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Brand Rants
Embrace Life: the marketing power of positive
Negative can be funny. Negative can be edgy. But if you really want to build brand equity with your marketing communication — embrace the positive. Embrace Life shows us how....
Pontus, one of the students who presented, asked if there was a website or book he could read to sharpen his presentation skills even further. None came to mind, then I remembered this gem....
The Superbowl’s biggest winners were also its biggest losers
With 106.5 million people watching the Superbowl, brands spend millions on advertising. Most companies squandered the chance to drive more eyes to their brand online. Those that did a drive to web campaign were the real Superbowl ad winners....
What next: 2010 Youth Trends Report
"The future is here... It's just not evenly distributed." This quote from William Gibson is a fit opening to Graham Brown's 2010 Youth Trends report. If you are marketing to this segment then I think you will find these three presentations of value. But even if your marketing is not...
Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today that they spend a few thousand on a social initiative and they won't budge — unless you can prove ROI beforehand....
Kudos for Methodical Madness and a request for your vote
It's been a good start to the new year for The Duffy Agency's other blog Methodical Madness. Check it out and if you like it, please vote for us on Fuel Line's Ad Agency Blog of the Year....
Elastic Brands
January 27, 2010: A Day of Marketing Loserdom
Sorry, but the iPad announcement was an iDud. Steve Jobs looked and sounded weak, and I just got the feeling that the iPad was a LARGE TYPE version of the iPod Touch. So much missing. But perhaps he’ll get the sympathy vote and the product will recover. Just...
Answer to Last Week’s Extra Credit Question
In last week’s post, I asked: What was Coca-Cola’s long-term financial gain from the Coca-Cola Classic marketing debacle? The answer: Coca-Cola’s long-term financial gain came as a result of recipe legerdemain which saved the company hundreds of millions in costs. At the time the New Coke was foisted upon us, sugar prices...
Two Places I Wouldn’t Want to Be Right Now
Image via Wikipedia I’m glad I’m not responsible for a big brand. I lie. I would love to manage a massive “enduring promise of value” like Coca-Cola. But the challenge those big brands face is huge and growing — and it is coming from itty-bitty brands. May I explain? The disruption to the nice,...
Predictions 2010: The Return of Fun
Merry Christmas. Whatever your celebration at this time of year may be — may each of you enjoy a warm and restful holiday break. I most certainly intend to! 2009 has been one of those “Best of Times, Worst of Times” years. In what ways was it “Best?” My consulting business not only...
Social media is dead: long live social media!
There’s change in the air for “social media,” and even Chris Brogan — whose visibility on this “movement” is perhaps greater than any other’s — has recognized it. Why? Because I think too many businesses and revenue or profit-oriented business people just got fed up. Here’s a recent interview I conducted...
Breathe: Once in the morning is not enough*
We are allegedly on the cusp of recovery. Things are supposed to be improving. All we need to see is those floodgates of new business open up and… we’ll be all good! But I find that when I talk to customers and prospects, we are all frustrated. We all want this...
Viaspire - Define.Innovate.Maximize.
Whitepaper to Infographic to Blog Post to Tweet - Today's Viral Mashup
This month Burson-Martseller published a fantastic whitepaper on global Fortune 100 companies using social media. The report brilliantly illustrates their findings and recommendations including taking an evidence-based approach to Social Media. As the white paper circulated, new interpretations of the......
Work Smart: Avoid Office Distractions With Time Blocking
A short, informative video by Gina Trapani via Work Smart | FastCompany....
Last night, I was following several cryptic tweets from HootSuite, our favorite Web and mobile app for spreading the love (your tweets) across all of your social networks. This morning I was greeted with an email in my Inbox that......
Social Media Camp Presentation on Social Media Metrics
Sm Metrics from Social Media Week View more presentations from PayPalX Developer Network....
Social Media & Open Government
Social Media + Open Government at NASA View more presentations from Nick Skytland.(@skytland)...
Wireframing: Blueprints for the UX
When you get to the point of doing a presentation in the form of visual design comps, often times, it's the first time people start to see and really understand "the work" you do. There is so much behind the......
Osocio Weblog
Meet these very special Promotion Girls Maria (82), Charlotte (86) and Klara (89). They did promo work for the Diakonie Frankfurt (Ger), the help organization from the Protestant Church. The Diakonie-grannies walked through the centre of Frankfurt, just as in their everyday lives, and got into situations in which they needed...
Don’t wait until you feel something wrong A mammogram detects breast cancer much earlier and can drastically increase your chances of survival Schedule your mammogram today Author: Jeroen...
In the sea, there’s no such thing as a little bit of rubbish
Four gorgeous ads from The Surfrider Foundation. Above the original French poster. “Il n’y a pas de petite pollution. Aidez-nous à garder la mer propre.” “In the sea, there’s no such thing as a little bit of rubbish. Help us keep the oceans clean.” You can help the Foundation by organizing cleanups at the cleanup days...
Yesterday in Canada it was Bottled Water Free Day. It is a project of the Canadian Federation of Students, the Sierra Youth Coalition and the Polaris Institute. Only ten years ago the concept of bottled water was a novelty. Now, bottled water is seen as a necessity—water fountains have disappeared and...
Creative minds from Arnhem put in overtime
On March 26th, ‘8 Uur Overwerken voor het goede doel’ (8 Hours Overtime for charity) will start in the city of Arnhem (NL). In eight hours time, five teams – consisting of five creative minds and a coach, will work on different projects for five charities. These creative teams will...
Getting Tattooed for Cancer Research at #SxSW
Geoff Livingston: “As many of you know, I am fundraising for cancer research at SxSW in Austin with a $5K goal for a LIVESTRONG tattoo. We have already raised $1.6k so far, & the tattooing is scheduled. Come along or support with a donation.” “I have a close relative came down...
60 Second Marketer Blog
Four More Tips for “Outside of the Inbox” Email Marketing
By Justin Gray, Maas Impact Here are four more good tips for getting the most out of your email marketing campaign. 1. Take deliverability seriously. Your creative strategies are no good if your emails can’t even get through to your prospect’s inbox. Use your content system to proof how your...
Customer loyalty increases when a company apologizes for its mistakes. Apologize like you mean it, before the social media networks get a hold of you....
How Seth Godin and Vook Are Changing the Way Content is Distributed
Seth Godin has released a new Vook called "Unleashing the Super Idea Virus." A Vook is a new delivery platform that combines written content with the power of video and interactive....
“United Breaks Guitars” Update: How YouTube Helped Shape the United Airlines Brand
When singer/songwriter Dave Carroll saw United Airline baggage handlers throwing, and breaking, his beloved Taylor guitar last year, he didn’t just complain to the deaf ears at United. He fought back using social media....
The Social Media Revolution, brought to you by Erik Qualman
Erik Qualman is the author of Socialnomics, a fascinating book that looks at the impact social media has had on our culture and on commerce....
Get Wildly Creative About South Africa Ad Contest on Zooppa.com
Here’s a brief summary of a press release we received last week. Looks like a good way to show the world your marketing prowess. Check it out, and try to remember us when you win: CMO Council and South Africa’s International Marketing Council team up in First People-Inspired Nation Branding Initiative...
iMedia Blogs Comments
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eReader Adoption: What will it take?
Comment Date: 3/3/2010 3:36:33 AM EST Commenter: asd dfg Content: In terms of its spirit, hope and opportunity have been...
Digital Marketing to Senior Citizens, What Digital Agencies need to know.
Comment Date: 3/3/2010 11:42:53 PM EST Commenter: Serenity O Content: I do believe that the senior citizens should be given...
Comment Date: 3/4/2010 9:06:49 AM EST Commenter: Goran Radovanovic Content: I trying to find a way to make my web...
Differentiating your Network with Social Trust
Comment Date: 3/5/2010 4:30:20 PM EST Commenter: Tuvia Rosenthal Content: Hi Sara - thanks for the comment. While there...
Hope - An Inconvenient Marketing Idea
Comment Date: 3/6/2010 2:29:40 AM EST Commenter: Katie White Content: Interesting. I heard that the one of the biggest causes...
My Blog
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Here are people call Frank Robles Frank Robles for sheriff Frank Robles facebook Frank Robles zoominfo Frank Robles imdb Frank Robles google profile Frank Robles amazon.com...
providing full service computer repair and data recovery in Minneapolis....
providing a full selection of frames such as large picture frames and collage photo frames....
offering stylish jewelry at value prices including silver belt buckles, Ed Hardy watches, black diamonds and silver toe rings....
providing tactical gear including Safariland holsters, Maxpedition gear, Surefire flashlights and SERPA Holsters....
Connect - Digital Marketing Expertise from iCrossing
Top 8 SEO Extensions for Google Chrome
I think I speak for many people when I say that Firefox is getting slower and slower, I for one have been putting up with the sluggish performance for a while now, having to settle for using the lighting fast Google Chrome for less analytical SEO work. The launch of Google...
Chile earthquake: why Google is the last place to go in a crisis
I spent the weekend before last searching the internet for news about the well-being of members of my extended family who live just outside Concepcion - the epicentre of the huge earthquake that rocked Chile on 26 February. I was surprised to find that Google quickly became completely irrelevant to...
Data Visualisation: How to spice up your data
We love data here at iCrossing and all the juicy profit driving insights you can pull from it but sometimes it’s difficult to turn that dry spreadsheet into a simple graphic that really illustrates your point. Recently a few nice tools have been released that we thought we’d share...
The Importance of Utilising Fashion Trends for Search
I attended London fashion Weekend on Saturday, it is my first year of attendance and from now on I will be going without a doubt every season. London Fashion Weekend follows on straight from London Fashion Week, which is only open to people within the Fashion industry and is not only...
This brave new world of travel writing
We’re seeing a definite shift from travel companies just talking about social media to actively looking to spend money doing it. And when you consider the numbers it’s hardly surprising. That’s presenting some really interesting opportunities and challenges. The challenges for brands 1) Social media spaces are not brand-friendly Travel brands might want...
Increase Your Revenue by 20% - The Impact of Paid Site Links
Paid Site Links? In November last year, Google, introduced paid site links to their ever-growing list of ad formats. This format produces some definite PPC benefits; you take up more SERP real estate increasing CTR, the links can allow expensive terms to be shown against cheap brand traffic, you can deep link...
GoMediaZine
Hype: ShirtMockup.com to launch on March 17, 2010
If there’s one thing out there I can guarantee our readers will love, it’s this. We have teamed up with Kevin and Joey from The Black Axe to bring you ShirtMockup.com – a powerful new web app that’s so simple, you’ll wonder why it never existed before. Photoshop no more? The people I’ve...
Getting Into Graphic Design: Q & A with William Beachy
Go Media receives countless inquiries into the nature of the design business from students all over the world. This posts shares a recent round of Q & A with Go Media president William Beachy. Who was your mentor and what was the most important thing they taught you? I never really had...
New Limited Edition Art Prints for Weapons of Mass Creation Fest
Go Media teamed up with Imagekind to offer a limited edition print run of our Weapons of Mass Creation poster in support of the Weapons of Mass Creation fest. All proceeds of these art prints go to help raise money in support of the festival being held on May 22 & 23 in...
Giveaway: Ten Ton Photoshop DVD
Are ya up for some Photoshop? How ’bout Ten Tons of Photoshop? And how would you like it for free? Then check this out: This week on GoMedia, we’re running a give-away for Geoff Blake’s Ten Ton Photoshop Essentials DVD! Ten ton Photoshop includes comprehensive exercises on resizing and resolution, color correction,...
Encouraging creativity while remaining the “boss” How does one balance the business side of running a design firm with creating an atmosphere that encourages creativity? Well, for starters I believe very strongly that creativity starts with the designers. If you have a passionate and creative group of talented designers like we do...
Fonts. What designer doesn’t have too many? And we are always on the hunt for more. The internet is a goldmine for fonts, but it’s not always easy to find just the font you’re looking for. It’s always good to have another font tool in your arsenal, and with that in...
Immersion Active presents Ageless Marketing
Engagement Clusters: Where Conversations with Customers Begin
Most of us in marketing associate the term “cluster” with a demographic or psychographic segment of consumers. But there is another kind of cluster that gets little discussed even though it can be much more determinative of a marketing effort’s success: engagement clusters. Marketing doesn’t really revolve around demographic or...
Check out this piece from Fast Company magazine. It could change what you do in your next marketing campaign....
Psychologist Russell Church crawled out on a big limb in 1959 and published a paper, "Emotional reactions of rats to the pain of others." That was back when scientists put quotation marks around the words like “emotions,” “empathy” and “grief” when connecting them to animal behavior. Most scientists labored under...
The Neuroscience of Screwing Up
I stole the title of this posting from an article in the January 2010 issue of Wired magazine. The Wired article caught my attention because of a new book I’m writing called Brave New Worldview. The main theme of my book is that we generally see the world through the...
A Neurological Reason for Injecting More Right Brain into Our Worldview
Reader and brand manager par excellence Tony Kirton was moved by yesterday's post about a whole brain approach to viewing the world to send me the URL to an awesome article on the topic that appeared in the January 2, 2010 issue of the Wall Street Journal: http://tinyurl.com/yhfly5z Consider it...
Avoiding the Half Brain Syndrome in Marketing Research
Have you seen the TED video of Dr. Jill Bolte Taylor, a neuroanatomist who had a massive hemorrhagic stroke in the left hemisphere of her brain? Taylor is a neuroanatomist. This gave her unique insight into her stroke as it unfolded. A hemorrhagic stroke is heavy duty trauma. In Taylor’s...
The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B
The new rules of Marketing & PR: we all become entertainers
The era of interruption marketing In a world not so long ago, there were about six ways to get noticed or to get attention from the public or companies: - Cold call using a huge staff of people - Buy advertising: print,... [[ This is a content summary only. Visit my website for full...
Go climb a mountain and conquer it for your confidence !
If you are in sales you need to be confident. Potential customers from the influencer, decision marker to the purchasing manager will all notice when you are lacking confidence. This can lead to the spiral of negativity... [[ This is a content summary only. Visit my website for full links, other content,...
Why you should not listen to your customers
Is their feedback relevant ? Before releasing a new product into production / operation or during the life cycle of a product or solution it is common to ask your users / customers feedback in order to improve the... [[ This is a content summary only. Visit my website for full links,...
Kill the sales hero – praise the sales team instead
When a sales deal gets closed it is always the salesman who gets the applause and the commission. Especially when he has closed a big deal he becomes the sales hero of the company. A sales team achievement In reality in... [[ This is a content summary only. Visit my website for full...
Content marketing: search engines vs social networks difference
Search You use search engines and go to the information. Social The information is presented to you by your network. Search Since many years we use search engines to find information on the Internet. This gives you the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
The Starters’ Guide to Social Media Marketing
The presence on the Internet presents a challenge for all: from large corporations over companies to sole-traders. During different discussions with professionals who are helping us with our business, the subject of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] ...
Post Advertising
It's Not Gold; It's Golden Grahams
Unemployed? Stomach grumblin’? Golden Grahams is on it. It’s rolling out a tasty stimulus for jobseekers online at Golden Grants. It asks the unemployed to describe their craziest job-search stories (in 123 characters or less). The funniest tales are produced for everyone’s amusement. Storytellers can score 12 boxes of Golden...
Schmearing It On—Einstein Bros. Facebook Campaign
Einstein Bros. Bagels cooked up a fresh-from-the-oven Facebook campaign. Through two single-day events, the "Bagel Bonanza" on January 25 and "National Bagel Day" on February 9, the brand offered up free goods to each new fan. A familiar strategy for brands looking to beef up their social media presence, the...
With Consumers in the Seat, It's a New Ball Game
Advertising on YouTube. It may seem like little more than traditional TV marketing for the digital age. However, innovative means of branding may surprise you. At least, if Mercedes Benz and Adidas are any indication. These are just a couple of a growing number of brands kickin’ up its YouTube usage....
Let’s face facts: Young folks don't need any encouragement to act out, get reckless—in a nutshell, be stupid. And that’s just the Diesel message. Oh, kids these days. The Be Stupid campaign challenges teens and 20-somethings to take more risks. The stupid manifesto states that “stupid is the relentless pursuit of...
Skittles' Big Hug on Valentine's Day
Well, another Valentine’s Day has come and gone. This year, Skittles and its army of Facebook followers schemed up a special surprise for one lucky lady—and she really could've used it. It’s part of the brand’s ongoing Mob the Rainbow experiment. This was a way to mobilize the candy’s 3.7...
Is it just me or are anti binge-drinking lobbyists desperate to rock the UK marketing industry in 2010? Forget the nanny state. This is all-out war. Apparently, advertising does despicable things to your hippocampus and prefrontal cortex. Put simply, it makes you want to buy what you see in front of you—the road to subservience...
The Marketing Minute
Father knows best by Clickfuel's Denise Cautela
Drew's Note: As I try to do on many a Friday, I'm pleased to bring you a guest post. Meet a thought leader who shares her insights every day. So without further ado...Denise Cautela. Again, enjoy! Father Knows Best: Online Marketing Best Practices from a Small Business Owner An entrepreneur,...
Are you hitting all the stepping stones?
I don't know who started the concept, but many authors attempt to sell their books by giving away their books. Charles Sheehan Miles did it. Wicked author Gregory Maguire did it. Cory Doctorow did it. And of course, Seth Godin did it. (Click on their names to find out how...
Do you inspire customer service tales?
Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories about the people we buy from -- good, bad or ugly. If I stopped 10 of your clients/customers today and asked them to tell me a...
As I speak to conference audiences across the country about social media, one of the questions I always get asked is... how do I know which social media sites to use? Of course... there is no single, magic or easy answer to that question. It all depends on your goals,...
Are you keeping an eye on your bucket?
No....not that bucket! Many of us are burning the candle at both ends and in the middle. Our companies have been "right-sized" which is a nice way of saying -- same amount of work, fewer people to do it. We're trying to keep up on the trends and changes in...
How to create an iPhone or Droid app for your business
Last week I announced that the Drew McLellan iPhone and Droid apps were available. I also promised that I'd walk you through the process I went through to create the apps. To give you the kind of detail I want to share, this is going to end up being a...
Tom Martin: Positive Disruption
Why Not Surprise and Delight Your Customer?
If you're working in a service industry -- banking, hospitality, restaurant, etc., take 3 minutes and watch this video. It isn't much but it makes a big point (IMHO) of the ability of small gestures to make big impacts on customers. Apologies for the lighting... still learning how to shoot...
So this Three for Thursday comes to you from flight 1681 (American Airlines) as I head on over to SXSW. Making Mobile Apps Useful I've always contended that mobile apps should be tools not games. So I was really psyched when I found this Benjamin Moore color matching app. Basically...
The answer to all of your marketing questions is...
Later today I get the pleasure of speaking at The Idea Village. The Idea Village was formed in 2002 here in New Orleans with the mission to identify, support and retain entrepreneurial talent in New Orleans by providing business resources to high-impact ventures. My job today is to answer questions...
Can You Have Sale Before Scale in Social Media?
Yesterday I was having a really interesting conversation with a company that is new to social media. Like most smart companies, they are struggling to understand this new space and determine the ROI of their investment. And like most companies that are new here, they keep trying to move directly...
How can a hotel leverage social media?
Had to pop over to Austin for a quick business trip yesterday and found myself staying at the Austin Omni Hotel. For me it was a trip down memory lane (worked my way through UT here as a valet) which I expected but what I didn't expect was to get...
6 Steps to Creating More Effective Marketing Plans
I've always felt like Marketing was like legalized gambling. but with all the new challenges, technologies and such, it seems one of the greatest challenges folks are having in today's expanded marketing environment (digital, social media, traditional advertising) is understanding how to gamble their precious marketing dollars in ways that...
DailyFill.com Homepage Items
Megan Fox Just Wants To Blend In. Good Luck, With Thumbs Like That
Until she invests in some mittens, she's going to have to put up with a lot of adoring fans coming up to them for a closer look....
Demi Lovato Makes Sure We Really Really Know She Scored A Jonas
Congratulations. I'm really happy for you. Now if you'll excuse me, my Edward Cullen body pillow is looking a little lonely. I should probably take care of him....
Read more to enter now!...
Kristen Stewart Couldn't Ask For A Better Person To "Do It With"
She's just talking about making the Runaways with Dakota Fanning. Give it up to the magical power of quotation marks, everybody....
Kellan Lutz, Happy With His Mediocre Amount Of Fame
Look how he still smiles for paparazzi. Adorable!...
Jennifer Love Hewitt Officially Single
Make a note all you Ghost Whisperer fans out there. All three of you....
Publishing 2.0
High-End Brand Publishers Need to Sell Scalable Premium Ad Solutions, Not Commodity Ad Space
Newspaper online advertising has not benefited greatly from the recent upswing in online ad spending, according to the New York Times and most of the recent newspaper company quarterly results. This is no surprise because most newspaper websites sell SPACE for commodity advertising — display ads and classifieds — and...
Content Doesn’t Matter Without the Package
In response to the launch of Google’s Fast Flip, I observed that Google is correctly focused on creating a new user interface for news, when most media companies are not. A lot of people responded that Fast Flip is not an innovative or effective UI for news — which may...
What Google Understands About the Future of News and Publishing That Publishers Do Not
Google knows a lot about the future of news — more than many publishers. It’s evident in Google’s new product, Fast Flip, which allows news consumers to “flip” through news stories. What’s striking about Fast Flip is that Google is innovating precisely where publishers used to lead innovation. Fast Flip is...
The Briefing: Start at Y Combinator, finish at EveryBlock
It was a busy Monday morning in two corners of the hacker journalist community: EveryBlock is acquired by MSNBC, and Y Combinator announces a “request for startups” to address that whole “future of journalism” question hanging out there in the open air. Want to catch up? Start here: Msnbc.com acquires local news Web...
What I Read Today: Facebook Buys FriendFeed Edition
Why Facebook Wants FriendFeed GigaOm | August 10, 2009 Scott Karp says: Om Malik calls it “the problem of plenty.” Facebook is trying to solve it by acquiring FriendFeed. Will news orgs compete? Facebook Takes FriendFeed To Take On Twitter TechCrunch | August 10, 2009 Scott Karp says: M&A, as always, is driven by startups...
The Briefing: Who’s going to save your URL shortener from extinction?
Yesterday, URL shortener tr.im announced that they’re shutting down. Why? What do you need to know about it? What’s going to happen as bit.ly swoops in to the (attempted) rescue? Are we too dependent on services like tr.im to tie the social Web together? Ten links to answer your questions: tr.im R.I.P. tr.im |...
Marketing.fm
Zappos and the continued power of customer service
Image by Getty Images via Daylife Last year Amazon bought Zappos and many feared the change. Tony Hsieh, the CEO of Zappos, sent around a note to employees explaining the transaction, what would change, and what would not. Since that time Zappos has been commended on its execution of customer service...
Google rolled out a completely new way to consume what is happening on the web, whether it be videos, pictures, text, basically anything all driven but a very new interface. If you have seen the redesign of thesixtyone.com you may see some similarities – at least I did from...
Behavior generated content is the by product, or data exhaust(as I like to call it), or using a product or service the way you normally would only now some data is collected in the background. As my friend Mike Singleton’s article points out this activity is being captured by...
I have never been to SXSW, but excited to head down this year for SXSW 2010. In preparation for my time in Austin I polled a few friends to get their advice and thought I would share it here. Thanks for taking the time to write your thoughts – and...
For the past few months I have been looking into how to best migrate off of Microsoft Exchange and onto Google Apps. The first step in that process was to determine the needs of everyone that would be using the new mail system and how they differed from doing...
Over the weekend I watched a great 30 minute presentation about past, present, and future game dynamics and points systems the exist (and will exist) within our world. I took away a few key points from the video and wanted to share them here. The first point is about the...