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Search Marketing Standard
If you run a business that primarily focuses on a local or regional market, you may be aware of the importance of claiming your business listing in the major search engines even if you are not heavily involved in search…For a limited time only, save 25% of the cover price...
Face To Face With Ads In Facebook
If you haven’t started a page for your business in Facebook yet, it’s probably time for you to do so. With social media appearing to explode into the lives of everyone who spends some time each day online, the opportunity…For a limited time only, save 25% of the cover price...
Online Video’s Impact Means Advertising Ahead
We’ve all seen the stats of how many searches are being made each day, and that the majority of purchase cycles involve a search engine at some stage. Video is however quickly becoming the dominant form of online media, and…For a limited time only, save 25% of the cover price...
Improve Your Page Speed — Not Just For SEO
When Google recently announced that faster page loading speed has an impact on a site’s search engine position, people began taking a closer look at how quickly their pages are rendered in the eyes of Google. There is even a…For a limited time only, save 25% of the cover price...
Everyone Needs A Little Help Sometimes (from Microsoft)
Since the beginning of the year, Microsoft has been running a series of helpful posts called the SEM Intermediate Series — “a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting…For a limited time only, save 25% of the cover price...
OMS Is Coming To A City Near You!
Again this year, Online Marketing Summit will be holding its 23-City Tour and Virtual Summit. The full-day event runs through the summer in a different city every few days, and is a great opportunity to not just hone your online…For a limited time only, save 25% of the cover price...
John Battelle's Searchblog
Demand Media Files To Go Public, First Impressions from the S-1
It's the dog days of August, and a Friday to boot, and I certainly didn't expect this to land in my mail box this morning: The Demand Media Inc. S1. But I had set an alert for the company - and several others like LinkedIn and Facebook - because... ...
Publishers, Marketers, and the Gap Scenario
A while back I wrote a post titled "The Gap Scenario." In it I outlined one (of many) scenarios that I imagined would become pretty commonplace as location based services, search, and social merged into a retail setting. Today's news (Business Insider) that publisher Daily Candy has created an Android... ...
Folks, you have every right to be upset with me this week, my writing simply ceased, I was on vacation, at least in terms of creating longer form posts. However, Signal did not take the week off, and here are the week's offerings: Friday Signal: Let’s Do Launch Thursday... ...
Maybe This Company Can Predict How Google Me Will Fare
Interesting investment by Google Ventures in a company called Recorded Future, a wonderful play on verb tenses and words. The company is a "temporal and predictive analysis engine." That just sounds cool. Google is co-investing with the CIA's investment arm. That's interesting, no?... ...
Every day I spend an hour or two curating a set of links that I find provocative, useful, or important, adding a few lines of commentary to boot. It's called Signal, and you can consume it in three ways - as an email newsletter (sign up on the Signal Home... ...
I'm proud of the team that put the CM Summit together, and this reel. Well done folks!... ...
Search Engine Watch Blog
Eightfold Logic Intends To Link Up Potential Business Partners
Eightfold Logic has decided to empower those companies who are serious about their search rankings by creating 'a dating site' for businesses. It's called Linker. In a bid to reduce the time wasted courting site owners who don't respond to link requests, the enlightened minds at Eightfold Logic identified parallels between...
Google Also Looking Into Music Service Tied To Search [Report]
As Microsoft launched its Bing Entertainment search hub, it's no surprise that reports are surfacing about Google planning to roll out its own music service, tied-in with its search engine. Citing "people familiar with the Internet giant's discussions with the music industry," a Wall Street Journal report started the rumor...
Bing Banks On Deep Contextual Search With One-Stop Entertainment Hub
Bing sure knows how to deliver on its promises. In our June 10 SEM post, we did tell you that a show was slated to take place in Los Angeles for another Bing announcement. That sure was the place to do it (you'll see why in a second), and...
U.S. Mobile Virtual Gaming Market Worth $168M in 2010 & Poised To Explode [Study]
U.S. consumers' spending on in-game mobile virtual goods this year is set to exceed $168 million, according to a joint study by research firm Magid Associates and software developer Aurora Feint. The mobile virtual goods market is still nascent and holds great promises for marketers for the future. Here's why.Click...
Seasoned Interactive Marketers Join Forces Under One Agency
More than two dozen marketers, including 10e20 President Chris Winfield and CMO Second Step Search Loren Baker have joined forces to establish a new agency, BlueGlass Interactive.Click to read the rest of this post... ...
WWE Body Slams YouTube Community with Full-Length Episodes
Nate Weinstein, who manages Entertainment Marketing at YouTube, has just announced a new deal that adds to YouTube's growing footprint of premium content and offers marketers interested in reaching an important demographic some of world's best wrestling entertainment to advertise against.Click to read the rest of this post... ...
Pandia Search Engine News
Facebook gives false information on number of users
Facebook is misinforming advertisers about the number of users in the Oslo area. The question is whether the company's visitor statistics can be trusted at all....
Real time search is at its most powerful when it comes to breaking news. And I often find myself filtering the results to get to the photos. A picture is worth a thousand words and real time images from the oil spills in the Gulf of Mexico or the...
Pandia Search Engine News Wrap-up June 6
More news headlines from the world of search engines!...
Google adds images to home page
Google lets you add a background image to their home page....
Google, Facebook and Apple are no longer the underdogs. The online literati are now turning their critical eyes towards the new symbols of big capital....
Pandia Search Engine News Wrap-up May 30
Here are some of the search engine news headlines that have attracted our interest lately!...
PPC Blog
Yahoo.com PPC Resellers Search Impressions Prices
Through Yahoo Search Marketing, you can market your website on Yahoo.com and other Yahoo international/global domains, before Yahoo moves all search marketing to Microsoft Bing Adcenter. In China, many Chinese advertisers do not have: The “know-how” to do Yahoo search engine marketing outside of China. The time to manage their own Yahoo PPC...
Google 2010 FIFA World Cup Live Scores
Besides FIFA World Cup 2010 Google Logo, look up 2010 FIFA’s live scores on Google. For example, search “Germany vs Australia” to get the live scores of the match and the overviews and statistics of the teams. South Africa is hosting 2010 FIFA World Cup. The World Cup matches are to...
FIFA World Cup 2010 Google, Baidu, Bing logos
Search engines Google, Baidu and Bing changed the logos on the web search pages to welcome 2010’s FIFA World Cup in South Africa. Google.com’s 2010 FIFA World Cup Logo: Baidu.com’s 2010 FIFA World Cup Logo: Bing.com’s 2010 FIFA World Cup Logo:...
www.Hao123.com is the largest Chinese web directory that is owned by Chinese number one search engine Baidu.com. Baidu has made changes to improve the site usability of Hao123.com since acquiring it in 2004. Hao123.com homepage’s current appearance: Let’s look at how Hao123.com’s homepage has changed over the years. 2002’s www.Hao123.com 2003’s www.Hao123.com 2004’s www.Hao123.com 2005’s www.Hao123.com 2006’s...
Google Webmaster Tools Verification
Manage your website through Google Webmaster Tools to: Set your site’s SEO geo targeting Manage Google Sitelinks Look at search queries and links to your website Find potential issues on your site through crawl stats, crawl errors, and fetch as Googlebot Find out your website page load time Site Verification in Google Webmaster Tools Verify your site’s...
Keyword stuffing is a black hat SEO technique used by webmasters to boost a website’s organic search engine ranking. Webmasters “stuff keywords” by ensuring the same keywords appear on a webpage excessive number of times where user experience is usually sacrificed. Keyword stuffing is completely outdated and adds no value...
Search Engine Roundtable
Google News Quality Post: Spam Getting Worse?
Earlier this month, we speculated that Google News is getting spammy, way spammier than it ever was. We based this assumption based on the number of complaints in the forum thread. Today, I spotted a Googler, Inbal, posting a single... ...
Should Google's Organic & Paid Side Get On Same Page?
A new thread at WebmasterWorld has one Webmaster complaining that pages the do incredibly well in Google AdWords have been hit hard by the MayDay update. Now, this is one person complaining, so I am not sure how much weight... ...
Report: Google to Start iTunes Product
The Wall Street Journal reports that Google is working on their own iTunes like competitor. Here is part of what the Wall Street Journal is reporting: Google Inc. is preparing to roll out a music download service tied to its... ...
Google's YouTube Beats Viacom In Court
Google is proud to say that they won against Viacom after taking them to court over $1 billion for copyright infringement. Google said: Today, the court granted our motion for summary judgment in Viacom’s lawsuit with YouTube. This means that... ...
Daily Search Forum Recap: June 23, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.... ...
Wrong Post & Author Information In Google Snippets? Tell Google
You see it often, especially in the forum or blog type of search results. Google shows the post count and author counts near in or above the search result snippet. Here is a picture to illustrate what I am talking... ...
Inside AdWords
AdWords Myths - common misperceptions about keywords
We’re back to dispel a few more of the myths you may have heard about AdWords. If you missed the first AdWords myths post last week, check it out to learn about common misconceptions around AdWords billing and spending.Today we’ll cover three myths related to keywords and click-through-rate:Myth # 3:...
Conversion Champion Challenge: Get those entries in!
In early June, we announced the Conversion Champion Challenge, a contest challenging you to use free AdWords conversion products to increase your ROI, then submit a mini-case study telling us about your experience. The grand prize winner will receive an AdWords voucher as well as an all-expenses paid trip to...
Google Display Network series: Your toolbox for creative display ads
In last week’s installment of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we’ll talk about creating compelling display ads and the options available on the Google Display Network (GDN). Let’s look...
Introducing a new ad format for mobile devices: location extensions with map features
Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers. Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, whether they’re using their phones to browse the mobile web...
AdWords Policy Change Log to Announce Policy Changes
In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the affected region, for each policy change going...
Introducing the Google Mobile Ads Blog
As many of you know, we started the Go Mobile! series of posts on the Inside AdWords blog to give you an easy way to keep up with the world of mobile advertising. The mobile industry has really evolved since the start of the series: mobile is becoming a core part...
The ROI Revolution Blog
Can Facebook Grow My Business?
A few months ago I posted a mini case study on a lead generation client for whom we've been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e. compared to Google/Yahoo/MSN)......
Want Higher Landing Page Quality Scores in Google? Here's How:
Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser's landing page quality score. Here are three areas Google wants you to......
How to Place Ads on YouTube with Google AdWords: Part 2
In Part 1 of this series, I showed how to launch YouTube promoted videos through Google AdWords. When you promote one of your videos, you are paying YouTube to funnel more traffic to the video... but the traffic still stays......
How to Place Ads on YouTube with Google AdWords: Part 1
In search volume alone, YouTube is the #2 search engine behind Google itself. Yet even with its gigantic size, it is easy for YouTube to get passed up by online advertisers. Many advertisers ignore the opportunity due to the convoluted......
Ecommerce Website Owners: Win A $35,000 Makeover!
We're very excited to announce that BigCommerce, the leading innovator in hosted ecommerce software for small business merchants (and one of our fabulous clients!), has just launched the BigCommerce $35,000 Ecommerce Makeover Contest to discover online merchants who have......
Do you know about Gmail's Funbox?
The 'Funbox' is a little known reference to the top ad spot in gmail, and guess what? You can target it as a managed placement in your AdWords content network campaigns. So how do you target the fun box? The......
Microsoft Advertising Community
Delays in Reporting Today Thursday 6/24
Our reporting service and performance data is delayed today Thursday 6/24 due to the current upgrade in progress. We hope to have the data available by 5 pm PT today. We will post additional information here when available. Apologies for the inconvenience.Jeff Dillon, API Support...
Yahoo! and Ben Stiller at Cannes Lions 2010
Ben Stiller wearing his Stillerstrong headband onstage at Cannes 2010 It was a one-person-in, one-person-out policy at the Debussy Theatre on Tuesday for the Yahoo!, Ben Stiller and Jeff Goodby seminar. What would this Frat Pack member have to say about digital advertising as it is now and where it’s...
Video Interview: Mich Mathews on Underdogs & Overdogs at Cannes Lions 2010
Yesterday’s Microsoft’s seminar was hosted by Senior VP of Marketing, Mich Matthews. In it, she brought us through three key messages: the first around how Microsoft manages its brands as an overdog, the second on how we...
Are You Contagious? - Cannes Lions 2010
How are you conversing with your customers? Are you letting them do all the talking or are you engaging them seriously about their concerns? As marketing practitioners ourselves, Microsoft Advertising was firmly in agreement with the points raised by Publicis and Contagious in their session yesterday that talked about...
Digitas – Brand Interruption V Brand Integration - Cannes Lions 2010
Hands up those of you who fast forward through TV ad breaks on their DVR? Yeah, me too. It’s a growing challenge to the TV advertising model as the sales of DVRs continue to rise. Digitas broached this subject today in their seminar at Cannes Lions 2010, pitting brand interruption...
The Latest from Bing: New Entertainment Features and a New Look
Last night our friends over at Bing unveiled a new design and announced some exciting new features, focused on Music, Gaming, Movies and TV searches. As Yusuf Mehdi said on the Bing Blog , “Our focus was on making it easy – if you can type in a search box,...
RKGBlog
“Advanced Statistics” and other Meaningless Drivel
Your models involve "advanced statistics". That's cool. Are they any good?...
I'm who, apparently....
SERPs are getting crowded: Is there a Better User Experience?
Would a simple change to search engine UIs produce a better experience for everyone?...
Efficiency Targets: Don’t Short-Change Your Marketing
The incremental marketing efficiency can be far more aggressive than the average. Here's why...
Hiring Top-Notch Paid Search Analysts
We have the finest analysts and highest analyst retention rates in the industry according to many representatives from the search engines. How did we get them?...
Advanced Strategies to Acquire Accurate Email Addresses Webinar
On June 17, 2010 RKG's Director of Marketing, Cady Condyles, and Austin Bliss, President and Co-Founder of FreshAddress, will be hosting a webinar discussing Advanced Strategies to Acquire Accurate Email Addresses....
PPC-Advice.com
Actionable insights from SES Toronto 2010
Search Engine Strategies Toronto never disappoints local marketers because unlike other shows across North America that speak to attendees from an American or Global perspective, many speakers at SES Toronto are either Canadian themselves or extremely tuned into online marketing in Canada. Looking back, you can’t help but recognize the...
Acquisio integrates Google Analytics into PPC management platform
Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines. Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH. The...
Leverage Wordstream Keyword Tools on your own website
WordStream releases new functions and tools every so often that enable marketers to expand and refine keywords in paid search and SEO campaigns, but today they announced something entirely different. Wordstream now offers a Free Keyword Tool widget generator for those of us that may want to enhance our own...
May 2010 Search Marketing News in Review
Although May proved to be a busy month in terms of search marketing news, June promises to heat things up with the rumored Google Mayday update due to arrive at any time. The Mayday update is promised to provide higher quality search results for long tail search queries. Look for...
Legendary SEO Jim Hedger on Canadian SEO issues
We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest. None other than legendary SEO, Jim Hedger! As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now:...
Sneak Peek at SES Toronto: Guillaume Bouchard on Canadian PPC and SEO Issues
Search Engine Strategies Toronto is less than a month away, but conversations concerning Canadian PPC and SEO issues have already started in earnest. Joining me to continue the conversation is fellow Canadian and industry leading SEO and social media expert, Guillaume Bouchard of NVI Solutions. If you have ever been...
aimClear Search Marketing Blog
Facebook SEO Ranking Factors, 2010 Study Results
In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches. Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations. That said compared to Google’s monolithic 63.7 percent of...
Singapore: Facebook English Speaking Users
It’s Wednesday, folks, and you know what that means- another installment of our Facebook English Speaking Demographic Series. Over a month ago, we took a look at the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. Last week we...
South Africa: Facebook English Speaking Users
Welcome back, jet-setters, to part eight of our Facebook English Speaking Demographic Series. We kicked off this series with a study of the 60 countries with the largest FB userbase (that also claim English as an official language) in Population Graph: Where Are Facebook English Speaking Users?. After trekking through social segments from English Speaking...
Social Networking & Gen Y: Opportunity, Not Obstacle
Dear Public School System of the United States: The time has come for you to stop thinking social networking prohibition will magically end online abuse and make your students better, safer, and nicer people. For the sake of future generations, please, take the reins and integrate structured social networking education...
Philippines: Facebook English Speaking Demographics
Greetings, and welcome to part seven of our Facebook English Speaking Demographic Series! We’re back with your weekly international humpday hike around world. Last Wednesday, we explored a heaping variety of social segments from English Speaking users over in India. Before that, we dug through demographics from the UK, Ireland and...
Online Marketing Contracts: Opening the Kimono
On day one of SMX Advanced Seattle, the contract kimono was officially opened. Yeah, baby! ThirdDoor Media Partner & President, Chris Ewell moderated the first session of the Business Issues Track, which featured speakers Marty Weintraub, President, aimClear, Will Scott, President, Search Influence and Lisa Williams, President, MEDIA forte marketing....
Compete Blog
If you follow Compete on twitter, you may have seen a Friday afternoon (or late morning if you are a West Coast data lover) come and go with some mentions of data nuggets, promptly scratched your head, and wondered “What the heck is a data nugget?” As a new member of...
Referral Analytics We Don’t Just Make-up
A week after Compete’s release of new the Referral Analytics tool, the internet market continues to buzz with excitement over the latest features and capabilities. The new tool was released in tandem with Compete’s May data, unleashing valuable information that more accurately reflects site traffic and total visits. Through the referral...
Videos Your Boss Wants You To View At Work
Compete is pleased to announce the Compete Digital CMO Series. Over the next 3 months, Compete will be featuring videos, presentations and digital insights from industry leaders who attended the Compete Digital CMO Summit this past May. The Digital CMO Summit is an annual event that brings together the industry’s top...
Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it,...
In the short time window an online ad has to catch one’s eye, its ability to capture ones engagement within just a few seconds is imperative. Last Wednesday an advertisement for Nissan Leaf on the AOL homepage managed to do just that. The flash ad contained various images starting with...
Consumer Perceptions of Travel Value Not Promising
In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value. Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009. “Value” is always difficult to define; in this case we asked respondents...
Yahoo! Search Marketing Blog
Ad News and Views from Around the Web
World record traffic for World Cup; Cannes-do’s and don’ts; Mac lovers make the best Mac lovers, and more World Cup traffic Goooooal!!! World Cup is still only in its second week but it has already broken all records in terms of online traffic and tweets, according to GigaOm, averaging more than 3,000...
More of the what, when and how on the transition from Yahoo! Search Marketing to Microsoft Advertising adCenter Yahoo! and Microsoft are continuing to work diligently toward preparing the U.S. market for our announced search alliance, and so we thought it was time to provide you with another update on our...
5 common mistakes that can hurt your ads’ performance Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not...
Your keyword list should range from general to specific Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not...
All your favorite stuff, under one roof Ever wonder what your home page would like if it were, well, a home? Yahoo! took over our own Yahoo! Front Page with a dynamic ad that visualizes the way we bring together all the reasons you love the Internet—within four walls, no less....
Ad News and Views from Around the Web
Social media usage up 24%; $54 billion to be spent on SM by 2014; PPC classes; what’s on at Cannes, and more Social media usage up 24% in one year Nielsen reports that the number of visits to social media networks rose 24% between April 2009 and April 2010. The average user...
Pay Per Click Advertising and SEO
US undergoing criticism for treatment of illegal downloaders
The US Copyright Group (USCG) has come under fire by civil liberties groups for its treatment of illegal downloaders. The firm, which has been established to hunt out and reprimand people who share files illegally, has been operating at the behest of a number of film makers, including the brand...
Yesterday’s budget heralds improvements for broadband costs
Chancellor George Osborne announced yesterday that plans for the proposed tax on next-generation broadband in the UK are to be scrapped. As part of his budget plans, Osborne confirmed that the 50p monthly charge which was scheduled to be levied on broadband use is no longer to be implemented. Rather...
Investigations in to illegal Google data gathering continues
France is the latest country to be drawn in to the Google data row, as officials continue to investigate whether the search engine giant obtained information about its users by contravening privacy laws. Google is accused of gathering and retaining sensitive data including passwords, when it was developing its Street...
Promoted Trending Topics launched by Twitter
Last April, Twitter launched its first ad campaign facility, in the guise of Promoted Tweets. Tweeters are now accustomed to this facility, which provides advertising revenue in a different way to standard web advertising packages. Rather than flooding their platform with adverts, Twitter instead uses a more subtle method of...
Reuters announces Facebook profit for first time
A recent announcement by Reuters has suggested that the online networking site Facebook made a profit in 2009, for the first time. The growing success of the site has meant it generated more revenue than was initially predicted by Facebook’s own board members, and industry analysts. Over the course of 2009,...
AOL sells Bebo site after just two years of ownership
Internet giants AOL have sold the social networking site Bebo after owning it for just two years. In a surprising move, the company has sold the site to small private investment company Criterion Capital Partners. In 2008, AOL purchased Bebo for $850m (then £417m). Since then the site has struggled...
Quality In Search - SEM | SEO | PPC Management & Consulting Philadelphia, PA
Paid Search Systems & Peasant Farming
WHAT WORKS IS what survives. This is the sentiment of Charles Darwin and, later, Sir Albert Howard as discussed in Michael Pollan’s Omnivore’s Dilemma. In his award-winning bestselling book Pollan discusses Howard’s work in agriculture that took place in Indian in the early 20th century. Howard studied the native process...
Paid Search Advertising from the Velvet Jones School of Technology
NOW AT The Velvet Jones School of Technology you too can learn how to be a paid search advertising marketer in just 6 short weeks! Yes indeed. From the school that brought you instructional courses like ‘How to Be a Ho’ and ‘Kicked in the Butt by Love’, Velvet Jones,...
Understanding the Complexities of Paid Search Advertising
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns>ad groups>keywords>text ads>landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the...
New Google AdWords Interface Is Lean, Literally
YESTERDAY’S ANNOUNCEMENT THAT the new Google AdWords Interface is now out of beta had a nice Lean sound to it. For those of you in the search engine marketing world that are not familiar with Lean management principles and tools, as defined by the Lean Enterprise Institute (LEI) the five-step...
Pay-Per-Click (PPC) Advertising Standards Are Coming
BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider. I’ve often said that it is very important to look outside of your primary discipline to...
Traffick: The Business of Search
Did Facebook Win in a Lame Category?
Reports of Facebook’s surprising revenues have added momentum to the prevailing viewpoint that the popular social networking platform is a looming financial juggernaut, possibly on a par with Google. On further reflection, though, the two companies couldn’t be more different. Google burst on the scene because it solved a really hard...
Driving around in the beautiful sunshine, you tend to see a lot of billboards. And if you’re an AdWords junkie, you tend to notice a lot of ads that would never work if their performance was tested. Contrast that with the stinging pain of real time feedback from digital advertising prospects who...
Search is in our veins as surely as that morning cup of java is a required kickstart for many of us. Being caffeinated will be the only way to make it through the remainder of the week, with the SMX Advanced and SES Toronto conferences in high gear. (Toronto’s main...
Say Your Final Prayers, Black Hat SEO’s: Guest Post by Dr. Ken Evoy
[Editorial note: Dr. Ken Evoy is one of the most successful entrepreneurs in our space. Back when a great many small businesses (today's "savvier more experienced online businesses") were coming onstream, Evoy's company, SiteSell.com, was providing one of the first "bibles" of Internet Marketing, Make Your Site Sell!. Many Internet marketers...
Google’s Browser-Based Data Collection Opt-Out: Staying Ahead of Regulation
Google is rolling out an opt-out browser add-on to allow any web user to block their data from being shared with websites using Google Analytics. This goes beyond the requisite privacy policies and disclosure on websites using Google tracking tools, and seems to get ahead of most possible forms of...
Red Hot Topics at SES Toronto 2010
I know, I know. If you live in a warmer climate, you’ll find the “heat alert” now in effect for the City of Toronto rather quaint. Still, with temperatures hitting 30C (approaching 40 on the ol’ Humidex), Torontonians may find it irresistible to let down their hair a bit, climb...
www.PerryMarshall.com
Bids and “Keywords” on Facebook
There are two things you absolutely must get right in order make Facebook ads profitable:...
Christian Entrepreneur online radio interviews me today: 12 Central
Today at 12pm Central Time, Matt Gillogly and Bob Regnerus of Christian Business Daily are interviewing me about purging mental garbage. I'll share a distinctly Christian perspective on:...
Scott Fox interviews Perry Marshall
Scott Fox, author of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, interviewed me about Pay Per Click. We had a wide-ranging conversation about.......
Wednesday: The Stinky Economy Combat Teleseminar
The current economic climate is no bowl of cherries…. plus the thinning of the herds is not over. The weak will struggle to survive or perish. The strongest businesses and entrepreneurs will still thrive and PROSPER. Which category are you in? You have a remarkable degree of control over that. Dan...
Phone call from my old boss who fired me
It was Friday. I was about 10 minutes late arriving at work. Before I could put my lunch in the refrigerator, Wally & Fred called me into Wally's office. Something did not feel right. "Perry, we're going to have to let you go. Things just aren't working out and it's time to...