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Remembering Oseola McCarty: Lessons She Taught Me about Social Change
In July 1995, 87-year-old Oseola McCarty gave $150,000 to the University of Southern Mississippi. While the amount may not seem remarkable—especially in terms of a gift to a university—Ms. McCarty’s generosity is a testimony to how anyone can help make the world a better place. Born March 7th 1908...
Education Inequality: What Are We Doing Wrong?
On Tuesday I went to “Men of Color and Education: A Discussion on the Pursuit of Excellence” hosted by Teach for America. Panelists were Common, John Legend, Dr. Marc Lamont Hill, Ruben Diaz Jr., Dr. Pedro Noguera, and Eric Snow, moderated by David Banks. The panelists discussed everything from manhood...
The Best and Worst Moments of My Nonprofit Career
Katya Andresen is hosting this month’s Nonprofit Blog Carnival and the theme is “highs and lows of your nonprofit career.” While I didn’t participate in the carnival and have fewer years in public service than those who did, I love topics like this because they are reflective and I...
Reader Response: Finding and Landing Your First Nonprofit Job
Do you have a question about developing a career in the nonprofit sector, navigating life in NYC, or working with social media? Send me an email! ajlovesya [at] gmail [dot] com. A few days ago someone asked me: What advice would you have for someone in college who...
Work is Love Made Visible: Tips on Making the World a Better Place on Valentine’s Day
When we celebrate Valentine’s Day, we often show love to our partners or closest friends and family members. While showing love to those we know is powerful, we can take this time to extend love to those we don’t know who are in need and strengthen our commitment to social...
Follow Friday: Nonprofits and The Education Gap
Education is one of those topics that has so many angles and issues attached to it that it feels as though it may be impossible to bring about change. This week two issues emerged on the education front that reflect not only the quality of our schools but also structural...
The Official google.org blog
Google PowerMeter API introduced for device manufacturers
(Cross-posted from Google Code Blog)Today we're excited to introduce the Google PowerMeter API on code.google.com, for developers interested in integrating with Google PowerMeter. This API will allow device manufacturers to build home energy monitoring devices that work with Google PowerMeter. We're launching this API in order to help build...
Resources for Chile earthquake response
(Cross-posted from LatLong blog)After hearing of the devastatingly powerful 8.8 magnitude earthquake that struck Chile overnight, we began to mobilize several teams to see what Google resources could help with disaster response.Google Map Maker is currently available in Chile, and we are making this map data available for download by...
Applications now open for the 2010-2011 Global Heath Corps
We are pleased to share with you that the Global Health Corps (GHC) is now accepting applications for their 2010-2011 class. GHC sent their inaugural class of 22 recent university graduates to complete year-long assignments in public health organizations in various countries. This program came to fruition after discussions...
How much power do you use in the middle of the night?
"Always On" power is the lowest level of sustained power used during a day-long period. On our energy-monitoring software tool, Google PowerMeter, this shows up as a dark green bar on your power usage graph. We've found that American users, on average, have 589 watts of electrical power being consumed...
FCC broadband plan to call for access to real-time energy info
(Cross-posted from Public Policy Blog)Over the past six months we have been providing you with periodic updates and comments on the FCC's National Broadband Plan, which is scheduled for release in mid-March. Earlier today FCC energy and environment director Nick Sinai gave a sneak preview of one of the Plan's...
Staying connected in post-earthquake Haiti
(Cross-posted from the Official Google Blog)With relief efforts underway, many displaced Haitians and their friends and families around the world are deeply concerned about the safety and whereabouts of loved ones. In response to the Haitian earthquake, a team of Googlers worked with the U.S. Department of State to create...
Amy Sample Ward’s Version of NPTech
Great reads from around the web on February 23rd
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I've found recently (as of February 23rd). You can join the conversations in the comments, or click through to the original posts to find...
Live Blog: Is Technology Really Good for Human Rights
Tonight, I attended a live panel discussion on the question of whether Technology is Really Good for Human Rights, or not. Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Enjoy! Context for the event from Rory Cellan-Jones: Prevailing ethos of...
Vote for your favorite examples of Social Media for Social Good
The Social Media for Social Good collection from NTEN and NetSquared calls for your case studies in leveraging social media tools in your program work. Social Media for Social Good Everywhere you turn, you’re hearing about social media. Especially when it comes to fundraising. But at NTEN and NetSquared, we know that...
Don’t worry, I’m not trying to start an adjective revolution! Totally Baldacious is the latest campaign from The Leukemia & Lymphoma Society and it’s turning heads! Well, it’s turning them bald… “The Totally Baldacious campaign is a great way to show your love and solidarity with cancer patients while you...
Top 5 from Stanford Social Innovation Review
I’m so thrilled to share the news with you all that my blog post, Online Community Building: Gardening vs Landscaping, was the most popular blog post on the Stanford Social Innovation Review’s opinion blog in 2009. It is such an honor to me to contribute to the valuable collection of...
The Social Media Response to the Disaster in Haiti
I have a guest post up on the NTEN blog discussing some of the ways social media was put into action as soon as the earthquakes struck in Haiti: When disaster strikes, we want information as soon as possible and we want to help just as quickly. How can we do...
SSIR Articles
In 2000, while working for a national refugee resettlement organization in New York City, Jane Leu decided that the federally funded system of matching immigrants to careers was a failure. “We didn’t have an incentive to focus on [the] quality” of the placements, she remembers of her six years of...
In the midst of the worldwide financial crisis, funders are increasingly suggesting that nonprofits consider merging—that is, fusing their boards, management, and legal entities to form a single organization. In 2009 alone, my consulting firm delivered nearly 60 presentations and workshops on mergers and other partnership forms to more than...
What’s Next: Bite-Sized Goodness
In the time it takes to update your Facebook page, you could be making the world a slightly better place. That’s the idea behind The Extraordinaries, a Web-based platform for microvolunteering that’s been generating plenty of buzz since its launch last year. The goal is to harness thousands of currently...
What’s Next: Leap Forward for Social Enterprises
Rubicon Bakery is deservedly famous for its 12-layer chocolate cakes and other rich confections that generate some $2 million annually in sales. Each sale helps underwrite job training and other programs for poor and disenfranchised people. This social enterprise works wonders for the 4,000 people in the San Francisco area...
All Entrepreneurship is Social
Over the past decade or so, the term social entrepreneur has become a fashionable way of describing individuals and organizations that, in their attempts at large-scale change, blur the traditional boundaries between the for-profit and nonprofit sectors. Given the ceaseless appearance of innovations and new institutional forms, we should welcome...
Her suit is Prada. Her hair is neatly coiffed. Her handshake is firm and her eye contact steady. Her body leans forward ever so slightly to show that she is interested, but not anxious. Her easy banter manages to convey her many achievements without seeming arrogant. Her replies arise after...
Acronym
New study on exec attitudes about the economy
ASAE & The Center just released its latest economic study, this one features results of a survey that generated 960 responses, each from a different association, conducted earlier this year. The survey form duplicated the questions asked in the Spring......
CEOs flipping the proverbial burger
On Wednesday, Steve Tobak at BNET's The Corner Office blog offered another interesting perspective in response to the CBS TV show Undercover Boss. When I wrote here about it three weeks ago, it was about executive compensation tied to engagement.......
Thanks for that wonderful introduction, Lisa. I look forward to interacting with the other Acronym readers. I'm excited to begin this foray into the association blogosphere and hope that my contributions to Acronym help articulate the value that young professionals......
I'd like to give a warm Acronym welcome to our newest guest blogger, Beau Ballinger. Beau is joining us from the Investment Management Consultants Association in Greenwood Village, Colorado. In his role as membership and communications manager, Beau manages media......
Attention: Any bloggers or web folks who used an embed code from the This Week in Associations video series: Those links are going to break this weekend, so please remove them. Right now, we don't have a way to get......
Many off you saw earlier this week, either via Scott's FYI post or via the comments feed itself, that Acronym has been experiencing a heavy onslaught of spam comments lately (a "spambush," if you will), enough to force us to......
Osocio Weblog
Welcome to Pidiello, a magician, a fortune-teller, he predicts your future in his television show. The phone rings and a women ask about her future because her husband can’t find a job because of the financial crisis. Pidiello says: “Pidiello sees and foresees” and the solution he foresee is in...
Patient-Centered Health Care: The Keywords
Great typographic animation from the Robert Wood Johnson Foundation (USA) about the future of our health care. “In a world with abundant, actionable health data – both from electronic medical records and our everyday observations – we will be empowered to make better decisions and our relationships with doctors may...
The devastating effects of plastics in our environment are well known. We know that from these photo’s from Chris Jordan we published last year. This video is from the Surfrider Foundation. They are focussing their last campaign on the subject. “Plastics kill 1.5 million marine animals each year.” Rise above plastics is the...
Five outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points. Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked...
Nice campaign from the Brazilian support group for AIDS prevention GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista). “Seja puro. Sexo seguro nunca está errado.” “Be pure. Safe sex is never wrong.” Production company video: Digital 21 Author: Marc...
Kneeling down for cheap attention
European advertising have a reputation as we speak about the use of shocking or sexual orientated images. And within Europe the French takes the lead like in these new ads from the French anti-smoking organisation Droits des Non Fumeurs. Smoking is a submissive thing to do and can be compared with...
Katrina: An Unnatural Disaster
Church, Community, and the Conflict Between Them
In New Orleans, the news of church closures has not been taken well....
This indefatigable 53-year-old mom has shown that it is the average citizen—not government—that's leading the recovery of New Orleans....
Big news breaks as The Nation writes about white "hunting parties" killing blacks after Katrina....
A look at St. Bernard Parish, as the first public housing redevelopment since Katrina gets started....
During the holidays, the empty chairs remind us of the displaced....
The Gulf Coast: Economy and Emotional Ties
Poverty, race relations, and most other endemic problems faced by the Gulf Coast have their roots in the educational opportunities of the region (and lack thereof)....
Nonprofit Leadership 601
Independent Sector's Annual Conference & NGen Fellowship Opportunity
I am excited to announce I will be serving on the Advisory Committee for the NGen portion of Independent Sector's annual conference October 20-22nd in Atlanta, GA. We are planning many exciting things for this year's next gen participants!Also, below is information about how to apply to be an...
Happy Valentines Day! A snapshot into my life
I rarely write personal posts about my life but I think its fitting on Valentines day to give a snap shot of the other side of my life--my personal life.I've been married for 8 years to a wonderful man. My marriage is not your average marriage. I see...
Confessions of a Third-Year Doctoral Student: Interpersonal Skils Matter the Most
An interesting exchange happened on the ARNOVA listserv a couple of days ago. A heated discussion started after someone asked what was appropriate to post on the listserv. Then there were a series pleas and replies where all sorts of emotions run rampant. This was not the first time...
New to Nonprofit Finance and Accounting: Here's a Brief Overview
This will be the second year that I'll be co-teaching (as a Doctoral Teaching Assistant) the Nonprofit Finance course at University of San Diego. For those of you interested in understanding nonprofit finance here's a brief overview: The Unified Chart of Accounts...
I've been really busy with school right now to write a blog post about Haiti, however I just received an e-mail from my colleague Meg Busse who works for Idealist aka Action without Borders. Her e-mail provides info on how to donate to Haiti. Thanks Meg for the info!I've been...
How will we measure impact in 2010?
I was in the middle of writing a blog post about a community impact study when I saw that Give and Take featured a lively discussion (hosted by Ken Berger) about organizational impact and community impact. I agree with Ken and Hildy in their discussion of impact. As Ken stated,...
the Communications Network blog
Add A Little Communications "Glue"
Guest Post: By Kimberly St. John-Stevenson, Communications Officer, Saint Luke’s Foundation Cleveland, Ohio If you’re a baseball fan (or a Kevin Costner fan) you’ve probably seen the movie Field of Dreams. One line in the film has stuck with me......
When you come down to it, there are really three basic ways that the public forms its impressions of philanthropy and what it does. Actual actions taken by foundations, such as awarding grants. How grantees describe what foundations are supporting......
Foundation-Funded New Journalism:What's In It For Us?
Guest Post by Dan Cohen and Brian Rice, Full Court Press Communications Here in California we’re seeing a boomlet in foundation-funded, public policy-centric blog/websites. Thanks to grant support, leading journalists are taking their reporting online and bringing in-depth attention to......
Maybe it's just me, but it seems that more and more people are talking about the role of communications in philanthropy. These range from discussions about what foundations need to do to be more visible and transparent to how to......
Struggling to Use Social Media? Some Insights
Hat tip to Michael Remaley, President of Hamill Remaley Communications, for giving us permission to post the following from his blog at Public Policy Communicators of NYC (PPCNYC): Yesterday I participated in a thought-provoking and valuable webinar hosted by the......
Last week, the Foundation Center launched a new web portal, Glasspockets, which is dedicated to showcasing and promoting foundation transparency. That foundations need to operate transparently is a given among foundation communicators. But how do our program colleagues view transparency......
Inside Philanthropy
Corporate giving needs better metrics
By Todd CohenCorporate philanthropy plays a key role in society and business but needs to be a better job showing it is worth the cost and in sync with the corporate bottom line.That is the conclusion of a new report from the Committee Encouraging Corporate Philanthropy.The report, Measuring the Value...
Nonprofit sector needs to be better understood
By Todd CohenThe nonprofit sector does not get enough respect.The sector is big and sprawling, plays an indispensable role in society and the economy, and faces daunting financial and operating challenges.Yet the sector generally is poorly understood and underappreciated.A report prepared for Congress last fall by the Congressional Research Service...
Grantmakers can do more than make grants
By Todd CohenCharitable grants get much of the focus of the more than 75,000 grantmaking foundations in the U.S.But with the recession vaporizing over one-fifth of the value of foundations’ assets, foundations should be looking harder for additional strategies they can use to advance their charitable mission.Program-related investments, or below-market-rate...
Recession pushing nonprofits back to basics
By Todd CohenDespite the flood of giving for relief efforts following the Haiti earthquake, reports on the giving sector underscore the need for nonprofits to get their shops in order and focus on the fundamentals of doing business.Giving continues to decline.Echoing an ongoing downward trend in the charitable marketplace, a...
Haiti relief underscores deeper needs
By Todd CohenWhile Americans quickly dug deep to support relief efforts in the wake of the earthquake in Haiti, the outpouring of generosity also serves as a troubling reminder of our ongoing failure to better address social and global needs that are urgent, persistent and deeply rooted.Just as they did...
Haiti relief shows digital giving’s potential
By Todd CohenThe massive charitable response to the devastation in Haiti should be a wake-up call for the charitable marketplace.Using text-messaging and other digital applications, givers quickly have donated millions of dollars to relief effortsGivers also showed social media can be powerful tools for charitable giving.Just as online giving came...
Not-For-Profit Accounting
The 2009 form 990 was just released and I’ve written about some of the changes over here. Also, do you know when your 990 is due? Neither do I, but this handy chart will help us both out. That post also includes guidance on which form you should fill out this...
I have a new blogging home now at www.npaccounting.org where I’ll be writing, answering questions and putting up more resources for The Nonprofit Center. I’ll still be doing updates to this website to keep things current and fresh but most of my writing energies will be there. Also, there is a...
From the IRS’s Website: The Internal Revenue Service today issued the 2010 optional standard mileage rates used to calculate the deductible costs of operating an automobile for business, charitable, medical or moving purposes. Beginning on Jan. 1, 2010, the standard mileage rates for the use of a car (also vans, pickups or...
Best of Not-for-Profit Accounting
I’ll be taking a break updating this site for a bit. I have a new job in a new state that will keep me busy but I’ll post here again when I’m settled. But before I go on my brief hiatus I wanted to feature some of the posts that...
Even More Questions and Answers
Here are even more nonprofit accounting and financial questions that have come to from and from my workshops and my answers. Question – California’s RRF-1 Are there any income minimums for filling out the California Attorney General’s Registration / Renewal Fee Report (RRF-1 form)? Answer – No, but the fees charged vary...
ActiveCause
Cause marketing for smart marketers – rules and tools
The following information is excerpted from Why “cause” is the new black as appearing in the September 2009 Luxury Marketing Council Newsletter. According to a 2009 Cone Communications survey, 85 percent of Americans say they have a more positive image of a product or company when it supports a cause they...
i[2]y Stupid Cancer Show December 7, 2009
Craig co-hosted the Stupid Cancer Show last night with Matt Zachary and Lisa Bernhard (entertainment journalist, cancer survivor lisabernhard.net) featuring guests Jason Rzepka (VP Public Affairs, MTV), Nancy Lublin (CEO of DoSomething.org) and Adam Hirsch (COO of Mashable.com)....
Join Team ActiveCause at the New York Twestival September 12th
Event Information Celebrity Bowling Tournament in association with Brooklyn Bowl and Flavorpill Where: Brooklyn Bowl 61 Wythe Avenue Brooklyn, NY When: Saturday, Sept 12th, 6:00pm – 10:00pm Early bird tickets available for $20 for a limited time! Click here. Cause: CampInteractive CampInteractive (CI) is a not-for-profit organization that empowers at-risk, inner-city youth through the inspiration of the...
ActiveCause Facebook Page Launches in advance of Beta release
ActiveCause Facebook Page Launches in advance of Beta release...
Cause marketing – a potential ray of light for nonprofits
Image by webhamster via Flickr Mike Swenson at Adage published a great article on the case for Cause Marketing last month. In case you missed it http://adage.com/goodworks/post?article_id=138175 I’m pulling together an article on this exact topic for the Luxury Marketing Council. The case for cause marketing is strong – especially digital programs. ...
Corporate Foundations grant $4.4 billion in 2008
According to the Foundation Center annual forecasting survey, grants by corporate foundations remained close to unchanged in 2008 – $4.4 billion. But it’s not all silver lining. 51 percent of corporate foundations that responded expect to decrease their giving in 2009....
IssueLab's Comprehensive News Feed
Contributing organization(s): Center for Economic and Policy Research. With the debate over health care dragging on, it is becoming increasingly likely that the Senate will pass a bill through the reconciliation process, requiring just a simple majority rather than the super-majority needed to break a filibuster. This paper shows that...
The Budget Deficit Scare Story and the Great Recession
Contributing organization(s): Center for Economic and Policy Research. The Great Recession has left tens of millions of families facing unemployment, underemployment and the threat of losing their home. However, concerns over the deficit threaten to derail efforts to turn around the economy and spur employment. This report attempts to correct...
Contributing organization(s): Great Lakes Center for Education Research and Practice. Scott's review of this report finds that it lacks the evidence to support the call for an expansion of school choice. Scott identifies three major shortcomings in the report: it relies too heavily on research in progress and research produced...
Contributing organization(s): Public Policy Forum. Last December, the Science, Technology, Engineering, and Mathematics (STEM) Education Coalition - a national organization of more than 600 groups representing knowledge workers, educators, scientists, engineers, and technicians â€" wrote to President-elect Obama urging him to "not lose sight of the critical role that STEM...
Milwaukee County-Funded Parks and Cultural Institutions
Contributing organization(s): Public Policy Forum. The Public Policy Forum's role in the Audit of Greater Milwaukee's Regional Cultural Assets was to examine the fiscal condition of those cultural assets owned and/or funded by Milwaukee County: the Milwaukee Public Museum, Marcus Center for the Performing Arts, Milwaukee County War Memorial Center,...
Milwaukee Public School teachers link preschool to better performance in Kindergarten
Contributing organization(s): Public Policy Forum. A survey of Milwaukee Kindergarten teachers finds nearly all (97%) report they can generally tell early in the school year which children attended preschool and which did not. Teachers also feel that those who attended preschool typically perform much better in Kindergarten and at least...
Kivi's Nonprofit Communications Blog
Video Review of “Brandraising”
Here’s a video review of Sarah Durham’s new book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications. Watch to learn how to get me to buy a copy for you! Kivi Reviews “Brandraising” by Sarah Durham from Kivi Leroux Miller on Vimeo. Kivi Leroux Miller of Nonprofit Marketing Guide.com reviews “Brandraising:...
Communications Directors: Want Your Own Coaching Program?
This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully. Several...
Answering Your Thank-You Questions Live on Tuesday
I promised to provide some more guidance on writing thank-you notes after sharing the results of my donation experiment where initially only 3 out of 10 nonprofits acknowledged the gift. Here’s something even better! As luck would have it, the Chronicle of Philanthropy asked me to be their guest expert on...
My Nonprofit High and Low: Both on the Same Day
Katya Andresen is hosting this month’s Nonprofit Blog Carnival where the theme is Nonprofit Highs and Lows, so I thought I’d share a story with you that several people have asked me about recently. If you want to know how Nonprofit Marketing Guide really got started, here’s the honest account. Let’s...
Why You Must Work with Network for Good and How to Follow Up with Donors
Yesterday in “10 Donations. 3 Thank-Yous. 7 Failures to Communicate,” I shared the results of my recent giving experiment, where only 3 out of 10 national nonprofits acknowledged my gift with a thank-you. These results mimic last year’s, and in the comments on last year’s post, a few people suggested that...
10 Donations. 3 Thank-Yous. 7 Failures to Communicate.
It’s time to share the results of my 2009-2010 “What I Got When I Gave” Experiment. The point of this experiment is to see what kind of communications response I get in return for unsolicited donations to national charities. This does not include the automated email receipt that I get...
Step By Step Fundraising
If you review a community event calendar you may see organizations offering a one-mile fun run with their events. This short distance run can improve your audience reach within the community and compliment a 5K or 10K nicely. They can also be great add-ons to weekend festivals or health fairs....
Does Stigma Impact Your Fundraising Efforts?
A few years ago, I was trying to drum up participation in our upcoming Alzheimer’s Association Memory Walk by hosting a booth at a community fair. I had cheery, purple decorations (purple is the signature color of the Alzheimer’s cause), freebies such as pens and magnets, and lots of information...
Roundup: Internet Strategies for Nonprofits
Today’s link roundup includes advice regarding a variety of internet strategies for nonprofits: Integrating Your Web Site and Database for Greater Donor Engagement by Robin Fisk, FundraisingSuccess Are you new to blogging? Read this simple primer. by Sandra Sims, Cause Blogger Online Outreach on a Budget - the January Nonprofit Blog Carnival,...
Grants Available from Major Corprorations: Lowes, Pepsi
News on two programs available from major corporations: With the Pepsi Refresh Project the company will be giving up to $1.3 million in grants to businesses and nonprofits for fresh new ideas. The project is a crowd-sourced granting program where the public submits and votes on ideas, in various categories, that...
12 Ways to Use Social Media to Market Your Fundraiser
Social media applications like blogs, LinkedIn, Twitter, and Facebook can be useful tools to help you publicize, gain attendees and supporters for fundraisers such as benefit auctions. Not only are these tools free to use, but they enable you to relay short, constant reminders about your fundraiser. Creating “something to write”...
2 Simple Ways to Increase Your Online Giving
Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and...
Social Media Bird Brain
Tweet or Twit - Your Small Nonprofit's Twitter Profile (Part 2)
So, we're talking about your small nonprofit's Twitter Profile. And we're using the Twitter profile of the Humane Society of the United States as our example. In last week's post, we touched on your Avatar and the sidebar space available to you. This week, we talk about your: * Bio * Background Bio Your bio will appear...
Tweet or Twit - Your Small Nonprofit's Twitter Profile
By now, you all should know that Twitter is not for everyone. Just as Facebook isn’t, just as MySpace isn’t, just as Google Wave… yadda yadda. They’re all social media tools and they’re all right and all wrong depending on who’s using them and what the desired outcome is. If you’ve...
How Big? How Long? The Grantor’s Branding and Your Small Nonprofit
Image by Damien Basile via Flickr Anyone using the internet must have heard by now that social media is where you should be, regardless of whether you’re a big for-profit or a small non-profit. Less clear may be the admonishment to have a policy about social media, but you need one....
Social Media Has Not Killed Email - And Don't Let Your Small Nonprofit Do It, Either
Social media hasn’t killed email. More than once I’ve read a blog post or seen someone on TV or streaming video saying that social media is putting email in its coffin and every tweet or ping is another nail. Don’t you believe it. Social media and Email are complementary tools that...
Veterans + Social Media + Small Nonprofits = Community
image via United States Army Garrison Livorno I’m always sorry to see the end of the year because I love the feeling of the holiday season. I’m not a Christian, but – as do most other faiths – mine encourages one to be kind to others, considerate and giving. The end...
Oh ROI, Oh ROI - Is That Your Horse?*
image via Pulp Creative Paper Sometimes I hate social media because of how fast stuff moves. This morning, before I was really awake, I saw a Tweet or an FB post about a quote from someone whose branding expertise I appreciate. And of course, when I went to write this post, I...
SocialButterfly
Quote of the Week: A Call for More Marketing
I’m going to try out something new called the “Quote of the Week.” To kick-off this new series, I’m starting with the best, Beth Kanter. In Beth’s recent blog post, one of the questions she asks us is: “Can solving complex social problems be done by popular vote?” In explaining her...
Tonight: Live Chat About Empathy, CSR, American Idol and More
Quick note: Tonight is our Read4Change Book Club chat via Twitter at 8pm EST. To join us, just follow @read4change or follow the hashtag #read4change. Book: Wired to Care Special Guest: Co-Author Pete Mortenson Topic: Empathy + CSR as an Approach to Change From Chase Bank to Pepsi to now–American Idol, many are...
I’ve called these round-ups by different names, but the concept is the same–share some of the recent links, resources and info I’ve been reading about social change, social marketing and social media. Now that I’ve finally switched my RSS reader from Bloglines to Google Reader, I find myself there a...
Google.org on How-To Choose the Right Cause
The other month, I wrote about choices. I wondered if we needed to commit to a certain cause if we truly want to make a difference. The answers were inspiring–motivating. It seems I’m not the only one who has asked this same question. If you’ve been here, then you’ve also asked:...
Questions to Prevent Awareness Fever
They know about us, who cares if they don’t buy? Would any company ever say this?? Hey, we spent $5M, and made $1M–but at least more people know about us–look at all the awareness we got. No, they would not. Better phrased, they would not be satisfied with that answer....
The Fight for Good: Disney vs. Pepsi
Lots has been said about Pepsi’s Refresh Everything Project. However, not as much has been said about Disney’s “Give a Day. Get a Disney Day.” Why? Both projects launched around the same time and both stand to do good. Thus, let’s match them up and see who’s left standing: Disney or...