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And like last year, I have a gift for you.  
Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some.  And every year, I hand pick the best articles that I&#8217;ve read and compile [...]<p><strong>[  <a href="http://www.techipedia.com/2010/internet-marketing-posts-2009/">Best Internet Marketing Posts of 2009</a> is a post written by <a href="http://www.techipedia.com">Tamar Weinberg</a>. ]
<br /><br />
Read more about <a href="http://www.newcommunityrules.com">The New Community Rules: Marketing on the Social Web</a>, a primer to social media marketing.  Or you can subscribe to the <a href="http://feeds2.feedburner.com/techipedia">Techipedia RSS feed</a>.</strong></p>
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:14:"Tamar Weinberg";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:40:"http://purl.org/rss/1.0/modules/content/";a:1:{s:7:"encoded";a:1:{i:0;a:5:{s:4:"data";s:95090:"<p></p><p>It&#8217;s my birthday!  And like last year, I have a gift for you.  </p>
<p>Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some.  And every year, I hand pick the best articles that I&#8217;ve read and compile them in a resource that I hope will last a long time.  <a href="http://www.techipedia.com/2009/internet-marketing-posts-2008/">Here&#8217;s my list for 2008</a>.  <a href="http://www.techipedia.com/2007/internet-marketing-best-blog-posts/">Here&#8217;s 2007</a>.  <a href="http://www.techipedia.com/2006/internet-marketing-best-blog-posts-of-2006-the-year-in-review/">Here&#8217;s 2006</a>. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come.  Yes, that&#8217;s right.  Despite the changing landscape, the articles I list here are typically those that I feel are &#8220;timeless&#8221; in that they could be referenced in the future and still have utility.  These posts are not in response to newsworthy events, nor are they displayed in any particular order.  They are strategic guides that hopefully will enhance your internet marketing experiences in the future.  </p>
<div style="text-align: center;"><img src="http://www.techipedia.com/images/reading-material.jpg" alt="" /></div>
<p>Every year, I can only read so many articles. I try to keep this as exhaustive as possible, but even so, I don&#8217;t know every great resource.  Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list.  If you&#8217;re looking to be included on 2010&#8217;s list, you now know what to do.</p>
<p><img class="alignleft" src="http://www.techipedia.com/images/badge_best_of_2009.gif" alt="" width="180" height="80" />Like last year, if your article is highlighted in this comprehensive post, there&#8217;s a badge for you to proudly celebrate this achievement on your site.  Thanks again to <a href="http://www.davidmihm.com/">David Mihm</a> who specializes in <a href="http://www.davidmihm.com/">Portland Web Design</a> for creating them. Scroll down to the bottom of the post to grab the code you need for your post or site.</p>
<p>Without further ado, I now present to you the best internet marketing posts of 2009.</p>
<h2>Social Media: Getting Started</h2>
<ul>
<li><a href="http://blog.asmartbear.com/why-you-have-to-engage-in-social-media-even-if-you-dont-want-to.html">Why You Have to Engage in Social Media, Even if You Don&#8217;t Want to</a> (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.</li>
<li><a href="http://www.briansolis.com/2009/01/poetry-of-social-networking-to-court/">The Poetry of Social Networking to Court Customers and Invest in Relationships</a> (Brian Solis): Brian Solis shares his foreword to Sean Percival&#8217;s book, MySpace Marketing.  In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.  And&#8230; Brian Solis is the most eloquent writer I have ever seen in the blogosphere.  This post is really poetry, as are all his other writings and blog posts.</li>
<li><a href="http://blog.louisgray.com/2009/01/40-key-elements-to-getting-started-in.html">40 Key Elements to Getting Started in Social Media</a> (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray&#8217;s blog about how to get involved in social media, from branding to blogging to Twitter to community. It&#8217;s definitely a worthwhile read.</li>
<li><a href="http://www.michaelfruchter.com/blog/2009/02/marketing-on-the-social-web-a-few-key-ingredients/">Marketing on the Social Web: A Few Key Ingredients</a> (Michael Fruchter): I love the graphic. But more than that, Mike&#8217;s post explains that social media is really about using social channels appropriately to communicate and converse &#8212; and as an extension of that, you might just end up being able to sell something. It&#8217;s really not that hard!</li>
<li><a href="http://www.conversationagent.com/2009/02/how-big-brands-can-start-testing-social-media.html">How Big Brands Can Start Testing Social Media</a> (Conversation Agent): It&#8217;s really not that hard to get into social media marketing. It just requires a small shift in mindset.</li>
<li><a href="http://steveradick.com/2009/01/11/why-social-media-is-scary/">Why Social Media is Scary</a> (Steve Radick): Why is social media scary? There are challenges to be overcome by junior employees, developers, managers, and even senior leadership. Steve Radick tackles them all in this post.</li>
<li><a href="http://www.yourjobstop.com/blog/networking/abcs-online-networking">The ABCs of Online Networking</a> (Your Job Stop): I love Joanna Lord&#8217;s article &#8212; every single letter of the alphabet has an application in online networking. Don&#8217;t overlook these &#8212; at least consider them!</li>
<li><a href="http://www.louisgray.com/live/2009/01/what-social-media-is-and-what-social.html">What Social Media is and What Social Media is Not</a> (Louis Gray): So many people don&#8217;t get what social media is. Mike saves the day by straightening them out. <img src='http://www.techipedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li><a href="http://sethgodin.typepad.com/seths_blog/2009/12/is-it-too-late-to-catch-up.html">Is it Too Late to Catch Up?</a> (Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization.</li>
<li><a href="http://outspokenmedia.com/social-media/social-media-planning/">Creating Your Social Media Plan</a> (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success.</li>
<li><a href="http://lornali.com/online-reputation-management/6-steps-for-creating-a-social-media-marketing-roadmap-plan">6 Steps for Creating a Social Media Roadmap and Plan</a> (Green Marketing 2.0): Lorna Li writes very introductory post on what social media is and what you can do with it with some great insights.</li>
<li><a href="http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-oreilly.html">A Corporate Guide for Social Media</a> (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. Have a read and see for yourself.</li>
<li><a href="http://kylelacy.com/20-ways-to-drive-leads-through-social-media/">20 Ways to Drive Leads Through Social Media</a> (Kyle Lacy): Here are some of the things you can do to start seeing some movement in this thing they call &#8220;social media marketing.&#8221;</li>
<li><a href="http://www.pr-squared.com/index.php/2009/04/10-tips-for-social-media-marketers">10 Tips for Social Media Marketers</a> (PR Squared): Todd Defren tells you how to jump into social media marketing. What can you do today?</li>
<li><a href="http://altitudebranding.com/2009/12/how-to-create-measurable-objectives/">How to Create Measurable Objectives</a> (Altitude Branding): We&#8217;ve talked about goals and strategies as it relates to social media marketing, but let&#8217;s break them down even further.</li>
</ul>
<h2>Social Media: Implementation and Execution</h2>
<ul>
<li><a href="http://www.stuntdubl.com/2009/01/12/social-marketing-failure/">7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them</a> (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place. Good thing he proposes how to fix them also!</li>
<li><a href="http://www.web-strategist.com/blog/2009/11/09/two-approaches-shotgun-vs-lasers/">Two Approaches: Shotgun vs. Laser</a> (Web Strategist):  There are two (of many) approaches you can take in your social media strategy.  Which approach best suits you?</li>
<li><a href="http://mashable.com/2009/11/25/social-media-b2b/">How to Make Social Media Work for Non-Consumer Brands</a> (Mashable): This is a good B2B social media article which is chock full of examples.</li>
<li><a href="http://www.chrisbrogan.com/ways-to-be-human-at-a-distance/">Ways to Be Human at a Distance</a> (Chris Brogan): Chris Brogan always talks about how businesses can be human again.  So what are they to do?  He breaks this article into some of the basics of presence, how to converse, how to add multimedia to those conversations, and the topics of conversation.</li>
<li><a href="http://mashable.com/2009/12/08/social-media-promotions/">How to Manage Successful Social Media Promotions</a> (Mashable): How can you get feedback from social channels to offer exclusive deals to your followers on social media communities?  Read this Mashable guide.</li>
<li><a href="http://www.readwriteweb.com/archives/how_to_build_a_social_media_cheat_sheet.php">How to Build a Social Media Cheat Sheet in Any Topic</a> (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry.</li>
<li><a href="http://blog.hubspot.com/blog/tabid/6307/bid/4837/The-12-Step-Social-Media-Program-for-Traditional-Marketers.aspx">The 12 Step Social Media Program for Traditional Marketers</a> (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do.</li>
<li><a href="http://mashable.com/2009/08/11/social-media-contests/">10 Creative Contests Powered by Social Media</a> (Mashable): You can use social media to do many things: build community, make business decisions, and more.  Let a contest help make these ideas a reality.</li>
</ul>
<h2>Social Media: Small Business</h2>
<ul>
<li><a href="http://www.jonathanfields.com/blog/why-small-is-the-new-big-in-social-media-marketing/">Why Small is the New Big in Social Media Marketing</a> (Jonathan Fields): Jonathan Fields explains why small businesses have a real advantage over large ones when it comes to biting the social media bullet. This is a great read.</li>
<li><a href="http://mashable.com/2009/09/30/small-business-strategies/">5 Advanced Social Media Marketing Strategies for Small Businesses</a> (Mashable): Here are five techniques proposed by Samir Balwani that go beyond the mere social media presence, including contests.</li>
<li><a href="http://smallbiztrends.com/2009/05/launching-small-biz-web-site.html">How to Promote a Small Business Websit</a>e (Small Business Trends): This article isn&#8217;t totally social media focused, but it&#8217;s part of it.  If you want to market a small business website, social is just part of your overall marketing mix.</li>
</ul>
<h2>Hiring for Social Media</h2>
<ul>
<li><a href="http://darmano.typepad.com/logic_emotion/2009/07/smstreet.html">How to Evaluate Social Media Street Cred</a> (Logic+Emotion): Do you know if that person is able to handle a social media marketing initiative? How omnipresent is he? How well-versed is she? David Armano suggests to study out the candidate first; they shouldn&#8217;t just be focused on Twitter, for example.</li>
<li><a href="http://www.livingstonbuzz.com/2009/01/05/25-signs-youve-got-a-strong-sm-consultant-or-agency/">25 Signs You&#8217;ve Got a Strong Social Media Consultant or Agency</a> (The Buzz Bin): Beth Harte and Geoff Livingston explain that social media consultants need to know a lot more than about the basic tools out there.</li>
<li><a href="http://www.socialmediaexplorer.com/2009/03/09/why-you-shouldnt-trust-social-media-to-an-seo-consultant/">Why You Shouldn&#8217;t Trust Social Media to SEO Consultants</a> (Social Media Explorer): The fact that a few in the SEO community have a narrow approach with regard to social media engagement troubles me.</li>
<li><a href="http://www.conversationmarketing.com/2009/07/10-questions-for-social-media-experts.htm">10 Questions to Evaluate a Social Media &#8220;Expert&#8221;</a> (Conversation Marketing): Well, how did you fare in this quiz?</li>
<li><a href="http://directmarketingobservations.com/2009/08/13/id-like-to-see-a-social-media-consultant-or-agency-that/">I&#8217;d Like to See a Social Media Consultant or Agency That&#8230;</a> (Direct Marketing Observations): I really liked Marc Meyer&#8217;s post here.  It was actually how he and I built up a relationship.</li>
<li><a href="http://kylelacy.com/25-tips-to-choosing-a-social-media-consultant/">25 Tips to Choosing a Social Media Consultant</a> (Kyle Lacy): How do you find a social media consultant?  They might want to pass this test with flying colors.</li>
<li><a href="http://altitudebranding.com/2009/11/hiring-for-social-media-what-id-look-for/">Hiring for Social Media: What I&#8217;d Look For</a> (Altitude Branding): Amber Naslund has a great series on good and bad approaches for social media job description and tops it off with what she&#8217;d look for if she were to hire for the position.</li>
</ul>
<h2>Social Media: Measurement and ROI</h2>
<ul>
<li><a href="http://pr.typepad.com/pr_communications/2009/06/measurement-strategies-for-5-social-media-goals.html">Measurement Strategies for 5 Social Media Goals</a> (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals.</li>
<li><a href="http://moblogsmoproblems.blogspot.com/2009/08/are-we-too-worried-with-finding-roi-of.html">Are We Too Worried with Finding the ROI of Social Media?</a> (The Viral Garden): What are big brand saying about the ROI of social media? Check Mack Collier&#8217;s post to find out.</li>
<li><a href="http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html">100 Ways to Measure Social Media</a> (Inside the Marketers Studio/David Berkowitz): Who said you can&#8217;t measure social media?</li>
<li><a href="http://leftthebox.com/social-media-metrics/social-media-metrics-what-we-need-to-track-sales/">Social Media Metrics: What We Need to Track Sales</a> (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.</li>
<li><a href="http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/">Measuring Social Media ROI: Does Size Matter?</a> (Mark Hayward): Mark Hayward shows the ROI of social media. With a plan, you can measure effectiveness of SM.</li>
<li><a href="http://econsultancy.com/blog/5058-social-media-who-can-show-us-the-real-value">Social Media: Who Can Show Us the Real Value?</a> (Econsultancy):  I like the measurements this article provides. The Online Consumer Engagement Value report idea is a good one.</li>
</ul>
<h2>Social Media: General</h2>
<ul>
<li><a href="http://thefuturebuzz.com/2009/10/12/qualities-of-effective-web-promoters/">Web Promoters: What Qualities Make Up the Effective Ones?</a> (The Future Buzz): Adam Singer writes an excellent piece on the qualities that make up the most popular &#8220;power users&#8221; of the social web &#8212; that is, those individuals whose content people want to consume always.</li>
<li><a href="http://socialmediarockstar.com/11-ways-to-lose-friends-and-followers-online">11 Ways to Lose Friends and Followers Online</a> (Social Media Rockstar): This reminds me of my <a href="http://www.techipedia.com/2008/social-media-etiquette-handbook/">social media etiquette</a> post; there are just so many things you can do that will not win you any friends on social networks. Brett Borders explores the behavioral triggers that don&#8217;t win you any new friends at all.</li>
<li><a href="http://econsultancy.com/blog/3965-the-a-z-of-social-media-for-brands">The A-Z of Social Media for Brands</a> (Econsultancy): They say it&#8217;s &#8220;social media for brands.&#8221; I say it&#8217;s &#8220;social media for everyone.&#8221;</li>
<li><a href="http://samirbalwani.com/social-media-fundamentals/social-media-overrated/">Is Social Media Overrated?</a> (Samir Balwani): This post serves as a reminder that social media is just one part of the marketing mix, and you still need to strategize and allocate resources intelligently. What is social media about? At the end of the day, it&#8217;s about real connections to consumers. (No, it&#8217;s not about the tools!)</li>
<li><a href="http://www.searchenginejournal.com/10-ways-to-be-a-great-social-media-user/12879/">10 Ways to Be a Great Social Media User</a> (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more.</li>
<li><a href="http://samirbalwani.com/social-media-fundamentals/ask-experts-social-media-training/">Experts Talk About Social Media Training</a> (Samir Balwani): Samir has a great interview on the background on social media marketing with 5 experts. (Note: I was interviewed.  Normally I don&#8217;t self-promote in this roundup, but the quotes are good, and Jason Falls, who was featured, is one of my role models.)</li>
<li><a href="http://www.toprankblog.com/2009/09/optimizing-time-spent-in-social-media/">Social Media Tips for Optimizing Time Spent by Marketers</a> (Online Marketing Blog): Social media takes time, but yes, you can optimize it with tips from Adam Singer.</li>
<li><a href="http://www.toprankblog.com/2009/08/answers-to-social-media-questions-you-should-know/">Answers to Social Media Questions You Should Know</a> (Online Marketing Blog): Here are some great questions and answers from Lee Odden on the typical questions you face in social media marketing.</li>
<li><a href="http://darmano.typepad.com/logic_emotion/2009/01/the-s.html">The Social Media Conversion Scale</a> (Logic+Emotion): David Armano provides a graphical chart showing the various stages of social media acceptance. Where are you on the list?</li>
<li><a href="http://www.10e20.com/blog/2009/07/23/the-hardest-things-to-teach-your-clients-about-social-media-marketing/">The Hardest Things to Teach Your Clients About Social Media Marketing</a> (10e20): A collaborative list of what things you should or shouldn&#8217;t expect of social media marketing.</li>
<li><a href="http://www.searchenginejournal.com/seven-deadly-sins-of-social-media/10380/">The Seven Deadly Sins of Social Media</a> (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. She has some great comparisons.</li>
<li><a href="http://www.toprankblog.com/2009/04/social-media-marketing-tips/">23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil</a> (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. This is a fantastic interview!</li>
<li><a href="http://www.ninebyblue.com/blog/social-media/the-real-lesson-in-the-yelp-user-review-lawsuit/">The Real Lesson in the Yelp User Review Lawsuit</a> (Nine by Blue): The bottom line is that people need to realize that they can&#8217;t control the message. The best solution is to proactively address the situation and make it work for you.</li>
<li><a href="http://mashable.com/2009/03/10/breaking-social-media-rules/">5 People Who Broke the Rules of Social Media and Succeeded</a> (Mashable): Real success stories and the experiences learned is the subject of this article.</li>
<li><a href="http://thejordanrules.posterous.com/which-social-media-channels-should-you-be-usi">Which Social Media Channels Should You Be Using?</a> (The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.</li>
<li><a href="http://leftthebox.com/marketing/share-this-or-else-what-makes-people-share-content/">Share This or Else! What Makes People Share Content?</a> (Samir Balwani): What prompts people to share content &#8212; and how does one capitalize on this? Samir discusses human psychology and explains how this correlates to content that is shareable.</li>
</ul>
<p><img class="alignright" src="http://www.techipedia.com/images/round-the-world.jpg" alt="" width="360" height="256" /></p>
<h2>Twitter</h2>
<ul>
<li><a href="http://www.97thfloor.com/blog/twitter-the-most-important-website-since-google/">Twitter, the Most Important Website Since Google</a> (97th Floor): Yes, Twitter is that important.  Chris Bennett features some great parallels in his article.</li>
<li><a href="http://www.conversationagent.com/2009/11/twitter-customer-service-and-good-brand-management.html">Twitter, Customer Service, and Good Brand Management</a> (Conversation Agent): Valeria Maltoni writes a great primer to why Twitter is important for customer service, but then goes a step further and tells you what tools you can use to monitor your brand (and some that cost money and let you respond).</li>
<li><a href="http://www.livingstonbuzz.com/2009/03/05/a-twitter-use-primer/">A Twitter Basics Primer</a> (The Buzz Bin): When you use Twitter for marketing or whatnot, you should consider why you intend to use it and what you plan on getting out of it. This is a basic article but goes into great depth.</li>
<li><a href="http://samirbalwani.com/marketing/who-should-tweet/">Who Should Tweet?</a> (Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. He suggests a &#8220;character&#8221; to be the face of the brand on Twitter, sort of like a mascot.</li>
<li><a href="http://www.twitip.com/twitter-networking-tips/">8 Twitter Networking Tips: From Online to In-the-Flesh</a> (Twitip): Whether it&#8217;s getting instant responses or meeting people in real life via tweetup, some Twitter tips are not to be forgotten.</li>
<li><a href="http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/">The Ultimate Guide to Everything Twitter</a> (Webdesigner Depot): This is a crazy in-depth guide on Twitter, but it&#8217;s already outdated since there have been a lot more news and apps that have come out since. Still, though, you can tell that there has been in immense amount of work put into it, and it definitely deserves recognition.</li>
<li><a href="http://www.conversationagent.com/2009/02/youre-on-twitter-now-what.html">You&#8217;re On Twitter, Now What?</a> (Conversation Agent): How do you want to use Twitter? There are many goals you can achieve with the site.</li>
<li><a href="http://www.dreamsystemsmedia.com/blog/index.php/4-real-offline-uses-of-twitter/">4 Real Offline Uses of Twitter</a> (Dream Systems Media): Twitter marketing is happening online, of course, but it&#8217;s happening offline too. Just a few weeks ago, I saw a Twitter decal on a car. It was rather cool. Here are four other ways people are promoting their Twitter accounts.</li>
<li><a href="http://www.here.org.uk/2009/04/how-to-use-twitter-to-grow-your-online-business.html">How to Use Twitter to Grow Your Online Business</a> (here.org.uk): This is a nice beginner business guide of the various things you can do in order to be seen as a credible and useful Twitter user.</li>
<li><a href="http://seo2.0.onreact.com/101-tweets-on-how-to-use-twitter">101 Tweets on How to Use Twitter</a> (SEO 2.0): Tad offers 101 ways to use Twitter in retweetable format. Tips include being active and tweeting daily, limiting using Twitter for broadcasting, focusing on company-wide social media policies, and more.</li>
<li><a href="http://www.10e20.com/blog/2009/10/22/connecting-with-customers-on-twitter-%e2%80%939-tips-for-success/">Connecting with Customers on Twitter: 9 Tips for Success</a> (10e20): Jake writes a great piece on what you should be doing on Twitter in order to be successful.</li>
<li><a href="http://www.whatsnextblog.com/archives/2009/06/top_10_reasons_your_company_should_not_tweet_1.asp">Top 10 Reasons Your Company Should Not Tweet</a> (BL Ochman&#8217;s Blog): Not everyone will be able to use Twitter. Here are 10 reasons why you as a company entity should avoid it.</li>
<li><a href="http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=692">How to Integrate Social Media into Product Marketing</a> (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media. (P.S. Sending products to bloggers helps too!)</li>
<li><a href="http://mashable.com/2009/12/03/the-tao-of-tweeting/">The Tao of Tweeting</a> (Mashable): Good art via Twitter is not that hard to achieve.  Soren Gordhamer shows you how.</li>
<li><a href="http://www.web-strategist.com/blog/2009/07/03/breakdown-how-brands-are-buying-and-earning-followers-on-twitter/">Breakdown: 4 Ways Brands are Earning &#8212; and Buying &#8212; Followers on Twitter</a> (Web Strategist): Jeremiah Owyang explores the Twitter space to see how followers are being earned (or not) on Twitter.</li>
<li><a href="http://econsultancy.com/blog/4162-the-10-twitter-commandments">The 10 Twitter Commandments</a> (Econsultancy): Patricio Robles says that doing these sins is like shooting yourself in the foot.</li>
<li><a href="http://www.hyperlocalblogger.com/use-twitter-for-blog-content/">How to Use Twitter to Find Local Blog Content</a> (Hyperlocalblogger): Twitter can bring you local traffic, so use it wisely to build friends and a following in your neighborhood.</li>
<li><a href="http://smallbiztrends.com/2009/07/137-small-business-twitter-tips.html">137 Small Business Twitter Tips</a> (Small Business Trends): One hundred and thirty seven people were asked to offer their best Twitter tips, and this has been aggregated and put in a document (PDF, but not linked to this page) for all to see.</li>
<li><a href="http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/">From Corporate to Personal: The Four Types of Social Media Profiles</a> (Web Strategist): What kinds of brand profiles do you find on Twitter?</li>
<li><a href="http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/">62 Ways to Use Twitter for Business</a> (WebWorkerDaily): Be it credibility, growing your network, or marketing (and then some), this article is a good way to inspire yourself to grow your business Twitter presence.</li>
<li><a href="http://tins.rklau.com/2009/03/eight-lessons-learned-as-brand-on.html">8 Lessons Learned as a Brand on Twitter</a> (tins/Rick Klau): Rick Klau works for Google.  He talks about what he has learned by maintaining a brand presence on Twitter: specifically, Google&#8217;s Blogger account.</li>
<li><a href="http://www.briansolis.com/2009/02/finding-tweet-spot-top-tips-for/">Make Tweet Love: Top Tips for Building Twitter Relationships</a> (Brian Solis): This is an excellent compendium of tips to get the most out of Twitter, both by Brian Solis and then his own Twitter friends.</li>
</ul>
<h2>Facebook</h2>
<ul>
<li><a href="http://www.10e20.com/blog/2009/12/01/how-to-create-rich-html-tabs-on-your-facebook-page/">How to Create Rich HTML Tabs on Your Facebook Page</a> (10e20): I know <a href="http://www.techipedia.com/2009/create-facebook-page/">Jesse just contributed an awesome article on this blog</a> but Victor&#8217;s guide here is also pretty good.</li>
<li><a href="http://www.quicksprout.com/2009/12/04/why-you-need-to-make-a-facebook-fan-page/">Why You Need to Create a Facebook Fan Page</a> (Quick Sprout): Neil Patel decided to build a Facebook fan page that was interactive, using it as a case study for why it would benefit you as a business to maintain one and what would be necessary to make it engaging.</li>
<li><a href="http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/">10 Key SEO Strategies Every Facebook Owner Should Know</a> (Inside Facebook): We all know Facebook tips and tricks, but did we know we can marry the schools of thought of Facebook optimization and SEO? Let&#8217;s dive into Justin Smith&#8217;s tips.</li>
<li><a href="http://www.socialbrite.org/2009/10/09/how-to-build-a-facebook-community-14-levers-you-need-to-be-pulling/">How to Build Facebook Community</a> (Socialbrite): If you&#8217;re looking to meet some goals with Facebook engagement, you have to actually be able to engage your audience and participate. This article presents fourteen tips for achieving this goal, most of which are common sense but which may inspire you to get more active.</li>
<li><a href="http://www.allfacebook.com/2009/03/facebook-friends-influence/">How to Win Facebook Friends and Influence People</a> (All Facebook): Nick O&#8217;Neill&#8217;s post on how to become a Facebook power user (read: genuine) is great.</li>
<li><a href="http://www.jonathanvolk.com/how-to-make-money-online/the-beginners-guide-to-advertising-on-facebook.html">The Beginner&#8217;s Guide to Advertising on Facebook</a> (Jonathan Volk): If you&#8217;re looking to advertise on Facebook, be it for your product for via affiliate marketing (in Jonathan&#8217;s case), take tips from this guy. He makes 6 digits a MONTH.</li>
<li><a href="http://www.allfacebook.com/2009/07/facebook-friend-etiquette-2">How to Violate Facebook Etiquette and Piss Off Your Friends</a> (All Facebook): Sure, there&#8217;s no right or wrong way to use social networks, but there are still socially acceptable limits.</li>
<li><a href="http://www.conversationagent.com/2009/12/are-your-facebook-fans-truly-engaged.html">Are Your Facebook Fans Truly Engaged?</a> (Conversation Agent): Valeria Maltoni shares the findings of a Frozen Frogs study with regards to engaging Facebook followers.  It&#8217;s good to know that there are ways to bring Facebook community closer together.</li>
</ul>
<h2>LinkedIn</h2>
<ul>
<li><a href="http://blog.guykawasaki.com/2009/02/10-ways-to-use.html">10 Ways to Use LinkedIn to Find a Job</a> (How to Change the World): Thought you couldn&#8217;t get a job on LinkedIn? Think again! <img src='http://www.techipedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li><a href="http://www.seoptimise.com/blog/2009/09/10-tips-to-optimise-your-linkedin-profile.html">10 Tips to Optimize Your LinkedIn Profile</a> (SEOptimise): This is a beginner level LinkedIn howto, but it&#8217;s amazing to see how many people actually do not follow the basic rules of engagement for LinkedIn!</li>
<li><a href="http://www.conversationagent.com/2009/10/top-ten-reasons-why-your-linkedin-question-is-getting-mostly-pitches.html">Top 10 Reasons Why Your LinkedIn Question is Getting Mostly Pitches</a> (Conversation Agent): Valeria Maltoni writes a great piece about why your LinkedIn community involvement may not be so great for you when you start getting an abundance of pitches. What can you do differently?</li>
<li><a href="http://mashable.com/2009/11/09/linkedin-tips/">7 Ways to Get More Out of LinkedIn</a> (Mashable): Taking advantage of the professional network isn&#8217;t hard.  Here are 7 ways to get the most out of it.</li>
<li><a href="http://webworkerdaily.com/2009/12/24/how-to-ensure-your-linkedin-profile-is-effective/">How to Ensure Your LinkedIn Profile is Effective</a> (Web Worker Daily): Meryl Evans has a good writeup on how to optimize the features of LinkedIn to make a pretty spiffy looking profile.</li>
</ul>
<p><img class="alignright" src="http://www.techipedia.com/images/social-business.jpg" alt="" width="300" height="200" /></p>
<h2>Leveraging Other Social Media Sites</h2>
<ul>
<li><a href="http://smallbiztrends.com/2009/02/media-attention-traffic-businessexchange.html">How to Get Media Attention and Traffic Out of BusinessExchange</a> (Small Business Trends): Not many people know about BusinessWeek&#8217;s Business Exchange, but Anita does, and she explains how you can get visibility out of it.</li>
<li><a href="http://maketecheasier.com/ten-tips-to-get-the-most-out-of-posterous/2009/07/17">10 Tips to Get the Most Out of Posterous</a> (Make Tech Easier): Posterous is the new lifestreaming app. Shevonne tells you how to actually use it and take advantage of its features.</li>
<li><a href="http://maketecheasier.com/10-useful-tips-to-using-friendfeed/2009/07/03">10 Useful Tips to Using FriendFeed</a> (Make Tech Easier): FriendFeed is still going strong, and its community is pretty powerful. Shevonne Polastre tells you how to make the most of it. Big emphasis on point #9. That&#8217;s the way to maximize the potential of FriendFeed.</li>
<li><a href="http://www.webomatica.com/wordpress/2009/01/03/how-i-use-friendfee/">How I Use FriendFeed</a> (Webomatica): If you wanted to know a little more about the potential of FriendFeed, check out Jason Kaneshiro&#8217;s post.</li>
<li><a href="http://knowthenetwork.com/blog/2009/07/friendfeed-groups-the-fast-track-to-content-community">FriendFeed Groups &#8211; The Fast Track to Content and Community</a> (Knowthenetwork.com): How can you use FriendFeed groups to your advantage?  Easy.</li>
<li><a href="http://www.searchenginejournal.com/delicious-tools-tags/8482/">Tools to Analyze Delicious Tags, Bookmarks, and URLs</a> (Search Engine Journal): I normally do not put toolbox posts in my yearly roundup because I look for posts with actionable ideas to be put to use.  However, how many of you actually knew that Delicious has tools to help you get the most out of it?</li>
<li><a href="http://www.searchenginejournal.com/stumble-upon/8425/">3 Easy Tips for Improving the Potency of Your StumbleUpon Account</a> (Search Engine Journal): This post by Ryan Caldwell explains how you can improve your StumbleUpon account, but I&#8217;d argue that the information could be applied to other social bookmarking sites or social networks as well.</li>
<li><a href="http://searchengineland.com/getting-links-and-content-from-flickr-17000">Getting Links AND Content from Flickr</a> (Search Engine Land): Using Flickr to build content isn&#8217;t so hard once you get inspiration from this article which features a case study and suggested scenarios that you can use Flickr with to help.</li>
<li><a href="http://www.searchenginejournal.com/4-tools-to-track-flickr/10688/">4 Tools to Track Flickr</a> (Search Engine Journal): If you are tasked with monitoring Flickr for the purposes of listening to the conversation or finding out statistics on the photos you&#8217;ve uploaded, you should check out these tools to make your job a whole lot easier.</li>
<li><a href="http://mashable.com/2009/12/10/fourquare-tips/">6 Tips for Getting the Most out of Foursquare</a> (Mashable):  Foursquare is new for many, so learn it and soak it in while it&#8217;s still hot.</li>
</ul>
<h2>Blogging</h2>
<ul>
<li><a href="http://www.problogger.net/archives/2009/06/16/13-tips-for-marketing-your-business-with-your-blog/">13 Tips for Marketing Your Business with Your Blog</a> (Problogger): Most businesses have one goal with their blog: marketing. Darren Rowse gives you 13 ways to do just that.</li>
<li><a href="http://blog.webdistortion.com/2009/10/19/25-things-i-wish-id-known-when-i-started-blogging/">25 Things I Wish I&#8217;d Known When I Started Blogging</a> (Web Distortion): Paul Anthony (@webireland) writes an incredible high-level blogging guide, which, if followed, will definitely bring you ahead of the competition. Guaranteed.</li>
<li><a href="http://michaelhyatt.com/2009/11/do-you-make-these-10-mistakes-when-you-blog.html">Do You Make These 10 Mistakes When You Blog?</a> (Michael Hyatt): This is a good article on the common pitfalls facing bloggers, from not posting enough to posting too much and everything in between.</li>
<li><a href="http://thefuturebuzz.com/2009/02/16/blog-post-ideas-generate-buzz/">Blog Post Ideas that Always Generate Buzz</a> (The Future Buzz): In case you needed to be inspired even more to write good blog posts, Adam Singer covers even more angles for the aspiring blogger.</li>
<li><a href="http://www.chrisbrogan.com/a-crash-course-in-comments/">A Crash Course in Comments</a> (Chris Brogan): So many people don&#8217;t value the connections that can be had if you write meaningful comments on blogs.</li>
<li><a href="http://smackdown.blogsblogsblogs.com/2009/01/12/how-to-find-the-best-free-imagephotographics-downloads-for-your-blog-posts/">How to Find the Best Free Images/Photos/Graphics for Your Blog Posts</a> (Smackdown!): Some really great public domain image search tools are reviewed in this article. Plus, of course, there&#8217;s Creative Commons licensed images too. And I&#8217;ll add another favorite: everystockphoto.com.</li>
<li><a href="http://smallbiztrends.com/2009/10/how-to-launch-your-blog.html">10 Things to Do Before Launching Your Blog</a> (Small Business Trends): Maybe everyone reading this already has blogs.  Maybe you don&#8217;t.  If you&#8217;re about to start, read this guide.  If you&#8217;re starting a new one later on, read this guide.</li>
<li><a href="http://www.bloggingtips.com/2009/11/05/how-to-write-a-review/">How to Write a Review</a> (Blogging Tips): This is a different kind of blogging post, one that pertains to writing reviews of products. If you want to write a complete review of something, be sure to follow the guidelines highlighted in this post.</li>
<li><a href="http://lifesnips.com/blogging/345/100-ways-to-find-ideas-for-your-blog-posts/">100 Ways to Find Ideas for Your Blog Posts</a> (LifeSnips): If you&#8217;ve lost blogging inspiration, Steve Aitchison will bring you out of the blogging slumps. You can&#8217;t really run out of blogging ideas after reading this article unless the motivation isn&#8217;t within you.</li>
<li><a href="http://thefuturebuzz.com/2009/09/02/blog-content-in-demand/">How to Make (and Keep) Your Blog Content in Demand</a> (The Future Buzz): Adam Singer explains how you can keep your blog in demand, making it referenced and looked at regularly.</li>
<li><a href="http://www.dailyblogtips.com/101-ways-to-promote-a-new-blog/">101 Ways to Promote a New Blog</a> (Daily Blog Tips): Some of these ideas are rather unconventional, but I like &#8216;em.</li>
<li><a href="http://thefuturebuzz.com/2009/05/10/reasons-you-should-blog-and-not-just-tweet/">19 Reasons Why You Should Blog and Not Just Tweet</a> (The Future Buzz): Everyone Tweets nowadays, but there are reasons why you should blog instead. Some of Adam Singer&#8217;s points include demonstrating passion, getting full analytics, limits of 140 characters, and being in full control of the content and the website.</li>
<li><a href="http://www.wordtracker.com/academy/business-blogging">How to Make Blogging Work for Your Business</a> (Wordtracker): This is a great guide by Chris Garrett into what blogs can do for you and how you can build your blog to be successful for your business.</li>
<li><a href="http://www.pmamediagroup.com/2009/04/guide-writing-effective-blog-posts/">Suggested Guide for Writing Effective Blog Posts</a> (PMA Media Group): Blogging isn&#8217;t always just about opening a &#8220;new post&#8221; link and typing your thoughts. For some, it&#8217;s just not that simple. You might want to start with ways to inspire yourself and include some SEO keyword ranking tips as well.</li>
<li><a href="http://www.davidwalker.tv/10-steps-to-creating-an-authority-blog/">10 Steps to Creating an Authority Blog</a> (David Walker): Bloggers, take note: the presentation and the content of your blog is everything. There&#8217;s more than that, though, and David Walker walks you though it.</li>
<li><a href="http://www.searchenginepeople.com/blog/5-ways-to-increase-your-blogs-search-traffic.html">5 Ways to Increase Your Blog&#8217;s Search Traffic</a> (Search Engine People): In Glen Allsopp&#8217;s guest post for Search Engine People, he says that you can increase your blog&#8217;s search engine traffic by applying some tactics to old (already published) blog posts.</li>
<li><a href="http://www.seo-scoop.com/2009/07/01/five-ways-to-turn-blog-comments-into-conversations/">5 Ways to Turn Blog Comments into Conversations</a> (SEO Scoop): Blog comments should be ongoing conversations, but how do you do that? Barry Welford explores ways to make blog comments more engaging.</li>
<li><a href="http://mashable.com/2009/10/09/video-blogging/">The Complete Guide to Video Blogging</a> (Mashable): Ever wanted to be a video blogger? This in-depth Mashable article by Leah Betancourt talks about the roots of video blogging and how to get started.</li>
<li><a href="http://rohitbhargava.typepad.com/weblog/2009/01/how-to-use-cura.html">How to Use Curation to Make Your Blog Better</a> (Influential Marketing): I love how Rohit Bhargava compares PostSecret to success in blogging. He offers great tips here.</li>
<li><a href="http://thefuturebuzz.com/2009/10/19/starting-a-blog/">Starting a Blog? These 50 Lessons Will Help You Succeed</a> (The Future Buzz): Using data gathered from the Technorati State of the Blogosphere 2009, Adam Singer gives solid actionable tips on how you can start a blog and why it&#8217;s important that you do.</li>
<li><a href="http://www.glosonblog.com/reasons-to-blog/">22 Reasons for You to Blog</a> (Gloson): The youngest person who will ever make it to my top posts is totally Gloson. He&#8217;s 11 and gives you 22 reasons why you should blog.</li>
<li><a href="http://www.problogger.net/archives/2009/02/28/8-tips-for-building-community-on-your-blog/">8 Tips for Building Community on Your Blog</a> (Problogger): If you really have a strong blog, you have potential to also grow a strong community. But how? Darren Rowse provides the insights.</li>
<li><a href="http://danblank.com/blog/2009/01/16/how-to-create-a-high-quality-blog/">How to Create a High Quality Blog</a> (Dan Blank): Pretty pictures and solid advice make this blog post a winner for anyone &#8212; companies and people &#8212; looking to craft a high quality blog.</li>
<li><a href="http://broadcasting-brain.com/2009/01/12/are-you-asking-yourself-the-right-questions-before-you-publish/">A Short List of Content Elements for Your Consideration</a> (Broadcasting Brain): Before you publish your blog, ask yourself the following questions. Due diligence, my friends.</li>
<li><a href="http://www.socialmediaexplorer.com/2009/12/01/making-your-corporate-blog-more-social/">How to Make Your Corporate Blog More Social</a> (Social Media Explorer): Dan Zarrella shares small ideas but smart ones that can make your corporate blog a lot more approachable.</li>
</ul>
<h2>Reputation Management</h2>
<ul>
<li><a href="http://smallbiztrends.com/2009/02/top-ways-save-online-reputation.html">Top 10 Ways to Save Your Online Reputation in 2009</a> (Small Business Trends): Business need to step up a notch and be a lot more personable to avoid a reputation management fiasco. Most companies need to start by simply acknowledging each and every incoming request from a customer as alluded to in #2.</li>
<li><a href="http://www.dirjournal.com/articles/using-social-media-for-reputation-management/">Using Social Media For Reputation Management</a> (DirJournal): Some of the tips here aren&#8217;t discussed in other articles, such as focusing on video and optimizing for local search.</li>
<li><a href="http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/">How to Build a Reputation Monitoring Dashboard</a> (aimClear): This is an incredibly huge post by Marty Weintraub on how to set up a reputation management monitoring dashboard, from doing the keyword research to finding additional keywords to monitor to actually building it. It has lots of screenshots and good actionable information that you can get started with today.</li>
<li><a href="http://www.searchcowboys.com/guestposts/673">A Common Search Reputation Management Timeline</a> (Search Cowboys): To summarize this post, if you don&#8217;t act to prevent reputation management issues, you&#8217;re doomed in the search world.</li>
<li><a href="http://www.verticalmeasures.com/social-media/be-proactive-with-your-reputation-management/">Be Proactive With Your Reputation Management</a> (Vertical Measures): <a href="http://www.newcommunityrules.com">My book</a> talks about how maintaining social media profiles can help you with your reputation management issues. This post echoes that sentiment and provides specific social networks that you should establish your presence on.</li>
<li><a href="http://outspokenmedia.com/reputation-management/respond-negative-reviews/">How Companies Should Respond to Negative Review</a>s (Outspoken Media): You shouldn&#8217;t always let criticism sit.  Sometimes you can respond.  What would you respond to, though?  How should you do it?</li>
<li><a href="http://www.searchenginejournal.com/the-dos-and-donts-of-online-reputation-management/10973/">The Dos and Don&#8217;ts of Online Reputation Management</a> (Search Engine Journal): This article is a simple easy list to follow for reputation management issues. Yes, you can push down negative search engine results, but you need a plan. You can get some direction on that plan by reading this article.</li>
<li><a href="http://www.smallbusinesssem.com/negative-reviews-good-for-business/2075/">5 Ways Negative Reviews are Good for Business</a> (Small Business SEM): Matt McGee explains why negative reviews aren&#8217;t too bad after all. Just make sure you don&#8217;t get mentioned on Consumerist or Boing Boing. <img src='http://www.techipedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  (Of course, if you get there, it&#8217;s probably because your customers exhausted all avenues, which you should&#8217;ve been abreast of earlier!)</li>
<li><a href="http://www.webpronews.com/topnews/2009/06/17/online-reputation-management-in-the-future">Online Reputation Management in the Future</a> (WebProNews): Chris Crum interviews several experts about the possible diminishing impact of reputation management services &#8212; that is, when everyone has a reputation management issue, is it going to be less of a concern?</li>
<li><a href="http://outspokenmedia.com/guides/orm-guide/">The Online Reputation Management Guide</a> (Outspoken Media): Outspoken Media has produced an incredible online reputation guide. Rhea Drysdale talks about the nuances of assessing, building, tracking, and monitoring your reputation online.</li>
</ul>
<h2>Content Development/Marketing</h2>
<ul>
<li><a href="http://www.conversationagent.com/2009/10/writing-content-for-the-buyers-decision-journey.html">Writing Content for the Buyer&#8217;s Decision Journey</a> (Conversation Agent): Valeria Maltoni talks about the buying funnel and gives good examples of companies that do it well.</li>
<li><a href="http://thefuturebuzz.com/2009/02/26/viral-content/">10 Secrets for Creating Viral Content</a> (The Buzz Bin): It&#8217;s all about others &#8212; NOT yourself.</li>
<li><a href="http://www.copyblogger.com/dr-mccoy-content/">The Doctor McCoy Guide to Healing Sick Content</a> (Copyblogger): What do Dr. Leonard &#8220;Bones&#8221; McCoy of Star Trek and good writers have in common? Mark Dykeman offers a few parallels that just might get you thinking of your article-writing (or blogging) strategy.</li>
<li><a href="http://www.copyblogger.com/beyond-headlines/">Beyond Headlines: How to Get Your Audience to Read Every Word</a> (Copyblogger): Dave Navarro&#8217;s article on Copyblogger explains how to entice an audience and force them to read every word. The idea is to communicate similar tastes, triggering a sense of need, and promising valuable information.</li>
<li><a href="http://www.seoptimise.com/blog/2009/08/30-simple-ways-of-improving-bounce-rate-and-conversion-rate.html">30 Simple Ways of Improving Bounce Rate and Conversion Rate</a> (SEOptimise): This article has some great ways to convert visitors into members, buyers, or regular users of your site. Are you listening?</li>
<li><a href="http://www.searchenginepeople.com/blog/12-types-of-content-strategies-seos-should-know-and-use.html">12 Types of Content Strategies SEOs Should Know and Use</a> (Search Engine People): If you want to build traffic and links to your site, you might want to get some ideas from Jeff Quipp. Hint: this type of post is in the article, but that&#8217;s not really why I do it. At the end of the day, it&#8217;s great to provide a valuable resource for me and for you!</li>
<li><a href="http://www.searchenginejournal.com/9-stratgies-for-finding-incredible-content/11271/">9 Strategies for Finding Incredible Content</a> (Search Engine Journal): This post on Search Engine Journal actually proposes some pretty unknown sites that you can leverage for article content inspiration.</li>
<li><a href="http://www.seosmarty.com/practical-guide-to-finding-link-bait-inspiration/">Practical Guide to Finding Link Bait Inspiration</a> (SEO Smarty): Ann Smarty presents a pretty good guide for content inspiration, but not just any type of content: her guide gives you ideas on finding great link bait topics.</li>
<li><a href="http://www.searchenginejournal.com/psychology-linkbait/8643/">The Psychology of a Linkbait</a> (Search Engine Journal): Loren Baker paraphrases this article by saying, &#8220;You can increase your chances of linking success by remembering one simple rule : the best links come from real human beings. Here are ways to appeal to those real human emotions in linkbaiting.&#8221;</li>
<li><a href="http://thefuturebuzz.com/2009/09/28/content-marketing/">Why Most Get Content Marketing Wrong</a> (The Future Buzz): It&#8217;s a matter of formatting your content properly.  If you miss the ball, you will fail.</li>
<li><a href="http://www.conversationagent.com/2009/04/top-ten-reasons-why-your-content-marketing-strategy-fails.html">Top 10 Reasons Why Your Content Marketing Strategy Fails</a> (Conversation Agent): Might as well try to get it right, right?  Let Valeria help.</li>
<li><a href="http://www.socialmediaexplorer.com/2009/04/22/the-ten-commandments-of-content-marketing/">The 10 Commandments of Content Marketing</a> (Social Media Explorer): I like Kat French.  She explains why your content marketing strategy might just not work in a nice list format with good descriptions.</li>
<li><a href="http://www.copyblogger.com/creative-content-marketing/">49 Creative Ways You Can Profit from Content Marketing</a> (Copyblogger): To be ahead of the game, you should be creative about it.  Here are 49 things you can think about right now.</li>
</ul>
<p><img class="alignright" src="http://www.techipedia.com/images/building-blocks.jpg" alt="" width="300" height="200" /></p>
<h2>Web Development</h2>
<ul>
<li><a href="http://sebastians-pamphlets.com/dont-underestimate-the-truth-in-se-quality-guidelines/">The &#8220;Just Create Compelling and Useful Content&#8221; Lie</a> (Sebastian&#8217;s Pamphlets): Sebastian highlights the elements of a successful website. Hint: it&#8217;s not just great content alone.</li>
<li><a href="http://sethgodin.typepad.com/seths_blog/2009/09/things-to-ask-before-you-redo-your-website.html">Things to Ask Before You Redo Your Website</a> (Seth Godin): Seth asks thought-provoking questions that are to be considered in your next website redesign.</li>
</ul>
<h2>Video</h2>
<ul>
<li><a href="http://www.reelseo.com/types-online-video-business/">Online Video for Business: The Three Types of Business Video</a> (ReelSEO): We&#8217;ve heard about viral videos, but that&#8217;s only one type of business video. There are two other types of videos, according to Daniel Sevitt. He goes into each type by explaining what they are and providing metrics for success.</li>
<li><a href="http://sem-group.net/search-engine-optimization-blog/how-to-succeed-on-youtube-by-sheena-melwani/">How to Succeed on YouTube</a> (Search Engine Marketing Group): If you&#8217;ve been looking for some good ideas for how to achieve viral success on YouTube, read what Sheena Melwani says from experience.</li>
<li><a href="http://mashable.com/2009/11/14/small-business-video/">5 Important Web Video Lessons for Small Business Owners</a> (Mashable/OPEN Forum): How are you going to make your video stick?  Josh Catone highlights 5 videos and explains the lessons learned.</li>
<li><a href="http://www.shoemoney.com/2009/06/27/how-video-promotion-launched-a-rap-career-a-complete-guide/">How Video Promotion Launched a Rap Career: A Complete Guide</a> (Shoemoney): This article might be specific to a rapper&#8217;s evolving career, but there are general video promotion ideas in here as well.</li>
<li><a href="http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/">34 Ways to Use YouTube for Business</a> (WebWorkerDaily): These tips are broken down into expertise, advertising, and customer service.</li>
</ul>
<h2>SEO: Strategy</h2>
<ul>
<li><a href="http://www.ariozick.com/the-sem-toolbox-79-tools-and-tips-every-search-marketer-must-have/">The SEM Toolbox: 79 Tools and Tips Every Search Marketer Should Have</a> (SEO Contrarian): Ari Ozick provides a list of the best tools ever needed to do your job as a search engine marketer. Categories include backup tools, backlink discovery tools, link management tools, competitive research tools, keyword tools, domain tools, and a whole lot more.</li>
<li><a href="http://www.bruceclay.com/blog/2009/08/seo-hierarchy-of-needs/">SEO Hierarchy of Needs</a> (Bruce Clay Blog): What step are you on when it comes to your SEO needs? What must you do next? This article by Virginia Nussey features a graphic that mimics Maslow&#8217;s hierarchy with an SEO spin.</li>
<li><a href="http://www.seomoz.org/article/search-ranking-factors">Search Engine Ranking Factors</a> (SEOmoz): Every year, SEOmoz comes out with a list of search engine ranking factors, which is incredibly valuable if you do anything remotely related to SEO or search engine marketing. Of course, it&#8217;s not perfect since the algorithm is kept under wraps, but this information has been guesstimated by trial and error.</li>
<li><a href="http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Search-Geeks-Guide-to-Ranking-Factors.html">Big List of Search Engine Ranking Factors</a> (Huomah): David Harry revisits the discussion of the factors that he believes affects search engine rankings. And since he just came out with the recent training course <a href="http://www.huomah.com/dojo/">SEO Dojo</a>, which has been an incredible success, it&#8217;s a good idea to read this and listen.</li>
<li><a href="http://www.seobook.com/what-aspect-seo-should-you-be-spending-most-your-time">What Aspects of SEO Should You Be Spending Most of Your Time On?</a> (SEO Book): Peter Da Vanzo gives a good beginner&#8217;s guide for how to get into SEO for your new website.</li>
<li><a href="http://footinmouthdisease.net/2009/07/24/google-is-the-other-woman-the-relationship-alogorithm/">Google is the Other Woman: The Relationship Algorithm</a> (Foot in Mouth): This article uses an interesting parallel to judge how Google judges your site for algorithmic preference, but I actually would contend that all search engines typically follow the same rules of thumb. I love the analogies!</li>
<li><a href="http://www.huomah.com/Search-Engines/Search-Engine-Optimization/Future-proof-your-SEO.html">Future-Proof Your SEO</a> (Huomah): Here&#8217;s an article which will actually likely be outdated in a few years, but I thought it was still good enough for the purposes of understanding the search landscape today with regards to what works and what doesn&#8217;t in search engine optimization.</li>
<li><a href="http://www.seobook.com/the-100-ranking-variables-google-uses-and-why-you-shouldnt-care">The 100+ Ranking Variables Google Uses, and Why You Shouldn&#8217;t Care</a> (SEO Book): In January, Aaron Wall predicted that search marketing success will come from engaging people. This is absolutely starting to take hold, especially as people actually talk about their favorite websites and search engines respond in kind. Twitter integration in search results, anyone?</li>
<li><a href="http://www.searchengineguide.com/stoney-degeyter/big-projectsmall-budget-where-to-begin-y.php">Big Project, Small Budget: Where to Begin Your SEO Campaign</a> (Search Engine Guide): If you are trying to SEO your site, you may want to start thinking about the areas you should put more emphasis on&#8211;perhaps because your budget constraints may limit you to only one of these areas.</li>
<li><a href="http://www.seomoz.org/blog/12-easy-mistakes-that-plague-newcomers-to-the-seo-field">12 Easy Mistakes that Plague Newcomers to the SEO Field</a> (SEOmoz): Even though this is a basic article on SEO, sometimes even seasoned professionals lose sight of this stuff. You can count on the &#8220;reciprocal linking&#8221; (read: link exchanges) to be a big mishap in &#8220;established SEO firms&#8221; from the amount of emails I get with that request daily across all my blogs."
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SimplePie::init() - APP/vendors/simplepie_1.2/simplepie.inc, line 1552
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FeedsController::_get_multi_feeds() - APP/controllers/feeds_controller.php, line 446
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