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The Home of Peter Shankman - Shankman.com
Catching Kibble at 1000 Frames Per Second
Beautiful. Hat tip: The Atlantic...
Never confuse “Being a nice guy” for “Weakness”
Whenever I talk to other CEOs or other people in industry who have “made it big,” one of the things I always ask is if they’re thought of as a “nice guy” – by their friends, employees, competitors, clients, etc. The CEOs usually launch into a litany of reasons why they’re...
A bout of Creativity on a non-creative subject (Slightly NSFW)
This is an ad in Europe, I believe, for safe sex. It’s slightly NSFW, but a great example of taking a challenging, yet not-creative subject, and turning it into an advertisement very watchable, with the ability to go viral....
Cross posted at trainpetertrain.com (which is also trainfatasstrain.com), and shankman.com The dates are official. The nutritionist started today, 2/23/10. I have to keep a food log for a week before she’ll even talk to me again. Kill me. The training, through TriSmarter.com, starts on 3/31/10 in earnest – i.e., all the running, biking,...
A quick study in Customer Service with TD Bank
With all the news stories today about the new bank regulations that took affect yesterday, I wanted to find out what my bank, TD Bank, had in store for me. Much to my surprise, it turned into an amazing story on customer service – and how it’s still possible with...
O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.
Zynga Flap Shows Speed of Digital Crisis
Voce Communications' Doug Haslam has asked an important question about online journalism (and PR) in looking at the crisis case of Silicon Valley social gaming company Zynga, which produces the popular Facebook games Farmville and Mafia Wars. The case is a digital version supporting the adage often attributed to Mark Twain...
'Fat Cats' of PR Splurge on Selves
The PR calendar is dotted with expensive events that only the bosses can attend. A good way to rectify this imbalance would be for the cash-heavy PR associations (supposedly "non-profit") to raid their bloated treasuries and spring for a midtown New York library and meeting place that could serve the lower...
E&P Wants to Demolish Church, State Wall
The maiden print issue of Editor & Publisher under the ownership of boating magazine magnate Duncan McIntosh arrived in the mail today. It was a sight for sore eyes. Speaking of eyes, the mag's back-page "Shoptalk" piece is an eye-opener. Written by business professor and media consultant Robert Picard, the...
Norway Puts U.S. Olympic Medal Haul in Perspective
In a stunning turn of events, the International Olympic Committee has stripped the United States of its leadership position in the 2010 Olympic medals derby. The IOC has rectified the initial confusion, anointing Norway -- land of fjords, reindeer, Viking lore and 4.6M souls -- the shining star of the...
Denny's Pokes Fun at Irish Famine
There are some things that simply baffle the imagination. Poking fun at the Irish Famine, the greatest human disaster of the 19th century, ranks high on that list. That is now apparent to the gang at Denny's Spartanburg, S.C., headquarters. The marketing geniuses at fast-feeder Denny’s are offering unlimited refills of...
Today in PR Blogs - Goldman, PR Hit & Mag Pitches
It was widely reported last week that Goldman Sachs hired Public Strategies Inc. to handle its PR woes of the past year or two. But the NY Times' Dealbook blog noted today that the banking giant unveiled a new PR wrinkle in its 10-K statement filed today. Following a boold-type...
Wired PR Works
Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special...
Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free. In this presentation, PR stands for Powerful...
Top 10 US Brands by Trust and Value
A new report, “Beyond Trust: Engaging Consumers in the Post-Recession World,” defines “trust” and “recommendation,” as the key ingredients to brand success. Amazon.com, a site where customer reviews influence buying decisions, is number one. To measure results, the researchers developed the TrustR factor; 27% of brands scored above...
CNET Reviews Wired PR Works iPhone App
Image: CNET’s review of the Wired PR Works iPhone App. Now, we’re on the iPhone: together. Will you share this space with us? Start today by answering these questions: 1. Do you have an iPhone app? Yes? Tell us how to find you/it. 2. What iPhone app could not live without? 3. What would...
Facebook Guidelines for Parents, Students and Schools
Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie...
Great Book Plus Reading List 2002-2010
Almost two years ago, I shared my book group’s reading list. This post attracted lots of traffic from people searching for book group suggestions. If you’re one of those folks, browse this list and also check out Kathleen’s Parker’s new blog, Marian’s Library for reading recommendations for all ages. Before you...
Newsvetter
This van was a rockin’ and people came a knockin’
Not long ago I wrote about the boring press releases from this year’s Consumer Electronics Show. And just when I thought all hope for creativity in marketing and PR was lost, I ran across a blog post written by Chris Brogan about a clever campaign put together by the folks...
Want to succeed in PR? Grow a mustache
If you still need convincing that PR can pull off humor, take a good look at the American Mustache Institute. AMI is the brainchild of three former Fleishman Hillard alums who created the fake institute to prove a point to their masters – that humor can be a serious public relations...
Humorwire: A Creative PR Playground
Based on the feedback from last week’s post, one thing appears to be clear: PR people want to be funny and creative but sometimes their clients or bosses won’t let them. But does that mean you should suppress that creativity? No. Find an outlet for your talents and build a case...
Are PR people boring or just bored?
I just finished reading the press releases from the Consumer Electronics Show. You’re probably wondering what kind of masochist would do such a thing. Well, I was looking for examples of companies that used humor (or creativity) in a press release at CES. Sadly, I didn’t find any great examples. Some...
This is my final cartoon of the year. A big thanks to all of you for your support in 2009. I have a holiday wish that I hope will come true in 2010: My wish is for PR professionals to integrate more humor into their work. As I’ve written before, humor can...
Warning! This is not your typical top prediction post. Stock prices will rise and fall based on what is written below. To increase the accuracy of our predictions we opted against using Google search. Instead, we turned to Alta Vista (when it takes a full 5 minutes to calculate your search...
The Flack
As mentioned in last Friday's post, the Web has so many entertaining and edifying videos for PR types, it would be a shame not to see some of them surface. And what better place? Here are three more, as part of an evolving weekly feature, Friday's Video...
It may have incurred the wrath of the weather gods, but Accuweather is undaunted. The privately-owned meteorological service has encountered some stormy weather after deploying the term "snowicane" to describe last week's approaching east coast snow storm.(And I thought #snowpolcalypse and #snowmageddon were over the top!)Both The Weather Channel...
There are so many edifying and entertaining video clips on the Web for PR pros that I thought I'd post a few for your weekend viewing. The first went viral yesterday, fueled in part by a tweeted link from one Michael Arrington (@arrington) -- no stranger to the subject...
A number of authoritative voices I follow on Twitter today collectively glommed onto the long-simmering issue of PR-driven corporate speak under the banner "Worst Press Release Ever?"The catalyst for the extra-carbonated Twitter cooler conjecture was a post by the Wall Street Journal's "The Deal" blog titled "Coke: Most Unintelligible Press...
It's that time of year. Trending at #1 for much of the day on The New York Times's most emailed list of stories: "To Impress, Tufts Prospects Turn to YouTube." Here's an excerpt: "Lee Coffin, the dean of undergraduate admissions, said the idea came to him last spring as...
With two public (relations) apologies -- one major and one minor -- now behind us, who in the PR-sphere hasn't reflected on the "what if's" of these now fading acts of contrition?What if Tiger hadn't filled the room with friends and family (as props) but instead allowed in journalists...
Everything PR
The Oasis of the Seas, An Exercise In Ugly Excess
Royal Caribbean Cruise Line's Oasis of the Seas may be the largest floating piece of soap on the oceans, but for seaworthiness and nautical lines it is a floating nightmare. What ever happened to luxurious ocean liners that looked like ships of the sea? Can cruise lines support billions of...
India Still Awaits the Release of Varudu – Fans Get Movie’s Soundtrack Instead
Varudu is a Tollywood film (under Universal Media banner), which was expected to go on screen for the first time today, but instead the fans got the movie's soundtrack released by Aditya Music....
Is Jeff Bridges’ Crazy Heart Oscar Material?
Crazy Heart might be Jeff Bridges' chance to an Oscar, pretty much as Jeff Bridges turned this low-budget movie into an international success....
Teenage Sexting, the Modern Sexual Harassment Trend on the Rise
Sexting is shockingly common among teens, or so the latest news report. Technology enables (and encourages) a fast exchange of information, but using technology for such activities is a felony. Parents beware. Listed here, a few resources to prevent sexting and to better educate your teens on the dangers of...
CeBIT Exhibition 2010, SceneLights Mini DLP Beamer
The CeBIT exhibition 2010 presented some fascinating technology to the world last week, including a range of super mini DLP and other HD projectors. The SceneLights DL-200 and other offerings from Germany's Pearl, were a big hit for people in the EU....
WPP 2009 Preliminary Results: PR and Public Affairs Down 7%
2009 was a brutal year for the WPP Group, but Sir Martin Sorrell has a better prognostic for 2010, a year full of sports events of global importance. Learn why WPP's preliminary report is important for the PR and public affairs industry....
PR News Online
As managing director of Diageo’s Latin American and Caribbean Hub, J. Randolph “Randy” Millian is committed to enriching the communities of the nearly 50 countries in the region. “We strive to make a material impact on the lives of those less fortunate,” says Millian......
CSR Awards: CSR Leader/Company — Over 25K Employees – Cisco Systems Inc.
Even in challenging economic times, Cisco Systems has demonstrated continued commitment to CSR and citizenship. Aligning responsible business practices and social investments to create long-term value and sustainability for the company and global communities, Cisco actually expanded its philanthropic efforts......
CSR Awards: Media Relations – Office Depot Foundation
2009 National Backpack Program Media Relations Campaign To increase awareness of its National Backpack Program, in existence since 2001, the Office Depot Foundation, the primary charitable arm of Office Depot, set out in 2009 to launch a media relations program focusing on the distribution of nearly 300,000......
CSR Awards: Cause Branding Campaign – Nickelodeon
Campaign: The Big Green Help On Earth Day 2008, Nickelodeon launched The Big Green Help, an environmental initiative that provides information and tools to help explain climate change to kids and connect them to “Earth-friendly” activities in their everyday life. The goal was to empower an entire......
CSR Awards: Employee Relations – BNY Mellon
Campaign: BNY Mellon Community Partnership In 2008, asset management and securities services company BNY Mellon created the Community Partnership, a worldwide employee volunteering, team fundraising and charitable giving program supporting the communities where its staff lives and works. With research and......
CSR Awards: Corporate-Community Partnership – Puget Sound Energy
Campaign: Rock the Bulb Tour To position itself as a trusted resource and advocate for energy efficiency, Puget Sound Energy enlisted the services of PR firm Colehour+Cohen to develop and implement a campaign focused on partnering with the community to reduce energy usage through energy efficient lighting......
First Person PR
Add ‘Personality Not Included’ to Your Reading List!
Perhaps the biggest perk to commuting from Boston to Austin is the time on the airplane between when my laptop battery dies and we land that I use to catch up on reading. I lost my appetite for the “PR is dying,” the “social media will save PR/marketing,” and the...
Three Recessionary Spending Lessons for 2010
While a lot of bloggers are posting their 2010 predictions, I thought I’d share three rules to keep in mind for your 2010 spending. All of these were valid long before the recession, but I became even more important in the last 18 months. 1. Focus on value. One of the...
Tips & Tricks for your Corporate Social Media Efforts
As I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely interesting, interactive and valuable. Hosted by Jason Baer (of Convince and Convert fame), the session entailed three actual attendees letting the audience evaluate, analyze and critique their B2B...
My [belated] Top 10 Take Aways from MarketingProfs’ B2B Forum
Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly...
For the past several months, I’ve been on a high-tech diet. The problem started innocently enough with a minor PDA addiction. I’d randomly check work email in the evenings, on the weekends and even during my commute. Then, with Facebook and Twitter, the socnets took over. And being the news...
Advice for pitching new clients
Yesterday I wrote about the process of finding a new PR agency. Today, I want to continue that (admittedly lengthy) discussion by providing feedback to the PR agencies in general. I participated in a lot of pitches during my tenure at an agency, so it was interesting to me to be...
Deirdre Breakenridge
Guest Post: Building Relationships for Tomorrow
There’s a little song I learned back in Girl Scouts (yes, I was a girl scout... rocked the cookie sales, horrid when it came to crafts!). Make new friends, but keep the old. One is sliver and the other gold....
This must be the week of great PR announcements. Here is another special announcement about our very first #PRStudChat Tweetup. I’m happy to announcement that #PRStudchat is hosting a casual/informal event on Wednesday, March 10th at Gary Vaynerchuk’s (@garyvee) Wine Library (@winelibrary) in Springfield, New Jersey from 6:00 to...
Here's a special video announcement on #Chatmixer that will take place on Tuesday, March 9th at 8:00 p.m. EST. Looking forward to chatting with all of the different Twitter chat communities!...
PR 2.0 Strategy Sometimes Means Fixing First
Unless you are a brand new start up with a clean social media slate, chances are you won’t have to fix anything before you even begin your new social media outreach program. Fixing first can be a big part of your strategy before developing and implementing new and exciting...
I know I’ve blogged about the concept of Working on your “PR 2.0 Raw” in the past. I remember, as if it was yesterday, when a former journalist (now turned blogger) was asking me a few questions at a tweetup about little while back. After our discussion, he...
World Wide Rave – A Book Review
I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well...
pr-media-blog.co.uk
In the brave new world of social media we are told that content is king and if the content is good enough it will find an audience. We don’t often use this blog to talk about projects that Staniforth is involved in but this Nissan campaign is an exception - incidentally the creative work here...
Manchester App School opens doors
As a recent convert to the iPhone and the wonderful world of the “app” (Planet Rock, anyone?), it’s good to know that the future of app development is being bolstered by a Manchester-based course for young people known as The App School. Creative consultants, The White Room, are running the free course...
A Virtual Revolution….Virtually
For the last three weeks the BBC Two series ’The Virtual Revolution‘ (7.15pm Saturday) has been a highlight of the week. It charts the very real impact that the Internet has had on our lives and forecasts how it might develop as access spreads around the globe. The list of interviewees is...
Wordpress, the leading blog platform, suffered a major outage at around 21.40 GMT today taking around 10 million blogs with it. Twitter has been awash with commentary, many quoting the figure of 9.2 million blogs but this is a significant underestimate. It is the number that appears on Wikipedia but this...
Seetickets Puts Fans in a Rage
Tens of thousands of music fans were left enraged after seetickets, the only website on which fans were able to enter the draw for the free Rage Against the Machine concert, apparently crashed. The error left many fans staring at a loading screen or frantically refreshing the page for the...
Social media sanctified by the BBC?
PR Media Blog, when it comes to religion, is at the very least agnostic and certainly non-denominational. But when the venerable institution of BBC Radio 4’s Thought for the Day talks social media, quotes Mark Zuckerberg and namechecks YouTube, we simply have to listen. There’s no doubt that TFTD has divided opinion,...
down the avenue
AVATAR: All Energy is Borrowed & One Day We Have to Give it Back
The heavily marketed and hyped AVATAR, which is up for 9 Academy Award nominations this weekend, was as intense and powerful as District 9. Seeing it in 3D added great energy and dimension, particularly to the inner forest scenes, but......
Get WILDLY Creative About South Africa Online BUZZ Campaign
This week, South Africa marked the start of the 100 days countdown to the 2010 Fifa World Cup with a variety of patriotic celebrations and flag-flying spectacles. The football spectacular kicks off on June 11, 2010. The newly announced "Get......
Digital Signatures Can Save Ya a TON of $$$: #ARX #ebooks
A well known journalist friend of mine recently tweeted that he had to go out and buy a fax machine because a new client expected invoices via fax. At first I thought he was joking, either that or was working......
The Sages & the Scientists: Spirit Meets Manifestation
This weekend, the Deepak Chopra, the Sages & Scientists Symposium event kicks off in San Diego, which is focused on the intersection of perennial wisdom with cutting-edge science…......where consciousness makes the impossible possible… where Spirit meets manifestation....
For Those Where Video Games ARE their Reality: #video games #gamers
Michael Highland gives us a glimpse of his world growing up with video games and how for him, video games ARE his reality. I saw this as part of a mind consciousness seminar I attended about a week ago in......
Media Post's OMMA Behavioral: #answers @answersdotcom
Media Post's OMMA Behavioral series kicks off 2010 with a hands-on exploration of best practices. Panel topics include: Offline and Online Data: Match Made in Heaven Which Data Finds the Right Audience Thoughts on Agency Operations in a Exploded Media......
Ries' Pieces
Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny's Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost Mobile....
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words, but wars are won when you combine your words with a visual. Verizon has done just that....
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also love to forgive. But how, when and why you say you are sorry also matters. Say it when you don’t have to and you create guilt...
It's what Tiger does next that counts
Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity. In an intense game like golf, Tiger built his reputation by performing under pressure. Tiger transcended from being one of the best athletes ever to being...
Under Armour: Too Big for its Shirt?
It's amazing how many of the world's most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of Under Armour. What made Under Armour famous? It wasn't a Super Bowl ad. It wasn't a massive marketing campaign. It wasn't ego or hype. What made...
Brand Makeover for the Swift School
On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local non-profit organization. The idea was to give a branding makeover to a non-profit that was doing great work, but was not reaching its full potential due...
PR, Social Media, and Marketing Mentor ?
An Unrelenting Passion to Make the World Better
Today is Beth Kanter's 53rd birthday. I have met Beth in person several times and have always (not so secretly) wanted to work with her on a project. She is a complete inspiration, one of my heroes, a person whose excitement and enthusiasm for using social tools to help a...
An animated fly-over video of what the new Sutter Medical Center Castro Valley hospital will look like when completed in 2013. Produced by The Devenney Group, the architecture firm for the new hospital. Posted also by Cassandra Clark, Project Communications Director, on the Sutter Medical Center Castro Valley blog site. Sutter Medical...
For Immediate Release Society for New Communications Research Honors Award Winners for Innovation and Success in their Use of New Media Winning Social Media and New Communications Case Studies Published by SNCR San Jose, California, U.S.A. — November 12, 2009 — The Society for New Communications Research (SNCR), a global nonprofit research...
Society for New Communications Research Issues Call for 2010 Fellows
For Immediate Release Society for New Communications Research Issues Call for 2010 Fellows November 11, 2009 — San Jose, California, U.S.A. — The Society for New Communications Research, (SNCR), a global nonprofit 501(c)3 research and education foundation and think tank dedicated to exploring the latest developments in new media and communications and...
Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The deadline for application submissions for this year's awards has been extended from September 7th to Thursday, September 10, 2009, to allow applicants who are away for Labor Day Weekend to finish and...
a shel of my former self
Being strategic means being coordinated. Organic social media is not enough for anyone who wants to achieve business goals....
The Hobson & Holtz Report - Podcast #531: March 4, 2010
The Hobson & Holtz Report - Podcast #531: March 4, 2010...
FIR Interview: Tod Maffin on Case Studies Online
FIR Interview: Tod Maffin on Case Studies Online...
Social media grows small businesses, study shows
...
The Hobson and Holtz Report - Podcast #530: March 1, 2010
The Hobson and Holtz Report - Podcast #530: March 1, 2010...
Announcing FIR for iPhone and Android
If it’s all about the apps, then FIR is there....
A PR Guy's Musings - Stuart Bruce
Social networks manager for Obama could be you
Organizing for America (the successor organisation to Obama for America) and the Democratic National Committee are recruiting a new social networks manager.The new recruit will be responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) The Wall...
PR must accept that social media drives news and reputation management
I’ve long advocated that social media doesn’t work if you consign it to a silo and treat it simply as part of your digital marketing. The BBC is the the first mainstream news organisation to mandate its journalist to use social media and social networks as a primary source. Peter...
The PR social media award unboxing video
I wonder if this is the world’s first awards unboxing video? Certainly makes a change from phones and gadgets....
An inconvenient PR truth: experience and training are what counts
Last week saw the launch of the an Inconvenient PR Truth campaign. I’ve got mixed views about it.There’s been quite a lively debate on PR Week comments and the public relations blogs. While I applaud the initiative, I’m not totally convinced about either the approach or if it will work. It...
Charlie Brooker – How to report the news
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Wolfstar is recruiting new consultants to work in online PR and social media
If you pop over to the Wolfstar blog, you’ll see that we’re recruiting experienced public relations consultants to work on global, European and UK online PR and social media for clients such as Sony Ericsson, Discovery Channel, First Direct and Philips. ...
The Marketing Journalist
The ABCs of Applying Journalism to PR
I recently saw a discussion on LinkedIn on whether “ex journos” should lead a PR team? An interesting thought popped into my head. Yes, it’s late and I do my best thinking late at night. Rather than asking why former journalists shouldn’t lead a PR team, I think the better question to...
5 Steps to Bridge Social Media and Security
As businesses move at a rapid pace to integrate social media as part of their overall corporate strategy to engage, build brand awareness and drive thought leadership, unfortunately, security has taken a back seat leaving businesses wide open to these Web 2.0 threats. The use of Web 2.0 has opened new...
Why Bad Headlines Can Kill Good Content
I was at #SMAZ (Social Media for Business) event recently for several reasons – networking, moderating a panel on ROI and Social Media Measurement, and listening to some of the best speakers this valley has to offer – including C. Edward Brice (my boss on Top 10 Social Media Trends for...
5 Powerful Steps to Optimize Your Business with LinkedIn
Post originally published on www.agencyside.net http://bit.ly/b2IraA. With more than 50 million professionals entrusting their personal brand and identities with LinkedIn, the social networking platform has evolved into the largest business networking platform. While LinkedIn is still largely used by professionals to connect with other colleagues, LinkedIn has added powerful capabilities to...
Social Media Outsourcing: Good Business or Fake Dialogue?
Source “Brands are the stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside. These brand stories give meaning to who we are and what we do.” – Mark Thomson Social media outsourcing has been dubbed the next big...
Social Media: Balancing Security & Authenticity w/o Controlling the Message
Social media is all the rage. According to a recent report, 94 percent of Generation Y has joined a social networking site. Social media is believed to be leading the next social revolution. In fact, social networking has grown so dramatically that it is now the number one activity on the Web....
PRSA Event Calendar
Social Media & Emerging Trends...
Tapping the Online Video Boom: High Impact, Low-cost Communications
Social Media & Emerging Trends...
Mobilize Influencer Relationships: How Cause Marketing Can Drive Business Results
Relationship & Reputation...
Social Media & Emerging Trends...
Social Media and New Media PR Master Class: Fine-tune Your Strategic Understanding of Social Media
Social Media & Emerging Trends...
Social Media and New Media PR Master Class: Fine-tune Your Strategic Understanding of Social Media
Social Media & Emerging Trends...
Paul Stallard's Technology PR Agency Blog
Meet the media: Andy Shaw, Web User
This week’s meet the media interview is with Andy Shaw from Web User. Andy makes a good point about contacting journalists to arrange meetings with specific times and dates in mind. If you are lucky this can work but on most occations, with the pressures the media are under these...
Posterous I have been playing with Posterous over the past couple of days and I have to say I like it. Posterous lets you post anything online really fast simply by using email. It has the look and feel of a blog but you simply get your photo, video, audio file,...
There was a great article in last weeks issue of Marketing about online PR. It really struck a cord with me as it discussed how online PR was all about influencing the people who can influence your target journalists. Ten years ago PR agencies almost solely contacted the media to...
Meet the media: Chris Mellor, The Register
After a break of a few months my meet the media series is back with Chris Mellor from The Register, one of my favourite titles. El Reg is one of those titles that you are always delighted to see your client in if you have done your job well. It...
How many PR professionals comment on a journalist’s blog?
I have been working on this and other blogs for a couple of years and have always found that a great way to build relationships with other interesting bloggers is to leave a comment on a post. I know from working on this one, I will always click through to...
Is it more important for your PR agency to win an award than you?
It is always nice to receive an award and to have your work recognised. Show me someone who doesn’t like a pat on the back from time to time, and I will show you someone who doesn’t care about their job. A great many PR agencies list the awards that they...
DavidLibby.com
Social Media's Law of Evidence
If there's one thing I know from being forced to watch too many episodes of NBC's Law & Order is that there is a "law of evidence." Evidence must be relevant to a case or it doesn't apply. The same......
Does the online ratings system need a redux?
I had the pleasure of taking my sweet little family away over the weekend to Carmel. If you haven't been there, make it a trip. Carmel-by-the-Sea, as it is officially named, is a California fairytale, maybe even a place comparable......
Pop quiz: You LOVE the TV show Mad Men, go to its web site, what's missing?
You watch Mad Men on AMC every Sunday at 10PM. You love it! There's something Thirty Something about it, in a 60's kind of way. You want more. You go to the web site. There's a blog. Cocktail guide. Facebook......
Small businesses think too small when it comes to public relations and social media marketing
I've been running my public relations consultancy for over 8 years now and can tell you that when it comes to marketing, the small businesses we've worked with think too small. It's not that the small businesses don't think about what they can do with their small business, they don't...
Listen up PR peeps, make social media work for you, now!
If you're a public relations professional like me, you're probably using Cision (aka MediaMap) or Vocus or EdCals.com, or one of the many other tools to make your life more effective for your clients. But, many of you are not......
How to cultivate your social media garden
Social media is organic because it's authentic, unpredictable, and natural. The 64 million dollar question? How do you make the unnatural, organic? Social media is organic because it is derived from living organisms. How do you direct it? How do......
carrie*connects
Check Out The New Blog! CarrieLeber.com Has Arrived!
After 4 long years of having this blog on typepad we're moving over to a different platform at http://carrieleber.com ~ I think you'll notice immediately what a fresh look the new site has as well as many other features that......
Grano Recliner on Inspired Designer
Thanks to the Inspired Designer for featuring our client Monte Designs new Grano Chair recently. Love the way Kristin points out that the Grano is equally as gorgeous in a nursery as in a family room. See the post here>>...
Tsunami Glassworks ~ Behind the Glass Video
Love this video of our client Tsunami Glassworks discussing their art and their backgrounds....
Tsunami Glassworks on Style at Home
Style at Home - the authority for all things design and decor in Canada featured our client Tsunami Glassworks recently - writer Natalie Bahadur found the glass designing duo's work to be "Unique. Truly original. One of a kind..." We couldn't agree more!...
Call them what you will: the "Whisp"erati - the Glass "Whisp"erers - Whisp (plural) are the creation of glass design duo Eva Milinkovic and Kriston Gene of Tsunami Glassworks. A riff on their uber popular Tubes, Whisp was inspired by the image of long grasses wafting peacefully in...
Monte Designs Grano Chair on Design Milk
With a major online presence Design Milk is one of the most influential voices on the internet - so we were so thrilled that they featured our client Monte Designs new Grano Chair yesterday. The Grano is an amazing piece that glides and reclines without a lot of bulk...