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Usability Testing Tool Review: UserTesting.com
I knew for a while that I wanted to try out UserTesting.com, based on the referrals from my friends at Closed Loop Marketing and various blogs on usability I read (Future Now, Usability Post), but I never really had the opportunity to go ahead and get on it. A former client...
Guest Post Links: The Difference Is Repeatability
At SphinnCon 2010 yesterday in Jerusalem, I presented on guest post based link building. The main advantage, in addition to the high quality of links it builds relative to other sorts, is repeatability. View the preso to see what I mean. Goldenberg Gab SphinnCon The Difference Is Repeatability View more...
Buying Text Links – Pre-Published vs. Post-Published
This is a guest post by Brandon Hopkins, a freelance Fresno website designer who blogs at Brandon-Hopkins.com The most common way to buy links is to find a site that shows up in Google’s index, then contact the owner asking them to add your link in exchange for monetary compensation. ...
Update To The Popular Internal Link Building
My friend Marios Alexandrou, an advanced SEO who loves to test ranking factors, worked with my programmer to update the popular Wordpress plugin I had built, Internal Link Building. For those who don’t know, Internal Link Building automates your internal linking, so you can rank like Wikipedia without being Wikipedia....
How Facebook Built A Competitive Advantage While Blocking Google
Yesterday, I described what I saw as a trend towards content communities becoming commodified. We ended on the question – how do you build a competitive advantage in such a case? One idea that comes to mind courtesy of both Inc magazine’s article on Yelp, and from Kyle Lacy is...
Is The Trend Towards Content-Communities Commodifying Them?
Ads are increasingly being bought to promote content, rather than to create brand awareness or sell directly. What’s interesting to me about this is that it’s a trend growing in parallel with a trend amongst large, SEO-driven sites towards building blog-focused communities. These content community sites typically follow this outline,...
SEOmoz Daily SEO Blog
Whiteboard Friday - When Optimizing, DON'T Test Everything
Posted by great scott!Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll...
4 Things That Are Getting Me Rankings, Right Now
Posted by Glen AllsoppThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Despite my love for SEO and my...
SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO
Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my...
SMX West 2010 - Man on the Street Interviews
Posted by jennitaNote: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on...
Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues
Posted by randfishWARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgeable about the topic, and likely get more value from organizing, speaking or attending an event. Over...
Targeting Multiple Keywords vs. Singular Keyword Focus
Posted by randfishDespite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion...
Bruce Clay Blog
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up...
SES New York 2010 Liveblog Coverage
Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We've got a bunch of ways to do that this year. First up, on Monday, start the conference off right with...
SEMPO Announces New Board of Directors
Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term. Bruce has been a passionate advocate of SEMPO's mission of education, research and awareness during his first term on the board, and I know he is thrilled to have...
Bruce Clay, Inc.’s Upcoming Appearances
On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber. We also talked about where the Bruce Clay, Inc. team will be in...
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success. Turns out the search community is interested in sharing just such opportunities...
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week. I was on that ripping ride of a rollercoaster for...
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up...
SES New York 2010 Liveblog Coverage
Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We've got a bunch of ways to do that this year. First up, on Monday, start the conference off right with...
SEMPO Announces New Board of Directors
Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term. Bruce has been a passionate advocate of SEMPO's mission of education, research and awareness during his first term on the board, and I know he is thrilled to have...
Bruce Clay, Inc.’s Upcoming Appearances
On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber. We also talked about where the Bruce Clay, Inc. team will be in...
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success. Turns out the search community is interested in sharing just such opportunities...
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week. I was on that ripping ride of a rollercoaster for...
Search Engine and Online Marketing Blog
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Google about to get a Makeover
“Whosoever desires constant success must change constantly” and it is becoming more and more evident that Google subscribes to this school of thought. The Online Marketing Blog is reporting an All New Google Design. According to this blog post, Google is testing a redesign and new logo for its home...
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Getting ready for Christmas shopping? Try Google Product Search
The holiday season is fast approaching and the shopping carnival is just about to begin. By now, most people across the globe probably have a ready list of things to buy for their friends, family and loved ones. Black Friday is inching closer and Cyber Monday is lurking around the...
Bank in August, Google created sensation when it announced that they were working on a new version of search engine. The project was officially known as Google Caffeine. When it comes to Google, even a logo change attracts widespread attention from all quarters of media. And since Google Caffeine was a...
Google’s Local Featured Listings
For long, small and local business have struggled to effectively capitalize on search engine promotion, be it organic or paid promotion. Blame it on the ever increasing competition and efforts required to achieve and maintain healthy organic rankings or the complexity and intricacies involved in running a fruitful paid search...
Natural Search Blog
I was tickled to see these SEO Superhero t-shirts that Covario was giving away to attendees of the SMX West conference in Santa Clara this week: Naturally, I got my t-shirt sporting the SEO Superman-esque logo! I don’t wear t-shirts a whole lot, but this is one I’ll definitely wear sometimes. It...
Guerilla Marketing & Google Maps
My article on “Six Odd Tactics For Getting Ads Into Google Maps” posted today on Search Engine Land, and I believe many of my regular readers should find it moderately entertaining. The piece covers how some elements of guerrilla marketing have found their way into some Google Maps advertising patents,...
Exciting News — Netconcepts Acquired by Covario
Happy New Year Natural Search Geeks! As some of you know, for the past five years I’ve worked with Stephan Spencer building up the Netconcepts‘ search marketing and SEO technology business. Today it gives me great pleasure to announce a very special event: Netconcepts is merging, through acquisition, with the leading...
Increasing The Scope Of Existing PPC Campaigns Effectively
The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs. If you have an existing PPC campaign and it is performing decently, you...
LinkedIn, But NoFollow Link Love
We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist. I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing...
Relationship Between Link Growth And Indexation
With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites...
Make Money Online With The Kidblogger
Building And Monetizing Communities
When seek advice from most Internet Marketers. They all have a common phrase: "Money is in the list". What this means is that you build a blog, send traffic and capture visitors with an auto-responder and follow up with marketing emails to sell your products or other people's...
Wyzo Marketing – Social Bookmarking for Link Building Success
This article is sponsored by Wyzo Marketing and posted by Valerie. Promoting your new Internet application, product, service, website or other Web 2.0 property is essential to your success. Without the right promotional methods, you can be doomed to ignominy. However, what are the best options for promotion? How do you go...
What Is A Blog And How It Will Make You Money
This article is part of the “Start A Blog And Make Money” series. Simply put it, a blog is a website that is often updated with content called “blog posts”. Most often, the latest blog post will be shown at the top of the blog. Someone who blogs is called a “blogger”....
Last December I asked in a poll, “How Much Do You Currently Make Monthly?“. I think it’s very important to survey your market. You wouldn’t know what you’re going to get – what you think your market is might not be what it REALLY is. So without further ado, here are the results… (It’s not what...
The Costly Mistake That Many Bloggers Have Committed
I see a lot of bloggers giving the tip “Traffic now, monetize later” then telling that it’s more important to concentrate on getting traffic and building readership first BEFORE you monetize your blog. I don’t agree. Now here’s the 3 reasons why you SHOULD monetize your blog before even launching it: Yes it...
What Makes Some People So Successful At Internet Marketing?
I must admit this blog has been inactive. Today I’ll revive it – and this time, it’s on. The last couple of months I got the most severe case of… guess what? MULTI TASKING. Seriously, I’ve been juggling 5 projects. Add to that the holidays plus school work (I’m at senior year, high school) All...
Bruce Clay Blog
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up...
SES New York 2010 Liveblog Coverage
Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We've got a bunch of ways to do that this year. First up, on Monday, start the conference off right with...
SEMPO Announces New Board of Directors
Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term. Bruce has been a passionate advocate of SEMPO's mission of education, research and awareness during his first term on the board, and I know he is thrilled to have...
Bruce Clay, Inc.’s Upcoming Appearances
On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber. We also talked about where the Bruce Clay, Inc. team will be in...
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success. Turns out the search community is interested in sharing just such opportunities...
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week. I was on that ripping ride of a rollercoaster for...
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up...
SES New York 2010 Liveblog Coverage
Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We've got a bunch of ways to do that this year. First up, on Monday, start the conference off right with...
SEMPO Announces New Board of Directors
Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term. Bruce has been a passionate advocate of SEMPO's mission of education, research and awareness during his first term on the board, and I know he is thrilled to have...
Bruce Clay, Inc.’s Upcoming Appearances
On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber. We also talked about where the Bruce Clay, Inc. team will be in...
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success. Turns out the search community is interested in sharing just such opportunities...
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week. I was on that ripping ride of a rollercoaster for...
How To Become A True SEO And Serve Your Clients Better
What is the difference between a full blown SEO (Search Engine Optimizer) and someone that dabbles in Internet marketing without any technique or goal in mind? Spend some time reading forums, blogs and even Twitter and you will see it very quickly. Honestly, anyone can build links, write content and say...
Twitter: The Biggest Opt-In Marketing Strategy Online
There has been a lot of complaining about people spamming the crap out of each other on Twitter with their auto DM’s when you follow them. It seems like every blogger is talking about Twitter nowadays and I am no exception. So here goes another one. Another post about Twitter....
There’s More To Creating A Brand Than Just Being Unique
What does it mean to create a brand? Does it mean to have a unique logo? Is it your tag line or motto? Those are definitely part of it but there is really a whole lot more. When you are focusing on creating a brand that will set yourself apart from...
7 Useful Tips On Marketing Your Business Locally
Getting to the top of the search engines should be the ultimate goal of any online business. Through consistent link building, relevant quality content and hard work anybody can get to the top. But for some businesses, spending the time to get to the top can sometimes be a waste....
Make Your Website Appeal To New Internet Users
Since you are here on my blog I am assuming that you know a thing or two about the Internet and are pretty comfortable navigating through different sites and pages pretty much at will. But not all of us are savvy Internet users. In fact, I am sure that the...
Newbies Guide To Making The Most Out Of SEO
Although SEO (search engine optimization) has been around for quite some time it has evolved into a monster over the last few years. It has taken giant leaps just to keep up with the ever changing search trends. Now there is a Social frenzy and its more than just building...
Tony Adam - Innovator, Strategist, Marketer
Moving back to Los Angeles for MySpace!
For the last couple weeks, I’ve been tweeting a ton about “big decisions” that are on the horizon. The truth is I came to a major cross roads career wise and geographically. I had to evaluate where I was going and what I was doing career wise, but, also had...
Are Google’s real time and latest results REALLY based on relevance?
I’ve had a few colleagues and friends lately ask me about Google’s real time search results since they launched real time search about two months ago. To some of you, this might be an obvious post, as Rae from Outspoken Media pointed out with her post about Google enabling real...
foursquare: The arrival of the location based business “game”
I’ve been on this huge kick of creating visibility for products online lately. All I can think about is how to gain visibility for an online brand. Along with that, I’ve been really interested in two other things: Local and Location Aware applications. I’ve had my eye on Yelp for...
Why being a strategic marketer is so important
I’ve spent the last week at my parents house in a little town in Los Angeles called LaCrescenta. It’s been the first time I haven’t been in an office for over 1 week in 10 years (side note: this is the first time I’ve been at my parents for this...
Social Media Marketing for your Business at SXSWi
About two months ago, I reached out to Chris Winfield, Brent Csutoras, and Todd Malicoat about putting together a Social Media Marketing for your Business Panel at SXSW Interactive. We all thought it would be a great idea and I put it together. All of us particpates in some sort of...
SEOktoberfest Charity Auction for the last ticket
About two weeks ago I tweeted about having to say no to something and being bummed. I was invited by the SEOktoberfest crew to be an expert speaking and attending the conference. Unfortunately, because of prior commitments, I had to regretfully decline this once in a lifetime experience. From the...
SEO Tips Blog + Search Engine Optimization Expert + Agent SEO
7 Things The Godfather Can Teach Us About SEO
The Godfather Trilogy is easily my favorite set of movies of all-time – desert island movies easily. Today, I thought I’d get creative and try to figure out different things that The Godfather movies can teach us about SEO. Here’s my crack at it: Orders come from the top down. Much like...
You Have 5 Bullets in Your SEO Gun…
Here is a question that was posed to me recently by a client: “If I only had five bullets in my (theoretical SEO) gun, what do I fire at with those 5 shots?” Almost by accident, this client forced me to be tactical on the spot (while also creating illusions of old...
Total Visits Aren’t the Only SEO Traffic Measure That Matters
When you are trying to break down a site’s analytics, what is the first thing everyone looks at? Chances are most people will say ‘Total Visits’. This is probably the reaction that most people will have, and it is generally a good way to get a quick snapshot of how...
Gathering Better SEO Baselines for Measuring Future Results
In my last article 5 Ways to Measure SEO Success, I described several different methods of establishing the measurements you need in order to determine if an SEO campaign is successful or not. Despite the general variance in the different success metrics, the one constant was an absolute NEED to...
One of the biggest issues with running effective Search Engine Optimization campaigns today is the muddy waters that often surround whether or not the campaign is successful or not. If you work for an agency, you’ll know about the rampant skepticism that usually accompanies the industry. Therefore, it is absolutely necessary...
A few days ago, I received a message from a student at the Savannah College of Art and Design who wanted to know if I had any advice for future copywriters. I provided her with this list of tips that I’ve learned over the past couple of years: #1: Always be...
Search Marketing Gurus | Online Marketing Advice, Tips & Strategies for SEO, PPC, Social Media, PR on the Web & Much More
Women of Internet Marketing Series: Interview with Sarah Goodwin
Welcome to the latest installment in the Women of Internet Marketing Series, where I talk to Sarah Goodwin, otherwise known as Yoshimi_S. Whether she's making Lisa D. Myers speechless, rescuing homeless rats, or smoking one of those weird USB-ish cigarettes whilst wearing a giant shawl she knitted herself, she is...
What Do You Want From Google for Christmas? (#SESCHI)
Search Engine Strategies Chicago 2009 wrapped up yesterday, as usual we had the snow to deal with, but I have to say, this year's conference really rocked content and keynote wise. I've got some coverage to put up on SMG about the Wednesday keynote and if you are interested in...
eMetrics: Accelerated Darwinism Online & the Evolution of Web Metrics
I've gotten the opportunity to attend the eMetrics conference in the Washington, DC area this year and already the first two presentations have really impressed me. The first was Jim Sterne's which I'll be blogging about a bit later over on Social Conversations, but the one I wanted to tell...
Online Marketing Tips Video: Twitter Tips - URL Shorteners, Blogging & ReTweeting
This week for our Tuesday's Tips in Online Marketing Video, I'm discussing some Twitter Tool that you can integrate into your strategy to get a better handle on what's happening with all those URL's you are tweeting out. Full Twitter Tips Video Transcript after the jump.... Twitter Tips - URL...
Women of Internet Marketing: An Interview with Ayima's Jane Copland
Q: In the unlikely event that anyone reading this doesn't know who you are, can you tell us a bit about yourself and what you're currently doing, workwise? A: The short version is that I'm a twenty-five year old SEO consultant, relatively fresh off the boat from the United States,...
Online Marketing Tips Video: Free Blogging Tools
It's been a few weeks without a Tuesday's Tips in Online Marketing Video so I pulled one that I hadn't yet posted to SMG. This week its all about tools, free tools for Bloggers and their blogs. Google's got three really great tools that any blogger can integrate into their...
Natural Search & Mobile SEO Blog
SEO education is important to me, particularly when it comes to outlining the mobile SEO process, so when a book is released that includes Mobile SEO, I want to tell others about it. If I’m a technical editor on the book and it’s written by a friend and mentor of...
Resolution Media is Hiring in Chicago, NY, SF and LA
Not one to keep good news to myself, I thought I would share some of the positions we’re looking for at RM. If you’re looking for a job or know someone who is (and who doesn’t in this economy), this may be your lucky day! For those of you who don’t...
Had a great time at SMX West last year and am happy to report that I will be speaking there again this year. This time I’ll be talking about Mobile search apps and their effect on SEO and SEM. Great topic among many and I’m happy to be a part...
The Golden Globes are tonight, but geeks like me are more interested in the SEMMYs. Thanks to the judges for nominating a post of mine again this year: http://www.semmys.org/2010/analytics-all-2010-nominees/ Big changes coming for this blog in 2010. �Stay tuned for more details....
For those of you who are interested in optimizing mobile apps and/or residents of the great city of Chicago, Search Engine Strategies will be in town again next week, and I’ll be speaking on how to optimize mobile apps for search. If you’re planning to attend, please stop by after the...
Free SEMPO Chicago Google Analytics Mixer November 4
Wasn’t planning on having a Chicago SEO Meetup next month since Q4 is a bear for marketers in general, but I’m happy to announce that November’s Meetup will be a Google Analytics demonstration hosted by Google and SEMPO Chicago. Details and RSVP at the Chicago SEO Meetup site: http://www.meetup.com/chicago-seo/calendar/11732725/ Thanks to Bob...
Shoemoney - Skills To Pay The Bills
4 Day Cash Machine More Popular Than Oscar Coverage
Lots of people make the argument that you should not ever pay for any “How to make money online product” because all the information is out there for free. And for the most part I agree with that… if you have years to research it. Well Right now you can...
April fools is almost upon us again… Damn time flies. I love april fools. Its the one time a year you get permission to show how creative you are and if it doesn’t work out you can throw April fools under the bus. Last year my April fools day...
As you may or may not know we recently won about $5,000.00 worth of Apple stuff from Sponsored Tweets for refering the most users to the sponsored tweets system. When IZEA made the announcement that we had one I was really surprised the post was mostly from the whiners: Trisha Lyn...
Update: My twitter accont has been restored as of 11am this morning (4 hours after this was posted). I was at violin practice with my 3 year old daughter on Saturday morning and took a funny video of her playing the fiddle to upload to Twitter. I got an...
In November of 2005 I was attending the Pubcon conference listening to Keynote Speaker Robert X. Cringely when he said something that really sparked my ear (in a otherwise pretty boring speech). He talked about Google and how they were going to change the world. He talked about how they had...
Geeks are Sexy is a great site that provides new, reviews and tutorials about all things tech. They have a large selection of articles on blogging, information technology, science, hardware and consumer electronics, business and many others. It is a very interesting site definitely worth taking a look at if...
Reel SEO Video Marketing
Mass Appeal, Personality, & Outtakes – Viral Video Round Up
For the second straight week, there are far too many viral success stories to feature in this column than I have the time or the room for. That’s why the Honorable Mention section keeps growing every week. Anyway, some really great stuff this time, so let’s get to it. Geek Out This...
The New Rules of Online Video Marketing and PR
I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, and published in 24 languages....
Mobile Version Of YouTube Starts Showing Ads
Citing numbers that show that video views on mobile devices are up a whopping 160%, Google announced yesterday that the mobile version of YouTube will now begin showing ads. Specifically, the ads will be running on the main YouTube home page, the search page, and the browse page; for now,...
Commoncraft & Wistia Team Up On Video Licensing & Delivery
Common Craft, whose series of In Plain English videos are some of the most cited and sourced video content online, has announced a new partnership with Wistia today. You can read the blog post about it from Wistia. What’s Wistia? Well, it’s a “video sharing company” according to the press release...
Copy This: Copy Matters, Especially in Product Videos!
No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great word or phrase can be...
2010 Video Marketing Quiz – Can You Guess Which Videos Performed Best?
Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts. This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can...
Free Weekly Search Engine Optimization SEO News
Top 5 elements that you need for high rankings on Google
A small error in one search engine optimization factor can destroy your efforts in all other elements. When you optimize your website for search engines, you have to consider several different factors. In this article, you'll find the five most important factors that influence your Google rankings. ...
Is your website exploited by proxy hijackers?
Proxy hijacking still seems to be an issue on Google. Other websites might steal your website content and they can outrank your web pages on Google with the stolen content. Is your website affected? What can you do against these hijackers? ...
Double talk: do search engines understand your web pages?
Google does not list your web pages although you have a great site? This week's article lists 5 reasons why search engines won't list your website (solutions included). ...
Bing about web spam - Is your website considered spam?
All major search engines have special teams that try to eliminate web spam from their search result pages. Bing has just published an article about web spam. Is your website spam and are your rankings at risk? ...
Google AdWords: how to lower your costs while selling more
If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return. The reason why many people spend much more than they have to for their Google AdWords ads is that they...
How to get your breadcrumbs on Google's result pages
Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website? ...
The Friday Traffic Report
According to the Guardian, Twitter just passed 10 billion tweets. We’re not sure what to make of that except it has us wondering how many of those 10 billion tweets are about breakfast. Also on today’s show: Google Buzz, a wonderful tool to find relevant people to network with on Twitter, and...
London, Expanding Your Web Horizons, and Web Tools Talk
This week’s show is focused on expanding your knowledge through “aimless” surfing and by exploring places like Google and your social networks outside your daily norm. The value of what you can learn by surfing the web for fun, not just work, and digging into your extended social network...
How’s Your Social Marketing Plan Working?
Today I had Anissa Wardell on to talk about bringing some sanity into social marketing. If you’re stressed about what you should be focusing on in your social marketing campaign and, more importantly, what you should leave out of it, you should like this week’s show. Links from the show… Check out...
Image via CrunchBase Today on Friday Traffic Report Radio The only thing people are talking about his week is Google Buzz. If you haven’t heard yet, try it out. If you aren’t a Gmail user yet, you have a lot of catching up to do. Don’t wait another day, get hooked into...
We had a Deep Web specialist on the show today. Bill Wardell talked about the “Deep Web” and how it offers a virtually untapped bounty of information and services most people don’t know exist. What is the Deep Web? It’s basically the 90% of the web the the big 2 search engines...
Google Knows Your Social Circle
Image via CrunchBase On today’s Friday Traffic Report podcast we talk about a new discovery in Google search results – and it’s pretty darned cool! You can now take a look at your entire social circle according to what Google knows about your connections all over the web. Also Jim shares some...
Search Engine Land: News About Search Engines & Search Marketing
I can’t remember Google ever having a special “doodle” or logo for Pi Day, but that has changed today, March 14, 2010. If you visit Google.com today, you will see a special logo for Pi Day, which is celebrated by most on 3.14 – as you might understand. Here...
Live Blogging SXSW: RIP Jeff Goldblum, Truth Vs. Web BS
Mediagazer’s Megan McCarthy is presenting a short talk called RIP Jeff Goldblum: Truth vs. Web BS . With computer in hand, here’s a live blogging of it, with some tips for those trying to ferret out truth from fiction. On June 25 last year, Farrah Fawcett died. Then stories on Twitter...
Google Looks To Shutter China Search Operation As Talks With Government Reach “An Impasse”
Yesterday I speculated about whether Google would be able to have it both ways: to remain in the Chinese search market and still live up to its bold proclamation that it would no longer comply with Chinese government censorship rules. The Chinese, all along, have given no indication that they...
Live Blogging SXSW: Can The Real Time Web Be Realized?
I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned. Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them ...
Yahoo Goes Hollywood With New TV, Celebrity Shortcuts
Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities. The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and...
Valuing Keywords Based On Their Role In Conversion
Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel. *** Read the full post...
Conversion Rate Optimization & Marketing Blog | FutureNow, Inc
A Women’s Clothing Website that Actually Speaks to Women
Ladies! It's time to speak out about our frustrating online shopping experiences. How many times do you arrive at a clothing web site looking for a fabulous pair of jeans or a pair of yoga pants that really fit, go through the actions of shopping, but don't enjoy your...
B2B Buyers Still Want Basics from Your Email Marketing
I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find "most useful" in emails sent about product and service offerings. If you have the required membership, you can read the article here. They surveyed people considered to be B2B...
Show of hands: How many people noticed the typo in the title? My guess is that those who did were ready to jump all over my mistake. It was done intentionally to help prove my point: Visitors notice typos. (For those who are still confused: loose = free or released...
Getting Started With Conversion Rate Optimization: Our Way
Many Grok readers have been curious about our online marketing optimization services and what kind of process to expect when working with us. I'll use some work we’ve done with a client to show you some basic things you should be looking at when optimizing and testing your site....
Good Cart Design vs. Costly Credibility Indicators
I love to analyze shopping carts because of the immense variety of designs and design elements that different companies and clients employ to try to "get the cash." Some elements work better than others, and proper testing can lead the way to optimization. But, I believe that conversion is cumulative, and...
Optimize that Conversion Rate Before It’s Too Late
This post is dedicated to online marketers and small business owners out there who make money from their website, but have not yet kicked off a formal online marketing and website optimization program. For those who have, good job, and there may be other Grok posts more useful to you...