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Momblebee Blog
Who Is Afraid Of The Big Bad Lawyer?
There was a recent discussion on Copyblogger, about the importance of spreading the word when you have an idea. The point of the article basically was that instead of hoarding your great ideas in a file on your computer, you should share them with anyone who will listen to spread...
The Domino’s Effect: Is Being Bad Good For Business?
Domino’s Pizza has recently launched a new TV ad campaign which not only announces attempts to improve the quality of their pizzas, but incorporates the negative feedback from consumers about their product. Now, I know that transparency, listening to your customers, engaging with them and responding to their needs...
The Lawlessness Of Twitter’s Wild West
What to tweet or what not to tweet, the rules of behavior and usage for Twitter abound on the internet. Most humans desire some rules to live by, whether it’s through religion, government, family, workplace, or self imposed ethics, most people get a certain level of comfort from knowing...
Just wanted to post a message to all those who have been reading, commenting and connecting with me over the past months since I started this blog. I really do appreciate you stopping by, reading, re-tweeting, subscribing and joining in on the conversation. Watching my readership grow, conversing with you,...
A similar question was recently posed in an online discussion. Some people answered this question quickly by saying that ideas are worth absolutely nothing until someone puts money down on the table for them. I wholeheartedly disagree. Value is not just about dollars and cents. Value can be about potential...
What The Grinch Can Teach About Brand Integrity
Every year about this time since 2000, the Jim Carrey/Ron Howard interpretation of How the Grinch Stole Christmas rears it’s ugly head. It’s dark, it’s loud and there are words and images in it that Dr. Seuss would never have used. I’ve heard it referred to as an...
30 Minute PR with Marc Harty
Big Picture-Wise, What’s Your Theme for 2010?
As I write this on New Year’s Eve, I’ve seen any number of articles and blog posts on resolutions, both positive and negative. So I make the following promise: keep reading and you’ll learn a new way to plan and focus the coming year—and it’s not work, it’s really fun! You see,...
Negative Publicity a Weighty Issue? Not For Ex-Baywatch Star
Celebrity and negative publicity often go together like hand in glove. Case in point, I recently spent two weeks in London and the newspapers there are a lot more “tabloid” in their approach to news than their USA counterparts. And of course, I’m sure you’ve been following the David Letterman extortion...
PR has evolved. Even to the point it is now more relevant and more public than ever. New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts. In “The New Rules of Marketing and PR” author David Meerman Scott explains,...
5 Ways Free Press Release Sites Can Cost You
Yes, free press release sites can and do cost the uninformed and even the experienced marketer. Some of the costs are screamingly obvious others are more hidden. And it’s my role as your advocate to review and reveal them all. Let’s roll! OK, so you’ve written your press release. Next action:...
What’s your Buzz Quotient? Social Media Monitoring with Filtrbox
What’s your BQ? That’s Buzz Quotient… as in are you generating online buzz with your marketing and publicity efforts? Are you tracking and monitoring said buzz? If you’re not, you risk undermining your performance while giving your competition a decided leg up. So what’s the best solution? Well you can sign...
The Top 10 PR Lead Sources on Twitter
What’s a more likely scenario for media coverage: pitch a reporter out of the blue or a reporter who seeks an expert that matches your background precisely? It’s the difference between “push” and “pull” PR. When you pitch a story, you are pushing your story to the media. Conversely, with “pull”...
Bakercreative's Blog
New technology makes the Superbowl even better
With the leaps in recent technology, the Superbowl is integrating it into it’s fan experience. High-tech security scanners will be used to scan both people and packages entering the stadium and law enforcement will have bomb-removal robots at the ready (although federal authorities have said there has been no specific,...
Google offers social searching to stay in touch…
Google offers social searches… Google has a great tool for users to say in touch with each other beyond the typical Twitter and Facebook updates. The nice thing about it, if someone searches under your name your list can see your content. The user can set up thier own multiple channels/lists...
How to avoid layoffs in this economy?
SAS, a business analytics software company, has been able to avoid layouts in this economy with very little turnover. SAS has avoided layoffs by instituting hiring freezes in all areas except R&D and sales. They still maintain the growth today. They cut back on travel and expenses, by relying more on...
Pocket first aid app saves a life in Haiti
I phone app saves a life while victim sits under feet of ruble from the earthquake in Haiti. American Heart Association’s Pocket First Aid & CPR app with helping to save his life when he was trapped for 65 hours in the lobby of a hotel in Port-au-Prince after the...
Sometimes things aren’t always what they seem from the outside. For example, you never really know someone even if you date someone for a while. For that matter even if you date them and live with them there is always something you didn’t know about until you tie the...
I look over all of the brief headlines as I surf the net like busting bone loss myths, will Palin be a hit, monkey boy hides out in Mexico etc… Will our lives be influenced by a endless amount of sound bites? Should we abbreviate and edit so much of...
Sword and the Script
Unleashing the Killer App. Remember that book? For me it brings back a rush of memories. Equalfooting.com is a good example. Raised $140 million in VC funding, lead by Wharton grads, shuddered in 2000 or 2001. I cannot recall. It's a blur. Almost surreal.Harvard Business Press published that book in...
Smart things I've heard lately (Vol. 1)
Smart things I've heard lately (Vol. 1)Now and again you hear things that make you pause, reflect and consider -- "that was really smart." I'm going to start a series that posts the smart things I've heard recently and here's my chop at the first volume.1. "Here’s our product. It...
There's a lot of downplaying going on.The Sixer's coach recently downplayed reports of Iverson coming back, a Palin aide downplayed the use of a private jet, and the Dallas Federal Reserve President just downplayed the threat of inflation.If your not downplaying chances are you are intensifying. Unfortunately, the latter doesn't...
Blog panel Part III: Outlook for PR beyond 2010
There have been a lot of predictions for 2010, which is why this third and final question posed to our panel of bloggers – John, Krim and Meredith – is unique. A lot can change in 12 months, so a forecast for a year is challenging enough, let alone the...
Blog panel Part II: How adaptation will shape PR thinking in 2010
"Adaptation is the process whereby a population becomes better suited to its habitat." - WikipediaAdaptation was the theme of my last post for a blog panel that includes John Sidline, Krim Stephenson and Meredith L. Eaton. Adaptation was my answer to the question, "What was the biggest lesson for PR...
Blog panel Part I: Biggest lesson of 2009
What was the biggest lesson we – marketing & PR – learned in 2009? Adaptation.It’s fascinating to watch a new industry evolve. A forward-thinker identifies a business problem, a gap in existing product lines, or discovers a better, faster or easier way to conduct business, and magnificent transformation is set...
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