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The Cashier At Walgreens Is My Consultant
The “Consultant” I was at Walgreens the other day and I noticed that the young woman who rang up my birthday card, shampoo and toothpaste was wearing a name tag that read: Susan, Beauty Consultant. I also noticed that Susan had chipped electric blue fingernails, multiple rings on all of her...
Dish Network: A Profile In Poor Marketing
A few weeks back, this direct mail piece came addressed to me from Dish Network. It features a picture of an olive-skinned and black haired beauty on the front and handsome dark haired, stubble-bearded man on the back. Beyond that, I cannot tell you what it says because it’s written...
Pay No Attention to that Guru Behind the Curtain
You all know the scene: Dorothy and her three friends return to Oz with the broom in hand after a harrowing near-death experience dealing with the witch and all those flying monkeys, only to have Toto pull back the curtain and expose the wizard as the charlatan that he truly...
Who Is Afraid Of The Big Bad Lawyer?
There was a recent discussion on Copyblogger, about the importance of spreading the word when you have an idea. The point of the article basically was that instead of hoarding your great ideas in a file on your computer, you should share them with anyone who will listen to spread...
The Domino’s Effect: Is Being Bad Good For Business?
Domino’s Pizza has recently launched a new TV ad campaign which not only announces attempts to improve the quality of their pizzas, but incorporates the negative feedback from consumers about their product. Now, I know that transparency, listening to your customers, engaging with them and responding to their needs...
The Lawlessness Of Twitter’s Wild West
What to tweet or what not to tweet, the rules of behavior and usage for Twitter abound on the internet. Most humans desire some rules to live by, whether it’s through religion, government, family, workplace, or self imposed ethics, most people get a certain level of comfort from knowing...
30 Minute PR with Marc Harty
What are YOUR Wins for the Week?
It’s so easy to get caught up with the micro that we forget the macro. In this case, did our work payoff? What results did we get? Can we track those results and connect the dots to the bottom line? One way to answer those questions is to step back ,...
Big Picture-Wise, What’s Your Theme for 2010?
As I write this on New Year’s Eve, I’ve seen any number of articles and blog posts on resolutions, both positive and negative. So I make the following promise: keep reading and you’ll learn a new way to plan and focus the coming year—and it’s not work, it’s really fun! You see,...
Negative Publicity a Weighty Issue? Not For Ex-Baywatch Star
Celebrity and negative publicity often go together like hand in glove. Case in point, I recently spent two weeks in London and the newspapers there are a lot more “tabloid” in their approach to news than their USA counterparts. And of course, I’m sure you’ve been following the David Letterman extortion...
PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR” author David Meerman Scott explains,...
5 Ways Free Press Release Sites Can Cost You
Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it’s my role as your advocate to review and reveal them all. Let’s roll! OK, so you’ve written your press release. Next action:...
What’s your Buzz Quotient? Social Media Monitoring with Filtrbox
What’s your BQ? That’s Buzz Quotient… as in are you generating online buzz with your marketing and publicity efforts? Are you tracking and monitoring said buzz? If you’re not, you risk undermining your performance while giving your competition a decided leg up. So what’s the best solution? Well you can sign...
Bakercreative's Blog
Myths: • I will try really hard to be 100. False Only 1 out of 5 will reach 100 years old. Most people are engineered to live past having kids and to live to see their kids. • Treatments, slow or reverse aging-False. If you get hurt the cells regenerate themselves only once...
Not “everything” on the internet is free…
Why should you care if I use video, pictures off of the internet? Why should I care about using my neighbor’s Wi-Fi for free? Because it’s all a little thing called illegal. Using images and pictures off is the internet is a copyright infringement. Those items were created by someone...
What do you do when you have a good job and lousy coworkers?
Are social activities too much of a distraction in the work place? I have worked many jobs where my fellow coworkers were laughing and playing around while the boss was away. I have sit through many meetings where all the staff did was complain about the boss and rumor...
Between banks using scare tactics to sell overdraft protection to credit card companies finding ways to add additional fees, It’s no wonder the market has little trust in our financial institutions. I see commercials daily promising we are your trusted partner, and that we are on your side. The industry...
Credit card companies can still find ways to charge more…
One way or another the credit card companies will use what ever means necessary to make up for the new restrictions on their fees structure. If they can’t get it one way they will easily find another way to make up for what’s in the best interest of the consumer....
Empower yourself to reach your goals…
Find out where you really belong. We all have inherit skill sets that are well suited for a variety of life’s callings. In our passion and talents we find a sense of tranquility. Weather it’s painting, riding a motorcycle, gardening or etc find the thing that you really feel a...
Sword and the Script
PR pros should write for search engines
Search is the new "earned media placement." So said Kary Delaria on this blog post recently. Clear, concise -- makes the point in phrase. It nicely drives home the point, in words we understand, that PR professionals need to develop a skill set in SEO, or search engine optimization.That point...
The re-emergence of integrated communications
When I talk to other PR pros about integrated communications I tend to get one of two reactions: a nod of agreement or a yawn.The notion of integration has been around for a while, with many playing lip service to the concept because it seems, at times, politically correct. However...
Unleashing the Killer App. Remember that book? For me it brings back a rush of memories. Equalfooting.com is a good example. Raised $140 million in VC funding, lead by Wharton grads, shuddered in 2000 or 2001. I cannot recall. It's a blur. Almost surreal.Harvard Business Press published that book in...
Smart things I've heard lately (Vol. 1)
Smart things I've heard lately (Vol. 1)Now and again you hear things that make you pause, reflect and consider -- "that was really smart." I'm going to start a series that posts the smart things I've heard recently and here's my chop at the first volume.1. "Here’s our product. It...
There's a lot of downplaying going on.The Sixer's coach recently downplayed reports of Iverson coming back, a Palin aide downplayed the use of a private jet, and the Dallas Federal Reserve President just downplayed the threat of inflation.If your not downplaying chances are you are intensifying. Unfortunately, the latter doesn't...
Blog panel Part III: Outlook for PR beyond 2010
There have been a lot of predictions for 2010, which is why this third and final question posed to our panel of bloggers – John, Krim and Meredith – is unique. A lot can change in 12 months, so a forecast for a year is challenging enough, let alone the...
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