketers must embrace marketing accountability....
My New B2B Marketing Advocacy and Evangelism Role
Adam Needles provides an update to Propelling Brands readers on his new B2B marketing advocacy and evangelism role at Silverpop and on the future of content on the Propelling Brands blog....
John Quelch
In the for-profit sector, there are three basic ways to price a product: The cost plus profit margin method; benchmarking......
How GM's Chairman Aims to Please
Lee Iacocca did it. Dieter Zetsche of Daimler Chrysler tried it. Now Ed Whitacre, General Motors' new chairman, has become......
How Corporate Responsibility Can Survive the Recession
Corporations engaged in recession-driven cost-cutting are trimming or eliminating corporate responsibility initiatives. Though corporate survival is key and consumer skepticism......
Serena Williams berates a line judge for a questionable call; Kanye West hijacks Taylor Swift's acceptance speech; Joe Wilson accuses......
How Harvard Licensed its Brand
In a recession, marketers and institutions with strong brands may be tempted to license their names and trademarks. But while......
How Cash For Clunkers Failed American Taxpayers
Today, let us celebrate the end of an unjustifiable drain on the US taxpayer: the Cash for Clunkers (C4C) program.......
Dan Nedelko
Internet Marketing Tweet Digest 2010-02-21
Interesting how much more chatter there is about Video SEO and leveraging video for your business, from Business Week http://bit.ly/cAseva # Ok Florida, we'll be down there in a few days and it better be warmer than 60F – Dan backhands the cold front sitting over Florida. # Powered by Twitter...
Internet Marketing Tweet Digest 2010-02-21
Interesting how much more chatter there is about Video SEO and leveraging video for your business, from Business Week http://bit.ly/cAseva # Ok Florida, we'll be down there in a few days and it better be warmer than 60F – Dan backhands the cold front sitting over Florida. # Powered by Twitter...
Internet Marketing Tweet Digest 2010-02-14
Hmm Google Buzz is interesting but obviously not ready for primetime, it feels like alpha grade to me. # Rich media, social interactions and video are the future of the internet. Best to be ready for it and engage it rather than react. # Holy hell. I actually agree with Greg Boser...
Internet Marketing Tweet Digest 2010-02-07
How Google ranks tweets http://bit.ly/9XTSHu # If anyone's looking for Mac Screen Recorder software like Camtasia try Screenflow or Camtasia:mac – I prefer screenflow # What do you say? AWeber or iContact? # Dear blog, I'm sorry it's been so long since I posted I'll take a break tonight and try my...
Internet Marketing Tweet Digest 2010-01-31
Setting up localized lead generation programs and trying to stay warm. Seriously winter I'm done already. # Congrats on the release @shoemoney even your initial release on selling out will net a tidy 1.18M – well done. # Goodbye TD Canada Trust for business banking hello HSBC. Hopefully this straightens my business...
Internet Marketing Tweet Digest 2010-01-24
The stupidest Internet Marketing headline of the week: "Facebook is the new Twitter". Huh? # Wade Phillips staying in Dallas another year. Now he can worry about his job all season go 13-3 then lose in the playoffs AGAIN @thepickzone # Stop playing defense with your business in a bad economy. Time...
A Source Of Inspiration
After the famous Let It Shine for Honda (by W+K), now it’s Goodby Silverstein and Partners to deliver some takeover action on this video for Tostitos (Frito Lay). The movie is below, but you should visit the vimeo URL to really appreciate it. Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)Also...
At DefendeAsAmeixas.com, we get to know the tale of two farms: “Quinta da Ameixa Doce” and “Quinta da Ameixa Fresca” that have been haunted by misterious abductions of plums (or is it prunes, never figured out the difference). Shameless Disclaimer: I’m really proud of this new project developed by our...
If you want to catch up with the latest Internet meme Chatroulette, check this movie by Casey Neistat: And those people getting concerned about this cultural phenomenon, probably have never used IRC. Just like Danah Boyd says. Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)Also of InterestDecode: Digital Design Sensations5 new...
Just a quick thought: How long until Facebook adds a search box on their homepage ? (logged out) From Pages to public profiles and events, could it threaten Twitter? Or even Bing? Content under a Creative Commons License. (Digital Fingerprint: bfff8c3002d3e0f3f95495bddf32fef0)Also of InterestAre you still on Twitter, @nielsenwire?Fight for PortugalTake Off...
For many years Google was one of the last companies avoiding mass media advertising (though they’ve done it outside the US). That stronghold ended the last SuperBowl, with the now famous (and parodied) Parisian Love ad: Even web companies with true fans reach a point when branding becomes necessary to grow...
Being lazy on a rainy Sunday has its payoffs, like finding these two great documentaries: PBS Frontlines’ Digital Nation: from information overflow to virtual worlds, Rachel Dretzin and Douglas Rushkoff do a great job on highlighting some of the challenges of the Millennial generation. Also engaging was BBC’s 3D Documentary Explorer for...
Compelling Marketing Blog
How Mom’s Love Advice Can Simplify Your Marketing
Did you ever have a crush on someone back in school and no matter what you did (or talked your friends into doing for you!) the object of your affections didn’t seem to even know you were alive? So one day, when you were really down in the dumps and moping...
Revealing Flaws is Smart Marketing in Undercover Boss
Saying “yes” to the TV producer who wanted the CEO to anonymously work on the company’s front lines was a risky marketing move for Waste Management (WM). Especially since reality TV is all about drama…and the company was given no control and no say in what would air. So you can...
Copywriting Points Up in the Air
… I saw the movie Up in the Air recently and thought it made a few interesting points about writing good copy Plot Summary: The main storyline is about Ryan Bingham (George Clooney), a “career transition counselor” (aka hired hatchet man) who’s always jetting off to fire employees for companies who don’t...
Create an Online Swipe File with Delicious
One way to make writing your own marketing materials easier to start creating a “swipe” file of things you like as you see them. Often people talk about using a swipe file to save examples of copy they can “borrow” ideas or words from later. (Of course, there’s is an art...
5 Marketing Lessons from Online Dating
People often use dating analogies when they’re talking about getting clients and when you think about it, a ton of similarities exist. So here are some marketing lessons from an online dating site… 1. Whether it’s an online profile or your website, visitors usually don’t know a single thing about you–and they’re...
Ready to Hookup with Savvy Joint Venture Partners?
Then join us for the Raleigh JV Alert Impact Hookup on Thursday, December 3! Where: Tripp’s 3516 Wade Avenue Raleigh, NC 27607 When: December 3, 2009, 7-9 PM It’s the first meeting of the Raleigh area Impact/JV Alert Hookup to provide networking, fun, and a chance to meet others top-level local Internet marketers interested in joint...
About.com Marketing
For those of you interested you can now become a fan of Marketing at About.com on Facebook. I created the Facebook fan page in order to collaborate with readers on a daily basis as well as give you a community that you could use to ask marketing questions and get to...
6 Steps to Improving the Rank of Your Google Local Map Listing
Recently I shared with you a search engine marketing secret - how to gain market share in Google within your local area. This doesn't take months to do and often can be achieved within a couple of days, if not hours. One reader found themselves struggling with getting a...
Share Your Story: Why Do You Use Twitter to Market?
It's no doubt social media is changing the way that we market. There are new social media platforms appearing daily, so how do you as a business owner or marketing manager know which platform is right for you? There are many deciding factors that go into selecting a social...
Marketing Question of the Week: Where Do I Find a List of Local Businesses?
Question: Can you make for us a list of marketing tools available for local businesses and rank it by efficiency? Answer: There are many ways to get a list of local businesses. The quality of the list will be determined on how you obtain the list. You can search online for local...
Online Marketing A Necessity Not Just An Option
There was a time, not too long ago that advertising online was an option. There were some businesses that considered it, some embraced it and others just ignored it. In today's business world we are seeing a paradigm shift if you will. There are new online methods and techniques...
Do Your Marketing Materials Make the Grade?
Ok, quick pick up the last marketing piece that you did for your business. Now ask yourself the following questions: Were you overwhelmed with calls? Did your in-store traffic increase? Did you see a spike in your online traffic? If you answered no to all of the questions above you...
W+K PORTLAND
While the Olympics will come to a close this Sunday, we wanted to share some of the work we've done with Proctor & Gamble to support their sponsorship of Team USA. P&G has a long history of enabling moms to help their families be at their best. For the moms......
The Old Spice team rocks it again with a special valentines site to help men be more romantic by doing absolutely nothing. Old Spice's Love application can send endless streams of emails and tweets to your lady that look like they are from you....
Leo Laporte from TWiT interviews creatives, Craig Allen and Eric Kallman, to find out how Old Spice "The Man Your Man Could Smell Like" was made....
Haiti First Thursday Show was a Big Success
Our Studio efforts to raise money was a huge success. You can continue to purchase posters and all money will be matched and sent off to Mercy Corps to help with more Haiti aid. Buy now on the Studio Tease site....
This week on WKE, Colin Meloy sings us a beautiful song, a cupcake knits us a beautiful scarf and we feature a beautiful short film for seven short days. Califunya Episode 5: Musical Guest: Colin Meloy Episode 5: Musical Guest: Colin Meloy Special guest performer Colin Meloy of The Decemberists......
Happy Tuesday. All kinds of new stuff up on WKE. Check out a summary of today's new episodes below, then swing by and watch it all in full. HITS & MISSES Episode 6: Stylish Men Episode 6 zooms in on three solo male artists who redefine their respective genres. Bobby......
Linkcrafter.com - Blog
Online Leads Groups are becoming the Big Winners referrals network
“I can still remember the day. It was February 11, 2009, and I had just returned home from a trip to see my wife’s family. Sitting in front of my computer, I read the e-mail that would change the course of my life. It was from Elizabeth, a member of...
How to bring your local leads group to a new level.
On February 11, 2009, John Fitz, a leads group manager in Aberdeen, South Dakota, experienced first-hand what is happening with most leads group around the nation. He had just returned home from a trip to Yankton, SD, to see his wife’s family. Sitting in front of his computer, he read...
Online Leads Groups are gaining traction.
The world of leads groups is changing fast. Most interactions are taking place online through social media. Old fashioned leads groups are losing ground, and more and more members are quietly questioning the benefit of annual membership fees and the value for time and money of the monthly meetings. More and...
What is a Leads Group or a Referral Network?
Leads Groups and Referral networks are marketing initiatives taken by local small business owners with the purpose to share sales leads, business opportunities and provide support to each other with testimonials, cross-selling, joint-bid, insider information and knowledge sharing. Sometime leads groups are referred to as Leads clubs, Trusted Networks, Leads sharing...
Why Apple iPad will Be a Huge Success?
Because I want one for myself, and because I’ll buy one for grandma. Share and Enjoy:...
Linkcrafter’s mission is to search, find and drive customers to your business. We do this in 3 ways. 1. Opportunities Reporters ™ Each agent of Linkcrafter is an active Opportunity Reporter for the whole community. Opportunities are everywhere: during formal or casual conversation with customers, friends,...
Lucid Marketing to Moms
Links for 2010-02-26 [del.icio.us]
P&G Uses Olympics To Say, “Thanks Mom” Diageo Sees Women as Boon to Restore Growth Engage:Moms “Man In a Mom’s World” ...
Links for 2010-02-25 [del.icio.us]
Marketers See Green in Growing 'Green Moms' Audience Product Sampling in a Pinched Economy Any Way It’s Sliced, Appeal of Social Media Grows ...
Links for 2010-02-23 [del.icio.us]
How Retailers Can Reach Moms Case Study: How J&J Reaches Moms Through Online Communities ...
Links for 2010-02-22 [del.icio.us]
Why Do Women Blog [Video] ...
Links for 2010-02-19 [del.icio.us]
Marketing to Mom Bloggers: Still needs work. One Café Chain's Facebook Experiment - Harvard Business Review ...
Links for 2010-02-18 [del.icio.us]
U.K. Mommy Bloggers Run Political Ads ...
Logology
Obama Imposing Islam on America Adding Islamic Iconography into Government Logos
Missile Defense Agency’s Logo Too Islamic The U.S. Missile Defense Agency’s logo Design is under the heat these days. According to right-wing conservative bloggers the new logo looks similar to the Islamic sign of Crescent and star. Some even matched it with the Iranian Space Agency’s logo. Irani Space Agency Logo Obama’s policies...
We are in the process of upgrading and updating LogoInn. The plan is to apply a theme that suits our expansion plans. And are expansion plans end at the total world domination....
The global economy in general and the US economy in particular started to recover from the aftermath of the global financial crisis. Web and graphic design industries were also affected. But the new start ups and a growing trend of home based small businesses emerging throughout North America and Europe...
Logo Design Review: Xerox Logo Revamped For The Future
Xerox, the world’s leading document management enterprise has considered revamping its logo to meet the branding challenges (such as new media & intense competition) in the future. In diversified and dynamic markets, it has become critical to synchronize your brand with your innovations, upcoming products and marketing strategies that you...
Book Review: “Marks of Excellence” by Per Mollerup
Today, I have picked Per Mollerup’s “Marks of Excellence” for review. If you are a creative designer or a brand marketer, this book definitely deserves to be on your coffee table. With a deep insight into trademarks and its meanings, it has covered each and every aspect that deals with trademark’s...
Everybody is quite familiar with Wikipedia, the world’s largest online resource for content about everything. On January 15, 2001 when it was officially launched, the founder Jimmy Wales used the American flag “Old Glory” as its logo; but it turned out to be a bad idea and attracted widespread criticism. People...
Search Engine Watch Blog
Bing's Autosuggest Integrates Query History
Personalized search suggestions now available from historical search clues.Click to read the rest of this post... ...
Suite101.com Intensifies Focus on SEO
New hire to aid writers and editors in attracting traffic to articles.Click to read the rest of this post... ...
Google Names Street View Trike Contest Winners
Bike fitted with street level imagery cameras to visit five locations in the U.S.Click to read the rest of this post... ...
Hulu Takes Shot at YouTube via SNL
NBC takes to the airwaves to poke fun at the web's largest video site.Click to read the rest of this post... ...
David Meerman Scott updates The New Rules of Marketing and PR at SES New York 2010
David Meerman Scott, the author of "The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition" will be giving the opening keynote at SES New York 2010.Click to read the rest of this post... ...
Leftovers: A Blizzard of Search News
12 updates to read over a lazy weekend.Click to read the rest of this post... ...