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Awesome Find: The Mike Wallace Interview Archives
You may have heard the news today that the University of Texas has purchased the archives of David Foster Wallace. The Harry Ransom Center also has some other interesting items in the current collection, including The Mike Wallace Interview. It......
Digital Lessons from the Toyota Recall
My latest post on the Click Here Blog takes a look at how Toyota has used social media and other digital platforms in the recent recalls. Here's an excerpt: "Many brands plan how to deal with a crisis. This planning......
Quick Links: February 23, 2010
Inside Look at Google's Search Algorithm A great primer that details the history of Google's algorithm, and the shape of things to come. Twitter Reaches 50 Million Tweets Per Day Despite indications that unique users of Twitter may be declining,......
Facebook Overtakes Yahoo... Look Out Google!
According to the folks at Inside Facebook, yet another reporting service says that Facebook has overtaken Yahoo traffic. This quote from Nick O'Neill is telling... "The trend is pretty clear however: Facebook is dominating the web and is on track......
My latest post on the Click Here Blog is an introduction to Google Buzz, the new social media platform Google launched this week. Here's an excerpt: This week, Google introduced a new feature that represents its latest venture into social......
Product Reviews Accepted on Mobile Two thirds of mobile shoppers say they'd buy more if they had easy access to reviews. Fashion Brands Embracing Digital Short-Films The latest? Prada hires Chinese filmmaker to showcase Spring/Summer 2010 collection. [via Adverblog] Up......
Herd - the hidden truth about who we are
Free gift: The audience and the backchannel
Those lovely people at Admap have let HERDfans have have free access to this piece I wrote for them about rethinking the idea of the audience for their relaunch edition! Longstanding readers will be familiar with much of it, but......
I managed to scare the life out of an old mate the other day - without being in the room He turned up for a workshop at the IPA and found himself being eyeballed by yours truly (from a poster)......
More and more interesting speaking gigs coming up (watch this space). Including this one, for howies' do-lectures in September with this amazing line-up Nothing to do with this storyDownload Open books, though (I suspect)...
Neuromarketing: another health warning
Nice quote from Wellcome Trust Director Sir Mark Wolpert on this morning's Today Programme (1hr 33mins plus) "the toughest challenge of all, which is to understand how we think, how the brain controls behaviour...that is very, very difficult and not......
Ponzi schemes are team games, too
Pic of Charles Ponzi c/o scrapetv Nice sceptical NYT piece today which rightly points out that the investors themselves have at least some responsibility for what happened (the dodgy fella himself and the poor show from the regulators notwithstanding). "Of......
Doing it together better than doing it alone
Intrigued by the headlines of this research which suggests that collective "flow" activities are even more valued than individual ones. Singing, team games etc... Not news to me, but I guess, this will be a surprise to those who think......
Chief Marketing Technologist by Scott Brinker
Business models for linked data and web 3.0
In January, I wrote a post on 7 business models for linked data (with an 8th model added shortly thereafter). Although far from comprehensive, it attempted to illustrate the range of direct revenue vs. indirect revenue models that could justify......
Creative technology != marketing technology
Just read an article posted on Adweek yesterday, The New Tech Heads, profiling four "digital technologists" — that label seems a tad redundant, doesn't it? — from top agencies: Scott Prindle, executive creative technology director, Crispin Porter + Bogusky Chris......
Web 3.0 interview on data marketing
While I was at the Web 3.0 Conference last week, giving a talk on data marketing, I did a quick video interview on the subject with Scott Koegler of SemanticWeb.com. Watch Web3.0 Conference Interview Scott Brinker - Ion Interactive in......
Ratings in Google search ads address trust
I woke up this morning to read an incredibly exciting story on Search Engine Land, Yelp Ratings Appear In Google AdWords. This may be one of the most game changing experiments in the history of advertising. Here's why. Last year,......
I just finished up my presentation on data marketing at the Web 3.0 Conference, and I thought I'd share it here as well. Web 3.0 Data Marketing View more presentations from sjbrinker. I'll recap what I said to accompany the......
Linked data lab at MIT was excellent
Earlier this month, MIT ran a special Linked Data Product Development Lab during their Independent Activities Period (IAP). The lab brought together an eclectic mix of students and alumni, engineers and entrepreneurs, for a week of lectures, hands-on workshops, and......
Brian Solis
The Brand Dashboard: A Window to Relevance
Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded...
There’s an I in Twitter and a ME in Social Media
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person. Of course, this headline...
News: Twitter Changes Updates to Tweets
In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape,...
10 Steps for Optimizing the Brand for Social Search
Facebook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where...
Customers Ignite a New Era of CRM
What follows is the unedited version of my latest post at AllThingsDigital… The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disruptor,...
Social Capital: The Currency of the Social Economy
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances. Digital capitalization is laying a foundation for expanding the need to...
Ads of the World
Take the plain out of your name. Advertising Agency: Euro RSCG Singapore Executive Creative Director: Victor Ng Art Directors: Shawnn Lai, Yohannis Ibrahim Copywriters: Victor Ng, Tham Yin May Photographer: Jimmy Fok Illustrator: Magic Cube...
Take the average out of your name. Advertising Agency: Euro RSCG Singapore Executive Creative Director: Victor Ng Art Directors: Shawnn Lai, Yohannis Ibrahim Copywriters: Victor Ng, Tham Yin May Photographer: Jimmy Fok Illustrator: Magic Cube...
Take the ugly out of your name. Advertising Agency: Euro RSCG Singapore Executive Creative Director: Victor Ng Art Directors: Shawnn Lai, Yohannis Ibrahim Copywriters: Victor Ng, Tham Yin May Photographer: Jimmy Fok Illustrator: Magic Cube...
Help remove the labour out of the game. To gift childhood to an underprivileged child, contact us at sajah.thengo@gmail.com Advertising Agency: McCann Erickson Mumbai, India Executive Creative Director: Prasoon Joshi Creative Directors: PK Anil, Kapil Tammal Art Directors: Pramod Chavan, Kapil Tammal Copywriter: Neh Rathi Photographer: Himmat Shekhawat Retouchers: Hemant Daitkar, Avinash Mahadik...
Help remove the labour out of the game. To gift childhood to an underprivileged child, contact us at sajah.thengo@gmail.com Advertising Agency: McCann Erickson Mumbai, India Executive Creative Director: Prasoon Joshi Creative Directors: PK Anil, Kapil Tammal Art Directors: Pramod Chavan, Kapil Tammal Copywriter: Neh Rathi Photographer: Himmat Shekhawat Retouchers: Hemant Daitkar, Avinash Mahadik...
The new Skoda Octavia RS. Your left foot will envy your right. Advertising Agency: Leagas Delaney, Hamburg, Germany Creative Directors: Stefan Zschaler, Oliver Grandt, Willy Kaussen Art Director: Petra Zarre Copywriters: Petra Zarre, Lisa Maria Hartwich...
LOHAD - random rumblings on marketing and more
Big Brother and Daylight Savings
Today’s dayorder: time change. I sorta understand how it all happens, but every time we have to move the clocks back or forward, it’s still a little creepy to wake up and find my computers and several other devices have already taken care of it....
If You Like Film Noir, You’re Gonna Love This
Over on his excellent blog The Daily Dish, Andrew Sullivan occasionally posts a “mental health break.” The other day he posted this terrific YouTube video, which is dedicated in part to noir icon Ann Savage. The music is “Angel” by Massive Attack. Be sure to read the notes to see...
“While many people embrace the promise of tomorrow, too few celebrate the joy of now.” —Alan Shore...
There’s a terrific LinkedIn discussion I’m following that’s focused on social media monitoring tools. So I decided that I’d consolidate all the tools mentioned in the 100+ posts and create a really valuable blog post. Then this wiki of social media monitoring solutions was posted to the discussion; it’s infinitely...
See that image up there? It’s a screen grab of the e-mail I received from PR Week when I subscribed to something or other a few months ago. “Dear Craig Peters. Welcome to PR Week.” Well, okay. So you got my name right. And you welcomed me. But … um … is...
They say everyone gets The Economist, but no one reads it. Maybe because it’s part of the data deluge they talked about on the cover of their February 25 issue, a headline that convinced me to buy the issue and add their 16-page report to my own personal data deluge....
CenterNetworks
SXSW: 99Designs Launches Logo Store (video)
Last year at SXSW, I interviewed Jason Aiken from crowdsourced design service 99designs. The service is described as, “We connect 62,177 passionate designers from around the globe with small businesses who need design projects completed. And, we do it in a timely fashion without the usual risk or cost associated...
SXSW Video Demo: Lifeyo – Simple Website Builder
If you’ve been working online as long as I have, you probably remember the WYSIWYG craze of the late ’90s. Everyone and their mother had a program that attempted to make building a webpage easier. The most popular (and also the worst) was Microsoft Frontpage. Today I am seeing more “cloud”...
SXSW 2010: Day 2 Recap and Links
Day 2 of the SXSW interactive festival is complete. Here are some of the best reads from the second day of the conference: Lifestreams, Neuroscience Marketing, Privacy and Content Strategy – Weber Shandwick Mojito Internet device video demo – Information Week (my post) I Don’t Do SXSWi – Jeremy Pepper (I agree with him) Lost...
This afternoon marked the opening of the SXSW 2010 expo hall. Like most things at SXSW, the expo hall seems larger than in previous years with more large companies anchoring the space. Paypal, Google, Rackspace, AOL and Microsoft all have huge sections of the space showing off their latest technologies. Panasonic...
Last year at SXSW we filmed a video demo of Atlanta-based Regator. The service provides curated blog aggregation on hundreds of topics. It looks like the Regator team is in Austin again this year and I’ve noticed their ads on all of the “Plastic-wrapped columns” around the convention center. You can...
Day 1 of the SXSW interactive festival is complete. Here are some of the best reads from the first full day of the conference: SXSW: Social media marketing for business – Lost Remote 12 Tips on Live Blogging & Content Marketing at SXSWi (works for any conference) – Lee Odden Tech companies try...
the weekly ramble
Black and white. Good and bad. Right and wrong....
Fate. A terrible and tragic earthquake hits Chile and in Hawaii and Japan people brace for a tsunami aftermath....
Do you ever wonder how you got somewhere?
Do you ever wonder how you got somewhere? I don’t mean physically – although at my age…. I mean in life, in work – whatever…....
“If winning isn't everything, why do they keep score?” – Vince Lombardi...
How does the underdog win? Or put another way… How can the favorite lose?...
Have you ever been optimized? Have you ever been dynamically served? Have you ever been experientially immersed?...
Take me to your Leader!
What is A Modern Marketing Organization?
Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern...
Apple App Store Economy / Android and 4G thoughts
Thank you Gigaom So I’m an iPhone user, and so are most of my friends … but I really think the new gold mine is Android; I was playing with the HTC Hero and Samsung Moment today, Droid Eric over the weekend, and can’t wait to get my hands on a...
What does it take to make a successful iPhone application?
What does it take to make a successful iPhone application? Before answering what does it take to make a successful iPhone application we have to define what makes an application successful. Sapient always asks why are we building something, what are we trying to achieve, and how are we going...
Social Media: Are you ready for real-time?
A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail“… go ahead, read it and see if you agree. First, the fact that they pulled off a digital billboard with live tweets is awesome. So now ask yourself, what was the cause of...
Omma Mobile Panel: Mobile Web Vs. Mobile Apps
I had the pleasure to moderate a panel for Omma mobile in October with a nice talented group of experts: Panelist | Jeannette Kocsis, SVP Digital Marketing, Harte-Hanks, Inc. Jeannette_Kocsis@harte-hanks.com Panelist | Ujjal Kohli, CEO, Rhythm Media lisa@rhythmnewmedia.com Panelist | Kyle Outlaw, UX lead, Razorfish kyle.outlaw@razorfish.com Panelist | Ken Willner,...
Google releases Chrome for Mac
After playing with Chrome developer edition for the Mac for a few weeks, Google released today the official Beta. I tried it on a PC a few months ago and quite honestly, was not impressed at all, and haven’t paid much attention since. Today I decided to run a few...
The Quisenblog
Customer value is realized after purchase.
A customer who uses your product or service a lot is worth way more than one who has paid for it but lapsed or is a casual user. As marketers, our job is to mindfully help our customers get the true value out of our offerings....
A video demonstration of the principles of Social Media.
Once you get past the nomenclature many have adopted for Social Media (“crowdsourcing,” “the long tail,” “viral buzz” etc.), what you really have are just people sharing something with others, peer to peer....
What Ralphie could teach you about Social Media.
From a Social Media content standpoint, it always helps to be thinking in terms of the next engagement. Filter your content by asking “Is what I’m about to send enough to get my followers to come back the next time?”...
Communications in the era of boundless brevity.
What does today's “fast food communication style” mean to marketers? It means finding ways to communicate brand values through demonstration, not just through declaration....
500,000 Facebook fans in less than a week.
What does it take to attract a half million fans to a Facebook page in the span of seven days? A celebrity? An event? A monstrous give-a-way? A cause, like donate to Haiti or breast cancer awareness? A Super Brand? Not necessarily. What has attracted over 500,000 fans (and growing) is…a...
Super Bowl Commercials: The Original ‘Viral Videos’
If there were a national holiday to honor those of us in the ad biz, it would have be Super Bowl Sunday. It’s the one day of the year where 100+ million people sit in front of their TVs IN EAGER ANTICIPATION of seeing our handiwork. They dare not miss a...
Social Media Globetrotter
Report on 18 Use Cases for Social CRM
Jeremiah Owyang and Ray Wang from Altimeter Group released their report today on the 18 use cases for Social CRM and provide some ideas and guidelines for how to move forward within the space. They included quite an impressive roster of experts and vendors to help them compile their report. ...
Key Takeaways from the San Francisco Writer’s Conference
This weekend I had the opportunity to present two sessions at the San Francisco Writer’s Conference; both sessions were focused around how authors can use social media to their advantage. Out of the 400 people in attendance I think I saw two people pull out their laptops and maybe one...
Enterprise 2.0 and Social Media: Improving Your Processes vs. Changing Them
If I told you I could change and revolutionize the way your company collaborates internally and builds relationships with its customers via new tools and technologies, would you be interested? What if I told you that I could improve the way your company collaborates internally and builds relationships with its customers...
How Comcast Approaches Social CRM
Since I’m speaking on the topic of Social CRM at the New Comm Forum in April, I decided to reach out to a few folks to get their ideas and impressions on what’s going on in the space. One of the people I reached out to was Frank Eliason from...
Forrester to Analysts That Have Their Own Blogs: Umm, No
According to Sage Circle, Forrester is telling all of their analysts that have their own personally branded research blogs that they must either take them down or re-direct them to the Forrester site. Apparently Forrester feels like they can provide more value to their clients if they aggregate all of...
On Social Marketing and Social Change
The Dragons of Behavior Change
Over at SocialButterfly Alex started a conversation about awareness fever – the propensity for organizations to frame their social marketing programs and communication campaigns with the objective of building awareness. Mike picked up the theme at Social Marketing Panorama and......
CVS Embraces Behavior Economics and Social Marketing
After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from......
What 'Stuff' Can Do in Social Marketing Programs
A question popped up on the social marketing list serve today that deserves a wider conversation: In these budget constrained times I have been thinking about stuff. I am wondering about promotional items and their usefulness in creating behavior change,......
Top 10 Posts for 2009: On Social Marketing and Social Change
Ready to start, expand or re-energize your social change efforts in 2010? Your colleagues found these offerings as the top 10 places to start their explorations of the blog last year and get some ideas. 1. Demographics of Social Network......
Three Social Marketing Conferences for Global Trekkers
The global nature of social marketing shows in the recent announcements of 3 conferences on 3 continents in the next 18 months. Here's a quick rundown with links to the conferences' websites. The University of South Florida’s Social Marketing in......
USF Field School on Social Marketing
Registration is still open for courses offered in the Social Marketing Field School at the University of South Florida, Tampa, FL 4-8 January 2010. Join over 60 of your colleagues who will start 2010 by exploring (and warming up too):......
The B2B Lead
Understanding the Problem of Dirty Data
Dirty data costs companies billions every year in wasted resources and lost productivity. This is true whether the data is purchased, gathered via download offers or stored in a company’s internal database. This problem is driven by several factors. Today’s mobile workforce is changing jobs faster than ever before. According to...
How to Get More From Your In-house Database
To get more from your in-house data for lead generation, you need to keep it clean ― but that’s like hitting a moving target. With companies merging or going out of business and a workforce that is constantly changing, marketing databases get dirtier at an alarming rate. In fact, 2.1% of...
Move your Sales and Marketing Database Out of the Slow Lane
Aberdeen recently released a great report on leveraging customer data to better serve your marketing efforts. Here are some of the take-away points we thought were worth sharing: If your database is in the slow lane: Start by using data for activities that will have a positive...
Don’t talk to the ghosts of businesses past…
Circuit City, Bank One, Enron, Lehman Brothers…these are folks you might be shocked to find still sitting in your sales and marketing databases. What’s the common theme among all of these companies? They aren’t doing business anymore. Some of them have made very splashy exits from the scene (ehhem Enron??)...
Your Database: No Longer Your Enemy
Like it or not, data fuels the engine of your business. Your sales teams need it to prospect, cross-sell and upsell. And your marketing teams need it to create viable campaigns so your sales team has a message to sell. With that in mind, what exactly are you doing with...
Is your database in a complete state of lawlessness?
You have an HR handbook, departmental training materials, and documented procedures. But do you have standards and rules for your marketing and sales database? You should. Without some law and order, your database will start looking like the wild West of marketing and sales data. Here are some of our...
PsyBlog
What Alcohol Does to Your Mind: Attentional Myopia
Alcohol makes us attentionally 'short-sighted'—this helps explain its popularity and its variable effects. We tend to think of alcohol as primarily a disinhibitor, but this can't really explain its varying effects. Sometimes it seems to make us loud and boisterous, sometimes quiet and contemplative, sometimes sad and...
Does Playing Hard to Get Work?
"Easy things nobody wants, but what is forbidden is tempting." ~ Ovid Back in the 60s and 70s, before the sexual revolution had really taken hold, the standard dating advice for women was play hard to get. In some quarters it still is. Like the Roman poet Ovid 2,000 years earlier, social...
PsyBlog is now on Facebook, right here. If you're so inclined, you might like to add yourself as a fan. You might also feel a sudden burst of generosity towards me and spread the word about PsyBlog to your friends on Facebook. The Facebook fan page for PsyBlog will contain the same...
Can You Trust a Facebook Profile?
Do people display their actual or idealised personalities on social networking sites? There are now over 700 million people around the world with profiles on social networking sites like Facebook and MySpace. In the US 75% of those between 18 and 24 who have access to the internet use social networking...
Conformity: Ten Timeless Influencers
The pressure to conform affects everyone. Understanding how and when puts you one step ahead of the pack. Conformity is such a strong influence in society that it's impossible to understand human behaviour without it. Psychological experiments show that people will deny the evidence of their own eyes in order to...
Why The Media Seems Biased When You Care About The Issue
Research shows both pro-Arabs and pro-Israelis watching the same news reports think it is biased against their own side. The media may well be biased, in fact it would be a miracle if it were permanently and perfectly balanced, that isn't what this post is about. Instead this is about how you...
Internet Direct Marketing Tip of the Day
Hang Up the Phone Before Talking About Your Client
The two reps, who were assisting me on the phone, thought they had disconnected before they started talking about me. I was fascinated by what they said. They went on for some minutes. They talked about my accent, among other things. They also “dissed” their fellow field office brokers (with good...
It Is Easier to Ask for Forgiveness Than Permission, Not.
The old direct marketing saying, “It is easier to ask for forgiveness than permission,”, couldn’t be further from the truth in email marketing. In many respects, direct marketing is like email marketing, but not when it comes to adding names to an email list and assuming it’s okay unless the holder...
Social Media as Feedback Loop: More than an Acquisition Program
Every time a new wrinkle in the Internet marketing landscape appears, people try to jam ads down the new channel. The truth is, not all channels are suitable for ads and offers. There are some social media venues that work well for advertising, and a great many that don’t. By its...
Why Trust is Key in Online Marketing
I saw research recently that showed fully 90% of onliners mistrusted online marketing and websites. This is no great surprise, because too many sites and messages aren’t what they appear to be. In this medium, where trust is at a premium, marketers and e-commerce sites alike need to go out of...
The Importance of Inbound Link Tags
All savvy Internet marketing firms want to know exactly which sites are pointing at them. It’s also natural to want to know which sites that are pointing in have high authority ratings. But, wait. There’s more. Really savvy Internet marketers also want to know what the link tags say on those...
Social Media is More CRM Than An Ad Vehicle
Social Media or Web 2.0 is considered to be the participatory web. It invites the user to participate. Sticking ads into this 2-way dynamic often seems too intrusive. Intrusive ads on Social Media sites remind me of someone trying to advertise in the middle of a telephone conversation. It’s a turnoff...
Bill Taylor on HarvardBusiness.org
Trading Places: A Smart Way to Change Your Mind
How's this for a neat idea about where to find new ideas and apply them to your business? Maxine Clark,......
The Rise of Business Populists
These are angry times in politics and society. Populism is the mantra of the moment, whether it's "progressive populism" of......
What's Your Company's Sentence?
My friend Dan Pink has just released a new book, called Drive, which explores "the surprising truths about what motivates......
70 Words of (Unconventional) Wisdom for 2010
What better way for business thinkers to celebrate the holiday season than with the gift of great ideas? As the......
Should You Hold "Office Hours"?
I have a rule that whenever I see three twists on the same idea, I need to look into that......
Real Business Geniuses Don't Pretend To Know Everything
The Economist owes much of its popularity to its knack for challenging conventional wisdom. In a recent column, it applied......
whowhatwherewhenY
We just want to thank you all for being so patient during the move to the new site. We’re currently making some adjustments, and want to get the site just right before we really go “full speed ahead” with it. Because of this, we will be back with new content...
Welcome to the New whowhatwherewhenY
Welcome to the new whowhatwherewhenY - Your Generation Y marketing HQ...
Hi everyone. So I got back from the Online Marketing Summit the past few days and it was a great experience. I learned so much, had so many great conversations and met so many great people. I can’t wait to tell you all about it, but I am going to try...
The iPad: An Apple Intermediary
Apple has been all about one thing in recent years: creation. Before Apple gained its massive popularity and Digital Royalty status, all we heard was how superior Macs were for graphics and video. Industry designers had been using them for years because of their high production value. From the beginning...
Hey everyone, just wanted to shoot you all a heads up. Sorry I haven’t updated the blog much in the past couple of weeks. There was some health issues going on to those close to me and I have been preoccupied in other areas. I hope next week I will...
The Best (and Worst) Ads on The Super Bowl
So exciting news. Last week I wrote an article for The Next Great Generation about wether Super Bowl commercials even mattered to Gen Y anymore, or if some new medium had taken the coveted spot (read the spot here) Well today I had my first published article for a news website....
Bronto Blog
Email Strategy Roundtable: Can We Offer A “Pause” Button?
Dylan Boyd raises a difficult if not “touchy” question in a recent post from The Email Wars “Hitting Pause”: “So what about a ‘pause’ button that would allow subscribers in either your emails or your preference centers to activate a PAUSE on your email campaigns”? Dylan challenges the current approach of...
Spice Up Your Transactional Messages and Increase Revenue
How would you like a 47% open rate and 20%+ clickthrough rate? That’s what most transactional messages like order and shipping confirmations are getting these days. Some studies even claim open rates as high as 75%. Yet so many marketers don’t take advantage of this great opportunity to sell more...
Email Strategy Roundtable: Scrolling and Shopping in Gmail
Gmail has been beta testing a new feature they are calling “Enhanced Email” with Sears that allows subscribers to scroll and browse directly within an email. This allows for a recipient to shop directly in an email versus going to the company website and allows marketers to provide more products...
Whitelisting: Why it’s important and what you can do about it
First, what is whitelisting? In the email marketing world, the term is used to describe two main levels of deliverability: 1) At the ISP level and 2) At the user level. To simplify it a bit, whitelisting is essentially the opposite of blacklisting or confirmed spam. Now that you know what...
Email Strategy Roundtable: Should Your Email Template Evolve With Your Subscribers?
As Email Marketing Strategists at Bronto, part of our job is to coach clients on template design best practices and when to revamp that design once it’s gone stale or been used too often. Here’s another idea: how about changing your design based on how long your subscribers have been...
Let’s Raise the Bar: Build A Robust Welcome Series Campaign
Why limit your ability to build a strong and valuable relationship with one of your most profitable assets, your subscribers, by not taking the time to build a robust welcome series campaign? The upfront investment and effort will provide relevant touch points throughout the first year of a subscriber’s lifecycle...